YSP524_IMC Plan Report _PhanJiaYing(P-KOM006621)

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Retrieved July 10, 2022, from https://www.packagingdigest.com/packaging-design/6-tips-
supercharge-your-packaging-design-process

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Copy That Grabs Their Attention and Compels Them to Buy By Maria Veloso. Retrieved
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9.0 Appendices
Appendix A – To maximize the brand awareness

Figure 1: Sitemap of the Website

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Figure 2: Website’s Layout

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Figure 3: AR Insta Filter Game
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Appendix B – To reduce price sensitivity of the customers
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Figure 4: Items for the unboxing experience

Figure 5: After-Marketing – Consumer Service Program
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Appendix C – To strengthen the customer-brand relationship

Figure 6: Packaging DIY Contest Poster

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Figure 7: Loyalty Program Apps
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(Borang RIT/002E)

POSTGRADUATE STUDIES & RESEARCH
SCHOOL OF COMMUNICATION

YSP 524/6: IMC CAPSTONE PROFESSIONAL PROJECT CONSULTATION

NAME: Phan Jia Ying (P-KOM0066/21) SEMESTER/YEAR: Sem 2/ 2022

SUPERVISOR: Dr. Nur Atikah A Rahman

NO. RESEARCH PHASE DATE OF MEETING SUPERVISOR’S
SIGNATURE

8 April 2022 (Friday)
1. Preparation of research proposal 14 April 2022 (Thursday)

24 April 2022 (Monday)
28 April 2022 (Thursday)
2. Data Collection/ Field Work

11 May 2022 (Wednesday)

3. Data analysis and reporting 20 May 2022 (Friday)

30 May 2022 (Monday)

4. Report writing 2 Jun 2022 (Thursday)
17 Jun 2022 (Friday)

5. Drafting strategic plan & tactical 23 Jun 2022 (Thursday)
plan 30 Jun 2022 (Thursday)

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6. Creating creative materials 8 Jul 2022 (Friday)
8 Jul 2022 (Friday)

7. Preparation of IMC Capstone 8 Jul 2022 (Friday)
Plan 8 Jul 2022 (Friday)

8. Submission of IMC Capstone Plan 11 Jul 2022 (Monday)

Note: A student must get the supervisor’s signature at the end of each meeting/ consultation.

JA/hus
(16032012)

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