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Media Coverage - June - August 2019

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Published by currancathy, 2019-08-22 07:04:15

June - August 2019

Media Coverage - June - August 2019

Irish Examiner | 30/07/2019

Media Source Press Page 15
Circulation 25,419

Farming world Ray Ryan

Irish consumers have

faith in our dairy system

A survey by the European Almost 83% believe the
Milk Forum has revealed Irish dairy sector operates
that over 92% of Irish con­ authentically and sustain­
sumers believe the country ably while 68% consider its
deserves its international products are superior to
reputation for producing those of other countries.
high quality dairy products.
National Dairy Council
But only 9% of people con­ chief executive Zoe Kavan-
sider their carbon footprint agh said Irish dairy has one
when purchasing food, of the lowest carbon
while 82% believe that to footprints internationally,
preserve the planet change primarily due to Ireland’s
is needed on how people family-based and less inten­
consume and produce food. sive grass-fed system.

A total of 75% of those “We now have a job to do
surveyed said they were not in telling this story to our
aware of the range of loyal consumers and
measures and initiatives the reassuring the Irish popu­
country’s dairy farmers use lation that there is a long­
to enhance sustainability. term plan to produce high
Over 41% think dairy has a quality dairy products
negative impact on climate whilst also reducing carbon
change. emissions,” she said.

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Irish Independent | 29/07/2019

Media Source Online Visits 9,929,708

Just 1 in 10 people consider their carbon footprint when purchasing food

...responsibility lies with the industry. Commenting on the results, Zoe Kavanagh, Chief Executive
of the National Dairy Council said it is heartening that our consumers value the Irish dairy’s outputs
and the role...

CONTINUE READING

▲ 52

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Dundalk Democrat | 30/07/2019

Media Source Press Page 19
Circulation 5,539

Irish milk consumers are
climate change aware

Preserving natural Rob Kearney to continue to be successful
signed with the and to support future
resources, conscious National Dairy generations.
Council and the
consumption and European Milk The majority of Irish
Forum to people believe in climate
production, and climate support the change but are optimistic
Irish leg of a about being able to stop some
change are associated most European of the consequences.
campaign Reducing food waste and the
with sustainability according focused on recycling of waste continue to
encouraging top the list for climate
to new Irish research Irish consumers conscious actions by people
to drink more but as few as 1 in 10 consider
released on Monday by the quality milk carbon footprint when
from Europe in purchasing food. In
European Milk Forum (EMF). March 2019 comparison to other
European countries, Irish
The survey reveals that 9 consumers believe they hold
the main responsibility to
out of 10 consumers believe tackle the effects of climate
change, this compares to the
Ireland is worthy of its world Netherlands, France and
Belgium who believe
renowned reputation for responsibility lies with the
industry.
producing high quality dairy

products with 4 out of 10

considering that the dairy

sector has a negative impact

on climate change.

However, 3 out of 4 Irish

consumers state they are not

aware of the range of Irish research reveal that authentically and
nearly half of Irish
measures and initiatives that consumers believe the dairy sustainably. Despite this low
sector is economically
Irish dairy farmers use to important to Irish society awareness of measures being
with 4 out of 5 believing Irish
enhance sustainability on dairy is produced taken by the dairy sector to

their farms. improve sustainability at

Conducted as part of a farm level, the majority, 4 out

three-year campaign, of want the Irish dairy sector

“Sustainable Dairy in Europe

– safeguarding our

resources” the research

involving 2,000 consumers in

Ireland as well as 2,000

consumers in Belgium,

Denmark, France, and the

Netherlands aims to gain an

understanding of

consumers’ perceptions of

sustainability, climate

change and the challenges

they pose in relation to the

dairy sector.

Other findings from the

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Irish Independent | 29/07/2019

Media Source Press Page 8
Circulation 83,900

EMISSIONS

Just 9pc of
us think of
our carbon
footprint when
food shopping

Allison Bray
LESS than one in 10 Irish
consumers considers the
issue of carbon footprint
when they buy food, a survey
reveals.

An online survey of 2,000
Irish adults between the
ages of 18 and 65, conducted
in April, found that just
9pc of Irish consumers
consider the affect of their
food purchases on carbon
emissions.

Yet 82pc of respondents
said consumers needed
to change how food was
produced and consumed in
order to minimise climate
change.

Some 92.2pc of consumers
believe Ireland is worthy
of its “world-renowned
reputation” for producing
high-quality dairy products,
but almost 42pc said they
believe the dairy sector has
a negative affect on climate
change.

However, close to 60pc
of respondents said they
believe the dairy sector
can help people consume
food in a more sustainable
way.

The survey, commissioned
by the European Milk
Forum, was conducted in
six markets, including the
island of Ireland, France,
Denmark and Belgium as
part of the organisation’s
campaign to promote dairy
industry sustainability.

Responsibility

Despite the low percentage
of Irish consumers who
consider carbon emissions,
the majority of Irish
respondents said they
believe it is up to consumers
themselves to take
responsibility for reducing
emissions.

This contrasted with their
European counterparts, who
believe it is the responsibility
of industry.

National Dairy Council
chief executive Zoe
Kavanagh said the
Sustainable Dairy in Europe
project is a “strategic action
plan” that encourages
farmers to “produce dairy
in a more sustainable way
using new farming practices
that reduce their impact on
the environment”.

However, she added the
Irish dairy sector has “one of
the lowest carbon footprints
internationally, primarily
due to the unique grass-fed,
family based Irish farming
system, which is extremely
efficient”.

She said she was also
“heartened” by the
respondents’ endorsement
of Irish dairy products.

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The Herald | 29/07/2019

Media Source Press Page 12
Circulation 28,940

Consumers ignore food footprint when shopping

Ireland’s dairy sector has a Allison Bray said that consumers needed believe the dairy sector can Despite the low percent- “strategic action plan” that
very low carbon footprint JUST one in 10 Irish con- to change how food was help consumers consume age of Irish consumers who encourages dairy farmers
sumers consider the carbon produced and consumed in food in a more sustainable consider carbon emissions, to “produce dairy in a more
footprint when they buy order to stave off climate way. the majority of Irish re- sustainable way using new
food, a survey reveals. change. RESPONSIBILITY spondents said they believe farming practices that
The survey, commissioned it is up to consumers them- reduce their impact on the
An online survey of 2,000 While 92.2pc of consum- by the European Milk selves to take responsibility environment”.
Irish adults between the ers believe Ireland is wor- Forum, was conducted for reducing emissions.
ages of 18 and 65, conducted thy of its “world renowned in six markets, including However, she added that
in April, found that just reputation” for producing Ireland, the North, France, This contrasted with the Irish dairy sector has
9pc of Irish consumers high-quality dairy prod- Denmark, Belgium and the their European counter- “one of the lowest carbon
consider the impact of their ucts, almost 42pc said they Netherlands as part of the parts, who believe it is the footprints internationally,
food purchases on carbon believe the dairy sector non-profit organisation’s responsibility of industry. primarily due to the unique
emissions. has a negative impact on campaign to promote dairy grass-fed, family-based
climate change. industry sustainability. National Dairy Council Irish farming system,
Yet an overwhelming ma- chief executive Zoe Kava- which is extremely
jority of respondents (82pc) However, close to 60pc nagh said the Sustainable efficient”.
of respondents said they Dairy in Europe project is a

▲ 55

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agriland.ie | 23/07/2019

Media Source Online Visits 351,405

Funding for dairy ‘disrupters’ rising rapidly - Kavanagh

CEO of the National Dairy Council (NDC), Zoe Kavanagh, has raised question marks over the
source of funding going to "disrupters" of Irish dairy, pointing to the stark rise in monies going to
such groups...

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▲ 56

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Irish Farmers Journal | 13/07/2019

Media Source Press Page 51
Circulation 60,934

Former Macra na Feirme Macra na Feirme Munster
president re-elected as vice-president Sean Wallace
CEJA vice-president with the prizewinners in the
Macra/Ornua dairy stock-
Former Macra na Feirme He continued: “CAP needs to support judging finals at the IHFA
president Sean Finan was young farmers through progressive target­ national open day on the
ed supports which are adequately funded O'Keeffe farm in Freemount,
Co Cork. From left: Stephen
re-elected as vice-president to deliver on the ambition set out by CEJA Shannon, Ballinascarthy
Macra, Co Cork, under-23
of CEJA - the European and the European Commission regard­ winner; Mary Moran, Ter-
Council of Young Farmers - in ing generational renewal. monfeckin, Co Louth, senior
runner-up; Patrick Deasy,
“The CAP budget needs to be main­ Ballinascarthy Macra, Co
Cork, senior winner; and
Stockholm last week tained or enhanced and in CEJA we will Donal Coppinger, Caltra
continue to lobby for that. Macra, Co Galway, under-23
runner-up.
“We cannot be sold-out by the EU in a
The Mayo Macra team at
peaking after the announcement, bad Mercosur deal which will be detri­ the Macra na Feirme/Na-
tional Dairy Council tag
Sean Finan said: “I’m delighted mental to Irish and EU young beef farmers rugby finals in Roscrea, Co
Tipperary, sponsored by
Sto be re-elected as a CEJA vice- in times ofhuge uncertainty with Brexit,” the National Dairy Council.
president for the next two years. Finan said. Front, from left: Caitriona
McAndrew, Gemma Kelly
As young farmers, we face many and Darragh Leonard. Back
row, from left: Macra presi­
challenges in the short term whichIrwisihll farmers dent Thomas Duffy, Conor
determine our future farming careeMrsaicnr­a na Feirme president Thomas Duffy Walsh, Michael McHugh,
Ronan Walsh and Shane
cluding Brexit, Mercosur, climate change said: “We are very glad to congratulate Quigley. \0'Gorman Photography.

and CAP reform.” Sean Finan and see him re-elected as a

CEJA vice-president. Sean has done a won­

Lobbying derfuljob as CEJA vice-president over the

“I look forward to working with the CEJA last two years. We wish him the best of

president Jannes Maas and fellow vice- luck for the next two years and know he’ll

presidents at an EU level as we lobby and continue doing great workfor Irish young

advocate on young farmer issues.” farmers at a European level.”

