UPTOWN - Marysville, Ohio

UPTOWN

REVITALIZATION PLAN UPDATE

CITY OF MARYSVILLE, OHIO

APRIL 2012



UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

“YOU CAN’T RELY ON BRINGING PEOPLE DOWNTOWN, YOU
HAVE TO PUT THEM THERE.”

- JANE JACOBS, WRITER AND ACTIVIST

i

ACKNOWLEDGEMENTS

City Staff: Committee Members (includes business
& property owners along with residents):
Mayor: John Gore
Steve Bell
City Administrator: Terry Emery Carol Broyles
Chip Clark
City Engineer: Valerie Klingman Jo Clark
Joe Duke
City Planner: Greg DeLong Mardy Hanlon-Stolte
Ryan Horns
Event/Promotional Coordinator: Amanda Morris Kim Hott
Bill Howard
Union County Chamber of Commerce: Christy McCauley
Cathy Oetker
Economic Development Director: Eric Phillips Bob Parrott
Mary Sampsel
Business Development Manager: Jason Stanford Drew See
Rick Shortell
Entrepreneurial Development Manager: Angela Vertucci Rich Wheeler
Bob Whitman
Union County Commissioners: Scott Zwielinski

County Commission: Steve Stolte

City Council Members:

Nevin Taylor, President
Tracy Richardson, Vice President
Mark Reams
Dan Fogt
Deborah Groat
Henk Berbee
J.R. Rausch
Ed Pleasant (past member)

** Names in Bold also attended Committee
meetings

ii

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

TABLE OF CONTENTS

SECTION ONE
Background

Introduction 1

Why Update 1

Planning Process 2

Existing Conditions & Opportunities Analysis 3

SECTION TWO

Market Conditions Update

Objectives 11
Demographics 12

SECTION THREE 19
20
Master Plan 22
32
Master Plan Introduction
Sustainable Design Practices
Conceptual Master Plan and Best Practices
Additional Best Practices

SECTION FOUR 39
39
Implementation 40
41
Plan Updates 46
Plan Amendment
Implementation Priorities
Implementation Matrix
Detailed Recommendations

SECTION FIVE 58
59
Appendix 64
70
Meeting Information
Additional Market Analysis Data
Uptown Improvement Plan; Implementation 2006
Preliminary Proforma

iii

iv

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

SECTION ONE

BACKGROUND

INTRODUCTION

„„ Based on Uptown Marysville Revitalization Plan, 2006

„„ This update will help Marysville to remain competitive
for future State of Ohio CDBG grants

„„ The simplified format of this update has been chosen
to allow the reader to cross reference the applicable
sections of the Uptown Marysville Revitalization Plan,
2006

„„ Updated strategic recommendations and
implementation framework have been added that
provides fresh visioning commensurate with the
changing economic conditions

WHY UPDATE

„„ Provide for strategic planning, updated market
analysis and urban design for creating a unique and
marketable Uptown

„„ Provide fresh visioning and identify uptown
development opportunities

„„ To more fully understand the competitive market
area, retail and service offerings and identifying niche
and gap markets

„„ To broaden the economic development opportunities
of Uptown by creating a stronger urban core and
strengthened town center

„„ To provide a Revitalization Plan which has the
interests of the City of Marysville and Union County
Development Fund (UCDF)

1

PLANNING PROCESS PLAN UPDATE

Uptown Marysville Project Initiation
Revitalization Plan,
Kick-off Meeting, Previous Plans/
2006 Studies Summary, Preliminary
Objectives, Base Mapping

Updated Market
Conditions

Regional Competitive Environment,
Demographic, Housing, Retail Analysis

Vision Plan

Updated Issues and Opportunities
Analysis, Stakeholder Input, Updated

Uptown Concept Plan

Recommendations &
Implementation

Updated Strategies, Framework for
Implementation, City Council Adoption

2

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

EXISTING CONDITIONS

REGIONAL CONNECTIONS & GROWTH

MARYSVILLE

„„ Exhibits multifaceted growth strategy called Regional
Connections as developed by Mid-Ohio Regional
Planning Commission (MORPC) in collaboration with
regional partners

„„ Intended and encouraged growth over the next 20-30
years shows Rt 33 corridor and Marysville

„„ Four statements—Place, Prosperity, People, and
Leadership—were developed to address critical
aspects of a comprehensive vision within the
Regional Connections (refer http://www.morpc.org/
regional_dev/connections/final_report.asp for more
information)

3

EXISTING CONDITIONS

REGIONAL FRAMEWORK

„„ Columbus metro area influence
„„ Union County seat
„„ Growth along Rt 33 corridor - northwest Columbus,

Dublin
„„ New residential community - Jerome Village between

Dublin and Marysville
„„ Proximity to regional healthcare center - Memorial

Hospital of Union County
„„ Union County is a major employment center for

Central Ohio

4

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

EXISTING CONDITIONS

UPTOWN DISTRICTS AND ENVIRONMENTAL FEATURES

„„ Uptown Historic District - District on the National LEGEND
Historic Register Places Uptown Historic District
Design Review District
„„ Design Review District - Locally designated district Community Reinvestment Area
focused on historic preservation and design Stream/Floodway
Floodplain
„„ Community Reinvestment Area - CRA - encourage
development and improvements to historic, North
commercial, and/or residential areas. Property 0 125 250 500’

owners within the CRA may be granted real property
tax abatement on increases in property valuation that
result from new construction or remodeling of exisitng
structures. Existing taxes are not abated.Individual
property owners as well as businesses can benefit
from this program.

Data Source: City of Marysville GIS

5

EXISTING CONDITIONS

UPTOWN DESTINATIONS & LANDMARKS

3rd St Mill Creek
4th St
7

11

Maple St5th St 1
Court St
Main St 6
Plum St
Walnut St6th St10
Oak St
Chestnut253
St4

7th St Cherry St

8th St

9th St 9
8
Collins Ave
Data Source: Bing Aerial
LEGEND
Not to Scale North
x Landmarks
10 Union County Building (128 South Main)
1 Union County Courthouse 11 Marysville Entrepreneurial Center (129 North Main)
2 Union County Offices
3 City of Marysville Offices Data Source: City of Marysville GIS
4 Library
5 Marysville Fire Department
6 Chamber of Commerce
7 USPS
8 Memorial Hospital of Union County
9 Eljer Park

6

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

EXISTING CONDITIONS

7

PREVIOUS PLANNING STUDY SUMMARY

UPTOWN MARYSVILLE REVITALIZATION PLAN, 2006

GUIDING PLANNING PRINCIPLES „„ Demolition of existing structures, specifically
historical significant buildings, strongly
„„ The revitalization of Uptown is a complex process discouraged or banned altogether
that cannot be accomplished by a single project.
For successful results, a comprehensive approach „„ The historic integrity and charm of the downtown
must be used whereby the community is working enhanced
on all Four Points of the Main Street Approach
simultaneously. THE UPTOWN PLANNING PROCESS
SHOULD BE CONTINUOUS, AND THIS
„„ Both the public and private sectors have a vested PLAN SHOULD BE UPDATED REGULARLY,
interest in the economic health and physical stability BEGINNING WITH UPDATING GOALS
of Uptown Marysville. Each sector has an important EVERY 5 YEARS.
role to play and each must understand the other’s
strengths and limitations for an effective partnership. ALONG WITH THE CITY LEADERSHIP
THE PRIVATE SECTOR SHOULD ALSO BE
„„ Local leaders must have the desire and the will to PROACTIVE IN REVITALIZATION EFFORTS
make Uptown revitalization successful. The Four - ONE SUCH EXAMPLE IS THE FORMATION
Point Main Street Approach provides direction for OF UNION COUNTY DEVELOPMENT FUND
the Uptown initiative; however, long-term success (UCDF) AND ITS ONGOING INVESTMENTS
depends upon buy-in from the community at large as IN UPTOWN MARYSVILLE.
well as the City Administration.

„„ Traditional neighborhood design concepts should
be used when possible for new development and
redevelopment activities in any downtown. Traditional
neighborhood design concepts typically include:

„„ Zero lot lines

„„ Pedestrian friendly design

„„ Pocket parks

„„ Enhancing existing housing around the downtown

„„ Mixed uses within buildings (e.g. first-floor retail/
upper-floor apartments)

„„ Heightened sense of community identity

„„ Use of lanes and alleys

„„ Narrow streets

„„ Pedestrian traffic and activities encouraged over
vehicular traffic and activities

„„ All overhead electric lines (including cable,
phone, etc) buried underground

8

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

OPPORTUNITY FRAMEWORK

NODES/FOCUS AREAS

LEGEND 0 125 250 North
Uptown Historic District 500’
Design Review District
Community Reinvestment Area Nodes/Focus Areas Data Source: City of Marysville GIS
Uptown Core 1 Main Street Gateway
Stream/Floodway 2 Uptown Greene
Floodplain 3 Plum Street/Town Run Corridor
Context Sensitive Connection/Development along Town Run 4 South Gateway
5 Courthouse Area
6 5th Street Gateway

9

10

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

SECTION TWO

MARKET CONDITIONS (UPDATE)

OBJECTIVE

Describe the context of Marysville relative to market
opportunities and regional competitive context.

The term “Uptown Study Area” listed in the graphs &
charts in the following chapter, identifies demographic
characteristics of a selected focus area of the Uptown
Revitalization Plan. This has been done intentionally to
illuminate the opportunity for redevelopment in regard
to the proposed revitalization strategies articulated
in this plan. The reader is advised to not equate this
narrow statistical snapshot with demographic profile
representative of the broader Marysville trade area.

Also this market conditions update is not to supercede
the previous market analysis but added here to provide
fresher market analytics ManadrycsovmilplearDartiivveedTeimmoegraphic
data. It has to be noted that this market conditions
update is not meant for feasibility analysis, which is not
part of the scope of this update.

