Pre-Listing Packet From Ed Corominas

A Picture Discover
ED COROMINAS REALTOR®
“Discover the Difference” the difference

With using a true Real Estate Professional to sell your home!
(916) 599-9389 • www.EdCorominas.com • CalBRE #01095218

Thank you for considering me to represent you in the sale of your home.
I am dedicated to evaluating your needs, selling your home and providing the guidance and
answers you deserve throughout the process.
Enclosed is a packet of information you will find helpful about the process of selling your
home, and should answer many questions you have. I am happy to be a resource to you
throughout this process; please don’t hesitate to contact me regarding any questions you
have.
I look forward to helping you through your home selling process.
Sincerely,

Ed Corominas

Senior Executive Associate
CalBRE #01095218
Lyon Real Estate
Top 1% of Agents in the Greater Sacramento Area
Multiple-year Masters Club Member

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Edward N. Corominas

Greetings,

My name is Edward Corominas and I have been established in the Real Estate Industry since 1989. I have been
specializing In Real Estate since 1992 in the greater Sacramento area; Sacramento, Placer, Yolo and El Dorado
counties. For over 23 years, I specialized in the new home construction industry, working for large corporate real
estate developers. I started my career independently in June of 2010 working for my clients directly and myself.

I have resided in the communities of Folsom, Granite Bay, Rocklin, Sacramento and now Carmichael. I love Real
Estate, the business of Real Estate, Architecture and residential homes. I have built custom homes, purchased and
sold a number of homes for myself and I am a real estate investor. I know the business inside and out.

I have experience in selling and purchasing all kinds of properties including:

• New Home Construction Industry • Single Family homes
• Custom Home Building sites/land • Active Adult Communities
• Custom Luxury Homes • Attached product Condo/town home
• Residential Real Estate from first time buyer to • Horse property
• Planned Unit developments
move up market • Short sales
• Land acquisition for developers
• Investment Real Estate opportunities for investors

I have represented both sellers and buyers with many years of experience and knowledge in all aspects of the Real
Estate Market. I have completed thousands of transactions, fulfilling my clients’ dreams of home ownership and
successfully selling my clients’ homes resulting in happy home sellers.
I am a committed and passionate real estate professional and I pride myself on putting my clients’ satisfaction
above all else. My determination and attention to detail allow my clients to receive first class service with utmost
integrity.
People have different opinions on how a real estate salesperson should represent their client. My feeling is that
honesty and integrity should come first. I am a firm believer in exceeding expectations, with the result being
enhancing your quality of life. To me, being a REALTOR means more than selling
homes: it’s about you, your hopes and your dreams. It’s about a relationship based on
trust, knowledge and expertise. It’s also about results.
With every client, I go the extra mile to deliver the best possible experience when
buying or selling property. I love my job, and my performance is reflective of this
passion. I am an agent with real perspective, real knowledge, real customer service
and real results, resulting in a positive buying or selling experience for all of my
clients. I look forward in helping you with all of your real estate needs! Discover the
difference in working with me; a truly dedicated and knowledgeable professional.
Sincerely,
Ed Corominas

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Discover Happy Clients

“Ed is amazing! We are so thankful and blessed to have had such an attentive and knowledgeable agent. We will
definitely recommend Ed to everyone that we know. It was an absolute pleasure to work with him and his team!”

- M&T K

“Ed sold my home in a slow market. He was able to obtain several offers on my home and get it sold AS
IS. He followed up on several items throughout the process to make the sale smooth and was excellent at
communicating what was happening. He made selling my home stress free and I have recommended him to
several people; Ed is great!”

- Greg

“Sold my home for top dollar Thanks again for everything, you were wonderful to work with. I am so grateful you
were able to help us successfully sell our home. You kept us informed every step of the process. What did the agent
do to market your property? Great photos and description on my home, wonderful follow up Did the agent help
to make the transaction go smoothly? Kept us informed ever step of the process and worked hard on our behalf Is
there anything you wish Edward Corominas did differently? He did a great job.”

- Cassie

“Ed’s expertise and complete professionalism made the whole process of selling our home, from start to finish,
one of the most positive, worry-free, life-changing experiences our family will ever go through. We could not have
worked with a more skilled and motivated realtor; he is the best of the best!”

- Kevin and Julie

“Ed is the “Real Deal”. A total professional and a nice guy, too! We have closed over 60 escrows in 3 countries and
NOWHERE, had we met anyone like Ed! His knowledge and expertise make selling a home way less stressful. He is
always thinking ahead! He has the ability to look at everything objectively and always keeps his “cool”. AND...he
always keeps you up-to-date and informed! We could not “thank” him or “recommend” him enough.”