▲ 57

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agriland.ie | 19/07/2019

Media Source Online Visits 351,405

On the go: Irish dairy ‘finding its voice’ in the online world

The Irish dairy industry has had to change with the times to ensure that its key messages are
landing with consumers, according to CEO of the National Dairy Council (NDC) Zoe Kavanagh.
Speaking on the...

CONTINUE READING

▲ 58

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Irish Independent Farming | 09/07/2019

Media Source Press Page 7
Circulation 83,900

It’s all about achieving
a work-life balance, say
award-winning dairy duo

An award-winning farming couple say balancing life and
work is central to their success in and out of the milking
parlour.

“If farming and the life outside of the farm don’t work
together, then it doesn’t work for us,” Michael Crowley
told those in attendance at the Teagasc Moorepark open
day. Husband and wife Michael and Marguerite Crowley
farm together in west Cork, milking 170 cows with their
five children.

In 2016, the Crowleys were named West Cork Dairy
Farmers of the Year and won the Carbery Milk Quality
Award. They were previously named as the Best
Percentage Solids category winner in the National Dairy
Council/Kerrygold Milk Quality Awards. The Crowleys
supply Drinagh Co-op.

“When we went from 60 cows to 170, we didn’t want
to work a minute more. If there was a football match
or something like that, we didn’t want to miss it. It was
about putting the family first,” Michael said, admitting
that contractors now do a lot more of the tractor work on
the farm.

“We wanted the two of us on the farm to grow up with
the children and enjoy life too,” Marguerite said.

In terms of efficiency on the farms, Michael said they
have made great strides in recent years.

“The first thing you want to do is to be able to grow
grass. We’re blessed with the climate here that you could
grow grass behind your ears if you stopped cutting it,”
he said.

“Then we set about getting the cow type right. The
farm is a mile this way and a mile that way, so the cows
have to be fairly athletic. We cross-bred our cows… and
we’re getting 500kg of milk solids from them.

“The third thing is the compact calving and getting the
cows calved inside that six-week period.

“All of those things have put our milk price about 3c to
4c/litre ahead of our co-op average.”

Michael added that these efficiencies, as well a
harmonious family relationship, are key to a successful
farm. “The milking parlour can be a great social place,
but it can be a very quiet place too if everyone isn’t
working together.”

For Marguerite, it is all about the work-life balance.
“We’re never going to be millionaires, but we go on
holiday for a week every January as a family. That’s very
important.”

Teamwork:
Michael
and
Marguerite
Crowley
attribute
their
success
to a
harmonious
relationship

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agriland.ie | 16/07/2019

Media Source Online Visits 351,405

Video: The secret to becoming an NDC & Kerrygold Quality Milk Award
winner

The NDC & Kerrygold Quality Milk Awards set out to find some of the top milk producers in
the country, who produce milk to the highest of standards through excellent dairy farming practices.
On the...

CONTINUE READING

farmersjournal.ie | 13/07/2019

Media Source Online Visits 144,536

10% of consumers consider carbon footprint when buying dairy - NDC boss

...you ploughed up the land and you lost that carbon capture it would be a big mistake," she said.
The NDC recently surveyed 2,000 Irish consumers, with 90% of them saying they believe in climate
change. "Their...

CONTINUE READING

Irish Independent | 13/07/2019

Media Source Online Visits 9,929,708

It's all about achieving a work-life balance, say award-winning dairy duo

▲ 60

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...Milk Quality Award. They were previously named as the Best Percentage Solids category winner
in the National Dairy Council/Kerrygold Milk Quality Awards. The Crowleys supply Drinagh Co-op.
"When we went from...

CONTINUE READING

agriland.ie | 11/07/2019

Media Source Online Visits 351,405

FarmLand - Season 3 Episode 4

...European Commission President, Germany’s Ursula von der Leyen. Meanwhile, Zoe Kavanagh,
CEO of the National Dairy Council (NDC) highlights what the organisation is doing to tackle key
challenges facing Ireland’s...

CONTINUE READING

foodandwine.ie | 11/07/2019

Media Source Online Visits 67,214

Win The Chance To Shoot A Food Video With Donal Skehan in LA

...as easy as you might think!) so a chance to work with a pro is a big opportunity. Recently, The
National Dairy Council teamed up with the European Milk Forum for the "Cheese. Your Way’
initiative, aimed...

CONTINUE READING

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Irish Farmers Monthly | 03/07/2019

Media Source Press Page 43,44
Circulation 60,934

JULY 2019 Animal Health Focus
www.irishfarmersmonthly.com

An immaculate dairy farm in
Monaghan

Matt O’Kee e o ers up the McKenna farm in Monaghan – previous winners of the NDC/Kerrygold
Quality Milk Award – as a fine example of a milking parlour with best practice hygiene in place.

The McKenna farm in Monaghan hosted an Open Day the season. The workload is kept tight through compact 43
last month. The winner of the 2018 NDC/Kerrygold calving with no late calvers on the farm.
Quality Milk Award is a fine example of all that is best
in Irish milk production. Not only is the milk of a high Breeding for quality
quality but so also is the farm in every respect. Set in While the McKenna herd has developed genetically
the rolling drumlins of Monaghan, it is perfectly set out over the years with the use of high EBI sires to promote
and managed to a very high standard. Darran McKenna, fertility and milk solids, it is based firmly on British
his wife Denise and their four children Daithi, Caragh, Friesian bloodlines going back generations. This is a
Michael and Annie – as well as Darran’s parents Seamus spring-calving herd with the first calves born on 28th
and Philomena – clearly take great pride in their herd January this year. The calving season finished in late
and in their farm. It was a pleasure to stroll around April with a six-week calving rate of 85 per cent for 2019.
the spotlessly clean farmyard in a pair of shoes. Farm After seven days of breeding in early May, Darran had
infrastructure is regularly being upgraded with the latest 70 cows served. The trends in milk production speak
investment including two underpasses to provide access for themselves. Milk solids have risen from 460kgsMS/
to all paddocks on the milking platform, including those cow in 2015 to 521kgsMS/cow last year. Butterfat and
across two public roads. Since Darran took over full protein percentage averaged 7.61 per cent in 2019 –
management of the farm in 1995 the dairy herd has “perfect milk for processing”, as Michael Hanley, CEO of
gradually developed with cow numbers increasing to Lakeland, described it when he addressed the gathering
109 and all cattle enterprises eliminated at this stage. at the McKenna farm. Allied to the impressive production
The McKennas use contractor services for many of the figures are the statistics around quality. TBC has been
big operations including silage making, slurry spreading, hovering around 10,000, with 11,000 averaged in 2018
baling and reseeding. As well as the family input, there and 8,000 for 2017. Somatic Cell Count (SCC) has been
is part time help during calving and relief milking across well under 100,000 for the past three years coming

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in at 70,000 last year. Thermoduric count, which has weaning milk producers from the use of chlorine-based
taken on a new emphasis in recent years as processors products. Already some processors have instructed their
strive for improved milk quality for manufacturing more milk suppliers to cease using the products, at least in
value-added products, has also dropped significantly bulk tank cleaning operations.
on the McKenna farm, registering a low of 125,000 for There is little doubt that, whatever the requirements, the
2018. Consistent quality and regular monitoring are McKennas will be first and foremost in adopting best
both hallmarks of the McKenna milk production model. practices on their immaculate dairy farm at Derrygasson,
It starts, not at the beginning of the year, but at the end near Emyvale in the north of Monaghan.
with a clear strategy of drying o cows in batches to
ensure that no mistakes are made and that cows are
fully protected for the dry cow period and have ample
opportunity to repair any damaged mammary tissue.
Tails are clipped in advance and the drying o operation
is separated from the milking operation. Gloves and
antiseptic wipes are all key aspects. While selective dry
cow therapy is being practiced and will increase in the
coming years, for the most part the cows are treated
with dry cow tubes as well as teat sealers. As information
continues to build around individual cow udder health
Darran intends to increase the numbers of cows only
receiving teat sealer. Attention to detail continues in the
post drying o period with cows inspected twice daily
until the udders stop producing milk.
Before calving, heifers are introduced to the milking
parlour and teat dipped several times to acclimatise
them to their new surroundings. As cows calve adjacent
to the milking parlour, there is the minimum of fuss in
bringing them in for first milking. Gloves are worn during
milking and post milking teat spraying is the norm with
a strict regime of quiet and calm practised by everyone
involved. All of these practices help ensure that udder
health is maintained. Last year there was only one
incidence of mastitis and only four gases in the first five
months of 2019.

Strict hygiene protocols
There are strict hygiene protocols for the milking
parlour. Apart from a full wash-out after each milking
of parlour and collecting yard, there are seven hot
washes carried out each week with a water temperature
reaching 80 degrees at the start. Detergent sterilisers are
included with a non-chlorine product used for washing
the milk tank. In addition, a weekly acid descale is carried
out on the machine and every two weeks on the milk
tank. There is another strict protocol for plant rinsing
with 12.5 litres of water used for each of the sixteen
milking units.
With dairy product specifications rising constantly, the
next challenge for Irish dairy farmers will be to adopt
chlorine-free cleaning protocols. This was discussed at
a stand during the McKenna farm Open Day with advice
provided on how to achieve excellent hygiene standards
without the use of chlorine agents. Increased usage of
hot water is required as are acid detergents and higher
working solutions of caustic. The removal of all potential
residues of Trichloromethane (TCM) and Chlorate is now
required, especially for the production of milk powders

44 and lactic butter products. It is an ongoing process of

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Irish Farmers Journal | 29/06/2019

Media Source Press Page 50
Circulation 60,934

Other.
attractions

Apart from the main stands and villages, there are lots of
things to see and do at Moorepark ’19, writes Pat Dillon

