MARKETING STRATEGY GUIDE

MARKETING STRATEGY GUIDE

TABLE OF CONTENTS

BRAND DESIGN PAGE ACTIVE MARKETING PAGE

BRAND GUIDELINES............................................... 4 ACTIVE MARKETING............................................... 27
LOGO DESIGN.......................................................... 5 OFFLINE MARKETING............................................. 28
LOGO ALTERNATE.S................................................ 6 ONLINE MARKETING............................................... 29
LOGO REFRESH........................................................ 7 SOCIAL MEDI.A......................................................... 30
ICONS........................................................................ 8 DIGITAL ADVERTISIN.G........................................... 31
TYPOGRAPHY........................................................... 9 SEO (SEARCH ENGINE OPTIMIZATION..)........... 32
COLOR PALETT.E...................................................... 10 WIFI MARKETING.................................................... 33
TAGLINES.................................................................. 11 WEBINAR MARKETING ........................................ 34
ACCEPTIBLE USE..................................................... 12 ANALYTICS............................................................... 35

PRODUCTION & DESIGN PAGE

SALES MATERIALS PAGE PRODUCTION & DESIGN........................................ 36
GRAPHIC DESIGN..................................................... 37
VIDEO EXPLAINER.S................................................ 38

SALES RESOURCES............................................... 13 CONSULTING PAGE
BUSINESS CARDS/PRINT COLLATERA.L............. 14
IN-STORE POP & SIGNAGE.................................... 15
PROMOTIONAL MATERIALS................................ 16
COMPANY BROCHURE/PROSPECTUS................ 17
DOCUMENTATION & CONTRACTS..................... 18

SALES CONSULTING.............................................. 39

CONSUMER LOYALTY PAGE

MARKETING INFRASTRUCTURE PAGE LEVELS OF BRAND LOYALT.Y............................... 40
MARKETING SPEND GUIDE................................... 41
MARKETING INFRASTRUCTURE.......................... 19 CAUSE MARKETING................................................ 42
WEBSITE DESIGN..................................................... 20
WEBSITE FEATURE..S............................................... 21 PRICING OPTIONS PAGE
GOOGLE/YELP BUSINESS...................................... 22
EMAIL AUTOMATION.............................................. 23 WORKSHEETS ........................................ 43-46
CLIENT RELATIONSHIP MANAGEMEN..T............ 24
ONLINE REPUTATION MANAGEMEN..T............... 25 PACKAGE PRICING................................................ 47
ONLINE STOR.E........................................................ 26

SERVICE PR..I..C..E....L..I.S..T........................................... 48

MARKETING STRATEGY

THE IMPORTANCE OF A SYSTEM

MARKETING REQURES PATIENCE, CREATIVITY, HARD WORK, CONSISTENCY AND MOST IMPORTANTLY....A SYSTEM!
SURE, WE CAN ACHIEVE SOME SUCCESS WITHOUT TAKING THE PROPER STEPS AND JUST THROWING MONEY AT ADS,
HOWEVER WE WILL NOT BE ABLE TO CREATE REPEATABLE, MEASURABLE, COST-EFFICIENT RESULTS WITHOUT
HAVING PROPERLY AND INTENTIONALLY BUILT OUR MARKETING STRATEGY.

HOW SUCCESSFUL COMPANIES MARKET

BECAUSE MARKETING HAS WORKED WITH COMPANIES FROM ALL INDUSTRIES, EACH WITH THEIR OWN MARKETING
GOALS, BUDGETS, VALUE PROPOSITIONS, TIMELINES, AND EXPERIENCE. THE DIFFERENCE BETWEEN THOSE THAT ARE
SUCCESSFUL AND THOSE THAT MISS IS THE ONES THAT BUILT THEIR MARKETING PROGRAM BY TAKING THE PROPER
STEPS AND WITHOUT CUTTING CORNERS ALWAYS ACHIEVE SUCCESS AT SOME POINT.

ORDER OF OPERATIONS IS CRITICAL!

THINK OF IT THIS WAY, WOULD YOU SELL A PRODUCT BEFORE YOU HAD ONE? THEN WHY WOULD YOU SPEND MONEY
ON ADVERTISING WITHOUT A SCALABLE WAY TO TRACK, NURTURE AND RETARGET LEADS YOU GENERATE?

THESE ARE NOT MARKETING "TIPS AND TRICKS", THIS IS A SYSTEM THAT IF FOLLOWED, WILL ULTIMATELY LEAD TO
PREDICTABLE, REPEATABLE, MEASUREABLE SUCCESS.

1. 2. 3. 4. 5.

STAGE 1: STAGE 2: STAGE 3: STAGE 4: STAGE 5:
DEVELOP A UNIQUE & CREATE PROPER INSTALL DIGITAL ADVERTISING, LEAD ANALYTICS, REPORTING
PROFESSIONAL BRAND MARKETING & SALES GENERATION/ACQUISITION
MARKETING AND ACTIVE MARKETING AND MARKET
IDENTITY RESOURCES INFRASTRUCTURE OBSERVATIONS

STAGE 1: BRANDING

THE COMPANY BRAND IS THE FIRST COMMUNICATION YOU WILL HAVE WITH YOUR AUDIENCE, AND IF IT'S POOR,
POSSIBLY THE ONLY COMMUNICATION YOU'LL EVER HAVE WITH THEM. SO WE RECOMMEND CREATING A BRAND
THAT REPRESENTS THE U.S.P. (UNIQUE SALES PROPOSITION), IS CONSISTENT, PROFESSIONAL AND STANDS OUT!

"DESIGN IS THE SILENT AMBASSADOR OF YOUR BRAND"

- PAUL RAND

BRAND DESIGN: BRAND GUIDELINES

BRAND DESIGN IS NOT SIMPLY A LOGO, BUT A COMPLETE GUIDELINE OF COLORS (PALETTE), TYPOGRAPHY, TAGLINE,
ICONS, AND DEFINES PROPER USE AND RECOMMENDATIONS FOR PRINTERS/DESIGNERS.

LOGO ICONS & TYOPGRAPHY RGB & CMYK COMPANY RESTRICTIONS
WITH ALTERNATES GRAPHICS 2-3 FONTS COLOR PALETTE TAGLINE AND RECOMMENDATIONS

STAGE 1: BRANDING

LOGO DESIGN

A GREAT LOGO WILL QUICKLY AND PROFESSIONALLY COMMUNICATE ANSWERS TO THESE QUESTIONS:
"WHAT DO YOU DO?", "HOW ARE YOU DIFFERENT?" AND TO A LESSER EXTENT, "DO YOU CARE ABOUT SMALL
DETAILS?", "ARE YOU A LEGITIMATE ORGANIZATION?", "WHAT IS THE TONE OF THE COMPANY?",

LOGO CONCEPT

BEFORE A LOGO IS EVER DESIGNED, THE BUSINESS NEEDS TO BE UNDERSTOOD: HOW IT INTERACTS WITH
ITS CLIENTS, ITS UNIQUE SALES PROPOSITION AND WHAT MESSAGES NEED TO BE CONVEYED. THIS WILL
HELP DETERMINE THE GRAPHICAL CONCEPT WHETHER IT'S A SIMPLE ICONIC LOGO, A TYPOGRAPHICAL
LOGO, CARTOON, 3D/FLAT, OR AN AMALGAMATION OF MULTIPLE CONCEPTS.

WORDMARK LOGO PICTORIAL MARK MASCOT LOGO MONOGRAMMATIC LOGO

A WORDMARK IS A TYPOGRAPHIC A BRANDMARK SYMBOL (OR PICTORIAL MASCOT LOGOS (OR CHARACTER LOGOS) A MONOGRAMMATIC LOGO TYPICALLY
REPRESENTATION OF A LOGO WHICH MARK) USES A SYMBOLIC GRAPHIC, OFTEN ARE DESIGNED TO ENVOKE A CHILDLIKE USES THE FIRST LETTER OF EACH WORD IN
ABSTRACT, TO REPRESENT A CORE OF THE
INCORPORATES THE CREATIVE TRUST AND FRIENDLINESS OF THE BRAND THE BRAND TO CREATE ITS ICONIC
ARRANGEMENT AND MODIFICATION OF PRODUCT OR SERVICE. THE SYMBOL IS WITH A CHARACTER THAT REPRESENTS THE REPRESENTATION. IT'S DESIGNED FOR
WORDS TO PRESENT A VISUAL IDENTITY FOR DESIGNED TO ENVOKE AN EMOTION AND BRAND. THINK OF MR. CLEAN OR THE JOLLY SIMPLICITY. A PERFECT EXAMPLE OF THIS IS
NASA, (NATIONAL AERONAUTICS AND
A BRAND WHICH BECOMES THE CONNECTION WITH THE VALUE GREEN GIANT. EVEN THE CALIFORNIA
REPRESENTATION OF A VISUAL SYMBOL OF PROPOSITION OF THE BRAND, PRODUCT, RAISNS ARE EXAMPLES OF THIS BRAND SPACE ADMINISTRATION)

THE ORGANIZATION OR PRODUCT. SERVICE OFFERED. STYLE.

COMBINATION MARK LETTERMARK LOGO ICONIC LOGO ICONIC COMBINATION

A COMBINATION MARK IS THE A LETTERMARK SYMBOL INTEGRATES ICONIC LOGO (OR EMBLEM) USES ELEMENTS ICONIC COMBINATION IS THE MARRIAGE OF
"COMBINATION" OF AN ICON GRAPHIC AND LETTERS (OR NUMBERS) IN A SUCCINCT INCORPORATED TOGETHER TO COMPLETE ITS A DISTINCTIVE ICONIC LOGO WITH A
WAY.THE DESIGN OF THE LETTERS (OFTEN
TYPOGRAPHY. THEY CAN BE DISPLAYED DESIGN. BECAUSE IT USES BOTH AN ICON WORDMARK TO COMPLETE ITS ENSEMBLE.
TOGETHER AS A UNIFIED SYMBOL OR ACRONYMS) BECOME THE GRAPHICAL GRAPHIC AS WELL AS TEXT, IT CAN BE VERY THINK OF PEPSI CO THAT INCORPORATES
DESIGN AND CREATE HIGH EFFECTIVE IN CREATING BRAND DISTINCTION. BOTH A DISTINCTIVE WORDMARK
SEPARATELY. THINK OF ADIDAS MOUNTAINS THINK OF BRANDS LIKE VOLKSWAGON AND
OVER TEXT LOGO OR MCDONALDS ARCHES RECOGNIZABILITY. THINK OF FEDEX TYPOGRAPHY WITH A UNIQUE SYMBOL THAT
OVER TEXT. THE SYMBOLS ARE IDENTIFIABLE (FEDERAL EXPRESS) OR NBC (NATIONAL LOUIS VUITTON REPRESENTS THE BRAND.

ON THEIR OWN MERIT. BROADCAST CORPORATION)

STAGE 1: BRANDING

LOGO ALTERNATES

WHY LOGO ALTERNATES?

AN ALTERNATE LOGO IS DESIGNED TO MAINTAIN BRAND CONSISTENCY WHILE USING A WIDE VARIETY OF
MEDIA PLACEMENTS. COMPANIES WILL WANT A LOGO THAT WORKS FOR EACH METHOD OF
COMMUNICATION AND COLOR OPTIONS THAT WORK FOR VARIOUS APPLICATIONS. FOR EXAMPLE, A DARK
LOGO WILL NOT SHOW UP ON A DARK BACKGROUND, A LIGHT LOGO WILL NOT WORK ON A LIGHT
BACKGROUND. FURTHERMORE, A LARGE LOGO (DETAILED) WILL NOT WORK ON A SMALL FORMAT SO A
REPRESENTATIVE ICON MAY BE MORE APPROPRIATE.

EMAIL SIGNATURES FOR LETTERHEAD FOR SIGNS/BILLBOARDS
FOR SMALL MEDIUMS
EACH LOGO WILL INCLUDE A
RECOMMENDED USE AND GUIDELINE FOR
EMPLOYEES, MARKETERS OR ANYONE
PROVIDING PRINT OR DESIGN SERVICES
FOR THE ORGANIZATION.

FOR DARK BACKGROUNDS

STAGE 1: BRANDING

LOGO REFRESH
WHY GET A LOGO REFRESH?

A LOGO CAN BE RECREATED, REFRESHED OR REDESIGNED. THERE ARE A LOT OF CONSIDERATIONS FOR EACH.
RECREATION IS TAKING A "POOR QUALITY" LOGO AND VECTORIZING IT SO THAT IT'S NOT BLURRY OR
DISTORTED. A REFRESH OFTEN INCLUDES USING VISUALLY SIMILAR COMPONENTS TO REIMAGINE THE LOGO
IN A WAY THAT STILL COMMUNICATES THE EXISTING MESSAGES AND MAINTINS BRAND RECOGNITION.
REDESIGNING A LOGO WILL OFTEN ENTAIL COMPLETELY STARTING FROM SCRATCH.
ALL LOGOS INCLUDE 3 ITERATIONS & INCLUDE THE SVG (VECTOR) FILES.

LOGO RECREATION: TAKING A CURRENTLY POOR, PIXELATED, DISTORTED OR BLURRED LOGO AND CONVERTING IT INTO A VECTOR
FORMAT WHICH ALLOWS CLEAN LINES AND IS SCALABLE FOR ANY SIZE MEDIUM WHETHER PRINT OR DIGITAL.

LOGO REFRESH: USING THE CURRENT LOGO, WE CAN MODERNIZE THE CONCEPT WHILE KEEPING THE LOGO HIGHLY RECOGNIZABLE TO
THE ORIGINAL DESIGN.

LOGO REDEISGN: FOR COMPANIES THAT WANT TO MODERNIZE THEIR SERVICES, REMOVE A PREVIOUS STIGMA OR JUST BE REPRESENTED
BY A NEW LOOK.

STAGE 1: BRANDING

ICONS
WHY HAVE AN ICON PACK?