- MOJOEHILO

“Very knowledgeable about the home sales in the area. Follow-up outstanding, helpful in staging, home pictures
among the best. Home sold quickly! Would definitely use his service again.”

- Suzanne

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

I have the Knowledge to sell your home

• Real results all the time; I have the know how to sell your home
• Realistic price strategy, timing and staging advice
• Pragmatic and practical marketing, based on product type and market forces
• Realistic advertising strategies using current technologies along with professional photography

and videography
• Internet-tech marketing with numerous real estate sites, MLS and website advertising
• A true understanding of value and competition of homes that set the price and affect the value of

your home
• Intimate knowledge of short sales including marketing, negotiation and successful closings
• Marketing and highlighting your home’s true and most valuable selling points
• Top dollar focused: it’s all about the bottom line...your happiness
• I have the knowledge to achieve real results
A Picture

Discover Real Knowledge

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

I Have the Expertise to Sell Your Home

• Over two decades of being a licensed real estate professional specializing in all facets of the real estate
industry in the greater Sacramento area. Licensed since 1990, over 1,000 plus homes sold

• Realistic advice on selling your home and your home buying future, first time, move up and luxury
• Income property buys and sells with all product types: 1031 exchanges, Investment opportunities with

positive cash flows
• Strategic knowledge of many loan products to help sell your home or purchase a home
• Expert with new home construction and sales with firsthand experience
• Land & custom home site sales coupled with experienced design advice build to suit custom residences
• Dedicated Certified Relocation Professional within the Leading Real Estate Network
• Experienced in selling master-planned communities, infill neighborhoods, multi-family developments

and an active sales consultant for the website www.55places.com
• I have the expertise to achieve all results
A Picture

Discover Real Experience

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Discover My List of Services

• Referrals to highly reputable service providers/vendors
• Professional photography
• Professional Color Flyers
• Open House with online advertising*
• Highly recognized yard sign*
• Promotion of your listing on Facebook
• High quality postcards sent to my database, neighbors and potential buyers
• Thoughtful pricing strategy
• In-depth market analysis and property evaluation
• Strategic marketing plan and resources
• Effective brokerage fee strategy
• Staging options and consultation
• Strong negotiation techniques
• Efficient closing skills
• Independent property website and virtual tour
• Extensive listing syndication on top consumer websites
• Network of top Realtors in Sacramento region
• Secure lockbox at all showings
• Weekly emailed status report
• Full color flyer distributed at Open House
• Email announcement to local area agents
• Exposure to buyers moving into the area through our relocation department
• Office tour with agents*
• Extended after sale care and support

* If Applicable

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

I know luxury!

• Over a decade of design experience including Interiors, exteriors and architectural design
• Design consultation and building expertise on Remodels and new builds
• Developed and designed spec and custom homes in luxury markets throughout the region individually

exceeding $1 million in cost per home
• Real knowledge of quality features, amenities, and products that enhance lifestyles and real value of

your luxury home
• Marketing luxury properties with aerial tours, professional color brochures, extensive feature list and

professional videos, twilight photography to showcase your home’s architectural style
• Negotiating the best price for you
• Staging advice with my professional knowledge and background
A Picture

Discover Real Luxury

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Luxury Portfolio International®

Our affiliation with Luxury Portfolio International® provides Lyon agents with access to a powerful luxury
property program designed to deliver national/international exposure to your $900K+ property listings,
attract out-of-area buyers, and give you access to additional marketing resources at significant savings.

LUXURY PORTFOLIO AT A GLANCE
What is Luxury Portfolio International®?
A powerful luxury property program designed to:

• Deliver national/international exposure to your $1 million+ property listings.
• Attract out-of-area buyers to your firm.
• Give you access to additional marketing resources at significant savings.
• Connect the most powerful luxury firms and sales associates.
• Share the latest information about today’s luxury consumer.

WHO MAKES UP LUXURY PORTFOLIO INTERNATIONAL®?

The firms that make up Luxury Portfolio are some of the most powerful independent brokerage firms and
members of Leading Real Estate Companies of the World®. Of the 500 firms in LeadingRE, nearly 200 participate in
this network.
Many of these firms are previous Sotheby’s firms, prior to the sale to Cendant and the creation of a franchise
brand that is no longer exclusive to luxury properties. In addition, many Luxury Portfolio firms are also Christie’s
affiliates and some also participate in Who’s Who in Luxury Real Estate – it is truly the best of the best!