Teagasc food research programme

The Teagasc food research programme dairy for Ireland. Did you know that Workbook on dairy It should act as a guide right, but combine to create
will have a significant presence at Moore­ the structure of food has a significant through a review process, difficulties in grassland man­
park ’19. You will have an opportunity bearing on its digestion? Check out farm infrastructure which can take the form of a agement and utilisation, animal
to see butter being made with grass- this exhibit and discover the science walk(s) of the farm/farmyard performance and labour input,
fed milk, and learn about the benefi­ behind this research. The guiding principle of good and discussions regarding the particularly in periods of poor
cial effect of grass-fed on the nutritional dairy farm infrastructure is above elements. weather and difficult grazing
composition ofmilk and dairy products. Something that is always of interest that it's safe, produces guaiity conditions.
You will get a chance to see how milk to attendees is the exhibit that features milk from healthy animals us­ A number of issues around
composition is determined using in­ products developed via Teagasc research ing management practices that grazing infrastructure are gen­ Similarly, the milking process
line near-infra-red technology. and specialist commercial services. Call are sustainable from an animal erally apparent on all farms. involves countless interactions
in and try some of these tasty products. welfare, labour, economic and between the milker, the milking
There will be a display demonstrat­ These Teagasc services are available to environmental perspective. Many of these issues are facilities and the cow and there
ing the vast range of dairy ingredients small- and medium-sized enterprises, relatively minor in their own can be many opportunities
produced in Ireland, with information multinational subsidiaries and food At Moorepark '17, Teagasc for improved labour efficien­
on target markets (nationally and in­ entrepreneurs. published a dairy farm infra­ cy, milk guaiity and welfare of
ternationally) and nutritional value of structure handbook. At Moore­ both the milker and the herd if
these ingredients, in addition to a display You might be inspired to develop your park T9, Teagasc is publish­ the infrastructure and the pro­
featuring the latest in drying technolo­ own food business. ing a workbook on dairy farm cess can be optimised.
gies (for developing dehydrated dairy infrastructure with the support
products for export markets). Moorepark ’ig will also feature up- of Ulster Bank. This workbook Energy use
to-date information on the science be­ is designed to act as an aid in Likewise, energy use needs
Of course in Moorepark, the food re­ hind the role of the gut microbiome in assessing existing dairy farm to be carefully monitored and
search programme always aims to be maintaining health (for infants, elderly infrastructure and planning for controlled, and the economics
at the cutting edge, and those attend­ and athletes), and the potential for us­ improvements in the areas of of new technologies assessed
ing Moorepark ’ig will be interested ing health promoting microbes to in­ grazing infrastructure, milking to facilitate effective cost con­
to see how digital dairy technologies crease the benefits of a range of foods. practices and energy use. trol and use efficiency.
such as robotics, 3-D printing and vir­ There will also be a feature on the health
tual reality technologies are applied to benefits of fermented foods. Food re­
the investigation and development of search programme staff will be available
to answer questions about all exhibits.

Key speakers

Oria Walsh, West Cork dairy Matt Crowe will Minister Michael Dairy industry Ornua sponsors the forum tent
food dietitian, farmers Michael address challeng­ Creed will speak
will address the and Marguerite es in relation to at the farm stakeholders Ornua is sponsoring the forum tent. The display of dairy foods this
benefits of dairy. Crowley. climate change. forum. year is going to be much larger than previous years. Ornua will part­
Industry experts from ner with the National Dairy Council to create an outdoor dairy festi­
ICBF, AHI, DAFM, Ornua, val feel with a lineup of speakers and interactive activity that show­
Bord Bia, NDC, HSA cases the best of Irish dairy. During the day, there will be a number
and Agri Aware will be of short farm talks dealing with "dairy alternatives - a threat or
present on the day to trend?", resilience in dairy farming and the power of collaboration in
discuss individual farmer tackling climate change.
queries.

Farm forum

Starting at 3pm, there will be a farm forum on meet­
ing the challenges and opportunities of continued
expansion facilitated by Sharon Ni Bheolain from
RTE News. The Irish dairy industry is facing a num­
ber of key challenges: climate change; water qual­
ity; remaining competitive; access to markets; and
availability of skilled labour. The panel discussion will
include Ciaran Fitzgerald (food economist), and will
address the benefit of the dairy industry to the Irish
economy including the recent expansion with the
abolition of milk quotas; Matt Crowe (director of the
office of evidence and assessment in the Environ­
mental Protection Agency) will address challenges
in relation to climate change and water quality; Oria
Walsh (food dietitian) will address the nutritional
benefits of dairy; John Jordan (CEO of Ornua) will
address dairy future markets; and west Cork dairy
farmers Michael and Marguerite Crowley (dairy
farmers) will give the dairy farmers' view on future
expansion. Minister for Agriculture, Food and Marine
Michael Creed will also contribute to this discussion.

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Today's Farm | 01/07/2019

Media Source Press Page 4,5
Circulation 44,000

events

Teagasc
National
Dairy
Open Day

WEDNESDAY, 3 JULY 2019 ing management, reseeding, farm Marine, Irish Cattle Breeding Federa-
infrastructure, body condition and tion, Animal Health Ireland, Ornua,
Teagasc Open Day locomotion scoring, calf rearing, Bord Bia, National Dairy Council,
• Event Time 8.30am-5pm. high EBI genetics, and health and Health & Safety Authority and Agri
• Venue Teagasc Moorepark, Fermoy, safety will take place throughout the Aware will be present at the Open
Co Cork. day. There will be workshops on milk Day.
We are delighted to invite all dairy quality, anti-microbial resistance,
farmers and dairy industry stake- new entrants to dairy farming and Growing sustainably
holders to Moorepark ’19, the Teagasc people management. A number of na- Taking stock and looking to the
National Dairy Event for 2019, on tional and international experts have future
Wednesday 3 July at the Teagasc, accepted invitations to participate in • What has been achieved?
Animal & Grassland Research and In- the workshops. • Where to now?
novation Centre, Moorepark, Fermoy, Research to adoption: extension • Key drivers of successful expansion.
Co Cork. methods Future Systems: The Sustainable
A wide range of extension methodolo- Expansion Challenge
The theme of this year’s event is gies are employed to facilitate best • Future grass-based systems – key
‘Growing Sustainably’. The con- practice adoption on dairy farms. HIoFLHQF\ SDUDPHWHUV
tinuing expansion of the Irish dairy • Meeting the challenge on farm.
industry provides opportunities to These include discussion groups, v 7RZDUGV PRUH SURoWDEOH DQG FOLPDWH
LQFUHDVH WKH SURoWDELOLW\ RI IDPLO\ farm walks, seminars, newsletters smart farm practices.
farms, while also further developing DQG VKRUW FRXUVHV RQ oQDQFLDO PDQ- Increasing grass utilisation
climate smart dairy farming systems. agement, breeding and grassland. • Key requirements for high-perform-
Future expansion will require close Information on how to avail of these ing pastures.
alignment of national agricultural programmes will be available on the • Successful grazing management
and environmental targets, with a day. requires weekly measurement.
particular focus on carbon emissions, Industry partnerships • Utilizing 13 t of grass DM/ha.
water and air quality, and biodiver- Key industry experts from Depart- High-EBI cows are more sustain-
sity. ment of Agriculture, Food and able
Highlights • What are high EBI cows?
• Special Forum: Meeting the Chal-
lenges and Opportunities of Contin-
ued Expansion

There will be panel discussions
facilitated by Sharon Ní Bheoláin
from RTÉ. The panel will discuss the
importance of the dairy industry to
the Irish economy, the environmental
challenges of continued expansion,
WKH QXWULWLRQDO EHQHoWV RI GDLU\
and future market requirements.
The panel will include Irish and EU
agricultural policy representatives,
dairy market analysts, an expert in
human nutrition and award winning
dairy farmers. The Minister for Ag-
riculture, Food and the Marine, Mr.
Michael Creed TD, will also contrib-
ute to the discussion.

Live displays, demonstrations and
workshops
A large range of Irish dairy products
will be on display promoting their
image, quality, taste and nutritional
credentials. Demonstrations on graz-

▲ 65

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forwarding) is permitted except under License.

WEDNESDAY, 3 JULY 2019

Organic Demonstration Farm Walk - Sligo
• Event Time 2pm
• Venue Paul Kelly, Castledargan, Bal-
lygawley, Co. Sligo
Suckler to Weanling & Store
• Teagasc, Department of Agricul-
ture, Food & the Marine and organic
organisations invite all farmers and
members of the public to see organic
farming in practice and to meet and
speak with the producers and sector’s
experts.

WEDNESDAY, 3 JULY 2019

Ash Management Event
• Event Time -
• Venue John Lockes GAA Grounds,
Callan, Co. Kilkenny.

THURSDAY, 4 JULY 2019

Teagasc / Irish Farmers Journal BETTER Beef
Farm Walk- Monaghan
• Venue: Wesley Browne, Dunray-
mond, Co Monaghan.

• 90% calving in six weeks. Moorepark 2017. THURSDAY, 11 JULY 2019
• Sustainable breeding plans.
Grazing demo • Beef crosses from the dairy herd. Teagasc / Irish Farmers Journal BETTER Beef
• Pasture measurement. People farming smarter Farm Walk- Laois
• Pasture composition. v ,QFUHDVLQJ ODERXU HIoFLHQF\ RQ • Venue: Harry Lalor, Ballacolla, Co
• Increasing grass utilisation. dairy farms. Laois.
• Training the next generation of
Technology villages dairy farmers. TUESDAY, 16 JULY 2019
Putting grazing management into • Priorities for new entrants.
practice Dairy farm infrastructure Sheep Sheep Breeding Workshop - Leitrim
• PastureBase Ireland. • Grazing infrastructure to increase • Event time – contact local Teagasc
• Importance of soil fertility. grass utilisation. RIoFH
v ,QFUHDVLQJ QXWULHQW XVH HIoFLHQF\ v (IoFLHQW PLONLQJ SUDFWLFHV • Venue: Ballinamore, Co Leitrim.
Sustainable milk production sys- • Importance of drainage infrastruc-
tems ture. THURSDAY, 18 JULY 2019
v .H\ GULYHUV RI IDUP HIoFLHQF\ Keeping you and your family safe
• Choosing optimum stocking rate • Making the farm a safe place to Sheep Sheep Breeding Workshop - Louth
and calving date combinations. work. Venue: Feraghs, Dundalk, Co. Louth
• Improving farm biodiversity. • Working with machinery and ani- Event Time.
Healthy cow – high-quality milk mals.
• Non-chlorine protocols for cleaning • Increasing personal wellbeing. TUESDAY, 23 JULY 2019
milking equipment. Teagasc acknowledges with gratitude
• Reducing antibiotic use on dairy the support of: Sheep Sheep Breeding Workshop - Tipperary
farms. Venue: Templederry, Co Tipperary.
• Increasing dairy cow welfare.
Next generation breeding and WEDNESDAY, 10 JULY 2019
reproduction Broadleaf Management Event
v %HQHoWV RI JHQRPLF WHFKQRORJ\ Venue: John Lockes GAA grounds,
• Sexed semen — latest results. Callan, Co Kilkenny.

