PRO221- PR CAMPAIGN BOOKLET

NEWAGE NEC
EDEN CORP
CAMPAIGN
HANDBOOK

TABLE OF
CONTENTS

01 MISSION & VISION
02 COMPANY PERFORMANCE
03 POLICIES & BEHAVIOR
04 LEAVE CREDITS & BENEFITS
05 MEET THE TEAM

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ABOUT US

The Newage Eden Corp agency is a strategic
communication approach that helps

organisations and their audiences form mutually
beneficial connections. Newage Eden Corp is
critical to any company's success, especially if
its shares are publicly traded and the value of a
share is determined by the public's faith in the
organisation or brand. In addition to dealing
with media requests, information requests, and
shareholder issues, PR experts are typically in
charge of building and preserving the
company's image.

VISION
• NewAge Eden Corp aimed to be an
agency of public relations with a
sophisticated approach on public
relations matters and striving to
produce powerful impacts
throughout our service. and
proceeded to deliver the best service
for our clients.

MISSION

• NewAge Eden Corp provides the
greatest level of expertise and

professionalism in our company yet
incorporates new and impactful
marketing strategies into various

organizations with authenticity and
convenience.

GOAL

• Promote brand awareness
• Establish brand loyalty

NEWAGE EDEN CORP
PUBLIC RELATIONS

ORGANIZATIONAL CHART

Media Director & Social Media Copy Writing Director & Creative
Director: MUHAMMAD DANISH Service Director: MUHAMMAD

AZHAD BIN SUHAIME SYAMIL ILHAM BIN AMIR
SANUSI

Account executive: AHMAD Public Relation Director &
ZAFRI HAKIM BIN AHMAD Research Director: SYAKIR
ZAHRAN BIN SHARIZAL
ZULBER

COMPANY
INFORMATION

Christy Ng Sdn Bhd is an online and physical
shoe company selling ladies footwear. It also
specializes in wedding shoes for brides and
custom-made shoes, where it uses one of a kind
3D Shoe Engine providing the mass market an
online solution for consumers to design and
customize their desired shoe based on their
specific needs. The founder Christy Ng, upon
graduation, joined a Swiss pharmaceutical
company in 2010. Approximately 2 years after
working at the pharmaceutical company, she
took a leap of faith and started her online shoe
business Christyng.

SWOT
ANALYSIS

STRENGTH WEAKNESS

Christy Ng has created thousands of Stock policies are out-of-
one-of-a-kind shoes that continue to date and out-of-style.

win buyers' hearts. Competitors can quickly offer a similar
offering.
Her science education will be put to good
use in the creation of a comfortable and THREATS

cheap shoe for Asian ladies. Nationally, regionally, and locally, there is a
wide range of competitiveness.
Ability to sell product online.
Copy shoes.
OPPORTUNITIES

Internet buying is growing more popular.

Online shopping by a customer from
another country

Ability to develop stores.

SITUATION
ANALYSIS

Our client, Christy Ng is a company Founder and Ceo of brand Christy Ng shoes.
Which is She started trading shoes part-time from her mother's living room in

2010, before moving into the business full-time and scaling the business further
by designing her own shoes under the Christy Ng Shoes label. Also, we have a
theme that can match our client like restoration of nature. The restoration
perspective on human adaptation offers a broad view of relations between

environment and health; however, it remains underutilized as a source of insight
for nature-and-health studies. In this chapter, I start from the restoration

perspective in showing ways to extend theory and research concerned with the
benefits of nature experience. I first set out the basic premises of the restoration

perspective and consider how it has come to have particular relevance for
understanding the salutary values now commonly assigned to nature experience.

I then discuss the currently conventional theoretical narrative about restorative
effects of nature experience and organize some of its components in a general
framework for restorative environments theory. Extending the framework, I put

forward two additional theories. These call attention to the restoration of
resources as held within closer relationships and as held collectively by members
of a population. In closing, I consider ways to work with the general framework and
further develop the narrative about nature, restoration, and health. The extensions
made here raise important considerations for nature preservation efforts, urban
planning, health promotion strategies, and ways of thinking about human–nature

relations.

After we make a communal work at the beach, the fashion show can start after we
clean up things because we have to show how importance of cleaning the
environment and saving the earth.