AN ICON PACK (OR SET OF COMMONLY USED ICONS THAT REPRESENT PARTICULAR TOPICS) HELPS MARRY
YOUR COLOR GUIDELINES TO YOUR BRAND IN A EASY-TO-ASCERTAIN WAY. ICONS SHOULD ALWAYS BE
CONSISTENT IN THEIR STYLE (FOR EXAMPLE MAKING THEM ALL DETAILED, OR ALL SIMPLE) AND SHOULD
ALWAYS BE IN EITHER PNG OR SVG TO BE APPLIED TO REQUIRED FORMAT. FURTHERMORE, ALL ICONS
SHOULD ADHERE TO THE BRAND COLOR GUIDELINES & ACCEPTED PALETTE.

ICONS PACK EXAMPLE

ICONS CAN BE USED FOR:

WEBSITE | BROCHURES | INTERNAL DOCUMENTATION | ADS | VIDEOS | SOCIAL MEDIA | BUSINESS CARDS | EMAIL MARKETING | TRAINING

STAGE 1: BRANDING

TYPOGRAPHY

WHY IS TYPOGRAPHY IMPORTANT?

TYPOGRAPHY IS THE STYLE OF TEXT THAT APPEARS IN THE BRAND AS WELL ON INTERNAL AND EXTERNAL
COMMUNICATIONS. WHEN A COMPANY HAS CONSISTENT TYPOGRAPHY, THEY ARE INCREASING THEIR BRAND
CONSISTENCY AND RECOGNIZABILITY. IT IS ALSO IMPORTANT FROM A DESIGN STANDPOINT WHERE TOO
MANY FONT SIZES, STYLES, AND TYPES CAN LOOK DISORIENTING AND UNPROFESSIONAL. LEADING &
TRACKING (SPACING) CAN ALSO BE DEFINED IN THE FONT SPECIFICATIONS

STYLES

modern Script Traditional INDUSTRIAL Informal Formal

VARIANTS BOLD ITALICS UNDERLINE TRACKING

STANDARD

STANDARDS

HEADINGS TITLES SUBTITLES PARAGRAPH

BOLD, 20PT. BOLD, 15PT. REG, 10-12PT.
STAND. TRACKING, STAND. TRACKING,
B+2O%LDTR, A30CPKTI.NG STAND. TRACKING UNDERLINE OPTIONAL ITALICS OPTIONAL

STAGE 1: BRANDING

COLOR PALETTE

WHY USE A COLOR PALETTE?

WHEN YOU USE A COLOR CONSISTENTLY THROUGHOUT THE BRAND, THAT COLOR WILL BECOME
INCREASINGLY ASSOCIATED TO THE BRAND SUCH THAT WHEN SOMEONE SEES THAT COLOR, THEY THINK OF
YOUR BRAND! MOST IMPORTANTLY, A SET OF COLORS THAT WORK TOGETHER CHROMATICALLY MAKES FOR
A MORE APPEALING VISUAL WHETHER DISSEMINATING INTERNAL OR EXTERNAL COMMUNICATIONS.

COLOR HAS PSYCHOLOGICAL MEANING:

WE HAVE EVOLUTIONARY CHARACTERISTICS THAT HAVE HELPED OUR SPECIES SURVIVE WHICH STILL EXIST IN OUR "LIMBIC"
CENTERS OF OUR BRAINS (OFTEN CALLED OUR LIZARD BRAIN). BEING SENSITIVE TO COLOR HAS HELPS HUMANS KNOW WHEN
SOMETHING IS SAFE TO EAT OR POTENTIALLY HARMFUL (FOR EXAMPLE). ALTHOUGH THIS CAN VARY FROM CULTURE-TO-
CULTURE, OVER TIME, COLORS HAVE A WAY OF INVOKING PARTICULAR FEELINGS WHICH WE CAN LEVERAGE FOR OUR BRAND.

RGB (RED/GREEN/BLUE)

RGB COLOR SCALE IS DESIGNED TO OPTIMIZE DIGITAL (COMPUTER SCREEN/MOBILE SCREEN) VIEWING. HOWEVER, IF PRINTING
FROM RGB, YOU MAY EXPERIENCE CHROMATIC ABERRATIONS. THESE COLORS ARE GENERALLY EXPRESSED IN A 6-DIGIT HEX
CODE.

CMYK (CYAN/MAGENTA/YELLOW/BLACK)

PRINTING USES FOUR INK PLATES TO PRODUCE A RICH VARIETY OF COLORS. WHEN DEFINING COLOR WITH CMYK, EACH VALUE
MUST BE PROVIDED (I.E. C=71% M=53% Y=0% K=12%)

STAGE 1: BRANDING

TAGLINES
WHY HAVE A TAGLINE?

A TAGLINE IS USED FOR A VARIETY OF BRAND REASONS, AND FOR SOME COMPANIES IT'S MORE
RECOGNIZABLE THAN THE LOGO ITSELF! THINK OF MD ANDERSON'S "MAKING CANCER HISTORY", BUT DO YOU
RECALL THEIR LOGO? TAGLINES CAN BE EITHER USED TO DENOTE A MISSION (LIKE ABOVE), DEFINE A UNIQUE
SALES PROPOSITION, CLARIFY SERVICES IF THE BRAND IS POTENTIALLY AMBIGUOUS OR SIMPLY REINFORCE
AND PUNCTUATE THE BRAND.

CRUDE OILFIELD SOLUTIONS: "WE GO FURTHER"

THIS DIRECTIONAL DRILLING COMPANY WANTED TO SHOW THAT THEY DO MUCH MORE FOR
THEIR CLIENTS ON THE SERVICE SIDE (THE COLLOQUIALISM "GOING THE EXTRA MILE") BUT ALSO
PLAY ON THE LITERAL TRANSLATION OF DRILLING FURTHER (AS IN DISTANCE).

BAIN COMMERCIAL: "YOUR BUSINESS BUILDING"

BAIN COMMERCIAL SPECIALIZES IN HELPING BUSINESSES GROW BY GETTING THEM INTO THE RIGHT
SPACE FOR THEIR NEEDS. THEY WANTED TO PLAY ON THE DUAL-MEANING OF COMPANIES GROWING OR
"BUILDING THEIR BUSINESSES" AND THEIR COMMERCIAL PROPERTY (BUILDING).

BECAUSE MARKETING: "YOUR BRAND ON FIRE"

THE PURPOSE OF BECAUSE MARKETING IS TO HELP SMALL TO MEDIUM-SIZED ORGANIZATIONS
GENERATE BIG BRAND RESULTS! WE USED THE PHRASE "BEING ON FIRE" WHICH MEANS "DOING VERY
WELL" AND USING THE FOUNDER'S NAME (BRAND-ON) AS THE FULCRUM OF THE TAGLINE.

AUSTIN CUSTOM POOLS: "HOUSTON'S TRUSTED POOL BUILDER"

AUSTIN CUSTOM POOLS HAD A PROBLEM, IT WAS NAMED AFTER THE FOUNDER, NOT THE PLACE OF
BUSINESS! THIS CREATED CONFUSION AND LIMITED ONLINE SALES INQUIRIES. WE AUGMENTED THE LOGO
WITH A TAGLINE THAT CLARIFIES NOT ONLY WHERE THEY DO BUSINESS, BUT ALSO THEIR VALUE!

STAGE 1: BRANDING

ACCEPTABLE USE POLICIES

WHY ACCEPTABLE USE?

MANY PEOPLE, BOTH INTERNAL AND EXTERNAL TO THE COMPANY, WILL BE WORKING WITH YOUR BRAND. IN
ORDER TO MAINTAIN CONSISTENCY AND INTENTION WITH THE MESSAGING, A BRAND GUIDELINE
ACCEPTABLE USE POLICY CAN BE CREATED. THIS WILL DEFINE WHAT PEOPLE CAN AND CANNOT DO WITH THE
BRAND AND THE MINIMUM STANDARDS FOR USE AND DISSEMINATION.

USE OF LOGO SIZING LIMITATIONS | REDUCTION SCALE

LESS THAN 50PX (.9IN)= USE ICON
50PX (.9IN)-200PX (1.3IN) = USE PRIMARY LOGO
+200PX (1.3IN) = PLEASE REQUEST SVG (VECTOR)

RECOMMENDED ON ANY INVERTED LOGO ICON CAN BE USED AS
COLOR 50% GREY OR CONCEPT TO BE USED WATERMARKS, BULLETS,

LIGHTER. ALSO WORKS AGAINST ANY REDUNDANT BRAND
AGAINS DARK ON A BACKGROUND DARKER MARKS & OTHER

CASE-BY-CASE BASIS THAN 50% GREY. IMPRESSION TYPES

LOGO RESTRICTIONS

ANY AMENDMENTS TO OUR LOGO ARE RESTRICTED UNLESS EXPLICITLY AUTHORIZED BY BECAUSE
MARKETING.

BLURRED NON 90 DEGREE UNSATURATED HUE CHANGES CROPPING OR
ROTATION DISTORTIONS

STAGE 2: SALES RESOURCES

FOR MOST SMB, CONVERSION IS A MATTER OF SALES EFFORT, THEREFOR IT'S IMPERATIVE TO CREATE SALES TOOLS
PRIOR TO MARKETING TOOLS. THIS WILL IMPROVE CLOSING RATIOS AND REMOVE ANY HOLES IN YOUR SALES
CYCLE. IN ORDER TO CREATE THE RIGHT SALES TOOLS, A COMPLETE UNDERSTANDING OF YOUR BUSINESS, CLIENT
DEMOGRAPHIC AND UNIQUE VALUE PROPOSITION IS REQUIRED.

"BEFORE ANYTHING ELSE, PREPARATION IS THE KEY TO SUCCESS"

- ALEXANDER GRAHAM BELL

SALES RESOURCES

SALES RESOURCES (BOTH DIGITAL AND PHYSICAL) DRAMATICALLY DECREASE COSTS BY IMPROVING CLOSING RATIOS,
DECREASING TIME EXPENDITURE OF FINDING NEW BUSINESS, AND THE LOWERING THE TOTAL ACQUISITION COST PER
CLIENT.

BUSINESS BROCHURES & IN STORE POP PROMOTIONAL COMPANY PROSPECTUS & DOCUMENTATION
CARDS PRINT COLLATERAL & SIGNAGE MATERIALS PITCH DECKS & CONTRACTS

STAGE 2: SALES RESOURCES

BUSINESS CARDS

MANY SMALL TO MEDIUM SIZED BUSINESSES OPERATE
HEAVILY BY WORD OF MOUTH (OR REFERRAL). FOR THOSE, A
PROFESSIONAL QUALITY, EYE-CATCHING CARD THAT
CLEARLY DELINEATES THE COMPANY PURPOSE IS
APPROPRIATE.

IN ADDITION TO PROFESSIONAL DESIGN, TEXTURE, RAISED
TEXT, THICKNESS, SIZE AND MATERIAL CAN CHANGE THE
IMPACT OF THE BUSINESS CARD.

PRINT COLLATERAL

PRINT COLLATERAL CAN BE USED TO REINFORCE YOUR
SALES MESSAGE, GENERATE LEADS (MAILER) OR BE USED
AS A LEAVE-BEHIND TO EDUCATE ON A PRODUCT OR
SERVICE.

PRINT SHOULD HAVE AN ROI EXPECTATION, A METHOD OF
TRACKING (QR CODE, UNIQUE OFFER, UNIQUE
URL) AS WELL AS VERY TARGETED
DEMOGRAPHIC & INTENTION.

STAGE 2: SALES RESOURCES

IN-STORE P.O.P.

IN BRICK-AND-MORTARS/RETAIL, THE MOST HEAVILY UTILIZED
AND PROVEN EFFECTIVE ATTENTION-GRABBER IS POINT-OF-
PURCHASE PRINT COLLATERAL!

CALLING-OUT AN EVENT, PROGRAM, PRODUCT/FEATURE, SALE,
OR UNIQUE VALUE PROPOSITION ARE JUST A FEW REASONS WHY
HIGH QUALITY IN-STORE POINT-OF-PURCHASE MARKETING
SHOULD BE USED FOR BRICK-AND-MORTAR OPERATIONS.

SIGNAGE

NOTHING IN BUSINESS HAPPENS WITHOUT FIRST GETTING
ATTENTION, AND A PROPER SIGN CAN CERTAINLY ACHIEVE
THAT! WHETHER A WINDOW STICKER OR A FIXED SIGN, WE
CAN HELP YOU CREATE THE PERFECT "ATTENTION-GETTER"!

STAGE 2: SALES RESOURCES

PROMOTIONAL MATERIALS

WHETHER IT'S SHIRTS, PENS, WATER BOTTLES, HATS, KEYCHAINS OR OTHER
SWAG ("STUFF WE ALL GET"), A PROMOTIONAL ITEM CAN HELP YOU CREATE
BRAND PERMANENCE. THIS IS THE CONCEPT THAT YOUR BRAND IS BEING
IMPRESSED UPON THE CLIENT/PROSPECT IN SUBTLE WAYS SO THAT WHEN THE
TIME TO USE YOUR TYPE OF SERVICE ARISES, YOU ARE TOP-OF-MIND!

STAGE 2: SALES RESOURCES

COMPANY BROCHURE/PROSPECTUS

A COMPANY PROSPECTUS (INFORMATION/BROCHURE) SUPPORTS
YOUR COMPANY'S SALES EFFORTS BY PROVIDING A COMPELLING
PACKAGE OF MATERIALS THAT THE CLIENT CAN COME TO KNOW ON
THEIR OWN TIME. PEOPLE TEND TO BELIEVE MORE IN INFORMATION
THEY "DISCOVER" THAN INFORMATION THEY ARE "TOLD".
ANOTHER WAY OF THINKING OF COMPANY BROCHURES (PROSPECTI)
IS A WEBSITE THAT YOU CAN DELIVER BY HAND THAT WALKS THE
PROSPECT THROUGH YOUR COMPELLING STORY.
A PROVEN TRACK RECORD OF SUCCESS OF MAGAZINES ALONG WITH
AD SALES OPPORTUNITIES FOR COMPANIES THAT WANT TO BE
DISPLAYED IN YOUR PROPERTY!

