FY19 Climb Sponsorship GWF-ER Proposal

SPONSORSHIP
PROPOSAL

Great-West Financial and Empower Retirement
Partnership Brochure

July 13, 2018

Sponsorship Proposal

SPONSORSHIP OPPORTUNITIES

Your sponsorship can leverage the benefits and assets provided below through a year round engagement.
Additional options of support are also included to consider and further discuss to meet mutual
partnership benefits.

Fight For Air Climb Acknowledgements & Benefits (February 24, 2019)

• $20,000 Corporate
• $5,000 Climb Team Fundraising

 Build employee team(s) to participate in the Fight For Air Climb
 Registration fee waived for all team members
 Great-West Financial and Empower Retirement will host a minimum of ONE internal informational meeting

to promote the event to employees

Acknowledgement & Benefits
• Exclusivity & Co-Branding: Please note there will be visibility for Signature Media Sponsor & Site Sponsor

 Great-West Financial and Empower Retirement will be the sole Presenting Sponsor
 Great-West Financial and Empower Retirement will have the sole use of the co-branding for corporate

materials, including, but not limited to, letterhead, press releases, marketing pieces, e-communications
• Co-branding logo to appear in event name

Media & Advertising
• Great-West Financial and Empower Retirement will be featured as the Presenting Sponsor and be shown

prominently on all on-air, print, mobile, and internet advertising that may be secured or purchased
 Anticipated advertising partner for 2019 is FOX 4KC and KC Running company

• Great-West Financial and Empower Retirement name/logo will appear on Fight For Air Climb Marketing Materials
wherever the event name appears
 Save the Dates, Brochures, Event Flyers, Firefighter Flyers
 Event Day participant T-shirts
 Event registration website with direct link to Presenting Sponsor website
 Event related newsletters, both in print and e-blast
 Any event related post on social media

• Great-West Financial and Empower Retirement will be featured in E-Newsletters including Fight For Air Climb
Newsletter

• Exclusive logo inclusion in Donor Thank You emails
• Exclusive logo inclusion on Climber in Training t-shirts for training climbs
• Prominent signage at all training climbs
• Acknowledgement in the American Lung Association Annual Report

Sponsorship Proposal

SPONSORSHIP OPPORTUNITIES (continued)

Event Day
• Logo prominently featured as Presenting Sponsor on event day materials including:

 Signage
 T-shirts
 Printed Materials
 Participant Bib number
• Podium recognition with opportunity for check presentation at the event program
• Vendor table provided to cross-promote product lines to attendees (1,000+)

Add-on Benefits
• Logo placement and recognition at 2019 LUNG FORCE Glam event in May 2019, including but not limited to, event

program, sponsor signage, on-stage recognition
• One table at the 2019 LUNG FORCE Glam event in May 2019
• Vendor table provided at the 2019 LUNG FORCE Expo to cross promote product lines

With the offerings stated in Sponsorship Opportunities, Great-West Financial and Empower Retirement will:
Connect with your potential customers
Promote your company
Contribute to the community
Make an Impact on Lung Disease and Lung Cancer

Value: $25,000

Sponsorship Proposal

SPONSORSHIP OPPORTUNITIES (continued)

Expanding our impact

Building upon our remarkable two-year partnership, we would like to propose additional benefits to amplify your
visibility at both the Fight For Air Climb and LUNG FORCE Glam. Below is how we can further highlight our partnership
with meaningful additions:

• Fight For Air Climb billboards promoting event to include presenting sponsor logo (see sample below)
• Enhance LUNG FORCE Glam to GOLD SPONSOR Level. Doing so will allow you to invite your VIP clients to share this

elegant evening and will amplify your visibility during the event campaign.
 Sponsorship recognition in event press releases
 Corporate logo on American Lung Association’s LUNG FORCE Glam website
 Sponsorship recognition in social media support
 Two tables at the LUNG FORCE Glam
 Half-page ad in the LUNG FORCE Glam event program
 Verbal acknowledgment from the stage during event program
 Recognition signage at event
 Sponsor table signage
 Acknowledgment in the American Lung Association of the Upper Midwest Annual Report
 Opportunity to discuss additional ways to highlight your organization’s commitment to the fight against
lung cancer

Value: $7,500

S
A
M
P
L
E

#EveryStepCounts #ShareYourVoice #BeBold

2019 Sponsorship
Agreement Form

I would like to support the American Lung Association with an investment of $_______________________
NOTE: flexible payments schedules are available to support your budget cycle.

Company Information
Company

Name

Address

City () State () Zip
Phone Fax Email

Signature

Payment Information
Our check is enclosed
Please invoice me

IN ADDITION TO OUR FINANCIAL SPONSORSHIP, WE WOULD LIKE TO SUPPORT THE
FIGHT FOR AIR CLIMB IN THE FOLLOWING WAYS:

Our company/group will have one or more teams participate in the Fight For Air Climb
We would like a member of our staff to serve on the Fight For Air Climb committee
We have employees who would like to become day-of-event volunteers

American Lung Association Development Staff Contact
Leslie Hernandez Brown | Sr. Manager, Development | 816.353.9166 | [email protected]

Checks may be made payable to: American Lung Association, 8400 W 110th St., Ste. 130, Overland Park, KS 66210

Sponsorship Proposal

Sponsorship Proposal

THE IMPACT OF LUNG DISEASE

• Lung cancer is the number one cancer killer of both men and women in the United States.
• COPD is the fourth leading cause of death in America.
• Asthma is the number one chronic disease of children.
• Big tobacco spends billions of dollars each year to lure kids to smoke.

At the American Lung Association, we believe healthy lungs and healthy air are worth fighting for. We
provide support and education for those living with asthma, lung cancer, chronic obstructive pulmonary
disease (COPD), and fighting threats to lung health such as tobacco, air pollution and more.

Our vision is simple, but expansive: a world free of lung disease.

OUR WORK

Fighting Lung Disease
Lung disease is the number three killer in the United States, and more than 33 million people
suffer from chronic lung disease. Lung disease causes millions of days lost at school and work
and costs the United States billions of dollars in healthcare costs. We are fighting lung disease
with research, education and advocacy at the local, state and national level.

Fighting Childhood Asthma
Affecting more than 7 million children, asthma is a leading chronic illness among American kids.
In addition to providing vital research support, the American Lung Association facilitates asthma-
care partnerships and provides training, tools and other resources to educate school personnel,
healthcare providers, and families to improve asthma care for children.

Fighting Lung Cancer
The American Lung Association funds vital lung cancer research and educates millions about lung
cancer each year. Most recently, one of our researchers identified a major oncogene that causes
the development of lung cancer and that a drug, approved to treat arthritis may also function in
inhibiting the growth of tumor cells. We fight lung cancer every day by helping people quit
smoking, fighting for clean air and researching for cures.

Fighting for Clean Air
We analyze data from official air quality monitors to compile our State of the Air report. The more
you learn about the air you breathe, the more you can protect your health and take steps to make
our air cleaner and healthier. The American Lung Association also fights for policies that improve
lung health, reduce tobacco use and clean up air pollution. Our public policy positions on lung
health and other issues direct our public policy and advocacy efforts.