Design notebook

§ Aneworiginalwayofthinking § Novelty
§ Ideas
§ Idea+Implementation § Novelty+value
-The Product-


Classification of innovation
1


2

Use new components, no system change

Using an existing concept to configure a new system

New components, new concepts, new system
Improve an existing component within a system



§ Unique
§ Twinstudy:
Twins share only 20-25% of genetic creativity (not identical in innovation)


§ Howanindividual react to things


§ Enablesdiscoveries



• Most important
• Link unrelated things
• Cognitive (happens in
the head)

• 現地現物~Finding the unknown
• Taking nothing for granted
• Doing it intentional
• Clearing the mind
• somewhere unfamiliar

• Sharing ideas
• Diverse minds
• Attend events



• Take things apart
• Question + Observe
• Produce a prototype
(testing phase) • Try

• Asking the unquestionable
• New challengers
• Embrace constraints



§ Directly § Indirectly

زين






A. Transparency Explain reasons for
a change
B. Shared vision
We’re not alone
C. Permission to act




• Suiting
• See values

• Visible to others
• Profit can be clearly
seen and expected

• •
The right market What makes my
product a win


• Testing it

• Easy to understand



• Giveapproval
• Alwaysawaitexperimenting • Praisechanges

• Collaborate
• Havepeoplewith
unusual connections • Readbroadly





• A customer could be a student, a person who buys, basically anyone.
• Customers doesn’t have the right vocabulary to explain what they really need, plus it’s not their job to innovate in this field.
• In order to improve, they should be understood by observing them, questioning them and experimenting things on them throughfully.



I. Understand market/client
II. Observe
III. Visualize the concepts
IV. Evaluate and refine prototypes
(If wrong, repeat.)
I. Implement



Fears/Boogie-man
Competition
Not sharing ideas
Bad management De-appreciation
Following norms
Going solo Structural holes
No connection between departments



• Shaking a stable system with a huge change resulting in a great outcome/reward
• usually done by an outsider



§ § § §
Clearstructure
Clear vision
Vertical
No, or a small chance of disruptive innovation

§ Morethanonevision+mission
§ Sharedresponsibility
§ Horizontal
§ Hasachanceofdisruptiveinnovation
• Lots of projects
• Has rock-stars (people
linking departments and
using all discovery skills)
• Lots of experiments
• The idea of disruptive
innovation itself






I. Connect with diverse ideas
II. Find motivation in the weirdest
places
III. Commonisn’talwaysbetter
IV. Challengestatuscore
V. Use the discovery skills






Reem Al-Shamsi, a female human earthian born and raised in the city of Alain. Legend says she is the protagonist in life but she’s not quite sure about that.