Þu-w° %ä &"' ."(";*/& 2024 - March Edition 8th March - inspire inclusion
Editorial Team Dear EAF Family, March has been a month of many ups and downs, each presenting its own set of challenges and opportunities for growth. The change of climate that affected the south hindered our operations significantly. However, I was happy to see the team collaborating well to ensure that despite the challenges, we were able to meet our customer’s demand. We also celebrate the milestone in the growth of our logistics fleet with an increase of two more Howo trucks that will be able to increase our transportation capacity and meet the growing demands of our customers more efficiently. It is also important to remind ourselves of the importance of taking care of our current trucks and maintaining the branch profitability spirit in us. Furthermore, I would like to emphasize the importance of the Balanced-Scorecard and how we measure our overall performance. Everyone of us should take the responsibility to understand and own-up their KPIs. This would help us to be well aligned and know what we should do to improve the performance of our company and reach our goals. I encourage you to utilize the grievance form provided by our People and Culture team to share your thoughts, concerns, and suggestions openly. Thank you for your dedication, passion, and unwavering support. Warm regards, Elia Timotheo, CEO’s Speech
Editor's Note About the Magazine: Immerse yourself in our monthly magazine showcasing the triumphs of our company In this edition, we've highlighted the triumphs of our marketing and commercial ventures, providing an in-depth look at the strategies that drive our success. Explore the vibrant performances from our branches that showcase the talent and dedication of our teams. Additionally, we are excited to unveil collaborative efforts that transcend departmental boundaries, reflecting the spirit of unity and innovation within EAF. We want this magazine to not only inform you but also immerse you in the achievements and collaborations that define our March 2024 journey. Our contributors have poured their creativity and passion into crafting these pages, and we hope you find inspiration in their stories. As we navigate the ever-evolving landscape of our industry, your feedback is crucial. Feel free to share your thoughts with us. Thank you for your continued support. Immerse yourself in the pages of this March 2024 issue and discover the stories that make EAF thrive. Magazine Editor Elizabeth Akida Content Creator Akim Chale, Eric Bwakea, Ommie Omary, Hance Melchior & PrayGod Laria Cover Photo & Magazine Pictures Erick Bwakea & Akim Chale
$ P O U F O U T Africa Eats Pioneering East Africa Foods Celebrating the Company that Started it All (Page 2) Women's Day Inspire Inclusion Reflecting on the Empowerment of Women (Page 4) Onja Premium Rice Launch Unveiling the Finest Quality Rice (Page 7) Zanzibar Market Scouting Preparing for the Grand Opening of Our New Branch (Page 13) Branch Highlights Best monthly perfomances (Page 14) South Banana Survey Exploring the Versatility of Bananas (Page 12) CFO’s Birthday Celebrating CFO birthday party (Page 10)
Africa Eats Africa Eats: Empowering Communities Through Food Innovation In a continent where food security, economic empowerment, and agricultural sustainability are paramount concerns, Africa Eats emerges as a beacon of hope and transformation. At the heart of this visionary enterprise lies a commitment to addressing the multifaceted challenges facing African food systems. A Catalyst for Change Africa Eats is not merely a company; it is a catalyst for change. As a holding company, Africa Eats boasts a diverse portfolio of African food and agriculture companies. These enterprises are not only profit-driven entities but also agents of social change, committed to uplifting communities and fostering sustainable development across the continent. Supporting Smallholder Farmers At the core of Africa Eats' mission is its unwavering support for smallholder farmers. By partnering with and investing in local agricultural initiatives, Africa Eats empowers hundreds of thousands of small-scale farmers. Through training, access to resources, and fair trade practices, these farmers are equipped to enhance their productivity and livelihoods. Feeding Millions of Africans Africa Eats recognizes that food security is a fundamental human right. Through its network of companies, Africa Eats plays a pivotal role in ensuring access to nutritious and affordable food for millions of Africans. From farm to fork, Africa Eats is committed to delivering high-quality, culturally relevant food products to diverse communities across the continent. Driving Innovation and Sustainability Innovation is at the core of Africa Eats' approach. By harnessing technology, adopting sustainable agricultural practices, and promoting value addition along the food value chain, Africa Eats is driving a paradigm shift in African agriculture. From precision farming techniques to eco-friendly packaging solutions, Africa Eats is shaping the future of food production and consumption in Africa. 02
Uplifting East Africa Foods: A Partnership for Progress Africa Eats stands as a testament to the power of collaboration and partnership. Through its strategic support and guidance, Africa Eats has played a pivotal role in uplifting East Africa Foods, enabling it to achieve remarkable growth and success over the past decade. As East Africa Foods celebrates its 10th anniversary, it does so with gratitude to Africa Eats for its invaluable contribution to its journey of growth and innovation. A Vision for the Future As Africa Eats continues to expand its reach and impact, its vision remains steadfast: to create a future where all Africans have access to nutritious food, economic opportunities, and a thriving agricultural sector. Through collaboration, innovation, and a deep commitment to the continent's prosperity, Africa Eats is paving the way for a brighter tomorrow for all Africans. 03
Women’s Day Women's Day: Inspire Inclusion International Women's Day is not merely a date on the calendar; it is a celebration of the invaluable contributions and achievements of women worldwide. At EA Foods, this day holds special significance as we honor and recognize Empowering Women in the Workplace At EA Foods, we are committed to fostering an inclusive and supportive work environment where women are empowered to thrive and excel in their roles. From leadership positions to frontline staff, women play a pivotal role in driving innovation, collaboration, and success across all aspects of our business operations. 04