Drive time market capture area around the Marysville within 5, 10 and 15-minutes.

Made with Esri Business Analyst February 23, 2012
Page 1 of 1
©2012 Esri www.esri.com/ba 800-447-9778 Try it Now!
11

MARKET ANALYSIS

OVERALL DEMOGRAPHICS & HOUSING COMPARISONS

5 minute 10 minute 15 minute Union Ohio USA
drivetime drivetime drivetime County

2010 Total Population 11,873 25,241 34,960 52,300 11,536,504 308,745,538
2010 Family Population
2010 Total Households 8,775 18,973 27,643 41,234 9,165,163 247,356,474
2010 Average Household Size
2010 Total Housing Units 4,671 8,763 12,208 18,065 4,603,435 116,716,292
2010 Owner Occupied HU (%)
2010 Renter Occupied HU (%) 2.29 2.58 2.64 2.67 2.46 2.59
2010 Vacant Housing Units (%)
2000-2010 Pop: Annual Grwth Rt (%) 5,151 9,583 13,216 19,429 5,127,508 131,704,730
2000-2010 PCI: Annual Grwth Rt (%)
2010 Median Age 59.91 63.97 69.13 71.18 60.86 57.97
2010 Median HH Income (Past 12 Months)
2010 Per Capita Income 30.77 27.49 23.24 21.23 28.14 30.08
2010 Median Value: Owner HU
2015 Trends 9.32 8.55 7.63 7.59 10.99 11.95
2015 Total Population
2015 Total Housing Units 1.25 2.5 2.35 2.83 0.21 0.99
2015 Owner Occupied HU (%)
2015 Renter Occupied HU (%) 3.03 3.19 2.83 2.61 2.08 2.11
2015 Vacant Housing Units (%)
2010-2015 Pop: Annual Grwth Rt (%) 33.8 34.3 35.7 36.4 38.8 37.2
2010-2015 PCI: Annual Grwth Rt (%)
61,996 67,213 68,083 65,443 46,563 51,222

25,123 26,551 27,139 26,795 25,948 26,739

143,534 160,390 167,328 161,113 115,294 157,913

12,266 26,895 37,340 53,634 11,684,976 323,209,391
5,446 10,364 14,308
58.81 20,787 5,301,510 139,606,264
30.9 63.47 68.63
10.28 27.34 23.14 70.76 59.99 57.36
0.65
2.04 9.19 8.23 21.05 27.61 29.57
1.28 1.33
1.96 1.93 8.19 12.4 13.07

1.23 0.14 0.76

1.93 2.32 2.49

PCI: Per Capita Income

12

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

MARKET ANALYSIS

SUMMARY & KEY OBSERVATIONS - CITY OF MARYSVILLE

POPULATION „„ 8.1% had completed an Associate degree (7.7% in
the U.S.)
Marysville and Union County are among the fastest
growing areas in Central Ohio. According to latest „„ 15.5% had a Bachelor’s degree (17.7% in the U.S.)
census data 2010 population for the City of Marysville
is shown to be 22,094. In 2000, the Census count in „„ 4.8% had earned a Master’s/Professional/Doctorate
the area was 15,942. The rate of change from 2000 to Degree (10.4% in the U.S.)
2010 is 38.6%. The Union County rate of change from
2000 to 2010 is 28.3%. The five-year projection for the HOUSEHOLDS
population in the area is 22,558, representing a change
of 1.22% annually from 2010 to 2015. Currently, the The household count in Marysville has changed from
population is 44.1% male and 55.9% female. 5,563 in 2000 to 7,422 in the current year, a change of
2.85% annually. The five-year projection of households is
POPULATION BY EMPLOYMENT 7,952, a change of 1.39% annually from the current year
total. Average household size is currently 2.52, compared
Currently, 93.8% of the civilian labor force in Union to 2.51 in the year 2000. The number of families in
County is employed and 6.2% are unemployed. In 2010 was 5,176.
comparison, 92.1% of the State of Ohio civilian labor
force is employed and 7.9% are unemployed while HOUSEHOLDS BY INCOME
91.5% of the U.S. civilian labor force is employed and
8.5% are unemployed. In 2000, 63.5% of the population Median household income is $66,624 in Marysville,
aged 16 years or older in the area participated in the compared to $51,222 for all U.S. households. Median
labor force, and 0.1% were in the Armed Forces. household income is projected to be $75,409 in five
years. In 2000, median household income was $47,229,
The occupational distribution of the employed population compared to $32,101 in 1990. Union County witnessed
is: the fastest wage growth in Ohio since 1980.

„„ 59.4% in white collar jobs (compared to 61.6% of Current average household income is $71,256 in this
the U.S. employment) area, compared to $70,173 for all U.S households.
Average household income is projected to be $78,138
„„ 15.7% in service jobs (compared to 17.3% of U.S. in five years. In 2000, average household income was
employment) $51,387, compared to $35,580 in 1990.

„„ 24.9% in blue collar jobs (compared to 21.1% of Current per capita income is $26,338 in the area,
U.S. employment) compared to the U.S. per capita income of $26,739.
The per capita income is projected to be $29,054 in
In 2000, 83.5% of the area population drove alone to five years. In 2000, the per capita income was $19,127,
work, and 2.1% worked at home. The average travel time compared to $12,960 in 1990.
to work in 2000 was 20.5 minutes in the area, compared
to the U.S average of 25.5 minutes. HOUSING UNITS

POPULATION BY EDUCATION Currently, 62.7% of the 8,096 housing units in the
area are owner occupied; 29.0%, renter occupied; and
The educational attainment of the population aged 25 8.3% are vacant. In 2000, there were 5,976 housing
years or older in the area was distributed as follows: units - 60.0% owner occupied, 33.0% renter occupied,
and 6.9% vacant. The rate of change in housing units
„„ 11.0% had not earned a high school diploma (14.8% since 2000 is 3.01%. Median home value in the area
in the U.S) is $160,743, compared to a median home value of
$157,913 for the U.S. In five years, median value is
„„ 38.3% were high school graduates only (29.6% in projected to change by 2.37% annually to $180,687.
the U.S.) From 2000 to the current year, median home value
change by 2.90% annually.

13

MARKET ANALYSIS

DEMOGRAPHICS

Population and Household Growth

2000 Total Population Marysville city, OH Uptown Study Drivetime: 5 min Drivetime: 10 Drivetime: 15 Union County, OH Ohio
2010 Total Population 15,942 Area 9,976 min min 40,909 11,353,140
2015 Total Population 22,094 602 11,248 52,300 11,536,504
22,558 595 11,542 19,470 27,274 53,634 11,684,976
2010-2015 Annual Rate 1.22% 594 0.52% 25,105 34,624 1.23%
26,749 36,980 0.14%
-0.03% 1.28% 1.33%

2000 Households 5,563 239 3,916 6,725 9,444 14,346 4,445,773
2010 Households 7,422 240 4,477 8,707 12,088 18,065 4,603,435
2015 Households 7,952 241 4,661 9,352 13,000 19,084 4,644,320
1.30% -0.13% 0.61% 1.34% 1.36% 1.23%
2010-2015 Annual Rate 3.01 3.02 3.06 0.06%
2010 Average Family Size 2.7 3.07 3.09 3.01

ReHgoiounsaelhlyo, lndosrtbhyweTsytperen areas of Columbus metropolitan area (Dublin and along Rt 33 corridor) have experienced the

greatest population growth in the areas outsideUptthowenISntutedyrstate 270 beltwaDyri.vetime: 10 Drivetime: 15
Marysville city, OH Area Drivetime: 5 min min min Union County, OH Ohio
PrToojteacl ted annual growth rate is 1.3%5,5c6o3mpared to2308.6% in the3,951-7minute dr6i,v7e26area. 9,444
14,346 4,445,773

Family Households 68.1% 64.7% 69.5% 71.1% 74.4% 75.9% 67.3%

Married-couple Family 53.8% 47.9% 54.4% 57.6% 62.2% 64.4% 51.4%

With Related Children 29.0% 24.4% 27.5% 29.9% 31.8% 32.4% 23.5%

Other Family (No Spouse) 14.3% 16.4% 15.2% 13.5% 12.2% 11.5% 15.9%

With Related ChildreCn ustom Map10.7% 12.6% 11.2% 9.8% 8.5% 7.9% 10.5%
35.7% 30.5%
Nonfamily Households 31.9% 30.3% 25.3% 28.9% 25.6% 24.1% 32.7%

Householder Living Alone 26.5% 23.92%000-2010 Hou2s1e.h0o%lds: Annual Gr1o9w.t9h%Rate (Esri) by27B.l3oc%k Groups

Householder Not Living Alone 5.4% 5.5% 5.2% 4.9% 4.6% L4o.3w% 5.3% High

Households with Related Children 39.7% 36.8% 38.7% 39.6% 40.3% 40.3% 34.0%
Households with Persons 65+ 17.4% 20.1% 18.8% 17.6% 17.4% 18.9% 23.8%

Population by Age - 2010

Uptown Study Drivetime: 10 Drivetime: 15
min min
Marysville city, OH Area Drivetime: 5 min 34.2 35.7 Union County, OH Ohio
33.9 36.4 38.8
Median Age 34 34.7 25,106 34,625 11,605,005
Total 11,249 8.0% 7.6% 50,455 6.6%
0-4 21,230 595 7.8% 7.6% 7.5% 7.4% 6.5%
5-9 7.3% 7.2% 7.3% 7.4% 6.5%
10 - 14 8.1% 8.1% 6.8% 13.0% 12.7% 7.4% 13.7%
15 - 24 13.4% 15.2% 13.7% 12.5% 12.4%
25 - 34 7.7% 7.9% 16.6% 17.7% 17.0% 12.6% 13.2%
35 - 44 17.0% 13.3% 14.7% 16.2% 15.0%
45 - 54 7.2% 7.4% 12.9% 8.9% 10.1% 15.5% 12.2%
55 - 64 8.9% 4.6% 5.1% 10.9% 7.1%
65 - 74 MA1R3.Y0%SVILLE 13.3% 4.7% 2.8% 2.9% 5.6% 4.7%
75 - 84 15.7% 13.8% 3.1% 1.5% 1.4% 3.1% 2.1%
85 + 1.6% 73.0% 73.3% 1.4% 76.4%
18 + 18.1% 14.0% 74.0% 73.4%
Drivetime: 10
13.0% 14.1% Drivetime: 5 min min
7,276
8.5% 10.6% 2.7% 16,086
8.9% 2.6%
4.4% 5.4% 41.9% 7.9%
21.3% 38.7%
2.8% 3.5% 8.7% 22.0%
12.5% 8.3%
1.6% 2.0% 3.8% 15.4%
5.0%
73.1% 72.4%

Source: U.S. Census 2000, 2010, ESRI.