▲ 66

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forwarding) is permitted except under License.

Shelflife | 26/06/2019

Media Source Press Page 63
Circulation 8,116

Stability Fund, for future payments at times in response to inc

A tasty message from Europe

As part of its ongoing support of the To celebrate chef Donal Skehan’s partnership
European Cheese campaign in Ireland, the with the National Dairy Council (NDC) and
National Dairy Council has joined up with the European Milk Forum’s ‘Cheese. Your
the European Milk Forum again for 2019’s Way.’ campaign, social media-savvy foodies
initiative, ‘Cheese. Your Way.’ Aimed at from across Ireland can win the chance to
encouraging more Irish consumers to enjoy cook with the popular chef in LA
quality cheese from Europe, celebrity chef
Donal Skehan has been announced as the
official ambassador of the Irish campaign.

To celebrate Skehan’s support of the
‘Cheese. Your Way.’ campaign, the National
Dairy Council and European Milk Forum have
launched a competition for social media-
savvy foodies from across Ireland to create a
short food video or recipe about cheese. The
winner and one friend will get to visit Skehan
at his home in Los Angeles, participate in a
video workshop to learn more about food
styling, and take in the sights of LA.

The competition is open to social media-
savvy foodies aged 18 years and over from
across Ireland. To enter the competition,
simply record and send an original video
about yourself and why you love cooking
with cheese to [email protected] or via
Facebook message to @TheCompleteNatural
by 5pm on Friday, 28 June 2019. For full
competition terms and conditions, visit
www.thecompletenatural.ie or www.ndc.ie.

▲ 67

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forwarding) is permitted except under License.

Irish Farmers Journal | 22/06/2019

Media Source Press Page 31
Circulation 60,934

Caustic causes problems as chlorine is banned

Visitors to the McKenna farm - winner of the 2018 NDC-Kerrygold
quality milk awards - last week were told of alternative milk
equipment wash routines. Aidan Brennan reports

David Gleeson, the Teagasc either a hot acid wash three milking.
dairy equipment cleaning times per week, including per­ David said he is trialling new
expert, explained that chlo­ acetic acid in the final rinse or
rine-based milking equipment adding hydrogen peroxide to acid-based “one-for-all” prod­
wash routines will be banned the diluted powder solution ucts that give an acid descale
within two years. Chlorine is once a week. and detergent. He said initial
being banned because it is be­ results lookgood, but he needs
coming increasingly difficult The percentage of caustic to look out for other residues.
to meet chlorine residue speci­ in liquid products is usually
fications in butter and infant less than it is in powder prod­ “Hot water at the correct
milk formula when chlorine ucts so more acid washes are temperature is critical. The wa­
is used. required when using liquid ter should be 8o°C on the way
products. One option is to use in and SO°C on the way out,”
Caustic is the main alterna­ the liquid caustic four morn­ David said. The host farmer,
tive to chlorine but relying on ings a week and use phosphor­ Darran McKenna has a long
caustic will require more hot ic acid three mornings a week, history of producing excel­
washes, more acid washes, no all in hot water. The caustic lent quality milk. Average milk
recycling ofwash liquid and in liquid product can be used in quality in 2017, the year the
many cases extra rinses with cold water each evening. Alter­ award is based on, shows TBC
peracetic acid. natively, use the caustic liquid of 8,000, SCC of 86,000 and
in hot water seven mornings a a thermoduric of 175,000. He
David said powder-based week and use it in cold water is currently using a detergent
caustic products have a high seven evenings a week. An ad­ steriliser with 2.5% chlorine but
caustic content and are gener­ ditional rinse with peracetic will shortly switch to chlorine-
ally good at cleaning equip­ acid should be used after each free for milking machine and
ment when combined with bulk tank wash routines.

▲ 68

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forwarding) is permitted except under License.

Irish Farmers Journal | 22/06/2019

Media Source Press Page 51
Circulation 60,934

Banteer Macra club members who were out helping Banteer Tidy
Towns recently in Avondhu, Co Cork. For Banteer Macra, the motto is
‘Community is Key'.

The Devil's Bit Macra team, overall winners of the Macra na Feirme
tag rugby finals in Roscrea, Co Tipperary, sponsored by the National
Dairy Council. Front, from left: John Joe Ryan, Diarmuid Ryan, John
Keane, Caoimhe O'Brien, Grace Martin and Brian Shanahan. Back,
from left: Helen Hayes, Ciaran Kennedy, Delacy Byrne, Conor Shana­
han, Thomas Duffy, Macra na Feirme president, Edward Roe, Joe
Maher and Jonathan Sutton. \ O'Gorman Photography

▲ 69

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forwarding) is permitted except under License.

Irish Farmers Journal | 22/06/2019

Media Source Press Page 51
Circulation 60,934

NDC tag
rugby title
goes to
Devil’s Bit

The 2019 National Dairy
Council (NDC) tag rugby
championship is going to
Devil’s Bit Macra in Tipperary
this year after it triumphed
last weekend in Roscrea, Co
Tipperary.

It was heartbreak for Fer-
moy Macra, Avondhu, Co
Cork, who were defeated in
the final for the third year
running.
Popular
Speaking afterwards Macra
na Feirme president Thomas
Duffy said: “Well done to all
teams for taking part and to
our two finalists for an en­
thralling final. Tag rugby is
one ofour most popular com­
petitions.

“Thanks in no small part to
our members and the NDC
for their continued support,”
Duffy said.

▲ 70

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forwarding) is permitted except under License.

Dublin Gazette City Edition | 20/06/2019

Media Source Press Page 18

Circulation 23,000

Also published in Dublin Gazette South Edition [+ 1 more]

delicious blend AS PART of a pan- pan over a high heat.
lofblue, cheddar & European campaign • Add the mince and
mozzarella cheese (“Cheese. Your Way.”) fry for 6-8 minutes
in a delectable dish supported locally by until browned. Remove
the National Dairy the mince from the pan
Council, Donal Skehan and set aside ona plate.
has developed a series • Heat another table­
of delicious chees- spoon of the oil in
based recipes, includ­ the pan, then add the
ing a one-pot, three- bacon and fry for about
cheese Beef Ragu Pasta two minutes until
Bake. cooked through and
golden.
This Three-cheese • Add the onion, garlic
Beef Ragu Pasta Bake and carrot and fry for a
cooks in about 50 min­ further 3-4 minutes.
utes, and serves 4-6 • Return the mince to
people. the pan with the red
wine, milk and orega­
Ingredients no.
• 3 tbsp olive oil • Bring to the boil, then
• 500g beef mince reduce the heat and
• lOOg smoked bacon simmer for 5-6 min­
lardons utes until reduced by
• 1 onion, peeled and half and the liquid has
finely chopped thickened slightly.
• 2 garlic cloves, peeled • Add the passata
and finely chopped along with the tomato
• 1 small carrot, peeled puree, stir through to
and finely chopped evenly combine, fol­
• 250ml red wine lowed by the pasta and
• 200ml milk stock.
• 1 tsp dried oregano • Simmer for 15 min­
• 750ml passata utes, stirring almost
• 2 tbsps tomato puree continuously until the
• 500grigatoni pasta is al dente.
• 1 litre vegetable stock • Preheat the oven to
• 200g blue cheese, 190°C/375°F or Gas
roughly crumbled Mark 5.
• 200g cheddar cheese, • Stir through half of
roughly grated eachcheese along with
• 1 x 150g ball buffalo half the basil leaves.
mozzarella, roughly Top with the remain­
torn ing cheese, dispersing
• Large handful ofbasil it evenly across the top
leaves and place in the oven to
• Sea salt and ground bake for 10-15 minutes
black pepper until the cheese is gold­
en and bubbling.
Preparation • Top with the remain­
• Heat one tablespoon ing basil leaves and
of the olive oil in a large serve.
oven-proof casserole

▲ 71

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forwarding) is permitted except under License.

Dublin Gazette North Edition | 20/06/2019

Media Source Press Page 18
Circulation 16,000

delicious blend AS PART of a pan- pan over a high heat.
lofblue, cheddar & European campaign • Add the mince and
mozzarella cheese (“Cheese. Your Way.”) fry for 6-8 minutes
in a delectable dish supported locally by until browned. Remove
the National Dairy the mince from the pan
Council, Donal Skehan and set aside ona plate.
has developed a series • Heat another table­
of delicious chees- spoon of the oil in
based recipes, includ­ the pan, then add the
ing a one-pot, three- bacon and fry for about
cheese Beef Ragu Pasta two minutes until
Bake. cooked through and
golden.
This Three-cheese • Add the onion, garlic
Beef Ragu Pasta Bake and carrot and fry for a
cooks in about 50 min­ further 3-4 minutes.
utes, and serves 4-6 • Return the mince to
people. the pan with the red
wine, milk and orega­
Ingredients no.
• 3 tbsp olive oil • Bring to the boil, then
• 500g beef mince reduce the heat and
• lOOg smoked bacon simmer for 5-6 min­
lardons utes until reduced by
• 1 onion, peeled and half and the liquid has
finely chopped thickened slightly.
• 2 garlic cloves, peeled • Add the passata
and finely chopped along with the tomato
• 1 small carrot, peeled puree, stir through to
and finely chopped evenly combine, fol­
• 250ml red wine lowed by the pasta and
• 200ml milk stock.
• 1 tsp dried oregano • Simmer for 15 min­
• 750ml passata utes, stirring almost
• 2 tbsps tomato puree continuously until the
• 500grigatoni pasta is al dente.
• 1 litre vegetable stock • Preheat the oven to
• 200g blue cheese, 190°C/375°F or Gas
roughly crumbled Mark 5.
• 200g cheddar cheese, • Stir through half of
roughly grated eachcheese along with
• 1 x 150g ball buffalo half the basil leaves.
mozzarella, roughly Top with the remain­
torn ing cheese, dispersing
• Large handful ofbasil it evenly across the top
leaves and place in the oven to
• Sea salt and ground bake for 10-15 minutes
black pepper until the cheese is gold­
en and bubbling.
Preparation • Top with the remain­
• Heat one tablespoon ing basil leaves and
of the olive oil in a large serve.
oven-proof casserole

▲ 72

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forwarding) is permitted except under License.

evoke.ie | 30/06/2019

Media Source Online Visits 465,372

Business Story: How Kerrygold became the world’s favourite butter

...and 12 national finalists to be crowned Ireland’s milk champions. Kerrygold took home the
much coveted NDC & Kerrygold Quality Milk Awards perpetual cup. Sure, it’s no wonder why
SJP is such a fan.