PHYSICAL MAGAZINE
DIGITAL MAGAZINE

PITCH DECKS

STAGE 2: SALES RESOURCES

DOCUMENTATION & CONTRACTS

CLOSING THE DEAL WITH INTAKE FORMS APPLICATIONS ACKNOWLEDGEMENT FORMS
CONFIDENCE WITH BRANDED PROMISSORY NOTES
DOCUMENTATION ALLOWS YOU TO CONTRACTS REPORTS LEGAL FORMS
MAINTAIN BUYER ENTHUSIASM AND EMPLOYMENT DOCUMENTS
MINIMIZE BUYER REMOSE. WHEN CONSENT FORMS INTERNAL DOCUMENTATION SIGN-UP FORMS
YOUR SALES PROCESS IS NOTIFICATION FORMS
PROFESSIONAL AND CONSISTENT, NON DISCLOSURE AGREEMENTS INSTRUCTIONALS LETTER OF ENGAGEMENTS
YOU GENERATE CLARITY AND
CONSISTENCY AS WELL AS TRUST. AUTHORIZATION FORMS QUESTIONNAIRES

BRANDED DOCUMENTATION AND FEEDBACK FORM PERMISSION FORMS
CONTRACTS THAT ARE EDITABLE,
WITH FORM FIELDS, DIGITAL ENROLLMENT FORMS EVALUATION FORMS
SIGNATURES, AVAILABLE FOR BOTH
DOWNLOAD AND PRINT CAN HELP
MAKE THE TRANSACTION A SMOOTH
PROCESS.

STAGE 3: INFRASTRUCTURE

IT'S IMPERATIVE THAT BEFORE A COMPANY STARTS TO SPEND PRECIOUS ADVERTISING DOLLARS, A GOAL, PLAN
AND SYSTEM IS IN PLACE TO ACQUIRE LEADS, CONVERT THEM INTO PROSPECTS, PROSPECTS INTO QUALIFIED
PROSPECTS, QUALIFIED PROSPECTS INTO INTERESTED PROSPECTS AND INTERESTED PROSPECTS INTO
CUSTOMERS/CLIENTS. THIS WILL LOWER OUR TOTAL COST OF CLIENT ACQUISITION, REDUCE OUR TIME
EXPENDITURE PER LEAD AND ALLOW US TO FOCUS AND GENERATE MORE QUALITY OPPORTUNITIES.

"IT'S MUCH EASIER TO DOUBLE YOUR BUSINESS BY DOUBLING YOUR
CONVERSION RATE THAN DOUBLING YOUR TRAFFIC." - JEFF EISENBERG

WHAT IS MARKETING INFRASTRUCTURE

SIMPLY STATED, THE PROCESS AND AUTOMATED SYSTEMS THAT CAPTURE RELEVANT LEAD INFORMATION,
GENERATE INTEREST, AND ENSURE THAT NO PROSPECT SLIPS THROUGH THE CRACKS.

MODERN GOOGLE & YELP EMAIL CLIENT RELATIONSHIP REPUTATION MOBILE
WEBSITE BUSINESS AUTOMATION MANAGEMENT SYSTEM AUTOMATION APPLICATION

(CRM)

STAGE 3: MODERN WEBSITE

YOUR WEBSITE SHOULD SUPPORT YOUR ORGANIZATIONAL NEEDS NOW AND IN THE FUTURE. OUR SITES ARE
DESIGNED TO BE EXTENSIBLE SO WE CAN EXPAND THEIR CAPABILITIES AS YOUR BUSINESS GROWS OVER TIME!

CHOOSE YOUR WEBSITE

BASIC STANDARD

HOME PAGE EVERYTHING IN BASIC PLUS
FLEX PAGE (1)
GRAPHIC DESIGN (5 IMAGES) ADDITIONAL PAGES (5)
CONTACT FORM GRAPHIC DESIGN (15 IMAGES)
MOBILE OPTIMIZED CUSTOM CODING (3 FEATURES)
SEO FRAMEWORK
GOOGLE ANALYTICS MEMBER PORTAL
CHAT FEATUE CUSTOM ICONS (30)
1X AUTOMATED EMAIL
CUSTOM ICONS (10 ICONS) LIGHTBOX (3X)
SOCIAL MEDIA LINKS 1X WIDGET INTEGRATION
ANIMATIONS
LIGHTBOX (1X) HEATMAP ANALYTICS
WEBSITE LAUNCH
+

FREE MONTH OF MANAGEMENT

PREMIUM GET EVERYTHING IN STANDARD PLUS ADDITIONAL PAGES (5) FREE URL (DOMAIN NAME) 1 YR UP TO 20 PRODUCTS (WEBSTORE)
THESE ADDITIONAL FEATURES: GRAPHIC DESIGN (UNLIMITED) 6 MONTHS OF WEBSITE MANAGEMENT UP TO 20 EVENTS (EVENTS MODULE)
CUSTOM CODING (6 FEATURES) 1 MONTH FREE SEO SERVICES 3 EMAIL AUTOMATIONS
UNLIMITED WEBSITE ICON PACKS UNLIMITED LIGHTBOXES SOCIAL PROOF POP-UP (HOVERSIGNAL)

STAGE 3: MODERN WEBSITE

WEBSITES SHOULD NOT BE SIMPLY AN ONLINE BROCHURE, IT SHOULD BE USED AS A WAY TO TELL YOUR COMPANY'S
STORY, ENGAGE WITH THE USER IN AN INTERACTIVE WAY, BUILD VALUE, GENERATE INTEREST, CREATE INCENTIVE
TO PROVIDE THEIR INFORMATION, CREATE NOTIFICATIONS, SCORE LEADS, BEGIN AN AUTOMATED
COMMUNICATION CHANNEL AND PROVIDE ANALYTICS/METRICS TO DETERMINE SOURCE OF TRAFFIC.

SECURE SITE MOBILE RESPONSIVE MODERN FAST SEO
(SSL ENCRYPTION) PHONE/TABLET DESIGN LOADING FRIENDLY

WHEN USING HTTP SITES, ANY FOR MANY INDUSTRIES, MOBILE WITH OVER 100 SITES BUILT TO WE LIVE IN AN INCREASINGLY WE UTILIZES A PLATFORM WITH
DATA THAT IS TRANSFERRED CAN CAN ACCOUNT FOR 60% TO 80% DATE, WE BELIEVE DESIGN IS A LESS PATIENT WORLD WITH HIGH- SUCH INCREDIBLE SEO TOOLS,
POTENTIALLY BE ACCESSED OR OF VISITOR TRAFFIC! SITES THAT CORE COMPETENCY FOR US! AND SPEED INTERNET, ON-DEMAND THERE IS A $50,000 BOUNTY IF
MANIPULATED BY ATTACKERS. ARE NOT MOBILE-FRIENDLY WILL AS PROUD OF OUR DESIGNS AS WE PROGRAMMING AND EVEN CARS YOU CAN BEAT THEM!
HTTPS (OR A SECURED SITE) . NOT BE TOLERATED AND BOUNCE ARE, WE ARE NOT UNAWARE OF THAT PULL UP TO YOU WITHIN
RATES WILL SKYROCKET, AVERAGE THE SIGNIFICANT IMPACT IT MAKES MOMENTS! SEO (SEARCH ENGINE RESULTS)
WITH OUR SECURED SITES, USER SESSIONS WILL DROP AND ON BUYER BEHAVIOR. ARE PART OF A COMPLETE ONLINE
VISITORS' INFORMATION IS SEO RANKINGS WILL PLUMMET. A WEBPAGE THAT LOADS SLOW MARKETING STRATEGY.
ENCRYPTED, AND THEREFORE CONSUMER PSYCHOLOGY SHOWS WILL SIMPLY NOT BE TOLERATED.
MORE SECURE. MANY USERS ARE MOST IMPORTANTLY, THESE SITES THAT BUYING BEHAVIOR IS WE HAVE TO BALANCE THE USING BACKLINKS, SITEMAPS,
MORE COMFORTABLE MAKING CANNOT CONVERT TRAFFIC INTO FUNDAMENTALLY DRIVEN BY OUR WORKLOAD OF THE PAGE WITH CUSTOM TAGS, UNIQUE CONTENT,
PURCHASES AND SHARING THEIR LEADS OR BUYERS. LIMBIC SYSTEMS WHICH ARE THE SPEED IN WHICH IT CAN LOAD ALONG WITH THE
PERSONAL INFORMATION ONLINE RESPONSIBLE FOR FEELINGS LIKE (FOR ALL PLATFORMS AND AFOREMENTIONED TOOLS, YOUR
WHEN VISITING SECURED SITES. A SITE THAT IS FRIENDLY ON ANY TRUST AND LOYALTY. INTENET CONNECTIONS). SITE WILL HAVE THE STRUCTURE
MOBILE PLATFORM (TABLETS TO RANK HIGH FOR YOUR LOCAL
WEB BROWSERS NOW DISPLAYS INCLUDED) PROVIDES A USER LIKE DATING, YOU KNOW IF YOU'RE IT'S NOT ENOUGH TO HAVE A AREA IN YOUR BUSINESS
WARNINGS ANYTIME A USER VISITS EXPERIENCE THAT CAN BE ATTRACTED TO SOMEONE WITHIN BEAUTIFUL SITE, IT MUST BE CATEGORY.
A SITE THAT IS NOT USING HTTPS. ENJOYED AND PURCHASES (OR THE FIRST 15 SECONDS, DESIGN DELIVERED QUICKLY IN ORDER TO
THEREFORE IF YOUR SITE IS NOT INQUIRIES) CAN BE MADE WITH (AMONGST OTHER THINGS) CAN BEGIN A POSITIVE EXPERIENCE SEO COMMONLY REFERS TO HOW
SECURED, YOUR SITE VISITORS CONFIDENCE. CONTRIBUTE TO GENERATING WITH YOUR BRAND. HIGH YOUR PAGE RANKS WHEN A
WILL GET A WARNING MESSAGE SIMILAR FEELINGS OF TRUST AND PARTICULAR KEYWORD IS
ANYTIME THEY ACCESS YOUR SITE. A FULLY FUNCTIONAL MOBILE SITE CONFIDENCE. PAGES THAT LOAD SLOWLY SEARCHED FOR. A NUMBER OF
(NOT LIMITED OR REDUCED IN (RENDERING ISSUES) CAN FACTORS DETERMINE YOUR RANK
FURTHERMORE, GOOGLE NOW FEATURES) CAN BE THE A MESSY DESIGN WITH SIMILAR FRUSTRATE A USER BEFORE AUTHORITY, AND OUR SITES ARE
RANKS HTTPS SITES MORE DIFFERENCE BETWEEN LEAD MESSAGING CAN CREATE YOU'VE HAD A CHANCE TO EVEN BUILT TO TAKE ADVANTAGE OF
FAVORABLY PROVIDING BETTER GENERATION SUCCESS AND PSYCHOLOGICAL BARRIERS FOR SAY ONE. SINGLE. WORD. THESE TOOLS.
SEARCH ENGINE OPTIMIZATION FAILURE. ENTRY TO YOUR ORGANIZATION.
(SEO).

ONLINE STORE EVENT MANAGEMENT OTHER WEBSITE FEATURES MEMBERSHIPS BLOGGING
CUSTOM FORMS TESTIMONIALS CUSTOM CODING ANIMATIONS
FAQ DROP-DOWN SOCIAL PROOF ONLINE BOOKING
VIDEOS CRM CHAT

AUTOMATED EMAILS

STAGE 3: GOOGLE/YELP BUSINESS

WHY CREATE AND MANAGE A
GOOGLE/YELP BIZ. ACCOUNT?

MILLIONS OF PEOPLE EACH DAY RELY ON THEIR
DISCOVERY OF BUSINESSES THROUGH GOOGLE, SO
IT'S TO YOUR DIRECT ADVANTAGE TO MAXIMIZE
YOUR BUSINESS'S PRESENCE TO TAKE ADVANTAGE
OF THESE LEAD GENERATION OPPORTUNITIES.

ON A STANDARD SERP (SEARCH ENGINE RESULTS
PAGE) YOU WILL NOTICE A LOT HAS CHANGED OVER
THE LAST SEVERAL YEARS. SEARCH INQUIRIES NOW
PRODUCE A MORE SOPHISTICATED AND COMPLETE
SUITE OF OPTIONS WHICH INCLUDE IMAGES,
ANSWERS, SPONSORSHIPS AND LOCAL VERIFIED
BUSIENSSES.

GOOGLE BUSINESS OCCUPIES A PREMIUM SPACE ON
A SERP (NEAR THE TOP/ABOVE THE FOLD) AND A
LARGE PEICE OF REAL ESTATE (1/3 OF THE SCREEN).

STAGE 3: LEAD NURTURING

EMAIL AUTOMATION

COMMONLY KNOWN AS A "FUNNEL", LEAD NURTURING IS THE
PROCESS OF AUTOMATING COMMUNICATIONS TO WORK A LEAD
CLOSER AND CLOSER TO BECOMING A PROSPECT. THIS
"NURTURES" THE LEAD OVER TIME WITH MESSAGING THAT MAY
INTEREST THEM UNTIL THEY "RAISE THEIR HAND' AND REQUEST
MORE INFORMATION.

THIS CONVERSION PROCESS, IF HANDLED MANUALLY CAN BE
VERY EXPENSIVE (PERSONNEL) AND TIME CONSUMING.
CREATING AN AUTOMATED EMAIL WORKFLOW AND RE-
TARGETING LEADS OVER TIME ENSURES THAT YOUR
ADVERTISING DOLLARS AREN'T WASTED BY HAVING A LEAKING
FUNNEL (OR "HOLE IN YOUR BUCKET").