Educational Attainment - 2010

Uptown Study Drivetime: 15
min
Marysville city, OH Area Union County, OH Ohio
22,451
Total 13,610 377 2.3% 200302-,9220110 HHs:7A,7n4n3u,5a9l 7
Less Than 9th Grade 2.7% 3.2% 7.4% G2r.3w%thGRrotubpysBlo3c.k3%
9th to 12th Grade, No Diploma 8.3% 11.4% 39.0% 7.55.%19% - 34.70% 9.0%
High School Graduate 38.3% 47.1% 21.7% 422.7.8%3% - 5.18% 35.7%
Some College, No Degree 22.3% 18.8% 8.1%
Associate Degree 8.1% 7.7% 15.7% 201.8.4%1% - 2.82% 19.7%
Bachelor's Degree 15.5% 9.8% 5.8%
Graduate/Professional Degree 4.8% 2.1% 7.06.%36% - 1.40% 7.6%

13-.07.4%6% - 0.35% 15.5%

5.4% 9.2%

High School or Less 49% 62% 54% 49% 49% 52% Febru4a8r%y 23, 2012
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14Race and Ethnicity - 2010

Uptown Study Drivetime: 10 Drivetime: 15

Marysville city, OH Area Drivetime: 5 min min min Union County, OH Ohio
15,942 602 9,976 19,470
2000 Total Population 22,094 595 11,248 25,105 27,274 40,909 11,353,140
2010 Total Population 22,558 594 11,542 26,749 UPTO3W4,6N24REVITALI5Z2A,3T0I0ON PLA11N,53U6,P5D04ATE
2015 Total Population 1.22% -0.03% 0.52% 1.28%
36,980 53,63M4ARYSV1I1L,L6E8,4,O97H6 IO
2010-2015 Annual Rate
1.33% 1.23% 0.14%

2000 Households 5,563 239 3,916 6,725 9,444 14,346 4,445,773
2010 Households 4,477 8,707 12,088 18,065 4,603,435
7,422 240 4,661 9,352 13,000 19,084 4,644,320
MARKET ANALYSIS2015 Households 7,952 241 0.61% 1.34% 1.36% 1.23%
3.06 0.06%
2010-2015 Annual Rate 1.30% -0.13% 2.7 3.07 3.09 3.01
3.01 3.02
DEMOGRAPHICS2010 Average Family Size

Households by Type Marysville city, OH Uptown Study Drivetime: 5 min Drivetime: 10 Drivetime: 15 Union County, OH Ohio
5,563 Area 3,917 min min 14,346 4,445,773
Total 68.1% 238 69.5% 6,726 9,444 75.9%
Family Households 53.8% 64.7% 54.4% 64.4% 67.3%
Married-couple Family 29.0% 47.9% 27.5% 71.1% 74.4% 32.4% 51.4%
With Related Children 14.3% 24.4% 15.2% 57.6% 62.2% 11.5% 23.5%
Other Family (No Spouse) 10.7% 16.4% 11.2% 29.9% 31.8% 7.9% 15.9%
With Related Children 31.9% 12.6% 30.5% 13.5% 12.2% 24.1% 10.5%
Nonfamily Households 26.5% 35.7% 25.3% 9.8% 8.5% 19.9% 32.7%
Householder Living Alone 5.4% 30.3% 5.2% 28.9% 25.6% 4.3% 27.3%
Householder Not Living Alone 5.5% 23.9% 21.0% 5.3%
4.9% 4.6%

Households with Related Children 39.7% 36.8% 38.7% 39.6% 40.3% 40.3% 34.0%
Households with Persons 65+ 17.4% 20.1% 18.8% 17.6% 17.4% 18.9% 23.8%

HoPuospeuhloaltdiosnizebsyiAn gthee- a2r0e1a0reflect those of surrounding suburbs.
Locally (within 5-minutes of Marysville), well ovUeprtohwan lSftuodyf households (70D%ri)veatirmee:c1l0assifDireivdetiamse: f1a5milies. Around 40% of all
households contain children whiMlearytshveilleCciittyy, OoHf MaryAsrevaille shDorwivestimcoe:m5 mpianrable mstinatistics [68%minfamilyUnhioonuCsoeuhnotyl,dOsH withO4hi0o%
haTMvoeitndailgancAhgieldren]. 34 34.7 33.9 34.2 35.7 36.4 38.8
21,230
595 11,249 25,106 34,625 50,455 11,605,005

0-4 8.1% 8.1% 7.8% 8.0% 7.6% 7.4% 6.6%

5-9 Custom Map7.7% 7.9% 7.3% 7.6% 7.5% 7.4% 6.5%
10 - 14 7.4% 6.8% 7.2%
15 - 24 7.2% 13.3% 13.4% 13.0% 7.3% 7.4% 6.5%
13.0%
12021.70%Average Hous1eh2o.5ld%Size (Esri) by13B.lo7c%k Groups

25 - 34 15.7% 13.8% 16.6% 15.2% 13.7% L1o2.w6% 12.4% High
35 - 44 18.1% 14.0% 17.0% 17.7% 17.0% 16.2% 13.2%

45 - 54 13.0% 14.1% 12.9% 13.3% 14.7% 15.5% 15.0%

55 - 64 8.5% 10.6% 8.9% 8.9% 10.1% 10.9% 12.2%

65 - 74 4.4% 5.4% 4.7% 4.6% 5.1% 5.6% 7.1%

75 - 84 2.8% 3.5% 3.1% 2.8% 2.9% 3.1% 4.7%

85 + 1.6% 2.0% 1.6% 1.5% 1.4% 1.4% 2.1%

18 + 73.1% 72.4% 74.0% 73.0% 73.3% 73.4% 76.4%

Source: U.S. Census 2000, 2010, ESRI.

Educational Attainment - 2010

Uptown Study Drivetime: 10 Drivetime: 15
min Union County, OH
Marysville city, OH Area Drivetime: 5 min min Ohio

Total 13,610 377 7,276 16,086 22,451 32,921 7,743,597
Less Than 9th Grade 2.7% 2.6% 2.3% 2.3% 3.3%
9th to 12th Grade, No Diploma MAR2.Y7%SVILLE 3.2% 8.9% 7.9% 7.4% 7.5% 9.0%
High School Graduate 8.3% 11.4% 41.9% 38.7% 39.0% 42.7% 35.7%
Some College, No Degree 21.3% 22.0% 21.7% 20.8% 19.7%
Associate Degree 38.3% 47.1% 8.7% 8.3% 8.1% 7.6% 7.6%
Bachelor's Degree 12.5% 15.4% 15.7% 13.7% 15.5%
Graduate/Professional Degree 22.3% 18.8% 3.8% 5.0% 5.8% 5.4% 9.2%

8.1% 7.7%

15.5% 9.8%

4.8% 2.1%

High School or Less 49% 62% 54% 49% 49% 52% 48%
More than High School 51% 38% 46% 51% 51% 48% 52%

Race and Ethnicity - 2010

Marysville city, OH Uptown Study Drivetime: 5 min Drivetime: 10 Drivetime: 15 Union County, OH Ohio
21,230 Area 11,248 min min 20S1i50z0e,A4bv5ye5rBalgoeckHGo1ur1os,6ue0ph5so,l0d05
Total 90.9% 595 92.1% 943..50%1 - 3.44 83.4%
White Alone 5.9% 97.0% 5.1% 25,104 34,623
Black Alone 0.2% 0.7% 0.2% 91.7% 93.2% 2.29.7%6 - 3 11.8%
American Indian Alone 1.2% 0.2% 1.0% 5.2% 3.9%
Asian or Pacific Islander Alone 0.3% 0.7% 0.3% 0.2% 0.2% 0.22.6%1 - 2.75 0.2%
Some Other Race Alone 1.5% 0.2% 1.3% 1.2% 1.0%
Two or More Races 1.5% 1.3% 1.4% 0.3% 0.2% 0.28.3%7 - 2.60 1.7%
Hispanic Origin 1.2% 1.5% 1.5% 0.13.9%4 - 2.36 1.1%
1.4% 1.2%
1.3% 1.8%

1.2% 2.9%

Source: U.S. Census 2000, 2010, ESRI. February 23, 2012

©2M012eEdsrian Household Income - 2010 Made with Esri Business Analyst

www.esri.com/ba 800-447-9778 Try it Now! Page 1 of 1

Uptown Study Drivetime: 10 Drivetime: 15 Ohio 15
min 4,446,621
Marysville city, OH Area Drivetime: 5 min min Union County, OH
9,411 14,342
Household Income Base 5,568 243 3,878 6,703