CONTINUE READING

adworld.ie | 28/06/2019

Media Source Online Visits 152,990

National Dairy Council Targets Younger Consumers in New Campaign

BWA\Dublin has created a new advertising campaign for the National Dairy Council. The
campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the
benefits of including...

CONTINUE READING

adworld.ie | 27/06/2019

Media Source Online Visits 152,990

"Love Irish Dairy and it Loves You Back" in the new campaign For the
National Dairy Council

▲ 73

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forwarding) is permitted except under License.

...Council CEO: Zoë Kavanagh Marketing Manager: Jeanne Spillane Communications Manager:
Cathy Curran Nutrition Manager: Dr. Marianne Walsh Creative Agency: TBWA\ Dublin CEO: Deirdre
Waldron Creative Director:...

CONTINUE READING

▲ 74

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forwarding) is permitted except under License.

Checkout | 31/05/2019

Media Source Press Page 7
Circulation 5,302

National Dairy Council supports
European Cheese campaign

Announcing their ongoing support of consumers on the importance of
the European Cheese campaign in including cheese in their everyday
Ireland, the National Dairy Council diets in a variety of traditional and
has joined up with the European Milk contemporary ways.
Forum again for 2019’s initiative,
"Cheese. Your Way," which is aimed
at encouraging more Irish
consumers to enjoy quality cheese
from Europe. To kick off this year's
campaign, Irish celebrity chef Donal
Skehan was announced as the
official ambassador of the Irish
campaign. To celebrate Donal's
support of the "Cheese. Your Way."
campaign, the National Dairy Council
and European Milk Forum have
launched a competition for social
media-savvy foodies from across
Ireland to create a short food video
or recipe about cheese. The winner
and one friend will get to visit Donal
at his home in LA, take in a video
workshop to learn more about food
styling, and take in the sights of LA.
The pan-European campaign, which
is supported locally by Skehan and
the National Dairy Council, is being
implemented to educate Irish

▲ 75

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forwarding) is permitted except under License.

agriland.ie | 22/06/2019

Media Source Online Visits 383,519

Why pasture-feeding systems are a step above the rest

...products. The results of which were discussed by Teagasc’s Tom O’Callaghan, last week, during
the National Dairy Council’s (NDCs) annual farm walk and seminar. It is estimated that just "10% of
global bovine...

CONTINUE READING

agriland.ie | 22/06/2019

Media Source Online Visits 383,519

Quality Milk Awards: Celebrating everything that is great about Irish dairy
farming

The NDC and Kerrygold Quality Milk Awards (QMA) nominations will be announced shortly. This
year’s entrants faced additional scrutiny around the area of sustainability with a number of new
criteria included...

CONTINUE READING

Longford Leader | 19/06/2019

Media Source Online Visits 156,486

Longford foodies could win chance to shoot a video in LA

▲ 76

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forwarding) is permitted except under License.

...with cheese to [email protected] or via Facebook message to @TheCompleteNatural by
5pm on Friday, June 28 2019. For full competition terms and conditions visit
www.thecompletenatural.ie or www.ndc.ie.

CONTINUE READING

carlowlive.ie | 19/06/2019

Media Source Online Visits 106,052

Carlow foodies in with a chance to shoot a food video with Donal Skehan in
Los Angeles Any interest?

...Any interest? Announcing their ongoing support of the European Cheese campaign in Ireland,
the National Dairy Council has joined up with the European Milk Forum again for 2019’s initiative,
"Cheese. Your...

CONTINUE READING

northernsound.ie | 12/06/2019

Media Source Online Visits 64,850

Edward Morton

...are being encouraged to get in the know about the influence their diets have on the
environment.The National Dairy Council is hosting... Three locals on latest tax defaulters list Three
local business people...

CONTINUE READING

▲ 77

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forwarding) is permitted except under License.

lovin.ie | 10/06/2019

Media Source Online Visits 428,108

Here’s How To Win A Trip To LA To Shoot A Food Video With Donal Skehan

...the European Milk Forum to support its 2019 "Cheese. Your Way" campaign, in conjunction with
the National Dairy Council. Because everyone deserves to enjoy the quality cheese that Europe has
to offer. ...

CONTINUE READING

▲ 78

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forwarding) is permitted except under License.

rollercoaster.ie | 19/08/2019

Media Source Online Visits 50,881

Expert tips for healthy school lunch boxes everyday

...thin slices ham (40gms) 1x slice cheese (22gms) Handful of iceberg lettuce Lunchbox extras:
200ml milk, 2 mandarins Total energy content: 513kcals Turkey caesar 2 slices of chia wholegrain
bread 3...

CONTINUE READING

rollercoaster.ie | 18/08/2019

Media Source Online Visits 50,881

Everything you need to know about plant-based alternatives to milk

...hated the taste of milk, I’m interested to know about plant-based alternatives. Most people
know that dairy milk contains beneficial nutrients, but many people are concerned about drinking it.
Medicinal chef...

CONTINUE READING

▲ 79

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forwarding) is permitted except under License.

Meath Topic | 15/08/2019

Media Source Press Page 18

Circulation 11,500

Also published in Offaly Topic [+ 1 more]

HEALTHY MUNCH FOR BACK

TO SCHOOL LUNCH

HEALTHY MUNCH FOR Everyone should eat two por­
BACK TO SCHOOL LUNCH tions of fish per week, one of
them oily. Irish children eat less
Including more fruit and veg­ fish than their European cousins
etables in children's diets will so supplementing on Omega 3
improve growth, development can be beneficial. MorEPA®
and vitality and prevent a range from Whelehan’s is the richest
of chronic diseases such as type 2 and purest source of Omega 3
diabetes, heart disease, high EPA fish oil available. Each once
blood pressure and cancer in daily 1,000 mg capsule contains
later life. 535 mg EPA (approx.) and 87 mg
of DHA (approx.), pure essential
Research shows that the more Omega 3 fatty acids. The cap­
fruit and veg are available and sules are free from odour and
easily accessible for children, the any fishy taste due to the addi­
more likely they are to eat them. tion of natural lemon. MorEPA
Mini® is a strawberry flavour
Therefore if fruit is chopped up omega 3 supplement for chil­
and ready to eat, children will dren from age five upwards. It
eat more of it. There is evidence can be mixed with food and
that children need to try new drinks such as yogurt and fruit
fruits and vegetables up to eight juices. Recent research has
or nine times before they are shown that students who took
liked or accepted. MorEPA® fish oils were able to
perform better at mental tasks.
AVOID THE POST LUNCH
DIP HEALTH SERVICES FOR
CHILDREN
Many students experience
fatigue or a dip in energy after Whelehan's Pharmacy has
lunch. High-protein lunches pro­ many health services for children
duce greater alertness and more as well as adults. Whelehan's
focused attention, whereas Pearse St has an in-store chi­
lunches that are high in fat tend ropodist every Tuesday and
to lead to greater fatigue, Thursday. Common conditions
sleepiness and distraction. he treats for children include
Chicken, tuna, lean beef, and warts and verrucae, athlete's
eggs are examples of lunch foot and ingrown toenails. He
options that are high in protein has a reduced rate for adults
and low in fat. over 60 on Tuesdays. Many chil­
dren, especially those who are
LUNCH BOX TIPS fussy eaters, can be low in iron.
Low iron can cause lethargy and
Milk or water are best as can lead to poor concentration
drinks. Sugar free squash (one and school performance in chil­
part squash to four parts water) dren. We can check your child's
is better than sugary minerals. iron levels with our two minute
Always opt for brown or whole- haemoglobin check at Whele­
grain bread rather than white han's, Pearse St. You don’t need
bread for sandwiches and rolls: to book an appointment and it
they are higher in fibre and will costs €5. Call us at 04493 34591
keep your child fuller for longer. to book any of our clinics. Bear
Cut sandwiches into fingers, in mind our haemoglobin tests
squares or triangles for a bit of are finger prick tests which some
variety. For fillings, cucumber, children may not like.
tomatoes and apples are tasty.
Convenience snacks are high in BACK TO SCHOOL EVENT
fats, salts and sugar so should
not be eaten on a regular basis. On Friday, 6 September, Whele­
Include a piece of fruit every day. han's Pharmacy, in conjunction
Vary the fruit every day; exam­ with Irish Nutrition Company
ples include grapes, plums, Revive Active, are having a back
peaches, bananas, orange seg­ to school event, where you will
ments, apple slices and kiwis (cut have free tastings of the superb
in half and eaten with a spoon). Revive Active range which has
A good tip to prevent a sliced options for children and adults.
fruit going brown during the Whelehan's will have free sam­
day is to sprinkle lemon over the ples, offers and tastings on the
sliced part. Try to include some­ day in both our pharmacies. Call
thing from the dairy group every in on the day to either of our
day, which could include milk, pharmacies (Pearse St or Clon-
yogurt or cheese. For variety, try more Mullingar) and keep an
cheese slices, cubes, triangles or eye on Whelehan's Facebook
grated cheese. and other social media pages for
Encourage your child to help more details.
you make their lunch or even to
make their own lunch. Children Disclaimer: Health supple­
are more inclined to eat it if they ments are not a substitute for a
had a part in making it. balanced diet. Our haemoglobin
check is not a clinical diagnosis
FISH OILS and is not a substitute for full
medical check-up.
Omega 3 stimulates serotonin
in the brain which boosts mood For comprehensive and free
and relieves stress. The fatty acid health advice and information
DHA (contained in omega 3 fish call in to Whelehan's, log on to
oils) has been shown in research www.Whelehan's.ie or dial
to aid memory and concentra­ 04493 34591 (Pearse St) or 04493
tion. Omega 3 fatty acids are pri­ 10266 (Clonmore).
marily found in oily fish such as
salmon, fresh tuna, mackerel,
herring, sardines and pilchards.

