JOURNAL TEST

Advanced Marketing Management Program

Workbook & Reflections

December 4-8, 2017



ADVANCED MARKETING MANAGEMENT: DECEMBER 4-8, 2017

ENHANCING DIGITAL CAPABILTIES

Academic Directors: John Parker and Derek Rucker Program Manager: Alison Wilder

Monday Tuesday Wednesday Thursday Friday
December 4
A New Paradigm December 5 December 6 December 7 December 8
For Marketing
Identifying Opportunities: Customer Experience Building Brands In The The Strategy of

Design Thinking In a Mobile-First Digital World Influence

8:30-10:00 World

10:15-11:45 Tom O’Toole David Schonthal Julie Hennessy Tim Simonds Nicholas Pearce
Customer Experience Building Brands In The The Strategy of
A New Paradigm Identifying In a Mobile-First Digital World (Cont’d) Influence (Cont’d)
World (Cont’d)
For Marketing Opportunities: Design Lunch 11:45 AM–12:15 PM
(Cont’d) Thinking (Cont’d) Lunch Insights and Application EVALUATIONS
Marketing Tech: Session
11:45-1:00 Lunch Lunch Tough Challenges, Lunch (optional)
1:00-2:30 Analytics for Customers, Content, Rich Choices
Better Marketing Conversions
Decisions

2:45-4:15 Joel Shapiro John Parker Jonathan Copulsky Derek Rucker
4:30-6:00 Analytics for Customers, Content,
6:00-7:30 Better Marketing Conversions (Cont’d) Marketing Tech: Insights and Application
7:30-9:00 Decisions(Cont’d) Tough Challenges, Session (Cont’d)
Demystifying AI Leveraging Customer Rich Choices (Cont’d)
Insight In A Digital Office Hours-243A Thank you for choosing
Adam Pah World Insights and (optional) Kellogg Executive
Social Time Application Session Education!
Dinner
Aparna Labroo Derek Rucker Social Time
Office Hours – Social Time Dinner
243A Social Time Dinner
Dinner Social Time
(optional) Social Time
& 7:00 PM Start
Leveraging Customer
Social Time Insight In A Digital
World (Cont’d)

© 2017 Kellogg School of Management



Kellogg School of Management
Advanced Marketing Management

A New Paradigm for Marketing
Tom O'Tool
Monday Morning

Key Concepts

Kellogg School of Management
Advanced Marketing Management

A New Paradigm for Marketing
Tom O'Tool
Monday Morning

Key Concepts

Kellogg School of Management
Advanced Marketing Management

A New Paradigm for Marketing
Tom O'Tool
Monday Morning

Key Concepts

Kellogg School of Management
Advanced Marketing Management

A New Paradigm for Marketing
Tom O'Tool
Monday Morning

Plans for Action

Kellogg School of Management
Advanced Marketing Management

A New Paradigm for Marketing
Tom O'Tool
Monday Morning

Plans for Action

Kellogg School of Management
Advanced Marketing Management

A New Paradigm for Marketing
Tom O'Tool
Monday Morning

Thoughts for Evaluation

Kellogg School of Management
Advanced Marketing Management

Analytics for Better Marketing Decisions
Joel Shapiro
Monday Afternoon

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Analytics for Better Marketing Decisions
Joel Shapiro
Monday Afternoon

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Analytics for Better Marketing Decisions
Joel Shapiro
Monday Afternoon

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Analytics for Better Marketing Decisions
Joel Shapiro
Monday Afternoon

Plans for Action

Kellogg School of Management
Advanced Marketing Management

Analytics for Better Marketing Decisions
Joel Shapiro
Monday Afternoon

Plans for Action

Kellogg School of Management
Advanced Marketing Management

Analytics for Better Marketing Decisions
Joel Shapiro
Monday Afternoon

Thoughts for Evaluation

Kellogg School of Management
Advanced Marketing Management

Demystifying AI
Adam Pah
Monday Evening

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Demystifying AI
Adam Pah
Monday Evening

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Demystifying AI
Adam Pah
Monday Evening

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Demystifying AI
Adam Pah
Monday Evening

Plans for Action

Kellogg School of Management
Advanced Marketing Management

Demystifying AI
Adam Pah
Monday Evening

Plans for Action

Kellogg School of Management
Advanced Marketing Management

Demystifying AI
Adam Pah
Monday Evening

Thoughts for Evaluation

Kellogg School of Management
Advanced Marketing Management

Identifying Opportunities: Design Thinking
David Schonthal
Tuesday Morning

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Identifying Opportunities: Design Thinking
David Schonthal
Tuesday Morning

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Identifying Opportunities: Design Thinking
David Schonthal
Tuesday Morning

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Identifying Opportunities: Design Thinking
David Schonthal
Tuesday Morning

Plans for Action

Kellogg School of Management
Advanced Marketing Management

Identifying Opportunities: Design Thinking
David Schonthal
Tuesday Morning

Plans for Action

Kellogg School of Management
Advanced Marketing Management

Identifying Opportunities: Design Thinking
David Schonthal
Tuesday Morning

Thoughts for Evaluation

Kellogg School of Management
Advanced Marketing Management

Customers, Content, Conversions
John Parker
Tuesday Afternoon

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Customers, Content, Conversions
John Parker
Tuesday Afternoon

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Customers, Content, Conversions
John Parker
Tuesday Afternoon

Key Concepts

Kellogg School of Management
Advanced Marketing Management

Customers, Content, Conversions
John Parker
Tuesday Afternoon

Plans for Action

Kellogg School of Management
Advanced Marketing Management

Customers, Content, Conversions
John Parker
Tuesday Afternoon

Plans for Action

Kellogg School of Management
Advanced Marketing Management

Customers, Content, Conversions
John Parker
Tuesday Afternoon

Thoughts for Evaluation