TARGET
AUDIENCE

The target demographic for this ad is young
people, specifically students, who range in age
from 17 to 25 years old. This is based on a poll
we conducted, which revealed that the majority
of respondents are students. This campaign is
well-suited for these youngsters because it can

aid in brand recognition while also raising
awareness about our natural environment. It can
also provide students with modelling and design

experience. 40% of the respondents felt
CHRISTY NG was able to promote the restoration
of nature in the community. Following with that,

the majority of respondents believe that this
campaign will be successful and that they will
volunteer to participate in it. The information we
gathered confirmed that targeting kids for this
campaign would be advantageous in the long

run.

B. Research findings

we have created a google form to collect information that will help us with the
planned campaign. This survey consists of 3 personal question and 13
question based on the campaign and we have received 101 responses in total.
These are the questions and research findings that we have regained from our
observation

Question 1

This chart represents the total amount of respondent's familiarity about
Christy Ng brand. The majority of respondents knew about Christy Ng
which covers 50% of the chart. 39.3% didn't know about this brand and
only 10.7% answered maybe about the familiarity about Christy Ng.

Question 2

This chart shows the percentage of respondent's opinion about Christy
Ng's great feature. Out of 28 responses, 57.1% think Christy Ng has great
features. 39.3% voted for maybe and only 3.6% disagreed.

Question 3

This pie chart illustrates the respondents ’opinions on today’s children who
are aware that the restoration of nature is important. It shows that 39.3% of
the children are aware and may be aware that the restoration of nature is
important and another 21.4% of the children are not aware that the
restoration of nature is important. It might be deduced from this that
certain youngsters value the importance of environmental restoration.

Question 4

The respondents' thoughts on whether they celebrate the restoration of our
country's natural environment are shown in this pie chart. It was discovered that
46.4 % celebrate, while 39.3 % do not, and 14.3 % are unsure whether to celebrate
or not. This demonstrates that some communities take the topic of natural
restoration lightly

Question 5

The question in this pie chart asks a question to respondents, do they often
see people on social media celebrating nature’s restoration. There were 35.7%
of respondents who voted yes while 32.1% did not. Not only that there are also
32.1% of respondents who answered likely. It can be interpreted that
celebrating the restoration of nature on social media is difficult to get public
attention, it can only attract the interest of a few parties.

Question 6

In the question asking the respondents whether it is important to remember
about the restoration of nature. It was found against the pie chart that the
majority of the respondents chose the importance of remembering about
the restoration of nature. This can be ascertained because according to the
pie chart, there are 64.3% who voted yes while 32.1% voted maybe.

Question 7

This question asks the respondent if they catch any memorable moment
during restoration of nature occurring when earth is in critical state on some
event. It seems like 46.4% answered yes which means they did catch
memorable moments during restoration of nature day. Next is 25% of the
respondents answering no which means they didn't have any memorable
moments during restoration of nature day and the last one is 28.6% which is
the respondent answer maybe that says they were not sure that they have
any memorable moment during the day.

Question 8

The question on the pie chart was whether the respondent would refer
CHRISTY NG brand to relatives and friends. The majority of responders chose
possibly recommend rather than yes in response to the question. Looking at
the pie chart confirms this. 53.6 % said maybe, and 42.9 % voted yes.

Question 9

Respondents believe that CHIRTY NG has the ability to stimulate the
restoration of nature in our society, as shown in this bar chart. It was based on
a bar chart, and 42.9 percent of respondents agreed.

Question 10

In this question, respondents were asked if they thought the campaign was
effective and if they would engage in it. As indicated in the bar chart, the
majority of them are very supportive of the campaign, with 44.4 % saying they
would like to participate.

CAMPAIGN
PLAN REPORT

GOALS
To raise public awareness about the importance of
environmental restoration. Raising the brand of
environmentally conscious items in order to attract
customers. To focus on costume displays so that
young people can showcase their talents.

OBJECTIVES
Improve our reach and recall in order to target viewers who may be
interested in our messaging by placing advertisements on Facebook,
Instagram, and TikTok. Target audiences depending on their age, gender,
interest, or device. Our major goal is to keep the beach as clean as possible,
and after that, we can perform a fashion show based on our theme for the
fashion show which is nature restoration. Anyone interested in Christy Ng can
visit Christy Ng's booth during the fashion show. This would also develop
brand loyalty in our clients' customers, and it would not be limited to
promoting our clients.