▲ 80

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forwarding) is permitted except under License.

Athlone Topic | 15/08/2019

Media Source Press Page 18
Circulation 5,500

HEALTHY MUNCH FOR BACK

TO SCHOOL LUNCH

HEALTHY MUNCH FOR Everyone should eat two por­
BACK TO SCHOOL LUNCH tions of fish per week, one of

Including more fruit and veg­ them oily. Irish children eat less
etables in children's diets will fish than their European cousins
improve growth, development so supplementing on Omega 3

and vitality and prevent a range can be beneficial. MorEPA®

of chronic diseases such as type 2 from Whelehan's is the richest

diabetes, heart disease, high and purest source of Omega 3

blood pressure and cancer in EPA fish oil available. Each once

later life. daily 1,000 mg capsule contains

Research shows that the more 535 mg EPA (approx.) and 87 mg

fruit and veg are available and of DHA (approx.), pure essential

easily accessible for children, the Omega 3 fatty acids. The cap­

more likely they are to eat them. sules are free from odour and

Therefore if fruit is chopped up any fishy taste due to the addi­

and ready to eat, children will tion of natural lemon. MorEPA

eat more of it. There is evidence Mini® is a strawberry flavour

that children need to try new omega 3 supplement for chil­

fruits and vegetables up to eight dren from age five upwards. It

or nine times before they are can be mixed with food and

liked or accepted. drinks such as yogurt and fruit

AVOID THE POST LUNCH juices. Recent research has

DIP shown that students who took

Many students experience MorEPA® fish oils were able to
fatigue or a dip in energy after perform better at mental tasks.

lunch. High-protein lunches pro­ HEALTH SERVICES FOR
duce greater alertness and more CHILDREN
m focused attention, whereas
Whelehan's Pharmacy has

lunches that are high in fat tend many health services for children

to lead to greater fatigue, as well as adults. Whelehan's
sleepiness and distraction. Pearse St has an in-store chi­

Chicken, tuna, lean beef, and ropodist every Tuesday and

t eggs are examples of lunch Thursday. Common conditions
options that are high in protein he treats for children include

and low in fat. warts and verrucae, athlete's

LUNCH BOX TIPS foot and ingrown toenails. He

Milk or water are best as has a reduced rate for adults
drinks. Sugar free squash (one over 60 on Tuesdays. Many chil­
part squash to four parts water) dren, especially those who are
is better than sugary minerals. fussy eaters, can be low in iron.
Always opt for brown or whole- Low iron can cause lethargy and
grain bread rather than white can lead to poor concentration
bread for sandwiches and rolls; and school performance in chil­
they are higher in fibre and will dren. We can check your child's
keep your child fuller for longer. iron levels with our two minute
Cut sandwiches into fingers, haemoglobin check at Whele­
squares or triangles for a bit of han's, Pearse St. You don’t need
variety. For fillings, cucumber, to book an appointment and it
tomatoes and apples are tasty. costs €5. Call us at 04493 34591
Convenience snacks are high in to book any of our clinics. Bear
fats, salts and sugar so should in mind our haemoglobin tests
not be eaten on a regular basis. are finger prick tests which some
Include a piece of fruit every day. children may not like.

Vary the fruit every day; exam­ BACK TO SCHOOL EVENT

ples include grapes, plums, On Friday, 6 September, Whele­

peaches, bananas, orange seg­ han's Pharmacy, in conjunction
ments, apple slices and kiwis (cut with Irish Nutrition Company
in half and eaten with a spoon). Revive Active, are having a back
A good tip to prevent a sliced to school event, where you will
fruit going brown during the have free tastings of the superb
day is to sprinkle lemon over the Revive Active range which has
sliced part. Try to include some­ options for children and adults.
thing from the dairy group every Whelehan's will have free sam­
day, which could include milk, ples, offers and tastings on the
yogurt or cheese. For variety, try day in both our pharmacies. Call
cheese slices, cubes, triangles or in on the day to either of our
grated cheese.
pharmacies (Pearse St or Cion-
Encourage your child to help
you make their lunch or even to more Mullingar) and keep an

make their own lunch. Children eye on Whelehan's Facebook
­ are more inclined to eat it if they and other social media pages for
more details.
had a part in making it.
Disclaimer: Health supple­
FISH OILS
ments are not a substitute for a

Omega 3 stimulates serotonin balanced diet. Our haemoglobin

in the brain which boosts mood check is not a clinical diagnosis

and relieves stress. The fatty acid and is not a substitute for full

DHA (contained in omega 3 fish medical check-up.

­ oils) has been shown in research For comprehensive and free

to aid memory and concentra­ health advice and information

tion. Omega 3 fatty acids are pri­ call in to Whelehan's, log on to

marily found in oily fish such as www.Whelehan's.ie or dial

salmon, fresh tuna, mackerel, 04493 34591 (Pearse St) or 04493

herring, sardines and pilchards. 10266 (Clonmore).

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Irish Country Magazine | 01/09/2019

Media Source Press Page 8
Circulation 24,309

DIARY WONDERFUL

This DAYS si iootinc
issue, WITH DYSON
we’ve AND CHANEL
enjoyed.

fun cover shoot with

DARINA
ALLEN

at Ballymaloe

SEASONAL r*7
OUTINGS
SESSIONS WITH
TK Maxx and Homesense Christmas STYLE 5 BEAUTY
showcase in London INSIDERS
River Island Autumn/Winter 19
Launch of Plica, the new Halloween Festival Olivia Newton John at Newbridge
Museum of Style Icons
/ TASTY Styling mastercalss
CELEBRATIONS with Redken
The Poco by Pippa summer party
Centra Wines We Love tasting with at The Shelbourne
Kevin O’Callaghan La Mer pop-up at City
Breakfast made by Jess Murphy at Assembly House
Frank’s Dublin, to celebrate the Tour of the Ireland's Eye factory
launch of the Quality Milk Awards
Art of the Wilde by Perrier-Jouet at
Wilde Restaurant, The Westbury Hotel
IKEA’s pop-up cake cafe, to mark
IKEA’S I Oth birthday in Ireland

8 IRISH COUNTRY MAGAZINE SB 'ItMBERIOCTDE

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Daily Mirror Eire | 13/08/2019

Media Source Press Page 10
Circulation 28,633

Box clever with your kids' lunch

AS the kids gear up to head back to Dr Mee said: "It's worth investing in a that is well recognised for its important
school it's important to make sure their lunch box that has multiple layers or com- role in normal bone growth and develop-
lunch boxes are ready too. partments. ment.
Good nutrition is not only essential for "They are widely available, tend to be very "Childhood and the adolescent years are
your child's growth and development but durable and I really encourage you to pre- particularly important for forming healthy
is also important to keep them fuelled for pare a varied lunch that is both delicious bones.
their lessons. and appealing to the eye. "In addition, people often forget that there
While parents have been making sure all "You could include a sandwich in the bot- is more to milk and dairy than calcium,
the new books, stationery and uniforms are tom layer and fill the top layer with a se- with one glass of milk also providing us
ready to go, their food shouldn't be over- lection of delicious eats such as cheese with protein, potassium, phosphorus, io-
looked either. cubes, grapes, mandarin pieces, raspber- dine, vitamin B2 and vitamin B12 - each
Making sure your child's lunch box is full ries, strawberries, cherry tomatoes, cucum- playing a variety of important roles for our
of good stuff to keep them going all day is ber slices, sugar snap peas, pepper slices, health."
vital, and dietician Paula Mee has made a carrot batons or yoghurt/smoothie tube." [email protected] Five Amount of fruit
checklist to help you out. worth "The Department of Health's & veg kids need per day 125g How much
It includes: ¦ One portion of starchy carbo- Healthy Eating Guidelines recommend yoghurt should be included B12 Key vita-
hydrate - wholegrain bread, pittas or three servings from the dairy food group min kids need in milk and dairy 200 How
wraps, brown rice/pasta, one portion of each day as part of a healthy, balanced diet. many millilitres in one milk portion
protein - chicken, fish, egg or pulses ¦ One investing in lunch box b has b multiple For It's worth investing in a lunch box that has
portion of dairy - yoghurt (125g), cheese those aged between nine and 18, five serv- multiple layers PAULA MEE yesterday
(25g) or milk (200ml) ¦One or more por- ings per day are recommended due to the MILKING IT Calcium is key for growth
tions of vegetables - carrot sticks, peppers, increased calcium requirements. FOOD FOR THOUGHT Good diet will
sweetcorn, lettuce, onion ¦One or more por- MEE CNational Dairy Council nutritionist help children concentrate
tion of fruit - apple orange, banana, pear Caroline Gunn said: "Milk is one of the
or kiwi, and ¦ A drink of water and/or milk. best dietary sources of calcium, a nutrient

CONTINUE READING

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Roscommon Herald | 13/08/2019