Race and Ethnicity - 2010

Uptown Study Drivetime: 10 Drivetime: 15
min min
Marysville city, OH Area Drivetime: 5 min Union County, OH Ohio
11,248 25,104 34,623 50,455 11,605,005
Total 21,230 595 92.1% 91.7% 93.2% 94.5%
5.1% 5.2% 3.9% 2.9% 83.4%
White Alone 90.9% 97.0% 0.2% 0.2% 0.2% 0.2% 11.8%
1.0% 1.2% 1.0% 0.8% 0.2%
Black Alone 5.9% 0.7% 0.3% 0.3% 0.2% 0.3% 1.7%
1.3% 1.5% 1.5% 1.3% 1.1%
American Indian Alone 0.2% 0.2% 1.4% 1.4% 1.2% 1.2% 1.8%
Asian or Pacific Islander Alone 2.9%
1.2% 0.7% Drivetime: 5 min Drivetime: 10
MARKET ANALYSISSome Other Race Alone 0.3% 0.2% 3,878 min
11.6% 6,703
Two or More Races 1.5% 1.3% 13.8%
1.5% 1.2% 12.3% 10.9%
DEMOGRAPHICSHispanic Origin 16.8% 12.6%
Source: U.S. Census 2000, 2010, ESRI. 27.4% 10.8%
11.3% 16.0%
Median Household Income - 2010 5.6% 26.9%
0.9% 13.7%
Uptown Study 0.2% 7.8% Drivetime: 15
1.1% min
Marysville city, OH Area $49,980 0.2% 9,411 Union County, OH Ohio
$53,228 9.3% 14,342 4,446,621
Household Income Base 5,568 243 9.2%
11.1% 10.1% 15.6%
<$15,000 12.3% 14.4% 9.9% 10.3% 13.4%
16.7% 17.6% 13.6%
$15,000 - $24,999 13.8% 16.9% 26.5% 26.8% 17.3%
15.4% 15.2% 20.4%
$25,000 - $34,999 11.2% 14.4% 9.1% 8.7% 10.0%
1.6% 1.5% 6.5%
$35,000 - $49,999 15.3% 18.1% 0.4% 0.6% 1.6%
$57,133 $57,439 1.7%
$50,000 - $74,999 27.2% 25.1% $52,836

$75,000 - $99,999 11.9% 7.8%

$100,000 - $149,999 6.6% 2.9%

$150,000 - $199,999 1.4% 0.4%

$200,000+ 0.3% 0.0%

Average Household Income $51,387 $42,895

Median Household Income $47,229 $38,363 $45,806 $49,634 $52,197 $51,971 $40,998
2000 Census $66,624 $53,267 $60,595 $67,219 $68,107 $66,143 $52,047
2010 Census
Growth 2000-2010 41% 39% 32% 35% 30% 27% 27%
2015 Projection $75,409 $58,515 $67,228 $75,719 $76,182 $74,391 $58,651
Growth 2010-2015
13% 10% 11% 13% 12% 12% 13%

Source: U.S. Census 2000, 2010, ESRI.

SimU.iSla.rCtoenssuurrsouHnoduisnignCgaurSesattaostmiosftiMtchsaepColumbus metropolitan area, the City of Marysville has relatively high median
household income compared toMSartyastveilleocfityO, OhHio UmpteoAwdrnieaaSntu.dy Drivetime: 5 min Drivetime: 10 Drivetime: 15
min 201m0 iMnedian HoUunsieohnolCdoIunncotym, eO(HEsri) byOBhloiock Groups

2010 Housing Units 8,096 274 4,949 9,525 13,086 1L9o,w317 5,166,43H3 igh
Owner Occupied Housing Units 62.7% 56.6% 58.7% 63.8% 69.0% 71.2% 60.9%
Renter Occupied Housing Units 29.0% 31.0% 31.8% 27.6% 23.4% 21.2% 28.1%
Vacant Housing Units 8.3% 12.4% 9.5% 8.6% 7.6% 7.6% 11.0%

Median Home Value $119,862 $91,842 $112,838 $122,943 $130,584 $126,158 $100,501
2000 $160,743 $102,174 $140,146 $160,332 $167,246 $161,113 $115,294
2010 $180,687 $111,765 $157,062 $179,913 $186,163 $179,822 $122,676
2015
Growth 2000-2015 51% 22% 39% 46% 43% 43% 22%

Occupied Housing Units by Value - 2000

Total 3,562 161 2,566 4,672 7,092 11,118 3,072,514
13.6% 12.0% 9.8% 9.0% 12.2%
<$50,000 MA21R04..Y77%%SVILLE 27.3% 26.0% 22.2% 20.9% 24.8% 37.5%
$50,000 - $99,999 32.3% 39.0% 37.6% 34.4% 33.1% 26.3%
13.4% 18.0% 20.1% 18.8% 12.3%
$100,000 - $149,999 38.6% 28.6% 6.1% 7.5% 11.0% 10.8% 7.8%
1.7% 2.1% 3.0% 2.6% 2.9%
$150,000 - $199,999 17.4% 6.2% 0.0% 0.2% 0.4% 0.5% 0.8%
0.2% 0.4% 0.4% 0.5% 0.2%
$200,000 - $299,999 6.8% 3.7% $119,319 $130,677 $142,759 $141,104
$124,321
$300,000 - $499,999 1.7% 1.9%

$500,000 - $999,999 0.0% 0.0%

$1,000,000 + 0.0% 0.0%

Average Home Value $120,794 $97,230

Rent Rates $471 $425 $470 $470 $472 $455 $423
Median Rent $454 $413 $461 $453 $456 $438 $443
Average Rent

Source: U.S. Census 2000, 2010, ESRI.

2010 Median HH Income
by Block Groups

$119,427 - $173,321
$82,027 - $119,426
$67,306 - $82,026
$55,953 - $67,305
$32,506 - $55,952

Made with Esri Business Analyst February 23, 2012
Page 1 of 1
©2012 Esri www.esri.com/ba 800-447-9778 Try it Now!

16

Family Households 68.1% 64.7% 69.5% 71.1% 74.4% 75.9% 67.3%
54.4% 57.6%
Married-couple Family 53.8% 47.9% 27.5% 29.9% 62.2% 64.4% 51.4%
15.2% 13.5% UPTO3W1.8N% REVITALI3Z2A.4T%ION PLAN23.U5%PDATE
With Related Children 29.0% 24.4% 11.2% 9.8%
30.5% 28.9%
Other Family (No Spouse) 14.3% 16.4% 25.3% 23.9% 12.2% 11.5M% ARYSVIL1L5E.,9%OHIO
5.2% 4.9%
With Related Children 10.7% 12.6% 8.5% 7.9% 10.5%
38.7%
Nonfamily Households 31.9% 35.7% 18.8% 25.6% 24.1% 32.7%

Householder Living Alone 26.5% 30.3% 21.0% 19.9% 27.3%
MARKET ANALYSISHouseholder Not Living Alone
5.4% 5.5% 4.6% 4.3% 5.3%

Households with Related Children 39.7% 36.8% 39.6% 40.3% 40.3% 34.0%
17.4% 20.1% 17.6% 17.4% 18.9% 23.8%
DEMOGRAPHICSHouseholds with Persons 65+

Population by Age - 2010

Median Age Marysville city, OH Uptown Study Drivetime: 5 min Drivetime: 10 Drivetime: 15 Union County, OH Ohio
Total 34 Area 33.9 min min 36.4 38.8
0-4 34.7 34.2 35.7 11,605,005
5-9 21,230 595 11,249 50,455 6.6%
10 - 14 8.1% 8.1% 7.8% 25,106 34,625 7.4% 6.5%
15 - 24 7.7% 7.9% 7.3% 8.0% 7.6% 7.4% 6.5%
25 - 34 7.2% 7.4% 6.8% 7.6% 7.5% 7.4% 13.7%
35 - 44 13.0% 13.3% 13.4% 7.2% 7.3% 12.5% 12.4%
45 - 54 15.7% 13.8% 16.6% 13.0% 12.7% 12.6% 13.2%
55 - 64 18.1% 14.0% 17.0% 15.2% 13.7% 16.2% 15.0%
65 - 74 13.0% 14.1% 12.9% 17.7% 17.0% 15.5% 12.2%
75 - 84 8.5% 10.6% 8.9% 13.3% 14.7% 10.9% 7.1%
85 + 4.4% 5.4% 4.7% 8.9% 10.1% 5.6% 4.7%
18 + 2.8% 3.5% 3.1% 4.6% 5.1% 3.1% 2.1%
1.6% 2.0% 1.6% 2.8% 2.9% 1.4% 76.4%
73.1% 72.4% 74.0% 1.5% 1.4% 73.4%
73.0% 73.3%

Source: U.S. Census 2000, 2010, ESRI.

ThEedmucedatiaionnaagl eAtftoauinnmd einntM-a2r0y1sv0ille (34) is slightly lower then in surrounding areas. Union County has a median age
Uptown Study Drivetime: 10 Drivetime: 15
of 37. min Union County, OH
Marysville city, OH Area Drivetime: 5 min min Ohio

Total 13,610 377 7,276 16,086 22,451 32,921 7,743,597

Less Than 9th Grade Custom Map2.7% 3.2% 2.7% 2.6% 2.3% 2.3% 3.3%
11.4% 8.9% 7.9% 7.4%
9th to 12th Grade, No Diploma 8.3% 47.1% 41.9% 38.7% 39.0% 7.5% 9.0%

High School Graduate 38.3% 2010 M4e2d.ia7n%Age (Esri) by35B.lo7c%k Groups

Some College, No Degree 22.3% 18.8% 21.3% 22.0% 21.7% L2o0.w8% 19.7% High
Associate Degree 8.1% 7.7% 8.7% 8.3% 8.1% 7.6% 7.6%

Bachelor's Degree 15.5% 9.8% 12.5% 15.4% 15.7% 13.7% 15.5%

Graduate/Professional Degree 4.8% 2.1% 3.8% 5.0% 5.8% 5.4% 9.2%

High School or Less 49% 62% 54% 49% 49% 52% 48%
More than High School 51% 38% 46% 51% 51% 48% 52%