A PROSPECT IS OFTEN CONFUSED AS A LEAD. A LEAD IS AN UNQUALIFIED
CONTACT. ANY POTENTIAL CLIENT OR CUSTOMER YOU MEET THAT
HASN'T BEEN QUALIFIED AS A PROSPECT IS A LEAD. IN THE SALES

PROCESS, YOU GATHER LEADS FIRST, QUALIFY THEM INTO PROSPECTS,
AND THEN MOVE THEM THROUGH YOUR SALES FUNNEL OR PROCESS.

THANK YOU TESTIMONIALS SPECIAL OFFER TIME'S RUNNING SUCCESS STORIES
OUT

STAGE 3: LEAD NURTURING

CLIENT RELATIONSHIP MANAGEMENT

ONCE THOUGHT OF AS A "SALESPERSON'S BEST FRIEND", A
CLIENT RELATIONSHIP MANAGEMENT TOOL HAS HISTORICALLY
BEEN A WAY TO ORGANIZE PROSPECTS INTO PHASES OF THE
SALES PROCESS TO KEEP TRACK, PROVIDE TICKLE REMINDERS,
ORGANIZE QUOTES/DOCUMENTS AND PUT A VALUE ON A
PIPELINE WITH PROJECTION-REPORTING.

TODAY, CRM TECHNOLOGY IS MUCH MORE COMPREHENSIVE
AND INTEGRATED. WE CAN USE IT FOR A WIDE VARIETY OF
OUTGOING MARKETING SERVICES WHICH INCLUDE THE
FOLLOWING AND MORE:

FUNNEL MANAGEMENT EMAIL AUTOMATION TEXT MARKETING
ROBO CALL MARKETING SALES REMINDERS PIPELINE VALUATION
TRACK CLICKS/CONVERSION TRACK/RECORD CALLS MOBILE APP INTEGRATION
APPOINTMENT NOTIFICATION REPUTATION MANAGEMENT LEAD STATUS CHANGE ALERT

STAGE 3: REPUTATION MANAGEMENT

ONLINE REPUTATION AUTOMATION FOR THOSE CLIENTS THAT SELECT
4-5 STARS, WE FAST-TRACK THEM
OVER 95% OF SHOPPERS FIRST TURN TO THE INTERNET BEFORE TO OUR ONLINE REVIEW PROFILE!
MAKING PURCHASING DECISIONS! AND BECAUSE GOOGLE BUSINESS
HAS BECOME THE GO-TO PLATFORM FOR CUSTOMERS LOOKING FOR THIS MAKES THE ONLINE REVIEW
LOCAL BUSINESSES, IT'S IMPERATIVE THAT YOUR COMPANY IS PROCESS AS SIMPLE AS POSSIBLE
CONSIDERED A VIABLE OPTION. (1 CLICK & REVIEW) INSTEAD OF
SEARCHING FOR YOUR COMPANY,
REVIEW US ONLINE! LOOKING FOR THE REVIEW LINK
AND POTENTIALLY NOT FINDING
THE RIGHT COMPANY!

WE WANT TO REMOVE AS MANY
OBSTICLES AS POSSIBLE TO GET
OUR HAPPY CLIENTS TO GIVE THEIR
REVIEWS!

CLIENT FEEDBACK FORM DID YOU KNOW?

FOR THOSE THAT SELECT 1-3 STARS, WE PRESENT A ✭ 70% OF ONLINE SHOPPERS WILL NOT ENGAGE WITH ORGANIZATIONS
FORM THAT PROVIDES THE BUSINESS WITH INSTANT
FEEDBACK AND AN OPPORTUNITY TO "RIGHT A WITH UNDER A 4.0 GOOGLE REVIEW SCORE (THERE ARE SIMPLY TOO MANY
WRONG" WHILE ALSO GIVING THE CLIENT AN OTHER OPTIONS)
AVENUE TO VENT THEIR FRUSTRATION WITHOUT
MAKING A PUBLIC IMPACT ON THE BUSINESS ✭ 86% OF ONLINE SHOPPERS ADMIT THAT ONLINE REVIEWS AFFECTS THEIR
RESULTING IN LONG-TERM BRAND DAMAGE.
PURCHASE DECISION (NOW CONSIDERED A TRUSTED RESOURCE)

✭ GOOGLE™ NOW REWARDS WEBSITES THAT HAVE HIGH REVIEWS WITH

SEO IMPROVEMENTS (HIGHER PAGE RANKINGS)

✭ 94% CLAIM THAT A BAD ONLINE REVIEW HAS PREVENTED THEM FROM

BUYING OR TRYING A SERVICE

STAGE 3: ONLINE STORE

ONLINE SALES

EVERY BUSINESS HAS THE OPPORTUNITY TO TRANSACT ONLINE
WHETHER IT'S PHYSICAL PRODUCTS, DIGITAL PRODUCTS (LIKE
SOFTWARE/DOCUMENTATION), SERVICES (LIKE TRAINING, VIDEO
TUTORIALS OR TELEMEDICINE ), OR SIMPLY GIFT CARDS FOR A
FUTURE PURCHASE.

STEP 1: SET-UP PRODUCTS THE SET-UP OF PRODUCTS REQUIRES HIGHLY VISUAL CONTENT, MULTIPLE IMAGES, BOTH
SPECIFICATION AND MARKETING COPY DESCRIPTIONS, VARIATIONS (COLOR, SIZING, ETC)
AS WELL AS PRICING VARIABLES, SKU NUMBERS (PRODUCT CODES) AND INVENTORY.

STEP 2: DEFINE THE PROCESS SET-UP A USER-FRIENDLY PURCHASE FLOW: EASY TO FIND STOR ON THE SITE, SORTABLE ITEMS IN LOGICAL
STEP 3: ORDER PROCESSING CATEGORIES, BUNDLE PRICING, EXCLUSIVES, OFFERS, INSTALL URGENCY (TIME) AND SCARCITY (LIMITED
QUANTITY), PROVIDE AN ENTICING UP-SELL OPPORTUNITY, COMMON PAYMENT METHODS (CREDIT CARD, ACH,
CRYPTO, ETC) AS WELL AS A PURCHASING POLICY (RETURNS POLICY, GETTING SUPPORT, ETC)

USING EMAIL NOTIFICATIONS, REPORTING AND A CLEARLY DEFINED RESPONSIBILITY CHART, CREATE AN EFFICIENT METHOD FOR
FULFILLING ORDERS, RECONCILING INVENTORY, SHIPPING & TRACKING, CLIENT NOTIFICATION (AUTOMATED), PROVIDING REFUNDS
(IF NECESSARY), RESOLVING ORDER DISPUTES AND CUSTOMER SERVICE POLICIES.

STEP 4: RETARGETING EMAILS THE HIGHEST RATE OF CONVERSION IS SELLING "NEW PRODUCTS TO EXISTING CLIENTS". CREATE AN EMAIL CAMPAIGN (DRIP
CAMPAIGN) WHICH CAN BE HIGHLY SPECIFIC TO PRODUCT PURCHASES OR GENERAL THAT OFFERS ADDITIONAL (BY INVITE ONLY)
OPPORTUNITIES, DISCOUNTS, REWARDS OR INCENTIVES TO PURCHASE ADDITIONAL PRODUCTS/SERVICES.

DID YOU KNOW? EXPERTS EXPECT GLOBAL ECOMMERCE SALES TO
DOUBLE BETWEEN 2018 AND 2023, BREAKING THE $6
ESTIMATES SAY THAT CONSUMERS WILL MAKE 95% OF TRILLION MARK
PURCHASES ONLINE BY 2040
9.7% OF HOUSEHOLD SPENDING IS ONLINE FOR HOMES
87% OF SHOPPERS TODAY USE ECOMMERCE REVIEWS WITH AN ANNUAL INCOME ABOVE $50,000, COMPARED
TO DECIDE WHETHER TO BUY, AND 77% OF THOSE TO 3.4 PERCENT FOR LOWER-INCOME HOUSEHOLDS
SHOPPERS BUY ONLINE
BLACK FRIDAY SHOPPING AT BRICK AND MORTAR
ECOMMERCE IS ONLY ABOUT 5% OF OMNICHANNEL STORES DROPPED BY 6% IN 2019, AND OVER $9.4
SPENDING, BUT IT’S RESPONSIBLE FOR 40% OF ITS BILLION IN ONLINE SALES HAPPENED ON CYBER
GROWTH. MONDAY. SMALL BUSINESS SATURDAY SAW AN 18%
INCREASE IN SALES.
36% OF SMALL BUSINESSES DON’T HAVE A WEBSITE
ECOMMERCE CONVERSION RATES AVERAGE 2-5% &
72% OF ECOMMERCE WILL TAKE PLACE ON A MOBILE 56% OF WEBSITE REVENUE COMES FROM GOOGLE
DEVICE BY 2021
55% OF U.S. CUSTOMERS WHO SHOP ONLINE SAY THAT
FREE SHIPPING IS THE MOST IMPORTANT CHECKOUT
OPTION

STAGE 4: ACTIVE MARKETING

WITH THE RIGHT BRANDING IN PLACE, SALES MATERIALS CREATED AND MARKETING SYSTEMS INSTALLED, A
COMPANY SHOULD LOOK TO GENERATE LEADS THROUGH ACTIVE MARKETING.
THERE ARE ESSENTIALLY TWO TYPES OF MARKETING: OFFLINE (TRADITIONAL) AND ONLINE (INTERNET).

“IF YOU BUILD IT…YOU MAY STILL NEED GOOGLE ADWORDS.”

- JENNIFER MESENBRINK

WHAT IS THE RIGHT TYPE OF MARKETING FOR MY BUSINESS?

MARKETING EFFECTIVENESS IS ABOUT IDENTIFYING THE RIGHT AUDIENCE, IN THE RIGHT PLACE, AT THE RIGHT TIME WITH THE
RIGHT MESSAGING. BECAUSE THERE ARE SO MANY COMPLEXITIES (AND INVOLVES HUMAN PSYCHOLOGY), MARKETING
STRATEGIES ARE BASED ON HYPOTHESIS (FROM PREVIOUS CAMPAIGNS & SUCCESSES) AS WELL AS UNIVERSAL PRINCIPLES. THIS
BEING SAID, THERE IS A LOT OF EXPERIMENTATION AND ITERATION WHEN IT COMES TO CRAFTING A GREAT STRATEGY! SO IT
TAKES A LOT OF LEARNING AND PLANNING TO TELL YOU WHAT THE RIGHT TYPE OF MARKETING FOR YOUR PARTICULAR
BUSINESS IS.

BUT WE CAN ASSUREDLY TELL YOU WHAT IT IS NOT. IT'S NEVER A SINGLE POINT OF ENTRY!

THERE IS NO "SILVER BULLET" STRATEGY FOR A SINGLE AUDIENCE ON A SINGLE CAMPAIGN THAT WILL SATISFY A COMPLETE
LEAD ACQUISITION GOAL.

OFFLINE ONLINEP PASSIVE A ACTIVE I INTERRUPTIVE N NON-INTERRUPTIVE

P A CALLS/TEXT P BOOTHS/TABLES P SIGNAGE/BRANDING N GOOGLE PPC I SOCIAL MEDIA ADS I YOUTUBE/VIDEO ADS

A NETWORKING P DROP-OFFS (DOOR HANGERS) P ELECTRONIC (TV/RADIO) N WEBINARS I EMAIL MARKETING N INFLUENCER MARKETING

A DOOR-2-DOOR P SPONSORSHIPS/DONATIONS A LIVE SEMINARS/EVENTS I DISPLAY ADS N LIVE (ONLINE) EVENTS N SEARCH & CONTENT

P MAILERS P SIGNAGE (STATIC/DYNAMIC) P NEWS (PRESS RELEASE) I IP TARGETING I PUSH NOTIFICATION (APPS) N SOCIAL MEDIA (ORGANIC)

STAGE 4: ACTIVE MARKETING

OFFLINE MARKETING

ACTIVE MARKETING VS. PASSIVE SYSTEMS

ACTIVE MARKETING IS INTERACTION-TO-INTERACTION ENGAGEMENT.
THINGS LIKE NETWORK EVENTS, SALES CALLS, ETC. YOU CAN THINK
OF "ACTIVE" AS SALES ACTIVITIES.

PASSIVE OFFLINE MARKETING IS GROUP-BASED/CAMPAIGN-BASED
AND DESIGNED TO TARGET LARGER SEGMENTS OF PROSPECTS.

ACTIVE OFFLINE MARKETING PASSIVE OFFLINE MARKETING

THE ANATOMY OF A MARKETING CAMPAIGN

WHETHER OFFLINE OR ONLINE, EACH MARKETING CAMPAIGN STRATEGY SHOULD BE STRATEGIC, TARGETED,
MEASURABLE AND GROUNDED IN PROVEN MARKETING PRINCIPLES.

▶ ▶ ▶ ▶ ▶ ▶ ▶CAMPAIGN GOALS
BUDGET HYPOTHESIS CLIENT PROFILING HISTORICAL RESEARCH COMPELLING OFFER CREATIVE/DESIGN/CONTENT PRODUCTION
▶ ▶ ▶ ▶ ▶A/B SPLIT TESTING
EARLY RESULTS/CAMPAIGN WINNER RE-ALLOCATION OF FUNDS RE-TARGETING CAMPAIGN REVIEW/ANALYTICS & ROI

WHO SHOULD BE DOING THIS?