Media Source Press Page 46
Circulation 8,324

Education Options

Clever school lunches

Many parents look for­ Include a carbohydrate, a protein, dairy, fruit and vegetable in your child's lunchbox.
ward to the routine that
comes when schools ■ Educate your child that HAM & CHEESE TURKEY CAESAR
reopen after the summer school means healthy
holidays, but less so to eating. ■ 2 slices wholemeal ■ 2 slices of chia whole-
the challenge of coming ■ Involve your child in
up with simple, nutri­ the food shopping to en­ bread; 2 teaspoons low fat grain bread; 3 slices of
tious lunch ideas five courage them (with the
days a week that their right guidance!) to pick butter; 3 wafer thin slices smoked wafer thin tur­
kids will love too. It is an healthy options for their
important opportunity to school lunch. ham (40gms); 1 slice key; handful of iceberg
develop positive attitudes
towards food choices and And here are some cheese (22gms). lettuce dressing made by
nutrition, leading to life­ healthy lunch sugges­
long eating habits. tions from the Healthy Lunchbox extras: mixing together half
Heroes programme.
The Irish Bread Bakers 200ml milk, 2 mandarins tablespoon of grated par-
Association and Dr Mary BLT BLAST
McCreery, a leading Irish Total energy content: mesan cheese, 1 table­
consultant nutritionist ■ 2 slices 100% white
and dietician, are behind bread; 1 tablespoon light 513kcals spoon oflight mayo, 1 tea­
Healthy Heroes, one of mayonnaise; 2 grilled
Ireland’s most popular rashers; 4 tomato slices; spoon of lemon
school nutrition pro­ handful iceberg lettuce.
grammes. Lunchbox extras: juice, 1 dash of
2 yogurt tubes, small con­
Dr McCreery offers the tainer of fruit salad Worcester­
following tips: Total energy content:
■ Set a good example by 485kcals shire sauce
eating healthy foods
yourself and make your and a little
own lunch at the same
time so your child knows shake of salt
how much you enjoy
them. and pepper.
■ Introduce new foods
without any special com­ Lunchbox
ment so your child can
make their own mind up extras:
if they like them or not.
■ Make sure healthy 1 banana,
foods are available. Try
to offer different foods 200ml flavour­
every day. Shopping in
advance is the best way to ed milk
ensure you have plenty of
variety for lunch boxes. Total energy
■ Include a carbohy­
drate, a protein, dairy, Try to offer different foods every day. content:
fruit and veg. 545kcal

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kfmradio.com | 29/07/2019

Media Source Online Visits 76,388

80% Of People Feel What They Eat Has Impacted Tackling Climate Change

...what we eat has a direct effect on tackling climate change. That's according to new research by
the European Milk Forum (EMF) The survey shows that 59 percent of Irish consumers believe the
dairy sector can...

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Irish Independent Farming | 30/07/2019

Media Source Press Page 15
Circulation 83,900

CLIMATE CHANGE

Majority of us ignore
carbon footprint
when buying food

Less than one in 10 Irish people
(9pc) consider their carbon
footprint when purchasing
food, according to new research
released by the European Milk
Forum (EMF).

It also found that four in 10
(41.7pc) consider that the dairy
sector has a negative impact on
climate change.

However, three out of four (75.1pc)
Irish consumers say they are not
aware of the range of measures and
initiatives that Irish dairy farmers
use to enhance sustainability on
their farms.

Other findings from the Irish
research reveal that nearly half
(42.5pc) of Irish consumers believe
the dairy sector is economically
important to Irish society, with
82.9pc feeling Irish dairy is
produced authentically and
sustainably.

Despite this low awareness of
measures being taken by the dairy
sector to improve sustainability at
farm level, the majority, 84.5pc,
want the Irish dairy sector to
continue to be successful and to
support future generations.

The majority of Irish people
believe in climate change but are
optimistic about being able to stop
some of the consequences.

Reducing food waste and the
recycling of waste continue to top
the list for climate conscious actions
by people, but just 9pc consider
carbon footprint when buying food.

In comparison to other European
countries, Irish consumers believe
they hold the main responsibility to
tackle the effects of climate change;
this compares to the Netherlands,
France and Belgium, who feel
responsibility lies with the industry.

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The Sun | 30/07/2019

Media Source Press Page 14
Circulation 52,126

9% muse eco food

A MERE nine per cent of Irish consum-
ers consider their carbon footprint when
buying food.
This is despite a new survey finding 82 per
cent of us believe what we eat has a direct
effect on preserving the planet.
And 80 per cent of those polled by Sustain-
able Dairy in Europe believe that to pre-
serve the planet, we need to change how
we consume and produce food.

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Daily Mirror Eire | 29/07/2019

Media Source Press Page 2
Circulation 28,633

Climate fears of shoppers A [...]

Climate fears of shoppers A TENTH of
Irish people consider the environment
when shopping for food, statistics show.
And 80% believe we must change how we
consume and produce.
The European Milk Forum found 90% of
us believe Ireland deserves its reputation
for high quality dairy products.

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Medical Independent | 04/07/2019

Media Source Press Page 14
Circulation 6,725

14

News Feature

DANIELLE BARRON

Navigating the 'food matrix'

The innovate concept ofthe food matrix' has posed a challenge to traditional dietary advice. Danielle Barron speaks to
an international expert in the area, ProfArne Astrup, at the recent World Congress on Osteoporosis, Osteoarthritis and
Musculoskeletal Diseases in Paris

ver 1,500 scientists and ultimately coronary heart disease." dictable effects," he explained to Medical
Independent after the congress.
healthcare professionals Yet this has not been borne out by the to­
There is a raft of evidence for a poten­
gathered at the opening tality of the research, including large-scale tially beneficial, or at least neutral, effect
of cheese on cardiovascular risk factors, for
Oceremony of the World meta-analyses ofall die available evidence, example. Exactly how this effect is achieved
Congress on Osteopo­ according to ProfAstrup. A 2015 systematic isn’t clearly understood by scientists. .Al­
though they have postulated a number of
rosis, Osteoarthritis and review and meta-analysis of observation­ potential mechanisms, such as a reduction
in fat digestibility and absorption by calci­
Musculoskeletal Diseas­ al studies published in the BMJ concluded um, or increased faecal excretion of bile ac­
ids, these do not explain the magnitude of
es (WCO-IOFESCEO1), whicthewreaws ahsenldo ainssociation between the intake the effect.

Paris on 4April. of saturated fat and cardiovascular disease "We know that a very high concentration
ofcalcium in some cheeses is partly respon­
Prof Arne Astrup, Head of the Depart­ mortality. This echoed the findings ofa pre­ sible for reducing blood pressure but there
is also the bacteria produced in some short-
mentofNutrition, Exercise andSportsat the vious meta-analysis of prospective cohort chain fatty acids and peptides that appears
to lower blood pressure."
UniversityofCopenhagen,spokeduring the studies.
Even the term ‘saturated fat’ is merely a
opening session about the innovative "food "The authors recommended that careful catch-all, added ProfAstrup.

