brand guideline - affin idris

We Hate RACISM GDG 646
Graphic Design Execution
Brand Guideline

Affin Idris Bin Manwaluddin
2019723029

BRAND GUIDELINE

INSPIRATION MOODBOARD

The inspiration for the logo was based on the shape of
children’s hand print and the combination of a floral motives
like hibiscus to represent the symbol of unity.

The reason of choice of this two objects are the both have the
symbol of unity. The children’s hand print represents multi
ethnic childrens while hibiscus motif represents the unity
symbol of Malaysia.

The font used for the logo represented in more fun for childrens
to read.

The combination of colors in the logo fonts was chosen due to
the meaning of the colors itself. Dark blue color was inspired by
the Malaysia flag color, which means the unity of Malaysian.
Meanwhile, the red color used to represent the prohibition.

The logo also include symbol of prohibition icon and cross icon
on particular font to interact more easier with childrens.

The target audience is the multi-ethnic childrens in Malaysia.
The design was chosen to be more fun and friendly for them to
reach the meaning of the logo.

BRAND GUIDELINE RWAECH!ASTME

PRIMARY LOGO an anti-racism campaign

The logo is a combination mark. The main usage of the RWAECH!ASTME Minimmum Size
typography of handwritten san serif was used to interpret
the campaign as a fun and learnable feel to it. an anti-racism campaign The smallest logo size that
were represented is 1 inch
The color used for the font is dark blue and red. Dark blue
color was inspired by the Malaysia flag color, which means
the unity of Malaysian. Meanwhile, the red color used to
represent the prohibition.

The logo also include symbol of prohibition icon,
exclamation mark and cross icon on particular text to
interact more easier with childrens. The color used for the
marks is red to represent prohibition and implied
seriousness.

The children hand print placed evenly to form a round
shape as the meaning of holding each other’s hands. The
gradient was done with combinations of red and orange.

Hibiscus stigma was place in the center of the hand print to
form a hibiscus motif on the logo. Hibiscus is the symbol of
integrity and unity of Malaysia.

BRAND GUIDELINE

COLOR USAGE CLEAR SPACE

The usage of color for the We Hate RACISM logo is bright To avoid overcrowding the logo, a minimum
with the space included to make the logo presentable in amount of clear space is best used to ensure
neutral colors (A and B) and fully color logo in white the logo more readable and reachable. This is
background (B). also to ensure the impact of the logo is shown
without any eye disturbance.

AB RWAECH!ASTME RWAECH!ASTME

RWAECH!ASTME an anti-racism campaign an anti-racism campaign

an anti-racism campaign

C RWAECH!ASTME
an anti-racism campaign

BRAND GUIDELINE

A WREAHCA!STEMan anti-racism campaign B RWAECH!ASTME C RWAECH!ASTME

an anti-racism campaign an anti-racism campaign

UNACCEPTABLE D WRWEACH!SAMTE E WE HATE F RWAECH!ASTME
CHANGES G an anti-racism campaign
RAC!SM an anti-racism campaign
To maintain the professional and
the integrity of the logo, a few an anti-racism campaign
design rules are compulsory to
follow.

RWAECH!ASTME H RWAECH!ASTME

an anti-racism campaign an anti-racism campaign

A. Don’t rotate the logo B. Don’t stretch or distort the logo C. Don’t overlap logo clear space
and place an unofficial graphics to
D. Don’t resize any parts or E. Don’t rearrange any parts of the
element of the logo. logo F. Don’t use other colours other than
G. Don’t add any unessessary H. Don’t contain the logo in a box when the
effects to the logo using it on a background.

BRAND GUIDELINE

TYPOGRAPHY Headlines
Just Another Hand Regular
Typography gives the brand its
identity and feel and should be Uppercase : ABCDEFGHIJKLMNOPQRSTUVWXYZ
used from designers print and Lowercase: abcdefghijklmnopqrstuvwxyz
digital creations for the brand. Numbers and symbols: 1234567890 !@$%^&*()_+<>?:”

Body Copy

Comic Sans MS Regular

Uppercase : ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lowercase: abcdefghijklmnopqrstuvwxyz
Numbers and symbols: 1234567890
!@$%^&*()_+<>?:”

BRAND GUIDELINE C: 100%
M: 100%
COLOR PALETTE Y: 25%
K: 25%
Colour can be a main factor to a brand
identity serving as a psychological RWAECH!ASTME C: 0%
communication between the brand and its M: 100%
audience. an anti-racism campaign Y: 100%
K: 0%
The dark blue and red are used for the
typography as the both colors have their C: 75%
own meanings. Dark blue represents was M: 68%
taken from the color of Malaysia Flag which Y: 67%
the color stands for unity of Malaysian. The K: 90%
red color used to represents prohibitions
and serious value.

The icon of the logo used the combinations
of maroon red and orange in gradient as a
symbolic of hibiscus colors.

C: 0%
M: 50%
Y: 100%
K: 0%

We Hate RACISM GDG 646
Graphic Design Execution
Brand Guideline

For more info:
[email protected] / +601118846961