EVERYONE! PARTICULARLY NEW COMPANIES THAT ARE LOOKING TO DRIVE MORE
BUSINESSES OR COMPANIES LEADS INTO THEIR FUNNEL, HAVE A BUDGET FOR
WITH LIMITED MARKETING ADVERTISING, HAVE THE RESOURCES/SYSTEM TO

BUDGETS SHOULD BE ACTIVELY MONITOR/MANAGE THE CAMPAIGN AND ARE
MARKETING ALREADY DOING ACTIVE OFFLINE MARKETING

CALLS/TEXT SPONSORSHIPS/DONATIONS
DOOR-2-DOOR SIGNAGE (STATIC/DYNAMIC)
LIVE SEMINARS/EVENTS DROP-OFFS (DOOR HANGERS)
NETWORKING NEWS (PRESS RELEASE)
A ACTIVE SIGNAGE/BRANDING
P PASSIVE ELECTRONIC (TV/RADIO)
BOOTHS/TABLES
MAILERS

STAGE 4: ACTIVE MARKETING

ONLINE MARKETING

INTERRUPTIVE VS. NON-INTERRUPTIVE

THINK OF THIS LIKE A SOPHISTICATED  THINK OF THIS LIKE PRODUCTS AT A RETAIL
TELEVISION COMMERCIAL WHO KNOWS STORE, ALL WANTING PREMIUM VISIBILITY
EXACTLY WHO'S WATCHING THE PROGRAM. AND SPACE TO BE FOUND MORE EASILY.
WATCHING IS THE "PRICE PAID" FOR SEEING THIS MEANS THE USER IS IN SOME
CONSUMING THE CONTENT. PHASE OF THE BUYING PROCESS.

INTERRUPTIVE MARKETING NON-INTERRUPTIVE MARKETING

INTERRUPTIVE: YOU ARE FINDING YOUR PROSPECTS NON-INTERRUPTIVE: YOUR PROSPECTS ARE FINDING YOU
INTERRUPTIVE MARKETING IS ANY IMPRESSION OF YOUR BRAND THAT NON-INTERRUPTIVE ONLINE MARKETING IS THE RESULT OF THE USER
"INTERRUPTS" THE USER'S CURRENT ONLINE EXPERIENCE (EVEN IF THE USER ACTIVELY SEARCHING FOR A PARTICULAR PRODUCT/SERVICE AND
OPTED-INTO COMMUNICATIONS). "DISCOVERING" YOUR BRAND ON THEIR OWN.

USING THIS STRATEGY, A BUSINESS WILL TARGET A PROFILE CANDIDATE AND USING THIS STRATEGY, A BUSINESS WILL OPTIMIZE FOR KEYWORDS OR
INITIATE AN AD CAMPAIGN THAT WILL BE DISPLAYED ON THE USER'S SEARCH TERMS SO THAT THEIR BUSINESS IS MORE LIKELY
PARTICULAR PLATFORM (FACEBOOK, YOUTUBE, INSTAGRAM, ETC). BECAUSE FOUND/DISCOVERED ON PARTICULAR TOPICS THAT RELATE TO THEIR
THE USER MET A SPECIFIC CRITERIA/PARAMETERS DEFINED BY THE BUSINESS. BECAUSE THE USER IS ACTIVELY LOOKING FOR THESE PRODUCTS,
ADVERTISER, THEY WILL BEGIN SEEING THEIR ADS. WE CONSIDER THESE "HOT LEADS" OR "BOTTOM-OF-THE-FUNNEL LEADS.

*NOTE: DO NOT MIS-INTERPRET "INTERRUPTIVE" AS NEGATIVE (LIKE *NOTE: BUYER PSYCHOLOGY IS HAS SHOWN THAT PEOPLE ARE MORE LIKELY
INTERRUPTING A CONVERSATION). IF THE USER DOESN'T LIKE THE ADS THAT TO BELIEVE SOMETHING THEY THEMSELVES SEEK OUT AND DISCOVER THAN
ARE BEING DISPLAYED, THE ADVERTISER IS PUNISHED BY PAYING FOR IT WHAT SOMEONE "TELLS" THEM. THIS IS WHY SEARCH IS A VERY POWERFUL
WITHOUT AN ROI AND WILL ULTIMATELY END THE CAMPAIGN. FACEBOOK MAY MARKETING MODALITY. AS A RESULT, BUSINESSES FIGHT FIERCELY FOR
EVEN STOP SHOWING THE AD FOR LOW RELEVANCY SCORES. IF THEY LIKE THE KEYWORD RANK POSITIONING ON A SERP (SEARCH ENGINE RESULTS PAGE)
PRODUCTS, THE USER WILL ENGAGE WITH THEM, LIKE THEM, BUY THEM, AND AND SPEND A LOT OF MONEY ON PPC (PAY PER CLICK) ADS.
ULTIMATELY SEE MORE OF THE SAME. IT'S A SORT OF ADVERTISING
DARWINISM. IF SOMEONE IS IN THE MARKET FOR YOUR PARTICULARL PRODUCT/SERVICE,
HOW MUCH WOULD YOU PAY FOR THEIR CLICK? IT DEPENDS ON THE VALUE OF
INTURRUPTIVE MARKETING HAS SHOWN TO BE VERY EFFECTIVE WHEN AN YOUR AVERAGE TRANSACTION AND THE COMPETITION FIGHTING FOR THOSE
ADVERTISER CAN CREATE A COMPELLING OFFER TO A RECEPTIVE AUDIENCE KEYWORDS! IN HIGH VALUE INDUSTRIES (HEALTHCARE, LEGAL, ETC.) THE COST
OF THEIR PROFILE CLIENTS. FACEBOOK (E.G.) PROVIDES AI & BIG DATA TOOLS PER CLICK CAN BE VERY HIGH!
TO HELP ADVERTISERS IDENTIFY THEIR RIGHT AUDIENCE!

EMAIL MARKETING DISPLAY ADS SOCIAL MEDIA ADS PUSH NOTIFICATION (APPS) GOOGLE PPC INFLUENCER MARKETING SOCIAL PROOF SITES (YELP/ANGIE'S LIST)
WEBINARS SEARCH & CONTENT DIRECTORY SITES (YELLOW PAGES)
IP TARGETING/GEOFENCING YOUTUBE/VIDEO ADS VOICE ADS (PODCAST) LIVE (ONLINE) EVENTS SOCIAL MEDIA (ORGANIC) DIRECTORY SITES (YELLOW PAGES)

STAGE 4: ACTIVE MARKETING

ONLINE MARKETING

SOCIAL MEDIA WHICH PLATFORM SHOULD WE BE USING?

THEY ALL PROVIDE VALUE, AND POTENTIALLY CAN WORK
FOR YOUR BUSINESS IF MANAGED PROPERLY, HOWEVER
SOME ARE MORE LIKELY TO WORK FOR YOU THAN OTHERS
OR HAVE A FASTER RATE OF RETURN.

DETERMINING WHICH PLATFORM TO INVEST TIME AND
ADVERTISING DOLLARS ON DEPENDS GREATLY ON A
NUMBER OF FACTORS: THE PRODUCT/SERVICE, THE
BUDGET, THE OFFER, THE AUDIENCE AND THEIR
EXPECTATIONS OF THEIR EXPERIENCE ON THE PLATFORM.

PINTREST: CLOTHING/ART/FOOD LEAD GEN
TWITTER: PUBLIC RELATIONS & BRAND AWARENESS
FACEBOOK: BUILDING BRAND LOYALTY & LEAD GEN
INSTAGRAM: RETAIL/ART/FOOD/BEAUTY/ENTERTAINMENT LEAD GEN
LINKEDIN: B2B BUSINESS DEVELOPMENT
YOUTUBE: BRAND AWARENESS & LEAD GEN

PROFESSIONAL SOCIAL MEDIA MANAGEMENT

HAVING A PERSONAL SOCIAL MEDIA ACCOUNT DOES
NOT IMMANENTLY QUALIFY ONE FOR RUNNING A
PROFESSIONAL COMPANY ACCOUNT (NOR DOES IT
DISQUALIFY ONE FROM IT EITHER). HOWEVER, IF YOU RUN
YOUR COMPANY ACCOUNT THE WAY YOU RUN YOUR
PERSONAL ACCOUNT YOU WILL LIKELY NOT SEE THE
RESULTS YOU DESIRE.

MUCH SHOULD BE CONSIDERED WHEN RUNNING A
COMMERCIAL ACCOUNT LIKE THE FOLLOWING:

FORMAT & BRAND CALENDAR & SCHEDULING

UNIQUE VALUE PROPOSITION GRAPHICS & CREATIVE

DATA & RESEARCH TONE & RESPONSE

CONSISTENCY & FREQUENCY SCARCITY & URGENCY

STAGE 4: ACTIVE MARKETING

ONLINE MARKETING

DIGITAL ADVERTISING

WHEREAS SOCIAL MEDIA MANAGEMENT IS ORGANIC
COMMUNICATIONS (PRESENTING CONTENT TO A GROUP OF
FOLLOWERS 1 OR 2 DEGREES AWAY), DIGITAL ADVERTISING ALLOWS
COMPANIES TO PRESENT THEIR CONTENT TO A GROUP PEOPLE
OUTSIDE THEIR CONNECTIONS (PEOPLE THAT DON'T FOLLOW THE
COMPANY PAGE).

WHEN TO USE SOCIAL ADS

IN GENERAL, SOCIAL MEDIA MANAGEMENT IS A "LONG GAME".
THE BRAND BUILDS OVER TIME WHICH CREATES NEW LEAD
GENERATION OPPORTUNITIES AS YOU COMMUNICATE WITH A
GROUP OF FOLLOWERS.

ADVERTISING CAN PROVIDE THE OPPORTUNITY FOR A QUICK
ROI BY TARGETING A USER PROFILE WITH AN OFFER.

TYPE: TEXT, IMAGE & VIDEO (SPONSORED) TYPE: IN-LINE TEXT & VIDEO (PROMOTED) TYPE: PROFILE DISPLAY (SPONSORED RESULTS)
FUNNEL POSITION: MIDDLE OF THE FUNNEL FUNNEL POSITION: TOP THROUGH BOTTOM FUNNEL POSITION: MIDDLE-BOTTOM
PAID: PER CLICK/VIEW PAID: DISPLAY/OVERLAY/SKIPPABLE VIDEO PAID: IMPRESSION/CLICK
COST: HIGH COST: MEDIUM COST: MEDIUM

TYPE: TEXT & DISPLAY ADS (AD) TYPE: TEXT, IMAGE(S) & VIDEO (SPONSORED) TYPE: TEXT OVERLAY & VIDEO (AD)
FUNNEL POSITION: BOTTOM OF THE FUNNEL FUNNEL POSITION: TOP THROUGH BOTTOM FUNNEL POSITION: TOP THROUGH BOTTOM
PAID: PER CLICK PAID: PER CLICK/IMPRESSION/VIEW/LEAD PAID: DISPLAY/OVERLAY/SKIPPABLE VIDEO
COST: MEDIUM-HIGH COST: LOW COST: MEDIUM

WHAT MAKES A GREAT AD? ADDING SCARCITY (LIMITED NUMBER) AND URGENCY (LIMITED TIME) WILL IMPROVE CONVERSATION BY OVER
400% BY INCREASING "FEAR OF MISSING OUT" (FOMO). ADD SOCIAL PROOF TO BUILD TRUST & CONFIDENCE!

STAGE 4: ACTIVE MARKETING

ONLINE MARKETING

“THE BEST PLACE TO HIDE A DEAD BODY IS THE 2ND PAGE OF A GOOGLE SEARCH.”

- MARKEING ADDAGE

SEO

THE GOAL OF SEARCH ENGINE OPTIMIZATION IS RANK HIGH FOR KEYWORDS
THAT RELATE TO YOUR BUSINESS ON A LOCAL SERP (SEARCH ENGINE RESULTS
PAGE). 15 YEARS AGO, IT WAS ARGUABLLY THE MOST IMPORTANT THING YOU
COULD DO TO DRIVE ONLINE LEADS, AND ALTHOUGH IT'S STILL IMPORTANT,
THERE ARE A NUMBER OF OTHER OPTIONS TO BE DISCOVERED WHICH ARE
EASIER TO SHOW EARLY RESULTS.

SEO IS A LONG-GAME, OFTEN IT CAN TAKE 1-2 YEARS TO RANK IN YOUR PRIMARY
KEYWORDS IN YOUR LOCAL MARKET. YOU ARE PLAYING CATCH-UP TO WEBSITES
THAT HAVE BEEN AROUND FOR YEARS WITH HIGH RANK AUTHORITY. CAN IT BE
DONE? SURE! WILL IT TAKE HARD WORK AND PATIENCE.....OF COURSE. THE
PAYOFF, HAVING A LINK SHOW UP HIGH ON A SERP WITHOUT HAVING TO PAY FOR
THE CLICK (AD).

SEO IS NOT LOW-HANGING FRUIT, HOWEVER IS PART OF A COMPREHENSIVE ONLINE LEAD ACQUISITION STRATEGY.

MARKET SHARE HOW TO IMPROVE SEO

GOOGLE DOMINATES SEARCH, BUT THERE ARE OPPORTUNITIES GOOGLE ONLY LOVES YOU WHEN OTHERS LOVE YOU FIRST. DO NOT BUILD A
SITE FOR A SPIDER, BUILD IT FOR A USER AND OVER TIME YOU WILL BE
TO BE FOUND ON OTHER PLATFORMS AS WELL TO A LESSER
REWARDED! GOOGLE HAS IMPROVED ITS ALGORITHM OVER TIME AND CAN
EXTENT. BIN DETECT WHEN A COMPANY IS TRYING TO "GAME" THE SYSTEM WITH LINK
G
FARMS (UNNATURAL BACKLINKS) AND ABUSING KEYWORDS/METATAGS. IN
2.5% FACT, SUCCESSFUL SEO IS NOT ABOUT TRICKING GOOGLE. IT’S ABOUT

92.5% PARTNERING WITH GOOGLE TO PROVIDE THE BEST SEARCH RESULTS FOR
GOOGLE’S USERS.