An Evening of Recognition and Appreciation The EA Foods Women's Day party is an occasion to recognize the talents, dedication, and leadership of our female colleagues. It is a time to express gratitude for their contributions and to reaffirm our commitment to supporting their professional growth and development. Inspiring Change, Making Progress As we gather to commemorate Women's Day, we reflect on the progress we have made and the work that lies ahead in achieving gender equality and empowerment. Through collective action and advocacy, we strive to create a future where women have equal opportunities to succeed and thrive in all aspects of life. 05
A Call to Action On Women's Day and every day, let us recommit ourselves to the principles of equality, inclusion, and respect. Together, we can inspire positive change, break down barriers, and create a more equitable and just society for all. Empowering Women, Building a Brighter Future At EA Foods, we stand in solidarity with women everywhere, recognizing their invaluable contributions to our organization and society as a whole. As we celebrate Women's Day, let us continue to uplift, empower, and champion the rights and voices of women, today and every day. 06
07 Onja Premium Rice Launch: Redefining Excellence in Every Grain Introducing Onja Premium Rice, the latest addition to our esteemed product lineup. Crafted with care and precision, Onja Premium Rice sets a new standard for quality, flavor, and freshness. 07
Unveiling Unrivaled Quality Onja Premium Rice is more than just rice; it's a symbol of excellence. With its long, slender grains and distinctive aroma, Onja Premium Rice elevates any dish to new heights. Whether served steaming hot alongside savory stews or used as the foundation for fragrant pilafs, Onja Premium Rice delivers unparalleled taste and texture with every bite. A Commitment to Sustainability At EA Foods, sustainability is at the heart of everything we do. That's why Onja Premium Rice is not only delicious but also environmentally friendly. From eco-conscious farming practices to responsible packaging, we are dedicated to minimizing our carbon footprint and preserving the natural resources that sustain us. 08
Experience the Difference Join us as we celebrate the launch of Onja Premium Rice and embark on a culinary journey like no other. From the fields to your plate, Onja Premium Rice represents a commitment to quality, sustainability, and culinary excellence. Try it today and discover why Onja Premium Rice is the choice of discerning chefs and food enthusiasts everywhere. Elevate Your Meals with Onja Premium Rice Experience the difference that quality makes with Onja Premium Rice. Available now at select retailers and online stores. Indulge in the richness of flavor, the perfection of texture, and the satisfaction of knowing that you're supporting sustainable agriculture with every delicious bite. 09
10 CFO’s Birthday A Birthday Surprise for Our CFO: A Memorable Celebration The corridors of EA Foods were buzzing with excitement as plans were underway to execute a birthday surprise like no other for our esteemed Chief Financial Officer (CFO). Little did she know, a prank was about to set the stage for an unforgettable celebration, attended by our dedicated corporate staff. Setting the Stage: The Perfect Prank In true EA Foods fashion, the day began with a cleverly orchestrated prank, designed to catch our CFO off guard and set the tone for the surprise to come. With mischievous grins and secret whispers, the team worked together to ensure that every detail was flawlessly executed, leaving our unsuspecting CFO none the wiser. Corporate Staff Unite: A Testament to Team Spirit As our CFO looked around the room, she couldn't help but feel overwhelmed with gratitude for the dedicated team of corporate staff who had come together to celebrate this special occasion. It was a testament to the strength of our team spirit and the bonds forged through shared challenges and triumphs.
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12 EA Foods is growing and has its business expansion plans to other areas in Tanzania like Zanzibar as well as expanding its operations in Kenya as such places have business potential. To attain the above business expansion plans, conducting banana surveys to identify new Sourcing areas where we can source bananas was critical. Objective: To increase consistency and supply of quality of produce; and to increase new banana sourcing areas in the country. Impact to the business: Consistency and quality produce throughout the year; and business expansion plans support. Impacts to farmers: Create access to reliable markets to smallholder farmers; Improve farmers’ incomes by enhancing productivity and quality of produce; Enhance employment opportunities for youth and women through our value chains; and enhance stable and sustainable supply of fresh produce to small retailers in the cities. Banana Survey
13 Embarking on a journey of discovery and growth, the heads of departments (HODs) of EA Foods set sail for the enchanting shores of Zanzibar. Their mission: to conduct a comprehensive marketing survey and scout potential warehouse locations, marking a significant step forward in the company's expansion and development strategy. A Strategic Endeavor: Marketing Survey Armed with market insights and a thirst for knowledge, the HODs delved deep into the vibrant streets and bustling markets of Zanzibar. From engaging with local vendors to surveying consumer preferences, every interaction provided invaluable insights that would inform EA Foods' marketing strategies and product offerings. Scouring the Landscape: Warehouse Scouting With a keen eye for detail and a vision for the future, the HODs embarked on a quest to find the perfect location for EA Foods' newest warehouse facility. Venturing across the island's diverse terrain, they evaluated potential sites based on logistical feasibility, infrastructure capabilities, and proximity to key markets. Zanzibar Expansion Initiative
14 Branch Highlights - Bunju - Kinyerezi - Dodoma
15 Bunju Branch “ Branch Monthly Performance” CHAMPIONS OF THE MONTH Winfrida Chavala Nurdin Mzelele Valetine Adolf
16 Kinyerezi Branch “ Branch Monthly Performance” CHAMPIONS OF THE MONTH Godfrey Gowelo Avitus Benard Winifrida Enock
17 Dodoma Branch “ Branch Monthly Performance” CHAMPIONS OF THE MONTH Glory Tarimo Najma Mustapha Chobu Hassan
Remarks As the pages of our March magazine draw to a close, We are filled with a profound sense of gratitude and appreciation for all who have contributed to its creation and success. Behind every article, photograph, and design element lies a story of collaboration, dedication, and passion that has brought this magazine to life Prepared by Marketing & Commercial Department