FLIPBOOK MYCOB

CONSUMERISM

In the end of this topic,
students will be able:

 Explain the importance of
consumerism in marketing

 Describe the current issues
related to consumerism in
Malaysia

TOPIC 5

Consumerism

Consumerism

The term "consumerism" refer to
the consumerists movement,

consumer protection or consumer
activism, which seeks to protect
and inform consumers by requiring
such practices as honest packaging

and advertising, product
guarantees, and improved safety

standards.

TOPIC 5

Consumerism

Factors influence the
consumerism development
• Ineffective system

Refer to not effective system
especially in producing results or
responding to customers request and

complaints.

• Poor product quality

Refer to poor quality for the product
purchased. The consumers are

dissatisfied with the performance of
the product, which below their
expectations.

• Insufficient information

Refer to not sufficient information
and lacking in what is necessary or

required.

TOPIC 5

Consumerism

Factors influence the
consumerism development

• Misleading advertisement

Refer to the use of false or
misleading statement in advertising
and misrepresentation of the product
at hand, which may negatively affect

many consumers.

• Unresponsive marketing
institution

Refer to the nonresponsive marketing
institution which is not responding to
the consumer complaint or not readily

and not sympathy to consumers.

TOPIC 5

Consumerism

Consumer rights
• Be Heard

The Right to Be Heard means that
government entities should hold the
consumer's interests at heart when

implementing policies.

• Satisfaction of Basic Needs

The Right to Satisfaction of Basic
Needs ensures that all consumers
have suitable access to necessary
goods and services, such as food,
shelter, education, health care and

sanitation.

TOPIC 5

Consumerism

Consumer rights
• Redress

The Right to Redress ensures that
customers have an avenue with which to
receive compensation for unsatisfactory

performance of service or inferior
products, or for damage inflicted from

their use

• Consumer Education

The Right to Consumer Education
provides for programs and information
that must be available to individuals to
help them make more informed decisions

about products.

• Healthy Environment
The Right to a Healthy Environment
implies that businesses and governing

bodies must install policies in
production and regulation which do not

harm the natural world.

TOPIC 5

Consumerism

Consumer protections in
Malaysia

Rules and regulations

Consumer Protection Law practised
in Malaysia

TOPIC 5

Consumerism

Consumer protections in
Malaysia

Rules and regulations

TOPIC 5

Consumerism

Consumer protections in
Malaysia

Example of Government
agencies

• Ministry of Domestic Trade and Consumer
Affairs

(Kementerian Perdagangan Dalam Negeri
dan Hal Ehwal Pengguna)
http://www.kpdnhep.gov.my

• The Islamic Affairs Division
(Jabatan Kemajuan Islam Malaysia)

• Scientific and Industrial Research
Institute of Malaysia (SIRIM)

(Institut Piawaian dan Penyelidikan
Perindustrian Malaysia)
http://www.sirim.my

TOPIC 5

Consumerism

Consumer protections in
Malaysia

Example of Non-government
organizations

• Persatuan Pengguna Islam Malaysia
(PPIM)

http://www.ppim.org.my

• The Federation of Malaysian
Consumers Associations (FOMCA)

TOPIC 5

Consumerism

The marketer’s
responsibilities to consumers

• Safety
• Honesty
• Transparency
• Ethical Pricing
• Respecting Customer Privacy

TOPIC 5

Consumerism

Current Issues Related To
Consumerism in Malaysia

TOPIC 5

Consumerism

Current Issues Related To
Consumerism in Malaysia

TOPIC 5

Consumerism

Current Issues Related To
Consumerism in Malaysia

KPDNHEP Pulau Pinang menyerbu sebuah
premis yang menjalankan aktiviti

pemindahan gas petroleum cecair (LPG)
secara haram di Kampung Duri, Sungai
Bakap di sini semalam. Sebanyak 58 unit
tong LPG berkapasiti 50kg dirampas selain
203 tong LPG 14kg yang turut digunakan

dalam pemindahan gas itu.

#KPDNHEP #KPDNHEPPulauPinang #LPG
#SinarHarian

Sumber:
https://www.facebook.com/mykpdnhep