2.4% VIDEO CONTENT PROPER GOOGLE ON-PAGE SEO SET-UP
IMAGE TAGGING CONTENT DEVELOPMENT
1.6% BACK-LINKING
BLOGGING SOCIAL MEDIA LINKING
GOOGL THOUGHT LEADERSHIP GUEST BLOGGING
E CONVERSION EVENTS
GOOGLE BIZ REVIEWS PAGEE SPEED OPTIMIZATIONS
95.9%

STAGE 4: ACTIVE MARKETING

WIFI MARKETING USER LOGIN OPTIONS

WIFI MARKETING IS PROVIDING WIRELESS INTERNET ACCESS
TO CLIENTS TO GENERATE COMMUNICATION PATHWAYS FOR
ONGOING MESSAGING AND PROMOTIONS

WHEN TO USE A WIFI MARKETING SYSTEM FOR
DEVELOPING A DISTRIBUTION BASE:

BUILDING A BASE USING WIFI SYSTEMS CAN BE INCREDIBLY EMAIL
BENEFICIAL FOR A NUMBER OF SITUATIONS.
1) BRICK AND MORTER (PHYSICAL) LOCATION THANK YOU TESTIMONIALS SPECIAL TIME'S RUNNING SUCCESS STORIES
2) WAITING ROOM OFFER OUT
3) POOR INTERNET CONNECTION FOR USERS
4) USERS SPEND MORE THAN 30 MIN IN SERVICE USERS THAT CHOOSE TO LOGIN TO USERS THAT CHOOSE TO LOGIN TO
5) USERS GENERALLY DON'T PROVIDE DIGITAL INFO THE WIFI SYSTEM USING THEIR THE WIFI SYSTEM AN EMAIL ADDRESS
6) HIGH VOLUME BUSINESSES
7) ALREADY PROVIDING FREE WIFI FACEBOOK CREDENTIALS WILL BE WILL BE OPTING TO RECEIVE EMAIL
8) RELY ON REPEAT BUSINESS ABLE TO SEE ONGOING POSTS, COMMUNICATIONS LIKE, OFFERS,
9) WANT USERS TO LAND ON YOUR WEBSITE (OFFER/SEO) UPDATES AND MORE! THIS GIVES
10) WANT TO IMPROVE IN-STORE CLIENT EXPERIENCE OFFERS, UPDATES AND MORE! THIS
GIVES BUSINESSES AN INDIRECT BUSINESSES A DIRECT PATHWAY TO
THERE ARE MANY DIFFERENT WAYS TO BUILD PATHWAY TO COMMUNICATE, COMMUNICATE WITH USERS AND
A DISTRIBUTION LIST WHETHER IT'S EMAIL, GENERATE BUSINESS WITH
SOCIAL MEDIA, PHYSICAL ADDRESS OR DEVELOP THE BRAND AND GENERATE PROMOTIONS.
PHONE NUMBERS (TEXT). IT'S IMPORTANT TO BUSINESS WITH PROMOTIONS.
INVEST IN A SCALEABLE METHODOLOGY FOR
GROWING A LIST BASED ON YOUR GENERAL
CLIENT PROFILE.

THERE IS NO BETTER LIST TO CREATE THAN ONE OF CLIENTS THAT PEOPLE WHO CONNECT WITH YOUR BUSINESS
HAVE PREVIOUSLY PURCHASED FROM YOU! THIS IS BECAUSE YOUR ARE MORE LIKELY TO:
HIGHEST RATE OF CONVERSION IS ALWAYS "SELLING NEW PRODUCTS
TO EXISTING CUSTOMERS". THEY ALREADY TRUST YOU AND HAVE
PREVIOUSLY "VOTED WITH THEIR POCKETBOOKS" IN FAVOR OF YOU.

✪ LEAVE A GREAT REVIEW ✪ RESPOND TO OFFERS
✪ REPEAT AS A CLIENT ✪ SPEND MORE MONEY
✪ REFER YOUR BUSINESS ✪ MAINTAIN CONSUMER LOYALTY

STAGE 4: ACTIVE MARKETING

WEBINARS PICK THE RIGHT TOPIC

WEBINAR MARKETING IS DESIGNED TO TEACH OR EDUCATE YOUR PROSPECTS ON THE TOPIC SHOULD BE ONE THAT YOU ARE
A TOPIC OF INTEREST WITH THE PURPOSE OF POSITIONING YOUR COMPANY AS COMFORTABLE TALKING ABOUT IN DETAIL, BUT
THE GO-TO RESOURCE FOR THE SERVICE/PRODUCT/SOLUTION. ALSO CLICK-WORTHY. HERE ARE SOME
EXAMPLES:
6 STEPS FOR CREATING A KILLER WEBINAR MARKETING CAMPAIGN
"HOW TO EARN $500 IN 24 HOURS USING A 3-
1. PICK THE RIGHT TOPIC: "GET NICHEY" STEP PROCESS"
THE MOST IMPORTANT THING YOU CAN DO TO CREATE A HIGHLY EFFECTIVE WEBINAR IS TO PICK THE
"HOW TO SELL YOUR HOUSE FOR 10% MORE
RIGHT TOPIC. MISS OUT ON THIS, THE REST WON'T MATTER. GET VERY NICHEY, MEANING BE VERY SPECIFIC THAN MARKET VALUE"
WITH THE PROBLEM YOU WILL BE HELPING PEOPLE WITH. SEE EXAMPLES.
2. CREATE THE RIGHT INFRASTRUCTURE: "THE ONE PAGE WEBSITE" "HOW TO GET A SOLAR SYSTEM FOR FREE"

GETTING SIGN-UPS FOR YOUR WEBINAR IS THE FIRST CHALLENGE, THE 1-PAGE LONG-FORM WEBSITE DEVELOP THE CONTENT
HAS PROVEN TO BE THE MOST EFFECTIVE PROVIDED IT HAS ALL THE KEY ELEMENTS (GUARANTEES, LOW
RISK, COMPELLING CASE STUDIES, TESTIMONIALS, BOLD COPY, MULTIPLE CALLS-TO-ACTION, ETC). WEBINAR MARKETING REQUIRES A GREAT PITCH
3. REFINE YOUR PITCH: SCRIPT - PRACTICE - EDIT - PRACTICE - EDIT (REPEAT) DECK. TAKE THE TIME TO DEVELOP A 30-45
MINUTE DECK WITH COMPELLING
IF YOU ARE NOT COMFORTABLE IN FRONT OF A CAMERA OR SELLING YOUR SOLUTION THEN WEBINAR STATISTICS/FACTS, VISUAL CONTENT, AND A
MARKETING IS NOT FOR YOU. IT IS FOR THOSE THAT CAN CREATE TRUST AND BUY-IN AND EVEN THE BEST LOGICAL CHAIN OF REASONING IN THE SALES
SALES PEOPLE NEED TO PRACTICE TO HONE THEIR MESSAGING. PITCH.
4. USE 99% OF THE WEBINAR TO EDUCATE, 1% TO CREATE AN OFFER

IF YOUR WEBINAR FEELS LIKE A SALES PITCH, YOU WILL SEE A LOT OF DISENGAGE AND LOW FOLLOW-UP
RESPNOSE. IF YOU CREATE A TON OF VALUE, YOU CAN GENERATE POWERFUL RECIPROCITY AND FEELINGS OF
GOOD WILL.
5. MAKE THE INITIAL OFFER "TOO GOOD TO BE TRUE"

THE KEY IS TO CREATE MASSIVE VALUE, DELIVER TOOLS, EDUCATE, BECOME KNOWN AS A THOUGHT
LEADER, SEE TESTIMONIALS, AND "GET IN THE SALES CYCLE". THE SALES PROCESS OF THE WEBINAR IS TO
GET A SEQUENCE OF SMALL COMMITMENTS. REGISTER > ATTEND > DOWNLOAD MATERIALS > LOW COST
MATERIALS > FULL PROGRAM.
6. FOLLOW UP... SERIOUSLY!

THE BIGGEST FAILURE IN THE SALES PROCESS IS THE FAILURE TO FOLLOW UP. THE FOLLOW-UP'S
SHOULD BE STRATEGIC, PERSONAL (A PERSON), AUTOMATED (SUBSEQUENT EMAILS), BUT ALL CONSISTENT.

STAGE 5: ANALYTICS

“IF YOU CAN'T MEASURE IT, IT DOESN'T EXIST.”

- MARKETING ADDAGE

WEBSITE ANALYTICS GOOGLE BUSINESS REPORTS

IT'S CRITICAL TO UNDERSTNAD YOUR ADVERTISING EFFECTIVENESS SO GOOGLE & YELP BUSINESS BOTH PROVIDE US WITH THEIR LOCAL
THAT YOU CAN BE EFFICIENT WITH YOUR RESOURCES. THIS IS WHY WE BUSINESS ANALYSIS. FROM CLICKS, WEBSITE VISITS, MESSAGES AND
UTILIZE GOOGLE'S POWERFUL ANALYTICS TOOLS. EVEN CALLS TO YOUR BUSINESS, THESE REPORTS ARE HIGHLY
IMPORTANT TO THE OVERALL WELLNESS OF YOUR ONLINE
WITH THE MOST POWERFUL ANALYTICS TECHNOLOGY IN THE MARKET, MARKETING STRATEGY
GOOGLE CAN PROVIDE US WITH SOPHISTICATED ANALYTICAL DATA TO
HELP US UNDERSTAND WHERE OUR TRAFFIC WAS REFERRED FROM, HOW AD ANALYTICS
LONG THE USER STAYED, WHICH PAGES THEY VISITED, AND EVEN IF THEY
"CONVERT" WHICH WE TYPICALLY DEFINE AS A REQUEST FOR WHEN SPENDING MONEY ON ADS, YOU BETTER KNOW IF THEY ARE
INFORMATION OR PURCHASE. PERFORMING! WE CAN TRACK ALL AD PLATFORMS IN GREAT DETAIL
FROM IMPRESSIONS AND CLICKS TO CONVERSIONS AND KEYWORD
USER TRAFFIC COSTS.
REFERRAL SOURCES

LENGTH OF STAY
BOUNCE RATE
HEAT MAPPING

HEAT MAPPING CAN SHOW A BUSINESS WHERE USERS
ARE ENGAGING ON THEIR WEBSITE AND DETERMINE
WHICH CONTENT AND "REAL ESTATE" IS MOST
VALUABLE.

WEBSITE RANKINGS

WE USE ADVANCED MARKETING SOFTWARE TO HELP US MONITOR
AND TRACK LOCAL SEARCH RANKINGS FOR SPECIFIC KEYWORDS. THIS
IS IMPORTANT FOR EVALUATING THE SEARCH ENGINE OPTIMIZATION
(SEO) GROWTH OVER TIME WHICH HAS PROVEN TO REWARD THE TOP
RANKING ORGANIZATIONS.

SOCIAL ANALYTICS

WE ARE ALSO ABLE TO MONITOR AND REPORT AGAINST SOCIAL
MEDIA DATA. FOLLOWERS AND ENGAGEMENT GROWTH AS WELL AS
MOST POPULAR POSTS AND VIEWERSHIP (IMPACT) ARE IMPORTANT
TO REVIEW ON A REGULAR BASIS.

PRODUCTION & DESIGN

“NOTHING HAPPENS IN BUSINESS WITHOUT FIRST GETTING SOMEONE'S ATTENTION”

- BECAUSE MARKETING

THE AVERAGE AMERICAN IS IMPRESSED-UPON OVER 1,500 TIMES PER DAY! WE SEE 1,500
ADS, BRAND PLACEMENTS, BILLBOARDS, RADIO SPOTS, ETC. WITH SO MANY FIGHTING
FOR MINDSHARE, IT'S VERY EASY FOR YOUR BRAND TO BECOME WHITE NOISE, LOST IN A
SEA OF BUSINESS CHATTER.

WHAT SEPARATES A NON-EFFECTIVE AD AND A GREAT AD IS THE CREATIVE! A WELL-
PRODUCED MESSAGE WILL GET ATTENTION AND GIVE THE BUSINESS AN OPPORTUNITY
TO PRESENT THE OFFER.

YOU CAN HAVE A GREAT OFFER, AN AMAZING
PRODUCT/SERVICE, ALL THE ANALYTICS INSTALLED, PROPER
SEGMENTATION (CHOOSING THE RIGHT AUDIENCE), A STRONG
BUDGET AND A CRACK STAFF MONITORING THE AD....BUT IF

YOU'RE NOT CREATIVE ENOUGH TO GET SOMEONE'S
ATTENTION...YOU'VE GOT NOTHING!

USE THESE TO GENERATE ATTENTION...THEN RESULTS!

PHOTOGRAPHY
VIDEOGRAPHY
DRONE SHOTS
COMPOSITE VIDEOS
GRAPHIC DESIGN
3D PHOTOS (FACEBOOK)
360 VIDEO (YOUTUBE/FACEBOOK)

PHOTO DESIGN PHOTO TOUCH-UPS: REMOVALS AND COLOR GRADING
PORTRAIT RETOUCHING: BEAUTIFICATION OF INDIVIDUALS

CUT-OUTS: BACKGROUND REMOVAL & ADDITIONS
COMPOSITES: BLENDING OF TWO SEPARATE IMAGES

ANIMATION: VIDEO EXPLAINERS MOBILE FRIENDLY ✪
EASY TO REMEMBER ✪
ATTENTION-GETTING CONTENT: GET YOUR POINT ACROSS QUICKLY EXPLAIN COMPLEX IDEAS QUICKLY ✪
SEO RANK AUTHORITY ✪
A VIDEO EXPLAINER IS ESSENTIALLY YOUR ELEVATOR PITCH IN DIGITAL FORMAT. WE DECREASE AD COST ✪
KNOW THAT ATTENTION SPAN HAS BEEN DECREASING OVER TIME, SO WE HAVE BUT BRAND PENETRATION/RECOGNITION ✪
A BRIEF MOMENT TO GET OUR CONTENT NOTICED AND EXPLAIN OUR VALUE.
SHARABLE & FUN ✪
ACCORDING TO RESEARCH, OUR ATTENTION SPAN HAS EVERGREEN ✪
MARKEDLY DECREASED IN JUST 15 YEARS. IN 2000, IT
WAS 12 SECONDS. NOW, 15 YEARS LATER, IT HAS BEEN
REDUCED SIGNIFICANTLY TO 8.25 SECONDS 31.25%.

WHY GET A VIDEO EXPLAINER?

GET ATTENTION: WITH REDUCED ATTENTION SPAN & INCREASED IMPRESSIONS, YOU HAVE
TO BE DIFFERENT & FAST!