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TIMELINE/GANTT
CHART

BUDGET TABLE

THE ACTIVITIES TOTAL (RM)

Creating restoration nature fashion show  
RM1080.00
A. tote bag purchases (6 x rm180.00) RM1400.00
B. new product nature theme (4 x rm350.00) RM18000.00
C. recycling unused product and repair for fashion show
(6 x rm3000.00)



Creating donation and funding programs RM2500.00


A. create website for donation restoration of nature while RM5000.00
partnering with restore (rm2500.00)
B. initiate donation box at restores agency (100 x rm50.00)



Media engagement and event management RM24000.00 
RM5000.00
A. Social Media Advertisement (8 months x rm3000.00)
B. Go green talk event (10 x rm500.00)

TOTAL BUDGET RM56,980.00

4. Campaign Strategies and Tactics
(Assignment 4)

The campaign's strategy and tactics are extremely vital in ensuring the
campaign's success. The campaign's strategy is its ultimate aim, while tactics
will help us come up with numerous options for achieving that goal. As a
result, we will present a number of tactics and approaches that can be used
to get the greatest possible results for the campaign's success. We'll link the
technique to the plans we've already done to help us attain our goals faster.

Strategies 1- Reducing Plastic Bag

The first campaign strategy was to limit the use of plastic bags in all of the
client stores, which are Christy NG shops located throughout Malaysia. This
is to help reduce the use of plastic, not merely to help save the environment.
We may also provide them paper bags instead of plastic bags or encourage
them to purchase one of our tote bag items.

Tactics 1- Promote Go Green Day

To limit the use of plastic bags, we would offer numerous tactics for carrying
out the strategy. The strategy is to encourage our consumers to participate
in Go Green Day. We may promote Go Green Day in a variety of ways,
including posting an article on it and its advantages on our official website.
Aside from that, we may put green day posters at every Christy NG store in
Malaysia to make our consumers aware of the event.

Strategies 2- Media Engagement

For the second strategy of the campaign, which we planned to focus on, this
part is our client's media engagement. We would emphasize the importance of
social media in this campaign because today's youth are quite familiar with it.
A broader client base might be contacted, making the process of increasing
the brand awareness for our client easier.

Tactics 2- Media Advertising and Event Management

We strived to create advertisements for the campaign on social media
platforms such as Facebook, Tiktok and Instagram since the majority of social
media platforms are familiar and well-known among teens, who are the target
audience for our campaign. An advertisement can help our campaign by
gaining interest and attention from a target audience. Aside from that, we'd like
to suggest to the client that we assist in explaining the importance of going
green and conserving the environment. This is to project a positive image of
our client to the public, as the public will perceive our client as environmentally
conscious and socially active.

Strategies 3- Influencer Marketing

The strategy that we wanted to focus on this part is influencer marketing
with our client. For this strategy, we would want an established website
with hundreds of articles explaining the ins and outs of influencer
marketing, along with other types of online marketing. The original version
of this post was the first article we wrote for the site.

Tactics 3- Collaboration with Rizalman and Neelofa

We would be creating a collaboration with Rizalman and Neelofa for the
campaign. By using this method, we can help you reach more people on
social media and invite them to try your product or service. Brands
collaborate with influencers to reach a new target audience, create brand
awareness, generate leads, and achieve many other marketing goals.
Influencers usually have loyal followers who trust their recommendations.
So, if an influencer recommends your products, you can likely get some
people to try them and even make a purchase. Moreover, a positive
review from an influencer can significantly improve your brand image and
credibility. So, influencer marketing is a great way to build your
reputation.

5. Campaign effectiveness (Assignment
5)

a. Evaluation
We will evaluate the effectiveness of the campaign using just a number of
tools or techniques after the conclusion of the campaign to see what we
should change or incorporate for our upcoming events.

1) Feedback Questionnaire
We will survey our target audience of younger generations regarding the
actual campaign's success in boosting brand recognition and inspiring the
love of nature in our society using a feedback form we will create using
Google Forms and distribute to them. Some of the queries that will be
asked are listed below.



2) Post – mortem Meeting
Within two weeks of the campaign, we will host a post-mortem meeting
with the members of NewAge Eden Corp and Christy's ng client involved
to discuss any downsides, improvements, and ideas that may be used in
the upcoming years.

3) Budget comparison
The actual investment will be contrasted with our projected budget.
Whether the budget was reached or exceeded the estimated cost will
also be included, as well as any additional expenses that had an
influence on it.

4) Conduct an interview
Interview with attendees of the fashion show will be conducted in order
to learn more about their perspectives, what they took away from the
campaign, and their experiences.