matrix' concept using die example of dairy consideration be given towhich nutrients it "If you think about saturated fat, it is
essentially many different saturated fatty1
products. His presentation, 'Beyond nu­ is recommended to replace with and what acids — short-chain, medium-chain, and
long-chain — everyone working in bio­
trients: Health effects of the dairy matrix: health effects these substitutes have," he chemistry agrees that they have completely
different effects on the body," he continued.
outlined in great detail how the detrimen­ told die audience.
“For example, if you take saturated fat
tal health impacts thought to be caused by .Another meta-analysis focused on fatty in dark chocolate, you have stearic acid. It
is also a saturated fat, but it doesn’t have
the saturated fat within dairy have not been acids from diet, in the bloodstream, and die same effect as if you take palmitic acid Prof Ame Astrup
found in meat and other products.There are
borne out by the evidence. those given as a supplement in observa­ so many different biological effects." iron and vitamin D. Yet these micronutri­
ents. when found in different food sources,
"Hie totality of evidence, ie. meta-analy- tional studies. It w'as determined that the Dairy intake has been synonymous with probably have completely different bio­
optimum bone health, and this was always availability. We should probably be much
ses of both observational studies and RCTs, relative risk for cardiovascular disease did thought to be due to its high calcium and more food-based in dietary guidelines and
vitamin D content. Prof Astrup outlined a tell people what types of foods they should
cannot find any harmful effects of dairy on not differ when die upper third and lower study carried out in the Harvard School of tty> to eat," he said.
Public Health, US, that contradicted this
body fat, metabolic syndrome, type 2 dia­ third of fatty acid intake for saturated fats, mode of thinking. "If people are buying very high-quality
foods and cooking them at home, then it is
betes or cardiovascular disease," stated Prof polyunsaturated fatty acids, and monoun- "They found that in some very big co­ very' difficult to have an unhealthy diet."
horts, those that have a very high intake of
Astrup. saturated fatty1 acids were compared. dairy products had a lower incidence ofos­ Nonetheless, die complex mechanisms of
teoporotic fractures such as hip fractures, the food matrix will be difficult for the pub­
"Yogurt and cheese do not exert the det­ “Itis essential to consider what thesaturat­ and when they adjusted the association for lic to digest, admitted ProfAstrup. However,
intake ofcalcium andvitamin D, it didn’t re­ he thinks public health bodies and health­
rimental effects on blood lipids and blood ed fatis replaced with ifthis isreduced," con­ move that benefit," he explained. care professionals need to start taking the
latest research on board when next updat­
pressure as previously predicted by its so­ tinued Prof Astrup. He outlined a 2016 study "This suggested that something else or ing dietary guidance.
some other combination of interactions be­
dium and saturated fat content. Dairy, in that attempted to re-evaluate the traditional tween the ingredients in these foods have “These mechanisms are not that relevant,
some positive effects on bonehealth." yet in terms ofwhat the consumer needs to
particular full-fat, exerts beneficial effects diet-heart hypothesis, using recovery and understand, it is more for thosewho are giv­
According to the professor, the entire ba­ ing advice to the consumer. For GPs, it is an
on LDL-cholesterol, blood pressure and analysis ofpreviously unpublished data from sis ofnutritional research and advice could important message and I hope soon that the
be undermined as the enigmatic food ma­ WHO and other bodies will start to modify
Observational studies also support that trix effect is further elucidated. their recommendations to the public. Some
full-fatyogurt and cheese may protectfrom of the diabetes associations have started to
cardiovascular disease, type 2 diabetes, as well "We used to do population studies where modifytheir advice in terms ofthe right diet
as osteopaenia and osteoporoticfractures, he we asked people what they were eating and for those with diabetes, so I think that we
told the audience then it was entered into a computer, where are moving in the right direction but it takes
it was linkedthrough a food database to find time for all the different bodies to align — it
postprandial triglycerides," he added. Ob­ the Minnesota Coronary Experiment (MCE), out how many nutrients and components could take years to make different recom­
servational studies also support that full-fat which was a double-blind, randomised there were in the complete diet of the sub­ mendations.”
yogurt and cheese may protect from cardio­ controlled trial carried out in the 1960s and ject. It was linked to disease risk and trans­
vascular disease, type 2 diabetes, as well as 1970s. It was designed to test whether re­ lated back to advice, such as cutting down Prof Astrup concluded by saying that a
osteopaenia and osteoporotic fractures, he placement of saturated fat with vegetable oil on saturated fat, etc. But maybe we should diet including dairy, particular!)' yogurt and
told the audience. rich in linoleic acid reduces coronary heart just stick to a food-based principle and just cheese, should be recommended for all to
disease and death byloweringserum choles­ look at the whole food," he said. prevent and manage type 2 diabetes, cardi­
These effects are due to the relatively re­ terol. Although the intervention group had ovascular disease and osteopaenia/ostco-
cently-discovered phenomenon ofthe 'food significant reduction in serum cholesterol Food labelling is now highly regulated porosis.
matrix,’ and its impacts areparticularly stark compared with controls, no mortality1 benefit and die convenient Traffic light’ system lets
when it comes to dairy products. Yet this is was conferred on this group. us know just by glancing at a food’s packag­ "Saturated fat in dairy is not something
counterintuitive at best, and unbelievable ing how much fat, salt and sugar are con­ to be concerned about because it’s in the
at worst, as it flies in the face of all dietary The reality', said Prof Astrup, is that it's tained therein. Does Prof Astrup think this context of the food matrix; if you have a
advice produced since the middle ofthe last more complex than simply looking at should now' be abolished? high riskofcardiovascular disease ordiabe­
century. The thinking behind the food ma­ blood-saturated fats. tes, there is no need to skip dairy or full-fat
trix is that the nutritional value of a food is "I think it will change dramatically when dairybecause the research shows it has only
not limited to the sum of its nutrients, but "For example, the impact on LDL-C parti­ it comes to fat but for people who have cer­ been associated with a neutral or beneficial
varies according to the structure ofthe food, cle size, HDL-C and functionality, and other tain protein requirements, etc, it will still be effect.’
the nutrients, the matrix and interactions mediators for the atherosclerotic process useful for them to see how much protein is
with other components in the food. should be taken into account. Some food in theirfood andalso howmuch potassium, Yet the professor admits he sees a nega­
components, for example, have an impact tive reaction from audiences when he pre­
Prof Astrup explained that the current on how the saturated fat affects cholesterol sents this research at medical conferences.
European Food Safety Authority (EFSA) in tire blood."
Dietary Guidelines 2015-2020 stipulate that "They don’t like to hear this because it
a healthy eating pattern includes choosing Although researchers do not yet lully un­ completely destroys the concept of telling
“fat-free or low-fat dairy, including milk, yo­ derstand it the importance of this matrix people to cut down on saturated fat. To
gurt, and cheese" and stipulates that levels effect in terms of diet, nutrition, and health realise suddenly that we were all wiong,
of saturated fat, trans fats, sodium and sug­ is becoming increasingly evident. It is com­ and w'e misled so many people who then
ars should be kept as low as possible. plex, but Prof Astrup believes that hereto­ avoided a lot of good foods and replaced
fore, nutrition advice pertaining to different them with high-refined carbohydrates and
"The lipid hypothesis relating to coronary foods has been overlysimplistic. processed food — we may have done more
heart diseases suggests that intake of sat­ harm than good."
urated fat leads to high blood cholesterol, "When you look at nutrients in die con­
which in turn leads to atherosclerosis and text of the food matrix with all the other in­
gredients, you get some completely unpre­

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Irish Farmers Journal | 29/06/2019

Media Source Press Page 44
Circulation 60,934

Foreword

Open day to focus on future farm

profitability and sustainability

Teagasc ou are all invited to attend are financially profitable, environmen­ goals through identifying and imple­ of themed villages for farmers to visit on
director the Teagasc Moorepark dairy tally friendly and socially acceptable. menting strategies to reduce or offset the day, which includes information on
Professor The economic sustainability of Irish greenhouse gas emissions from dairy breeding, grassland, animal health and
Gerry Boyle Yopen day for 2019. The dairy dairy farms is influenced by ongoing farming. Likewise, the dairy industry is milk quality, investing in people and dairy
outlines his sector is a critical pillar of market volatility and a competitive committed to working collaboratively farm infrastructure.
views on the not only the Irish agricultur­ international dairy market, which will with Government, regional and local
dairy sector al sector, but the entire economy. The continue to put pressure on Irish dairy councils to protect and nurture the en­ These will be complemented by a
and what dairy sector accounted for 34% of agri­ farmers to be highly efficient and cost- vironment. All dairy farm businesses number of demonstrations on graz­
to expect at food exports in 2018, valued at €4bn. effective. Irish milk is a natural, highly need to implement best employment ing management, grassland reseed­
Moorepark Milk production in Ireland has already functional and nutrient dense food practices and provide a safe working ing, workshops on milk quality, new
exceeded the 50% increase target set source, which plays an important role environment. entrants to dairy farming and labour
2019 out in the Food Harvest 2020 strategy in global nutrition, with unique ben­ management.
document. Current indications are efits for human health. Animal welfare
that milk production in 2019 could Additionally, there is a shared consen­ I would like to thank all my Teagasc
reach eight billion litres in the Repub­ Irish pasture-based production sys­ sus that the highest standards of animal colleagues who have worked hard to
lic of Ireland. tems offer a natural competitive ad­ welfare are critical to the on-going suc­ ensure that Moorepark ’19 is a success.
vantage for Irish dairy products on the cess of the dairy sector. Moorepark ’19 is I would also like to thank all the other
However, new challenges in rela­ world market, as well as being carbon an ideal opportunity to see at first-hand organisations who partnered with us
tion to climate change, water quality efficient with minimal nutrient losses the results ofthe comprehensive research to participate in this event.
and availability of an adequate sup­ to the environment. programme and to meet Teagasc research
ply of skilled labour are now facing and advisory staff. There will be a network I wish to acknowledge FBD Insur­
the dairy industry. Sustainable growth The dairy industry is committed ance as the overall sponsor, with ad­
requires that dairy farming systems to meeting Ireland’s climate change ditional support from Ulster Bank and
Ornua for Teagasc Moorepark ’19.

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Shelflife | 26/06/2019

Media Source Press Page 8
Circulation 8,116

Research programme to

investigate Ireland’s Vitamin D
levels and bone health

The Mercer Institute for Successful Ageing Unfortunately, in Ireland there is not enough Avonmore Super Milk has had a strong
(MISA), at St James's Hospital and Trinity hours of sunlight for people to get adequate relationship with the Mercer Institute for
College Dublin is partnering with Avonmore Vitamin D. decades
Super Milk to investigate bone health and
Vitamin D levels among Irish people. The Prof. J. Bernard Walsh, clinical professor, said Doyle, “and we look forward to gaining a
objective has been cited as a shared goal Trinity College Dublin, Bone Health and greater insight through the results of the study."
between the well-known and regarded milk Osteoporosis Unit at MISA, said the launch of
brand and the institute, which is to promote the this study builds on a collaboration between The easiest way to ensure adequate Vitamin D
importance of maintaining a healthy lifestyle MISA and Avonmore that dates back 30 years, levels is by actively consuming food and drinks
and also of consuming Vitamin D, essential for to when Super Milk was originally launched. that are a good source of Vitamin D, such as tuna
healthy bones and teeth. "Our past research clearly showed that Vitamin and mackerel and foods fortified with vitamin D
D fortified milk was very effective in raising such as Avonmore Super Milk. A 250ml* glass
The project will see a team from world­ Vitamin D levels,” he said, “and we look forward of Avonmore Super Milk provides 100% of a
leading research hub MISA analyse to sharing the results of our new research in person's EU recommended Vitamin D intake.
approximately 10,000 blood samples from due course.” '(5 rig EU recommended intake)
people of all ages. The results will be published
later this year in a bid to create better Eoin Doyle, head of marketing at Glanbia
awareness around the importance of Vitamin Consumer Foods added that Avonmore
D, and to encourage the nation to invest in its Super Milk has indeed been at the forefront
bone health for healthier ageing. of promoting bone health and Vitamin D
consumption since it was first launched three
Vitamin D is known as the ‘sunshine vitamin’ decades ago. “We are proud to be partnering
because bodies can produce it from the sun. with MISA on this substantial body of research,”

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northernsound.ie | 01/07/2019

Media Source Online Visits 51,741

Success for Cavan and Monaghan in Lakeland Dairies Milk Quality Awards

Success for both Cavan and Monaghan in the Lakeland Dairies Milk Quality Awards. The winners
were chosen from 3,200 farm families who produce milk for the 1.8 billion Lakeland Dairies milk
pool. In Monaghan,...

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Healthy back to school lunches

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Just 9% of Irish consumers consider carbon footprint when buying food | Waterford News and Star

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Just 9% of Irish consumers consider carbon footprint when buying food

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Total Printrun: Total Circulation Total Visits Sum of AVE:
2,633.63 €
5,267,254

A delicious blend lofblue, cheddar & mozzarella cheese in a delectable dish

Published in: Dublin Gazette South Edition, Dublin Gazette West Edition

Total Printrun: Total Circulation Total Visits Sum of AVE:
16,279.19 €
42,800 42,800

HEALTHY MUNCH FOR BACK TO SCHOOL LUNCH

Published in: Offaly Topic, Westmeath Topic

Total Printrun: Total Circulation Total Visits Sum of AVE:
531.83 €
33,891 34,500



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