INCREASES CONVERSIONS: A WELL-MADE EXPLAINER VIDEO CAN INCREASE CONVERSION
RATES BY 15 TO 50 PERCENT SIMPLY BY KEEPING PROSPECTS ON YOUR SITE LONGER.

COMPELLING ELEVATOR PITCH: VIDEO IS WINNING THE INTERNET! USE EXPLAINERS
TO QUICKLY WALK PROSPECTS THROUGH YOUR BRAND’S MISSION, OR PITCH A NEW
PRODUCT/SERVICE TO YOUR AUDIENCE.

SHARABILITY: GOOGLE RANKS VIDEO MUCH HIGHER THAN TEXT WHEN IT COMES TO
RANKING PAGES, WHICH MAKES IT A POWERFUL SEO TOOL. EXPLAINERS CAN BE CROSS-
POSTED ON YOUTUBE WHICH IS THE SECOND MOST USED SEARCH ENGINE, AS WELL AS ALL
SOCIAL MEDIA SITES

PROFESSIONAL: A PROFESSIONALLY-DONE EXPLAINER CAN BE USED ACROSS ALL
PLATFORMS AND IS EVEN ACCEPTED AS A MEANS OF INFORMATION CONVEYANCE FOR
CORPORATE AMERICA AS A FIRST TOUCH-POINT.

CONSULTATION SERVICES

“GIVE ME SIX HOURS TO CHOP DOWN A TREE AND I WILL MARKETING VS. SALES

SPEND THE FIRST FOUR SHARPENING THE AXE.”

― ABRAHAM LINCOLN

WHAT IS SALES CONSULTING IT IS THE DOMAIN OF MARKETING TO CONNECT WITH
UNQUALIFIED LEADS, PARSE OUT QUALIFIED LEADS,
SALES CONSULTING IS THE PROCESS OF WALKING-
THROUGH YOUR BUSINESS, INDUSTRY, COMPETITION, AND CONVERT THOSE LEADS TO PROSPECTS AND DELIVER
SALES TEAM PERFORMANCE TO DETERMINE WHERE THEM TO THE DOOR OF THE SALES TEAM.
IMPROVEMENTS CAN BE MADE.
IT IS THE DOMAIN OF THE SALES TEAM TO ENGAGE THE
THIS PERFORMANCE OPTIMIZING IS BOTH SYSTEMIC AND PROSPECT IN THE SALES PROCESS: PREPARATION,
PERSONAL: THOUGHTFUL ADJUSTMENTS TO THE
PROCESS AND INDIVIDUAL SALES TRAINING. INTRODUCTION, QUALIFICATION, DEMONSTRATION,
NEGOTIATION, CLOSE.

IT'S CRITICAL THAT YOUR SALES TEAM IS PREPARED TO
PROVIDE A POLISHED SALES EXPERIENCE.

SYSTEMIC CONSULTATION PERSONAL CONSULTATION MARKETING CONSULTATION

✪ ELEVATOR SPEECH ✪ APPROACH & MANNERISMS MARKETING CONSULTATION IS THE PROCESS OF
✪ REBUTTAL DEVELOPMENT ✪ QUALIFYING TECHNIQUES EVALUATING GOALS, BUDGET, STRATEGY & SYSTEMS FOR
✪ COMPETITION ANALYSIS ✪ CLOSING APPROACHES THE PURPOSES OF PROVIDING A REPORT TO ACHIEVE ONE
✪ PRICING STRATEGY ✪ NEGOTIATION STRATEGY OR MULTIPLE OUTCOMES:

SYSTEMIC SALES GLOSSARY: PERSONAL SALES GLOSSARY: ✪ DRIVE MORE TOP/BOTTOM OF THE FUNNEL LEADS
✪ IDENTIFY CLIENT PROFILE (MARKET SEGMENTATION)
ELEVATOR SPEECH: HOW YOU SUM UP YOUR APPROACH & MANNERISMS: HELPING SALESPEOPLE ✪ IDENTIFY WATERING-HOLE OF PROSPECT SEGMENT
BUSINESS AND VALUE IN A 15-20 SECOND WITH THEIR PERSONAL SALES STYLE, BODY ✪ IMPROVE CONVERSION RATIOS (LEAD > PROSPECT)
SPEECH LANGUAGE AND OVERALL APPROACH TO THE SALES ✪ EVALUATE THE CREATIVE ASPECTS OF ADVERTISING
PROCESS ✪ REVIEW & LOWER COST OF ACQUISION OF CLIENT
REBUTTAL DEVELOPMENT: THINKING ABOUT ✪ REVIEW & RECOMMEND MARKETING SYSTEMS
EVERY POSSIBLE REASON TO SAY "NO" TO YOUR QUALIFYING TECHNIQUES: ASSISTING WITH THE
SERVICE AND CREATING A THOUGHTFUL PROCESS OF "LEARNING" ABOUT THE CLIENTS RISKS OF NOT REVIEWING THE SALES SYSTEM & PERSONNEL
RESPONSE THAT "RESOLVES" THE ISSUE INTERESTS AND CAPACITY TO TRANSACT
✪ SPENDING MONEY ON MARKETING THAT WILL ULTIMATELY FAIL
COMPETITION ANALYSIS: DETERMINING WHAT CLOSING APPROACHES: EDUCATION ON "ASKING FOR
YOUR COMPETITORS ARE DOING POORLY AND THE SALE" IN A LOGICAL WAY DEPENDING ON THE TO CONVERT
WELL AND LEVERAGING BOTH WITHIN A SALES CLIENT AND SITUATION
PRESENTATION. ✪ UNSUCCESSFUL SALES TEAM IMPACT ON ENTHUASISM &
NEGOTIATION: BUILDING VALUE AND DETERMINING
PRICING STRATEGY: CREATING A PRICE WHICH OFFER IS MOST LIKELY TO EARN A "YES" WHILE INCREASED TURNOVER
OFFERING THAT IS CLEAR, RATIONAL, PROVIDES KEEPING MARGINS AT ACCEPTIBLE LEVELS.
INCENTIVES, CONSIDERS COMPETITION, ✪ LOWERING MARGINS DURING THE NEGOTIATION STAGE TO
SUBSCRIPTION SERVICES & IS EASY TO BUY
UNACCEPTABLE LEVELS

THREE STAGES OF THERE ARE THREE STAGES OF CUSTOMER LOYALTY: AWARENESS,
CONSUMER LOYALTY PREFERENCE AND INSISTENCE. ENGAGEMENT WITH THE CONSUMER
INCREASES AS YOU MOVE UP THE BRAND LOYALTY PYRAMID.

THIS MODEL IS HOW BECAUSE MARKETING GOT ITS NAME! IN ORDER
TO ACHIEVE THE HIGHEST STAGES OF CONSUMER LOYALTY, A
COMPANY MUST APPEAL TO A HIGHER PURPOSE, A GREATER GOOD.
DRIVEN BY A PURPOSE THAT IMPACTS THE GREATER GOOD IN A
MEANINGFUL AND POSITIVE WAY ENDEARS FOLLOWERS TO A CAUSE.
AND PROMOTING THIS CAUSE IS CALLED "CAUSE MARKETING".

WE BELIEVE EVERYONE SHOULD BE OPERATING IN THIS WAY, WHICH IS
WHY OUR COMPANY IS CALLED "BECAUSE MARKETING".
YOU SHOULD "BE CAUSE MARKETING"!

DPRIRVOEDNUCTCORE VALUES BRAND BRAND LOYALTYHOW CAN WE MAKE AN IMPACT?
DRPIUVREPNOSE INSISTENCE

BRAND HOW CAN WE MAKE THINGS BETTER?
PREFERENCE

DRIPVREINCE BRAND HOW CAN WE MAKE MORE MONEY?
AWARENESS

Ⓡ

TRANSFERRENCE THEORY OF CONSUMER LOYALTY

BRAND PRICE-DRIVEN COMPANIES MAKE/DO THINGS THAT SOLVE PROBLEMS FOR THE
AWARENESS PURPOSE OF PROFIT (MAKING SHAREHOLDERS HAPPY). THESE COMPANIES ARE
ONLY IMPORTANT TO THE CONSUMER AS IT RELATES TO VALUE. CONSUMERS
SWITCH AS SOON AS THERE'S A BETTER PRICE TO BE HAD.

BRAND PRODUCT-DRIVEN COMPANIES MAKE/DO THINGS THAT SOLVE PROBLEMS IN A
PREFERENCE BETTER WAY. THE PURPOSE IS INNOVATE OR PROVIDE A PRODUCT/SERVICE
DIFFERENTIATION (BETTER/FASTER/MORE DURABLE/MORE FEATURES/ETC).
CONSUMERS SWITCH AS SOON AS THERE'S A BETTER PRODUCT AVAILABLE.

BRAND PURPOSE-DRIVEN COMPANIES MAKE/DO THINGS THAT CREATE A POSITIVE IMPACT
INSISTENCE FOR THE COMMUNITY. FOR THESE COMPANIES, PRODUCTS ARE A PHENOMENON OF
BELIEFS AND REVENUE IS A RESIDUAL EFFECT. CONSUMERS SWITCH AS SOON AS
THEY BELIEVE THE COMPANY IS NO LONGER ACTING ON ITS CORE VALUES.

THE U.S. SMALL BUSINESS ADMINISTRATION RECOMMENDS HOW MUCH SHOULD I SPEND
SPENDING 7 TO 8 PERCENT OF YOUR GROSS REVENUE FOR
ON MARKETING?
MARKETING AND ADVERTISING IF YOU’RE DOING LESS THAN $5
MILLION A YEAR IN SALES AND YOUR NET PROFIT MARGIN—AFTER 2 ADVERTISING SPEND

ALL EXPENSES—IS IN THE 10 PERCENT TO 12 PERCENT RANGE. THIS BUDGET IS ALLOCATED TO LEAD ACQUISITION

TOTAL MARKETING BUDGET THROUGH PAID ADS: ONLINE LIKE GOOGLE/FACEBOOK OR

5%-12% ELECTRONIC LIKE TV/RADIO AND TO A LESSER EXTENT PRINT
OF GROSS REVENUE
LIKE MAGAZINES/NEWSPAPER
10%-20%
OF GROSS REVENUE

NEW BUSINESS MATURE BUSINESS 5%-20%
OF MARKETING
1 BUDGET

WHAT IS BEST FOR MY COMPANY?

THE AVERAGE HOURLY RATE FOR A DIGITAL
MARKETING CONSULTANTS IN THE U.S. IS $161.57

54.54% OF US CONSULTANTS CHARGE BETWEEN

$101-$200 PER HOUR 4 3
DESIGN & SERVICES SPEND
OVERSIGHT & MANAGEMENT
THE REMAINING PORTION OF YOUR BUDGET IS ALLOCATED
GOOD MODERATE POOR COST SKILL TIME TO BUILDING INFRASTRUCTURE, DEVELOPING

YOU COMMUNICATION NETWORKS, AND BRAND RECOGNITION.

EMPLOYEE WEBSITE DESIGN/MANAGEMENT

BECAUSE MARKETING SOCIAL MEDIA SET-UP/MANAGEMENT

SEO OPTIMIZATIONS & CONTENT MARKETING

ADVERTISING DESIGN &
MANAGEMENT

WHAT IS THE PRINCIPLES OF CAUSE MARKETING REFER TO ALIGNING A
BRAND WITH A CAUSE TO PRODUCE PROFITABLE AND SOCIETAL
CAUSE MARKETING? BENEFITS FOR BOTH PARTIES. MUTUAL BENEFITS CAN INCLUDE

THE CREATION OF SOCIAL VALUE, INCREASED CONNECTION
WITH THE PUBLIC, AND THE COMMUNICATION OF SHARED
VALUE, AS WELL AS PROFIT.

✪ DONATION WITH PURCHASE THE ROI OF GIVING
✪ DONATION WITH COUPON REDEMPTION
✪ DONATION WITH ACTIVATION CLOSING RATIOS: COMPANIES THAT GIVE RECEIVE MORE BRAND TRUST
✪ “PROUD SUPPORTER”BUY ONE, GIVE ONE WHICH TRANSLATES INTO HIGHER CLOSING RATIOS.
✪ VOLUNTEERISM RALLY
✪ CONSUMER-DIRECTED DONATION SOCIAL PROOF: COMPANIES WORKING FROM A CORE PURPOSE RECEIVE
✪ CONSUMER PLEDGE DRIVES MORE EVANGELISM WHICH TRANSLATES INTO MORE REFERRALS.
✪ DUAL-INCENTIVE APPROACH
✪ REQUEST FOR CONSUMER ACTION HIGHER MARGINS: CLIENTS ARE WILLING TO PAY MORE FOR PRODUCTS
WHEN THEY KNOW THEIR PURCHASE WILL BENEFIT A CAUSE THEY BELIEVE
IN.

REPEAT TRANSACTIONS: BUYERS OF A CAUSE-BASED COMPANY FEEL
THAT A PURCHASE IS A DIRECT SUPPORT OF THEIR OWN BELIEFS

DECREASED TURNOVER: EMPLOYEES WILL STAY LONGER AND WORK
HARDER FOR A COMPANY FOR WHOSE PURPOSE THEY BELIEVE IN.

FEEL-GOOD MARKETING: WITNESSING AN ACT OF GIVING PRODUCES THE
SAME AMOUNT OF "FEEL GOOD NEUROTRANSMITTERS" (DOPAMINE) AS
THE ACT OF GIVING A GIFT ITSELF.

INCREASED PARTNERSHIPS: COMPANIES LOVE TO PARTNER WITH
ORGANIZATIONS WITH A HONORABLE PURSUIT OF SOCIAL GOOD.

TO BE TRULY SUCCESSFUL, COMPANIES NEED TO HAVE A FUNDING: ANGELS & INVESTMENT
CORPORATE MISSION THAT IS BIGGER THAN MAKING A PROFIT. GROUPS ENJOY WORKING WITH A
MARK BENIOFF PURPOSE-DRIVEN COMPANY WITH
CEO, SALESFORCE A POWERFUL MARKETING ENGINE.