Race and Ethnicity - 2010

Uptown Study Drivetime: 10 Drivetime: 15
min min
Marysville city, OH Area Drivetime: 5 min Union County, OH Ohio
11,248 25,104 34,623 50,455 11,605,005
Total 21,230 595 92.1% 91.7% 93.2% 94.5%
White Alone 5.1% 5.2% 3.9% 2.9% 83.4%
Black Alone 90.9% 97.0% 0.2% 0.2% 0.2% 0.2% 11.8%
American Indian Alone 1.0% 1.2% 1.0% 0.8% 0.2%
Asian or Pacific Islander Alone MAR5.Y9%SVILLE 0.7% 0.3% 0.3% 0.2% 0.3% 1.7%
Some Other Race Alone 0.2% 0.2% 1.3% 1.5% 1.5% 1.3% 1.1%
Two or More Races 1.4% 1.4% 1.2% 1.2% 1.8%
Hispanic Origin 1.2% 0.7% 2.9%
Drivetime: 5 min Drivetime: 10
0.3% 0.2% 3,878 min
11.6% 6,703
1.5% 1.3% 13.8%
12.3% 10.9%
1.5% 1.2% 16.8% 12.6%
27.4% 10.8%
Source: U.S. Census 2000, 2010, ESRI. 11.3% 16.0%
5.6% 26.9%
Median Household Income - 2010 0.9% 13.7%
0.2% 7.8%
Uptown Study 1.1% Drivetime: 15
$49,980 0.2% min
Marysville city, OH Area $53,228 9,411 Union County, OH Ohio
9.3%
Household Income Base 5,568 243 14,342 4,446,621
<$15,000 12.3% 14.4% 11.1%
$15,000 - $24,999 13.8% 16.9% 9.9% 9.2% 15.6%
$25,000 - $34,999 11.2% 14.4% 16.7%
$35,000 - $49,999 15.3% 18.1% 26.5% 10.1% 13.4%
$50,000 - $74,999 27.2% 25.1% 15.4%
$75,000 - $99,999 11.9% 7.8% 9.1% 10.3% 13.6%
$100,000 - $149,999 6.6% 2.9% 1.6% 20171.B06l%oMcekdGiarnouApgse17b.y3%
$150,000 - $199,999 1.4% 0.4% 0.4% 264.38%- 50 20.4%
$200,000+ 0.3% 0.0% $57,133
Average Household Income $51,387 $42,895 154.02.%2 - 42.9 10.0%

8.375%.7 - 40.1 6.5%

1.352%.4 - 35.6 1.6%
0.262%.1 - 32.3 1.7%

$57,439 $52,836

Median Household Income February 23, 2012

©22001200EsrCi ensus $47,229www.esri.co$Mm3a/8db,ea3w63ith E8s0r0i -B4u4s7i$n-49e57ss7,88A0n6alyst Try it$N4o9w,6! 34 $52,197 $51,971 $40,9P9a8ge 1 of 1
2010 Census $66,624 $53,267 $60,595 $67,219 $68,107 $66,143 $52,047

Growth 2000-2010 41% 39% 32% 35% 30% 27% 27% 17
$76,182 $74,391
2015 Projection $75,409 $58,515 $67,228 $75,719 $58,651

$100,00W0 i-th$R14e9la,9te9d9 Children 269.6.0%% 224..94%% 257..65%% 279..89%% 391.1.8%% 382.7.4%% 263.5.5%%
105..92%% 113..15%% 111.5.5%% 115.6.9%%
$150O,0t0h0er- F$a1m99il,y99(N9o Spouse) 114.4.3%% 106..44%% 101..22%% 90.82% 112.6.2%% 70.96% 110.7.5%%
$3409.,59%80 $2583.,92%28 $2547.,14%39 $3522.,78%36
$200,00W0+ith Related Children 100.3.7%% 102..06%% 25.3% 23.9% 80.54% 19.9% 27.3%
5.2% 4.9%
AvNeroangfeamHiolyuHseohuosledhIonlcdosme $3511.,93%87 $3452.,78%95 $45,806 $2557.,61%33 4.3% 5.3%
$3680.,75%95 $49,634
Householder Living Alone 26.5% 30.3% 1382.8%% $3697.,62%19 21.0% $51,971 $40,998
$67,228 1375.6%% $4606.,31%43 $3542.,00%47
MediHanouHsoeuhosledheor lNdoItnLciovminge Alone 5.4% 5.5% Drivet1im1e%: 5 min Dr$iv7e5ti,m71e9: 10 4.6% 1287.9%% 2237.8%%

2000 Census $47,229 $38,363 9,976 1m3i%n $52,197 $74,391 $58,651
MARKET ANALYSISHGPoroouwpsetuhhlo2al0dt0si0ow-2nit0h1aP0nerdsoHnso6u5s+ ehold Grow1t47h1.4%% Drive1ti1m,2e4: 85 min
H20o1u0seCheonldssuswith Related Children $3696.,76%24 $3563.,82%67 Driv1e9t,i4m7e0: 10 $4608.,31%07 Union C12o%unty, OH O13h%io
2309.1%% 1313,5.942 25m,1in05
Drive10ti1.m5,22e4:%95 min 1370.4%% 40,909 11,353,140
DEMOGRAPHICS2015 Projection $75,409 Up$to5w8n,5S1t5udy Driv2e36t4,i7m.24e9: 10
GProowptuh l2a0t1i0o-2n01b5y Age - 2010 47,.984%9 215.m2,1i8n0%6 Dr$iv7e6ti,m18e:215 Union5C2o,3u0n0ty, OH 11,5O3h6io,504
Marysv1il3le%city, OH 1A0re%a 5378,.9.371%%6 98,.502%5 1m2i%n
3461,.4.887%%7 6673,.7.682%%5 536,6.434 11,6384.8,976
S2o0u0r0ceT:otUa.lSP. oCpeunlsautsio2n000, 2010, ESRI. 15,942 Uptow6n02Study 1493,.6.546%%1 2877,.7.260%%7 Driv2e7t,i2m7e4: 15 Union51C0.2o,43u5%n5ty, OH 11,06O.01h54io,%005
106.6.61% 1983,.3.605%%2 34m,6in24
U20.1S0.TCotealnPsoupuslatHioon using StatistiMcasrys2v2ill,e09c4ity, OH A5r9e5a 172..07% 15.3.24% 179.,43%17 5,166.6%,433
$1122.9,8%38 137.076% Driv3e36t5,i9m.78e0: 15 17741.,4.32%4%6 4,64604.5.9%,%773
M20e1d5iaTnoAtaglePopulation 223,5458 Uptow354n9.47Study $184.09,%146 314m.3,6i3n2%5 12781.,4.02%6%5 4,26680.5.31%,%435
$145.7,%062 $1232.3,9%43 1792.,6.05%8%4 4,16314.470,%320
To2ta0l10-2015 Annual Rate Marys2v11i.l2l,e223c%0ity, OH -0A5.r09e35a% Drivet33im.91e%%: 5 min $186.09,%332 173.,60%86 12.2.63%
31,.961%7 Dr$iv14e7.t96im,%9e1:310 6979,.45.04%%4 136.029% 102.0.46%
020-140 Housing Units 8,.019%6 82.17%4 7649..05%% 12723.,3.04%8%8 13.021%
5O20w-09n0eHr OoucsceuhpoielddsHousing Units 6572,.57.76%%3 5762..936%9% 524,5.46%6 24m.68i%n% 1732.,6.07%0%0 $11256.5,1%58
1R20e1n-0t1eH4r oOucsceuhpoielddsHousing Units 279,.42.02%%2 3712..40%0% 1237..65%% 61,.752%6 13.3.76% $11601.9,1%13 $11050.0,5%01
1V250a1c-5a2nH4t oHuosueshinogldsUnits 1783,.93.05%%2 132.4341% 2165..02%% 7731..01%% 137.07% $157.96,%822 $11125.2,2%94
252-03140-2015 Annual Rate 15.3.70% -103.1.83%% Drive31ti91m..02e%:%5 min 547,6.67%2 Union 3C4.3o1%u%nty, OH $172.21,%676
13730,2..457%%6 1229..09%% $11340.7,5%84
3M5e2-d04i1a40n AHvoemraegVeaFlaume ily Size 138.011% 134.02% 2625..17.3%%% Driv21e23t.i.m25%%e: 10 114.,43%46 4O2.2h7%i%o
185..792%% 397m..8i6n%% $11607.1,2%46 7735..49%% 4,424.15%,773
42500-054 $11139.0,8%62 $1941.,18%42 401..09%% 112688,..0098%%6 1614,.141%8
23018..237%% 2723..56.9%%% Dr$iv15e8.t61im,%1e6:315 392.0.4%% 7667..43%%
52H50o1-0u64seholds by Type $186.05,%743 $102.6,1%74 $11818.97.8,%3%19 274..19%% 24m.39i%n% 2141..85%% 3,05712.4,5%14
$148.04,%687 12.5% 308..27%% 91,.444%4 Union37C3.o.91u%%nty, OH
62501-574 Up$t1o5w1.14n,%7S6tu5dy 3.8% 23029..406%% 7734..34%% 312284,..9812%%1 1223..25%%
32A.2r5e%%a $470 $11837.03.6,%6%77 672,0.29%2 11209.3..89%%% 3175..59%%
7G5ro-w8t4h 2000-2015 Marysv25il.1l8e%%city, OH Drivet$5im446e%1: 5 min 15.4% 391.8.8%% 274..653%% 21O60h..35io%%
22.03%8 4363%.9 5.0% 402.5.7%% 7,173242.3.37,%5%97
8T5ot+al 51,.566%3 7624..47%% 11,249 $470 Driv21e02ti..m92%%e: 15 2400.5.83%% 2737..83.3%%%
4176.91% 7.8% Driv$e4mt49im5i%n3e: 10 384m..5i4n%% $11748.16.9,%1%04 295..903%%
1O8cFc+aumpiileydHHoouuseshinogldUs nits by Value - 2000 7638..11%% 2274..34%% 7.3% 5314%.2 222205,..4165%%1 305.8.7%%
Upto31w26n..34S%%tudy Drivet6im.8e%: 5 min 25,106 12211.3..00%%% 13.7% 13094.2.70%%
STooutarclMe:arUri.eSd. -Cceonuspules 2F0a0m0,il2y010, ESRI. 533,5.86%2 21A82r..e66a%% 1113,.244%8 8.0% 374..046%% $12723.46.8,%3%21
3635.27.7%7% 9126.16% Driv7et.i6m%e: 10 309.4.0%% 5.4%
<E$d50u,0c0aW0tiithoRnealal tAedttCahiilndrmenent - 2010 1249..70%% 3330..72.3%%% 157.1.0%% 7m.2in% 24010.4.73%% $455 15.5%
$50,0O0t0he- r$F99a,m99ily9 (No Spouse) 2104..73%% 1151...954%%% 102.2.9%% 2153,.100%4
407..01%% 18.09% 9115.72% $11847.21.4,%7%59 Union $C542o3%u8nty, OH 9.2%
$100,00W0 i-th$1R4e9la,9te9d9 Children Marysv31i80ll..e67%c%ity, OH 13086..08%% 04.37% 157.2.7%% 4386%.4 $423
$29707.7.,12%%30 13.31% 103.2.3%% 15.7%
$T1o5Nta0ol,n0f0a0m-il$y1H9o9u,9s9e9holds 113371,..6491%%0 1.46% 18.29% 50,455 $O448h4%io3
74.0% 04.36% 5.8% 5328%.8
$L2e0ss0,HT0oh0ua0sn-e9$ht2oh9ldG9e,r9ra9Ld9ieving Alone 2626..87.5%%% 12.58% $472 7.4%
Drivetime: 5 min 1.45% Driv$e4mt49im5i%n6e: 15 11,605,005
$93th00to,H01o02u0tsh-eG$h4ora9ldd9ee,9r,9NN9oot DLivpilnogmAalone 185..734%% Drive3ti,m8e7:85 min 73.0% 5315%.7 7.4%
6.6%
$H5ig0h0,S0c0h0o-o$l 9G9r9a,d9u9a9te 308.0.3%% 171,2.67%6 Drivetime: 10 34,625 Union 7C.o4u%nty, OH
123..78%% Drivemtiimne: 10 6.5%
$SH1o,mu0s0ee0Ch,0oo0lldl0esg+we,ithNoReDleagterdeeChildren 23029.0.37%% 182..93%% 7.6% 5102,.455%5
1461.89% 6m,7i0n3 9142.56% 6O.h5i%o
AAHvsoesuorsacegihaeoteHldDosmewgeirtehVeaPleuresons 65+ $11827.01.4,%7%94 271.43% 160,.098%6 Driv7et.i5m%e: 15 126.9.2%%
181..73%% 122..66%% 7m.3in% 105.2.5%% 11,1630.57,%005
Bachelor's Degree 15.5% 9.8% 152.6.5%% 170..98%% 100.8.9%% 8132.4%
03.98% 1368.07% 3142,.672%3 05.36% 113.82%
RMGPereoanddptiauRunaatlRetae/ePtsnirotofnesbsioynaAl gDeegr-ee2010 4.8% 2.1% 0.2% 262.90% 913.27% 13.31% 105.2.0%%
$471 $425 $4594,9%80 183..37%% 137.9.0%% 1.24% 112.7.2%%
AHvigehraSgcehRooelnot r Less Upto$6Aw42rne1%aS3tudy 46% 175.8.4%% 104.2.7%% 73.4% 17.1%
SMMooeurdreicaetnh: aAUng.SHe.igChenSscuhso2o0l00, 2010, ESRI. Marysv$4il49le5%4city, OH 3384%.7 15.10% 110.0.1%% 14.87%
5314% $45,806 0.2% 05.21% 2.91%
$60,595 $5439,2%28 12.59% 76.4%
Total 21,230 595 Drivet3im2e%: 5 min 1.24%
$1617,,224288 51% 73.3%
R0 -a4ce and Ethnicity - 2010 8.1% 8.1% 9121.1%%
7.7% $49,634
5-9 Marysv7il.l2e%city, OH Upto7w.n9%Study 5.1% Dr$iv6e7ti,m21e9: 10
7A.r4e%a
10 - 14 3m5i%n
$2755,,170149
T15ot-al24 2113,.203%0 1539.35% 9113.7%%

W25h-ite34Alone 9105.97% 9173.08% 5.2%

B35la-ck44Alone 158.9.1%% 104.7.0%%

A45m-e5ri4can Indian Alone 103.2.0%% 104.2.1%%

A55sia- n64or Pacific Islander Alone 18.25% 100.7.6%%

S65om- 7e4Other Race Alone 04.34% 05.24%

T75wo- 8o4r More Races 12.58% 13.35%

H85is+panic Origin 1.56% 12.20%

S1o8u+rce: U.S. Census 2000, 2010, ESRI. 73.1% 72.4%

SMoeurdcei:aUn.SH. Coeunssues h20o00ld, 20In10c, EoSmRI.e - 2010 Uptown Study Drivetime: 15
Educational Attainment - 2010 UptoAwrneaStudy Drivemtiimne: 15

Marysville city, OH A2r4e3a 9m,4i1n1 Union County, OH Ohio
292.,34%51
Household Income Base Marysv5i,l5le6c8ity, OH 121..31%% Union1C4,o3u4n2ty, OH 4,4O4h6i,o621
97.94% 392.,29%21 7,1754.36,%597
<T$o1ta5l,000 132,.631%0 143.747% 1369.70% 120..31%%
261.57% 170..53%% 133..34%%
$L1e5ss,0T0h0a-n$92t4h,9G9r9ade 123..78%% 136..29%% 185..14%% 1472.67% 193..06%%
195.1.7%% 260.8% 1375.37%
$92th5,t0o0102-th$G34ra,9d9e9, No Diploma 181..32%% 141.4% 15.68% 175..62%% 2109.47%
0.4% 183.7.7%% 170..60%%
$H3ig5h,0S0c0h-o$o4l 9G,9ra9d9uate 1358.3% 1487.1% $5479,1%33 15.54% 165.5.5%%
0.6% 19.62%
$S5o0m,0e0C0o-ll$e7g4e,,9N99o Degree 272.23% 2158.18% 51% $5572,4%39 1.7%
48% $5428,8%36
$A7s5s,o0c0ia0te- $D9e9g,9re9e9 181..19%% 7.87% 52%

$B1a0c0h,e0l0o0r's- D$1e4g9re,9e99 165.6.5%% 29.98%

$G1r5a0d,u0a0t0e/-P$ro1f9e9s,s9io9n9al Degree 14.48% 02.41%

$200,000+ 0.3% 0.0%

AHvigehraSgcehHooluosreLheoslds Income $5419,3%87 $4622,8%95
More than High School 51% 38%

Median Household Income

2R0a00cCeeansnuds Ethnicity - 2010 $47,229 $38,363 $52,197 $51,971 $40,998

2010 Census $66,624 Upt$o5w3n,2S6t7udy Dr$iv6e8ti,m10e:715 $66,143 $52,047
Growth 2000-2010 3A9re%a 3m0i%n
2T0o1ta5l Projection Marysv4il1le%city, OH Union C27o%unty, OH O27h%io
18GWrhoiwtethA2lo0n1e0-2015 $2715,,243009 $5589,5515 $3746,,612832 $5704,,435951 11$,5680,56,50105
9103.9%% 9170.0%% 9132.2%% 9142.5%%
8133.4%%
SBolaucrkceA: loUn.Se. Census 2000, 2010, ESRI. 5.9% 0.7% 3.9% 2.9%
11.8%

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

SECTION THREE

MASTER PLAN

The master plan section consists of a graphical
and textual documentation of physical framework
understanding and recommendations, which along
with relevant public policy, public-private partnership
and appropriate funding will help guide growth and
development within uptown Marysville. It is a long range
vision, yet leverages current and upcoming opportunities
that will provide immediatecatalytic action to help to
achieve the vision. The master plan section includes
sustainable guiding principles and a series of annotated
conceptual diagrams depicting the relationship with
existing physical and environmental boundaries as well as
best practices that can be used for guidance for building
and site character.

19

SUSTAINABLE GUIDING PRINCIPLES

A MORE SUSTAINABLE AND ECONOMICALLY FEASIBLE FUTURE

Planning and design provides the implementation path towards sustainability. Factors including public policy, maintenance, use,
development, organized efforts are intricately related to achieve this goal.