CAUSE MARKETING BEGINS WITH THE CORPORATE PURPOSE,
NOT WITH THE CREATION OF THE MARKETING STRATEGY.

THE DECISION TO ENGAGE IN CAUSE MARKETING SHOULD
NOT BE MADE ON A SPREADSHEET, BUT OUT OF THE

GENUINE CONCERN FOR MAKING THE WORLD AROUND US A
BETTER PLACE.

BUDGETING & GOALS AVERAGE TICKET VALUE

MISSION STATEMENT TOTAL REVENUE DIVIDED BY TOTAL NUMBER OF TRANSACTIONS

ANSWERS THE QUESTION "WHO ARE WE?" AND GETS EVERYONE LIFETIME VALUE PER CLIENT
ROWING IN THE SAME DIRECTION
TOTAL COMPANY REVENUE DIVIDED BY THE TOTAL NUMBER OF
OUR PURPOSE CLIENTS TIMES AVERAGE RETENTION

ANSWERS THE QUESTION, "WHAT NEEDS TO CHANGED IN THE
WORLD?" AND "HOW ARE WE DOING THAT?"

OUR DIFFERENTIATOR AVERAGE COST OF GOODS

WHAT WE DO THAT'S UNIQUE TO US AND HOW THAT PROVIDES TOTAL OF ALL GOODS DIVIDED BY TOTAL UNITS ORDERED

VALUE FOR OUR CLIENTS

SALES/REVENUE GOALS HIGHEST MARGIN PRODUCT

TOTAL COMPANY REVENUE THROUGH ALL CHANNELS LARGEST DIFFERENCE BETWEEN AVERAGE PRODUCT SALE &

AVERAGE PRODUCT COST

MARKETING GOAL: BY (DATE): NOTES:

TOTAL NUMBER OF LEADS/QUALIFIED LEADS

BUDGET: INITIAL $ PER $ PER
INVESTMENT MONTH YEAR
$
USE THIS WORKSHEET TO BEGIN DEVELOPING YOUR
GO TO MARKET STRATEGY: MARKETING PLAN. WHEN COMPLETE, YOU CAN
EMAIL TO [email protected] FOR A
FREE SCORING & REVIEW.

SALES PROCESS CALL SCRIPT

PREPARATION GREETING 

WHAT DOES BEING "PREPARED" MEAN FOR US? (E.G. CLEAN STORE, ATTIRE, PRINTED MATERIALS, ETC) CONSISTENT, FRIENDLY & RECOGNIZABLE PHONE

GREETING IS CRITICAL FOR SUCCESS

INTRODUCTION ELEVATOR PITCH

CREATE A STANDARD GREETING FOR CONSISTENCY (E.G. "WELCOME TO___, THANKS FOR STOPPING BY! IS THIS WITHIN 15 SECONDS, EXPRESS WHO YOU ARE AND

YOUR FIRST TIME IN?") WHAT YOUR INTENTIONS ARE

QUALIFICATION

WHAT QUESTIONS WILL THE SALES TEAM USE TO QUALIFY PROSPECTS (LEARN ABOUT CLIENT'S NEEDS AND

DETERMINE ELIGIBILITY FOR PURCHASE? (E.G."HOW HAVE YOU BEEN HANDLING THIS PROBLEM SO FAR?")

DEMONSTRATION INTERESTING OFFER

WHAT ARE THE KEY POINTS THAT MUST BE COVERED DURING THE PRODUCT/SERVICE DEMONSTRATION TO CREATE TARGET A SPECIFIC DEMOGRAPHIC WITH A

MAXIMUM VALUE? (E.G. LOW PRICE GUARANTEE, 30 DAY TRIAL, INTEREST-FREE FINANCING) COMPELLING REASON TO BUY

NEGOTIATION QUALIFICATION

WHAT ARE THE TOOLS THE SALES TEAM HAS FOR NEGOTIATION AND HOW ARE THEY PRESENTED? (E.G. "IF I COULD DETERMINE IF AUDIENCE IS INTERESTED & HAS

GET AUTHORIZATION FOR AN ADDITIONAL 20% OFF, WOULD YOU BUY TODAY?") CAPACITY TO PURCHASE

CLOSE CLOSE

WHAT CLOSING STATEMENTS WORK BEST IN YOUR BUSINESS (E.G. ASSUMING THE SALE, SENDING A FORMAL ASK FOR THE SALE BY INSTILLING URGENCY AND
QUOTE, ETC.)
SCARCITY (TIME AND PRODUCT IS LIMITED)
FAREWELL/FOLLOW-UP

WHAT IS THE REQUIRED FAREWELL AND FOLLOW-UP POLICY? HOW DO WE TREAT OUR CLIENTS WALKING OUT THE
DOOR OR PREPARE THEM FOR THE SERVICES THEY PURCHASED?

MARKETING FRAMEWORK

RATING RATING

BRAND SALES MATERIALS LOGO APPAREL WEBSITE
DOOR HANGER
INSERT LOGO HERE: ALTERNATE LOGO: BUSINESS CARDS EXTERIOR SIGNAGE
PROMO ITEMS
TRIFOLDS LETTERHEAD WEBSITE (2.0) ANALYTICS
MOBILE FRIENDLY SECURE (SSL)
PITCH DECK ON-PAGE SEO ACCEPT PAYMENT
SOCIAL PROOF SCHEDULE APPTS.
IN-STORE POP INSTANT CHAT BLOG

BROCHURES

FONT TYPES: DIGITAL ASSETS RATING FAST LOAD VIDEO
TAGLINE: MULTIPLE URL S.M. LINKS
COLOR PALETTE: COMPANY VIDEO EXPLAINER VIDEO CONTACT FORMS REVIEW US FILTER
ICON PACK: DIGITAL MAGAZINE TESTIMONIALS FAQ
S.M. ACCOUNTS MEMBER PORTAL MULTIPLE CTA
AUTO EMAILS SCROLL ANIMATION
S.M. AUTO-POST EMAIL SIGNATURE PHOTO GALLERY BEFORE/AFTER
PRO HEADSHOTS PRO VOICEMAIL
SEO EMAIL CAMPAIGNS
VIDEO AD S.M. GRAPHIC ASSETS

RATING

ONLINE ADVERTISING

GOOGLE PPC SOCIAL MEDIA ADS

DISPLAY ADS PRE-ROLL VIDEO YELP PLACEMENT WEBINAR MARKETING

MY HASHTAGS

HASHTAGS ARE KEYWORDS THAT CAN BE SEARCHED UPON OR DISPLAYED TO USERS BASED ON THEIR
FEED PREFERENCES. COMPANIES SHOULD BE CONSIDERATE OF CREATING CONSISTENT HASHTAGS
AND DYNAMIC WITH THE CONTENT/EVENTS. WRITE YOUR CONSISTENT TAGS BELOW.

BECAUSE MARKETING

[email protected]

WWW.BECAUSEMARKETING.NET

ⓇBECAUSE MARKETING 2020 ALL RIGHTS RESERVED

MARKETING DEVELOPMENT IMPRESSIONS/MO DIRECTIONS/MO

EMAIL DISTRIBUTION LIST (SIZE) EMAIL CLICKS/MO TOTAL REVIEWS GOOGLE
CURRENT EMAIL PLATFORM BUSINESS

MONTHLY NEWSLETTER YES NO CALLS/MO REVIEW RATING
EMAIL DRIP CAMPAIGN YES NO

FACEBOOK YOUTUBE TOP 3 KEYWORDS

TWITTER LINKEDIN SOCIAL AVE. POSITION CLICKS/MO SEARCH
AUDIENCE

INSTAGRAM PINTREST BACKLINKS REFERRALS

BECAUSE MARKETING

[email protected]

WWW.BECAUSEMARKETING.NET

ⓇBECAUSE MARKETING 2020 ALL RIGHTS RESERVED

SERVICE PACKAGE PRICING

BASIC STANDARD PREMIUM

BEST FOR SMALL START-UPS MOST POPULAR MAXIMUM MARKETING RESULTS
$500/MO $1,500/MO $2,500/MO

TERM: 12 MONTHS TERM: 12 MONTHS TERM: 12 MONTHS

DEDICATED ACCOUNT MANAGER DEDICATED ACCOUNT MANAGER DEDICATED ACCOUNT MANAGER
MARKETING STRATEGY (BASIC) MARKETING STRATEGY (STANDARD) MARKETING STRATEGY (PREMIUM)
BASIC WEBSITE
WEBSITE MANAGEMENT STANDARD WEBSITE PREMIUM WEBSITE
SOCIAL MEDIA BASIC (8 POSTS) WEBSITE MANAGEMENT WEBSITE MANAGEMENT + FREE
SOCIAL MEDIA STANDARD (12 POSTS)
GOOGLE BUSINESS BASIC (8 POSTS) GOOGLE BUSINESS STANDARD HOSTING
UP TO (2) GRAPHIC DESIGNS/MO YELP BUSINESS STANDARD SOCIAL MEDIA PREMIUM (12 POSTS)
1 DOCUMENT DESIGN/MO UP TO (4) GRAPHIC DESIGNS/MO
CRM SET-UP 2 DOCUMENT DESIGNS/MO GOOGLE BUSINESS PREMIUM
FACEBOOK AD SET-UP/MANAGEMENT YELP BUSINESS PREMIUM
10% OFF
LIST PRICE FOR ADDITIONAL SERVICES 1 BLOG PER MONTH UP TO (8) GRAPHIC DESIGNS/MO
EMAIL AUTOMATION (LEAD 4 DOCUMENT DESIGNS/MO

NURTURING) FACEBOOK AD SET-UP/MANAGEMENT
REPUTATION MANAGEMENT 2 BLOGS PER MONTH

CRM SET-UP EMAIL AUTOMATION (LEAD NURTURING)
REPUTATION MANAGEMENT
1 VIDEOGRAPHY PER MONTH
CRM SET-UP

20% OFF 40% OFF
LIST PRICE FOR ADDITIONAL SERVICES LIST PRICE FOR ADDITIONAL SERVICES

BRAND DEVELOPMENT PRICE DIGITAL INFRASTRUCTURE PRICE

LOGO RECREATION........................................ $125 WEBSITE (BASIC) .................................. $1,500
LOGO REFRESH............................................... $250
LOGO REDESIGN (NEW LOGO.).................... $300 *STANDARD............................................... +$1,000

*CHARACTER LOGO................................... +$50 *PREMIUM ...............................................+$2,000
ANIMATED LOGO (BUMPER)........................ $125
TAGLINE............................................................ $250 *ONLINE STORE (1-30 ITEMS.)............... +$1,000
BRAND GUIDELINE.S........................................ $1,250
ICON PACK (10.)................................................ $100 *REVIEW US FEATURE.............................. +$150

*MANAGEMENT (MO)............................ $250

GOOGLE BUSINESS SET-U..P........................ $300

GOOGLE AD SET-U.P...................................... $300

SERVICE YELP BUSINESS SET-U..P............................... $200
PRICE
LIST SOCIAL MEDIA SET-UP (EA.)...................... $150

FACEBOOK AD SET-UP + MGM.T................ $350

EMAIL AUTOMATION (3 EMAILS..)............. $300

*EACH ADDITIONAL EMAI.L.................... +$100

SALES/MARKETING COLLATERAL PRICE WI-FI MARKETING (MO.).............................. $150

CRM SET-UP.................................................. $200

APPOINTMENT NOTIFICATIONS (MO)... $200

BUSINESS CARDS............................................ $100 ......

TRIFOLD BROCHURE DESIGN........................ $300

LOGO POLO SHIRT DESIGN.......................... $50

MAGAZINE/PROSPECTUS (8 PGS..).............. $800

*ADDITIONAL 4 PAGES.............................. $400 DIGITAL MARKETING PRICE

LETTERHEAD DESIGN...................................... $100

TABLE TENT...................................................... $200

PITCH DECK: 10 PGS (PDF.)............................$1,000 GB/YELP BIZ DEV. (MO) ............................... $200
ONLINE REPUTATION SYSTEM (MO) ....... $250
*EACH ADDITIONAL PAGE........................ +$50 SOCIAL MEDIA STANDARD (MO)............... $300

*ANIMATED PRESENTATION.................... +$300 *ADVANCED (MO) .................................... +$200
SEO STANDARD.............................................. $500
DOOR HANGER (2-SIDE)................................ $200
*ADVANCED................................................ +$300
DOCUMENTATION (PER FORM..).................. $150 TEXT ALERTING/NOTIFICATION.................. $200
DIRECT IP TARGETING (MO.).......................$1,000
DIGITAL ASSETS PRICE GOOGLE AD MANAGEMENT ....................... $250
FACEBOOK AD MANAGEMENT .................. $250
MONTHLY REPORTING/ANALYTICS............ $100
ROBOCALLING (MO) ..................................... $300

DRONE VIDE.O.................................................... $300

VIDEO CREATION.............................................. $300

*VIDEO EDITIN.G........................................... $200

PHOTOGRAPH..Y................................................ $300 CONSULTATION PRICE

*PHOTO EDITIN.G.......................................... $100

ANIMATION (1-200 WORDS.)......................... $200

*200-300 WORDS........................................ +$150 COMPLETE MARKETING STRATEGY.......... $2,000
SALES PROCESS OPTIMIZATION............... $1,000
GRAPHIC DESIG.N.............................................. $50 BUSINESS OPTIMIZATION............................$4,000
STANDARD OPERATING PROCEDURES.....$4,000
SLIDESHOW (20 SLIDES..)...............................$2,000 MARKETING CONSULATION (1 HR)............ $300

*EACH ADDITIONAL HOUR...................... +$100

REQUESTS ARE PROCESSED IN ORDER OF CURRENT CLIENT ENGAGEMENT
AND TIME OF RECEIPT. FAST-TRACKING AN ORDER IS A 30% SURCHARGE.