BUILDING CHARACTER WATER QUALITY

„„ Adaptive re-use of existing buildings „„ Minimize irrigation within urban areas
„„ Promote context-sensitive infill buildings „„ Promote planting of native landscaping
„„ Create building lines and setbacks consistent along „„ Promote water quality enhancement features: rain

roads gardens, bio-swales, porous pavements
„„ Encourage creative use of massing for passive solar „„ Encourage blueways and greenways program

heating and natural cooling SUSTAINABLE SITE
„„ Promote the use of reflective roofs and roof gardens
„„ Promote the use of natural light

ENERGY EFFICIENCY

„„ Promote efficient usage of existing infrastructure „„ Development density contextual to City character
„„ Higher density development and mix of land use
„„ Utilization of available capacity of utility infrastructure
within Uptown
„„ Encourage waste recycling practices „„ Promote low impact development
„„ Provide appropriate buffer and minimize curb-cuts
„„ Explore renewable and alternative energy generation „„ Promote shared parking behind commercial buildings
systems: solar, wind, geothermal, biomass in small „„ Promote brownfield remediation and reuse
scale urban context

„„ Promote the use of LEED standards and energy star
appliances

20

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

CCCCULTURE & DIVERSITY ORGANIZED INITIATIVE

„„ Enhance the aesthetic outlook of public environment „„ Organized effort between the City and stakeholders
„„ Provide amenities for different market segments
„„ Collaboration to perform simultaneous efforts

„„ Clear communication between interested stakeholders
for efficient use of resources

„„ Be proactive in general maintenance of buildings and
public realm spaces

„„ Promote uptown-wide clean-up drives and other
collaborative events

AIR QUALITY OPEN SPACE

„„ Improve air quality by promoting green space and „„ Create interconnected network of parks and green
landscaping spaces

„„ Promote the reduction of vehicle emission to EPA „„ Connect with trail systems
standards
„„ Promote development of parks within walking
„„ Promote the use of clean fuel distance (1/4 mile radius)

„„ Reduce building emissions „„ Create conservation land to protect environmentally
sensitive areas

„„ Encourage community gardening

ALTERNATIVE HOUSING MIX
TRANSPORTATION
„„ Opportunities for different income ranges and market
„„ Promote walking and biking niches
„„ Provide sidewalk accessibility
„„ Promote street connectivity „„ Higher density within Uptown
„„ Encourage road-diet and accommodate all forms of „„ Life cycle housing to meet needs for all ages
„„ Universal design to provide accessibility options
transportation
„„ Promote Safe Routes To School (SRTS) Program

21

CONCEPT MASTER PLAN

NODES/FOCUS AREAS

LEGEND Nodes/Focus Areas 0 125 250 North
1 Main Street Gateway 500’
Existing Buildings 2 Uptown Greene
Proposed Buildings 3 Plum Street/Town Run Corridor
Green Space/Parks 4 South Gateway
5 Courthouse Area
6 5th Street Gateway Data Source: City of Marysville GIS

22

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

CONCEPT MASTER PLAN

DISTRICTS & ENVIRONMENTAL CONSIDERATIONS

LEGEND
Uptown Historic District
Design Review District
Community Reinvestment Area
Stream/Floodway
Floodplain
Context Sensitive Connection/
Development along Town Run

0 125 250 North
500’

„„ Uptown Historic District - District on the National owners within the CRA may be granted real
Historic Register Places property tax abatement on increases in property
valuation that result from new construction or
„„ Design Review District - Locally designated district remodeling of exisitng structures. Existing taxes are
focused on historic preservation and design not abated.Individual property owners as well as
businesses can benefit from this program.
„„ Community Reinvestment Area - CRA - encourage
development and improvements to historic, Data Source: City of Marysville GIS
commercial, and/or residential areas. Property

23

CONCEPT MASTER PLAN

MAIN STREET GATEWAY

1
1

2

Main Street 3

3rd Street

4

LEGEND CONCEPT North
1 Enhance the gateway into Uptown from the north with the 0 62.5 125’
Existing Buildings
Proposed Buildings rehabilitation of existing water treatment facility, addition of new Data Source: City of Marysville GIS
Green Space/Parks infill buildings, gateway signage and maintained landscaping
2 Bridge enhancement
3 Unique gateway and public art opportunity for mural on the silos
just north of the railroad tracks
4 Potential adaptive reuse

24

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

CONCEPT MASTER PLAN

MAIN STREET GATEWAY - BEST PRACTICES

Hospitality Use Gateway Mural

Gateway Bridge Infill Mixed Use

25

CONCEPT MASTER PLAN

UPTOWN GREENE

4

Plum Street 1 2 3
Walnut Street
Oak Street4th Street

LEGEND CONCEPT North
1 Expanded public gathering opportunity and connection to 0 62.5 125’
Existing Buildings
Proposed Buildings existing trail network with green space and pavilion/stage Data Source: City of Marysville GIS
Green Space/Parks 2 Office/mixed use campus
3 Encourage higher density residential (townhomes) and

professional office spaces
4 Pedestrian Bridge over Mill Creek connection to Jim Simmons

Multi-Use Trail

26

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

CONCEPT MASTER PLAN

UPTOWN GREENE - BEST PRACTICES

Office Campus Building Character Pedestrian Bridge / Creek Restoration

Townhome Character Lawn Stage

27

CONCEPT MASTER PLAN

PLUM STREET/TOWN RUN CORRIDOR GATEWAY

4th Street

21

1 1

5th Street

3

4 6th Street

Plum Street
Walnut Street
Oak Street

LEGEND CONCEPT North
1 Mixed Use /Retail / Restaurant / Office 0 62.5 125’
Existing Buildings 2 Restored Town Run - Celebrate the Town Run corridor by
Proposed Buildings Data Source: City of Marysville GIS
Green Space/Parks creating walkways along its path
3 Entertainment Alleyway (Restaurants, Retail, Town Run

Commemorative Pathway) - Enhanced alleyway will allow for a
safe pedestrian zone for entertainment and outdoor cafes
4 Proposed Library Pavilion and Library Green will provide a
more centralized greenspace for Uptown workers and residents

28

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

CONCEPT MASTER PLAN

PLUM STREET/TOWN RUN CORRIDOR - BEST PRACTICES

Improved Alleyway / Entertainment Library Green

Creek Restoration and Mixed Use Creek Side Walking Path
Building Character

29

CONCEPT MASTER PLAN

SOUTH GATEWAY

4th Street

8th StreetMain Street6
Plum Street
3 Oak Street 5
2

1

9th Street

4

LEGEND 0 North
Proposed Buildings 62.5 125’
Green Space/Parks CONCEPT
1 Opportunity for a gateway/identity feature to provide a welcoming
30
entrance from the south into Uptown
2 Townhomes and multi-unit housing buildings will complement future

development needs of the Memorial Hospital of Union County

3 Trail along enhanced Town Run with bridges Data Source: City of Marysville GIS
4 Memorial Hospital
5 Eljer Park - connect Town Run corridor (greenway/trails)

6 Streetscape enhancement connection with Uptown

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

CONCEPT MASTER PLAN

SOUTH GATEWAY - BEST PRACTICES

Residential Character Gateway

Townhome Pavilion

31

ADDITIONAL BEST PRACTICES

RESIDENTIAL

32

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

ADDITIONAL BEST PRACTICES

STREETSCAPE, BUFFER AND SIGNAGE

33

ADDITIONAL BEST PRACTICES

STREETSCAPE AMENITIES

34

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

ADDITIONAL BEST PRACTICES

LIBRARY GREEN

35

ADDITIONAL BEST PRACTICES

INFILL MIXED USE

36

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

ADDITIONAL BEST PRACTICES

PARK AND RECREATION

37

ADDITIONAL BEST PRACTICES

TRAIL ADJOINING MILL CREEK AND TOWN RUN

38

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

SECTION FOUR PLAN AMENDMENT

IMPLEMENTATION Any development and organizational review and
approvals should strongly adhere to the recommended
The implementation section is critical in framing the strategies of this Plan. Development decisions may
recommended strategies so that the initiatives can be sometimes require an amount of flexibility from the
appropriately tasked and completed within an expected recommended policies to implement based on current
timeframe. Moreover, it acts as a yardstick to gauge the circumstances. Particular attention should be provided
results of the implementation initiatives to marked impact in those cases so that the essence of the approvals does
within Uptown. Although the implementation items have not deviate from the visions and objectives of the Plan.
identified priorities, actual initiatives may differ based Major deviations that are not consistent with the Plan will
on availability of different forms of resources at different require formal amendment of the Plan.
times.
The majority of recommended strategies City departments and associated agencies should
as mentioned within the Uptown Marysville continually review the Plan for adherence to the policies
Revitalization Plan, 2006 are still valid and programs. Capital Improvement Program (CIP) and
(implementation schedule incorporated in the budgets should be earmarked according to the programs
Appendix section of this document); as such and budgets based on the priorities and timelines as
careful consideration has been given not to described within the checklist. As initiatives are being
duplicate the recommendations in this document implemented, this Plan along with the CIP, will be the
but to incorporate the most relevant ones toward guide to ensure capital and operational investments are
effective implementation in current economic, consistent with the visions and objectives as prescribed in
physical and social scenario of Uptown Marysville. this Plan.

PLAN UPDATES

It is recommended to revisit and modify the Uptown
Revitalization Plan Update along with Uptown Marysville
Revitalization Plan (2006) on a timely basis to make
necessary adjustments as the market conditions dictate.
Initially semi-annual reviews are recommended for
first and second years after adoption of the Uptown
Revitalization Plan Update to gauge the implementation
initiatives and their effect on marked growth and
development. It is recommended to follow with annual
reviews for the subsequent years.

Sustained and committed City leadership and involvement
by the Steering Committee is required for the success of
the Plan. In addition, other stakeholders and property/
business owners should be involved on a continual basis
for effective implementation.

The Plan should be revisited and modified on a
5-year basis.

39

IMPLEMENTATION PRIORITIES

The following implementation activities and Catalytic development opportunities with economic
recommendations represent a combination of previously challenges should be championed by the City and UCDF
prepared recommendations as presented in the Uptown and explore creative approaches:
Marysville Revitalization Plan 2006 and as augmented
in this plan update. All of the recommendations are „„ Strategize on realistic property acquisition cost - work
important and will continue to be important to the with realtor and survey similar assets in the local area
revitalization of the uptown area and the City. The for comparison with realistic costs
City should play a critical role in the revitalization of
the Uptown with the top priorities being to adopt the „„ Partnerships with patient/long term pay back plan
vision plan defined in the Revitalization Plan Update.
Implementation priorities have been identified for the „„ Deferred acquisition pay-out so that the individual/
City to take an active role in the redevelopment process organization taking hold of the acquisition can get
to accomplish the Uptown vision along with working some additional time to collect the capital to pay-out
in collaboration with Union County Development Fund for the acquisition.
(UCDF) to garner public-private partnership towards
development/redevelopment. Additionally, Union County „„ Public subsidy for acquisition
Chamber of Commerce should work to bring the public
and private sectors together. „„ City resources should help with acquisition,
demolition and public realm upgrade through
ADOPT THE VISION instituting additional economic development districts
(such as Tax Increment Financing) and the utilization
The first step in moving forward with the revitalization of potential TIF dollars and other financial resources.
of the Uptown is to officially adopt this plan as a vision
for the future. While there has been a number of plans ELEVATE THE HEIGHTENED AWARENESS
developed in the past, this document in conjunction with OF GENERAL MAINTENANCE AND
the 2006 Revitalization Plan provides a succinct vision PRESERVATION
for the City to create a revitalized, vibrant Uptown. The
adoption should be performed through a public hearing To povide a welcoming appearance to visitors, shoppers,
process with the potential redevelopment commission residents and to attract businesses within Uptown, it is
acting as the “gatekeepers” for the plan. important that the Uptown areas are well maintained
with general maintenance and regular cleanp-up.
AGGRESSIVELY RECRUIT PRIVATE Also buildings and the downtown area in general are
DEVELOPERS FOR INITIAL CATALYTIC suffering from lack of preservation initiatives - mainly
PROJECT due to lack of interest by property and business owners
for undergoing perceived higher cost of preservation
A significant responsibility of the City and UCDF will initiatives and also due to lesser activities in downtown
be to solicit private developers with whom public- that suffer from competition from the regional
private partnerships can be formed to develop key competition. It is highly recommended to institute a
projects in Uptown Marysville. The key project areas grading system of preservation which can address
identified previously for the UCDF can become priority variable scale from basic enforcement and upkeep
development sites that will spur further reinvestment that complies with minimal life safety needs to complex
into the community. Work with property owners to building stabilization procedures. This initiative needs to
partner with a developer to implement the vision with the be appropriately marketed through voice of Marysville
development expertise, financial capacity and appetite for branding, promotional materials.
risk to invest into the downtown.

40

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

IMPLEMENTATION MATRIX

An implementation matrix has been provided for better It has to be noted that the implementation items
interpretation of the recommendations. Majority of are not listed chronologically – implementation
the recommendations are from the Uptown Marysville tasks will be prioritized based on the availability
Revitalization Plan Update from 2006. of different forms of resources at appropriate
The implementation table consists of six (6) columns as times. These resources vary from organizational
below: initiatives to availability of funding/financing.
Priority implementation are highlighted in the
„„ Item matrix for easy reference.
Delineates the specific chapters of the Plan. This is color
Abbreviations Used within the Matrix
coded for differentiation between chapters
CITY: City of Marysville Administration
„„ Number UCDF: Union County Development Fund
Exhibits the strategies as described within the HUBD: Historic Uptown Business District
ODOT: Ohio Department of Transportation
recommendations within the chapters UCCC: Union County Chamber of Commerce
PROP: Property Owners
„„ Task UC: Union County
Relates to specific implementation workpath and UCBD: Union County Building Department
BUSO: Business Owners
techniques UCAA: Union County Agriculture Association

„„ Primary Responsibility
Shows the responsible party/individual that/who will

oversee/assist in the implementation of the specific tasks

„„ Associated Funding
Shows the potential funding sources, wherever applicable

„„ Timeline
Shows the level of priority for specific tasks (see below for

explanation)

The timeline (priority level) has been categorized as
“short term” (0-2 year), “medium term” (2-5 years), “long
term” (5 - 20 years and above) or continuous
The implementation techniques have been subdivided
into the following categories based on National Main
Street’s 4-point approach as instituted by the National
Trust for Historic Preservation:
Organization
Promotion
Design
Economic Restructuring

41

ORGANIZATIONAL IMPLEMENTATION

Strategies Task Primary Associated Funding Timeline
Responsibility - Short Term
O-1: Champion the A. Adopt the Uptown Revitalization CITY, UCCC, - Medium Term -
revitalization planupdate Plan Update HUBD, UCDF
B. Revisit and modify the CITY Long Term
Revitalization Plan Update in
conjunction with the 2006 Plan on CITY, UCCC - Short Term -
a timely basis Long Term
C. Research for additional funding CITY, UCDF,
opportunities by leveraging UCCC - Short Term
this plan update - CDBG, CITY, UCDF,
ORGANIZATION transportation related, etc. UCCC UCDF FUNDING, Short Term -
D. Identify key redevelopment CITY GRANTS Long Term
initiatives, identify public-private
partnership opportunities and CITY, UCBD CITY FUNDING Short Term
capital, add to CIP CITY, UCDF,
O-2: Take proactive regulatory E. Actively recruit private UCC, UCBD CITY FUNDING Short Term -
measures development partnership for - Long Term
catalytic development CITY, UCBD Short Term -
A. Modify zoning and applicable UCDF, CITY, Long Term
regulatory framework (including UCCC
O-3: Create historic district guidelines) based on UCDF, CITY, CITY FUNDING Short Term
a special the vision that Uptown is a special UCCC - Medium Term
district - Medium Term
improvement B. Proper enforcement for
district adherence to regulations
C. Implement a public-private
taskforce with building officials and
local developers for preservation/
new construction related initiatives
and work on prioritization of such
initiatives
D. Expedite plan and development
review process with “One-Stop”
review system
A. Define specific area and develop
operating plan, determine annual
cost, describe kind of services
B. Submit to appropriate local
legislative authority in ordinance
form for public hearing and
approval

42

UPTOWN REVITALIZATION PLAN UPDATE
MARYSVILLE, OHIO

PROMOTIONAL IMPLEMENTATION

Strategies Task Primary Associated Funding Timeline
Responsibility MARKETING Short Term
P-1: Develop marketing information A. Create promotional information, UCDF, CAMPAIGN
and promotional campaign brochures, literature along with HUBD, Short Term -
database of local buildings/site UCCC CITY BUDGET, Medium Term
PROMOTION P-2: Improve the information GRANTS
street level retail B. Work with a marketing firm to HUBD, CITY Short Term
develop a one-stop Uptown website - Short Term
experience and connect with local media CITY, HUBD, Short Term
and social media outlets; cross UCCC - Short Term - Long
P-3: Develop a marketing opportunities in the local CITY Term
stage for community region - Short Term
entertainment and C. Create collaborative strategy HUBD, GRANTS, Short Term - Long
to leverage existing local events/ BUSO, CITY DONATIONS Term
cultural events festivals HUBD, GRANTS, Medium-Long Term
D. Promote the importance BUSO, CITY DONATIONS
P-4: Energize the of preservation and general HUBD, GRANTS, Long Term
Uptown with arts and maintenance and clean-up BUSO, CITY DONATIONS
A. Develop coordinated retail HUBD, BROWNFIELD Short-Medium Term
culture business hours BUSO, CITY, PROGRAM, Medium-Long Term
B. Implement coordinated UCCC ECONOMIC Short-Medium Term
promotions and sidewalk sales CITY, HUBD, DEVELOPMENT
C. Encourage seasonal window UCCC INITIATIVES
displays -
D. Organize downtown-wide clean- CITY, UCCC
up drives CITY, GRANTS
CITY, HUBD, CITY, BUDGET,
A. Utilize the Library Green, public PROP, UCCC GRANTS
gathering spaces beside MillCreek CITY, HUBD, BUDGET, GRANTS
and Town Run as a civic space to PROP, BUSO
stage special outdoor events CITY, HUBD,
PROP,
B. Promotig funding for more UCCC,
Uptown landmarks (eg. County UCAA
Courthouse, potential relocated
City Administrative Building/Civic
Campus)
A. Identify opportunities for
seasonal/temporary art installations
B. Continue and expand the
tradition of an annual art and/or
food festival
C. Work collaboratively with
local/regional sustainable food
initiatives; work with Union County
Farmer’s Market

43

DESIGN IMPLEMENTATION

Strategies Task Primary Associated Funding Timeline
Responsibility

D-1: Physical A. Review/develop access CITY, ODOT TRANSPORTATION Long Term
enhancement of management plan; propose ENHANCEMENT (TE),
Plum Street and curb-cut consolidation, road diet BUDGET
4th & 5th Street - include bike, pedestrian access
resources
corridors
B. Work with a consultant to CITY, ODOT TE FUNDS Short Term -
develop a Plum Street, 4th Street & Long Term
5th Street Streetscape Plan - Short Term
- Short Term -
D-2: Create A. Utilizing the concept plan for CITY, UCDF, Long Term
a downtown location, refine the physical design PROP

landmark B. Solicit project funding and move UCDF, PROP
- theater forward with design development,
restoration, property negotiations, applicable
Town Run repurposing of land, public-private
corridor, etc. partnership/s

D-3: Develop A. Develop branding/theming CITY, UCDF - Short-Long
identity elements (theme and logo) based on TIF, TE Term
promotional concepts Long Term

B. Identify physical gateway CITY, HUBD
opportunities and elements and
DESIGN prepare gateway design/s; develop
coordinated signage and wayfinding
program

A: Identify key redevelopment UCDF, CITY CITY BUDGET Short Term
site based on the vision; require - Medium
D-4: Target opportunities for developers to adhere to overall vision Term
redevelopment and concept plan, development
guidelines

B: Institute a preservation standards CITY - Short Term
system with different degrees of
renovation

C: Implement Facade Enhancement CITY PRESERVATION Medium
program GRANTS/FUNDS Term
INFRASTRUCTURE Short-Long
D: Infrastructure improvements CITY FUNDING, CAPITAL Term
- review level of service, capacity BUDGET
utilization, feasibility of relocating
overhead utilities at specific areas,
broadband service, alternative energy
generation resources, add to CIP

D-5: Improve A. Connect with bike trails/paths, CITY TE Medium
overall sidewalks TE, NATURE GRANTS, Term
mobility, ODNR, TRAILS FUNDS Medium -
B. Develop the Town Run corridor CITY, UCDF, Long Term
accessibility as a greenway trail and connect to UCCC
Mill Creek trail

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