HOW IS LUXURY PORTFOLIO DIFFERENT?

• Website markets over 35,000 listings annually. LuxuryPortfolio.com elegantly showcases properties with
a unique photo gallery to over 3 million high-net-worth consumers annually. In addition, the site features
luxury lifestyle editorial and a first-of-its kind Luxury Blog.

• We are advertising our brand and driving traffic to our website online and offline through a multi-million
dollar brand advertising campaign featuring compelling ads that showcase incredible properties in targeted
publications such as Unique Homes Magazine, Luxe Interiors + Design, Veranda, Black Card Mag/Luxury
Magazine (the exclusive Visa Black Card publication), Metropolitan Opera Season Book, Hurun Report and
International Property & Travel Magazine as well as online through WSJ.com, CountryLife.co.uk, Juwai.com
and more.

• Luxury Portfolio gives the opportunity to advertise on a national and international scale in The Wall Street
Journal (US, Europe and Asia), Unique Homes Magazine, Luxe Interiors + Design, Country Life International,
Velocity Magazine, Unique Homes China, the Luxury Portfolio International® Magazine and more.

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Discover The Staging Process

1. Plan Ahead

• Consider getting a professional home inspection to see if • Power wash the siding.
any repairs are needed. • Repair cracks in the driveway and sidewalks.
• Sweep the entryway and walkways.
• Hire a contractor to handle any major projects. • Mow, water and fertilize the lawn.
• Consider getting an appraisal to find out your current • Trim shrubs and trees and rake the leaves.
• Plant colorful flowers and shrubs.
market value. • Store any toys or equipment lying on the yard.
• Hold a yard sale. Sell, donate or trash anything you don’t • Clean up pet droppings.
• Clean the gutters and downspouts.
need. 4. Pay Attention to Kitchens and Bathrooms
• Relocate pets on the day of the open house. • Mop and wax/polish the floors.
2. Clean, Declutter and Depersonalize • Clear the counter tops.
• Thoroughly clean the entire home. • Replace outdated hardware.
• Scrub tile in the kitchen and bathrooms. • Clean appliances and fixtures.
• Clean hardwood floors. • Clean and organize the pantry, cabinets and drawers.
• Steam clean carpets and drapes. Consider replacing carpet if • Replace old caulking around sinks and bathtubs.

stains are prominent.
• Get rid of all dust bunnies.
• Repair cracks and holes in the walls.
• Paint interior walls with neutral colors, like beige, cream or

light pastels. Pale blues and greens are good for bathrooms.

• Remove excess and oversized furniture. • Remove stains from sinks, toilets and bathtubs.
• Rearrange furniture to maximize space. • Keep all toilet seat lids closed.

• Organize room closets and store out of season clothes. • Hang fresh towels.

• Remove all small appliances, toys, magazines and pet items. 5. Show Off Your Home’s Best Features

• Remove family photos, personal collections and • Remove rugs to show off hardwood floors.
medications. • Stage the front porch or deck with furniture and potted

• Remove items from the garage and store them off site. plants.

• Secure valuable items, including cash and jewelry. • Pull back drapes to showcase nice views.

3. Maximize Curb Appeal • Make sure fireplaces are clean.

• Assess exterior paint to see if painting is needed. • Clean the backyard and pool area.

• Check front door, doorbell, address number and welcome
mat.

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Discover The Marketing Timeline

Pre-listing: Week 3:
• Promote on Facebook
Price and condition agreed upon and marketing • Make any necessary changes based on
agreement signed
• Order professional photography feedback to date
• Pre-inspection and staging consultation • Individual agent and weekly feedback reports
• Schedule stager consultation if applicable • Review feedback with seller from showings

Week 1: and inquiries

Enter into MLS Week 4:
• Initiate Internet marketing plan • Individual agent and weekly feedback reports
• Schedule Open House • Review feedback with seller from showings
• Install yard sign
• Key box access assigned and inquiries
• Create color property flyer
• Order preliminary title 30-Day Review: Formal marketing review with
• Lyon office tour seller
• Review office tour feedback with owner • Marketing/Advertising
• Pitch listing at office meeting • Feedback/Condition
• Pricing Strategy
• Plan Continued Marketing

Week 2:
• Order just listed postcards
• Individual agent and weekly feedback reports
• Review feedback with seller from showings and

inquiries

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Discover Interpersonal Marketing

Office Tour*
If your home is within our office area, it will be toured by agents from our office who not only will
be exposed to your home, but who will also provide us with feedback regarding price, staging,
condition of the home, and other items.
Weekend Open House*
When appropriate, there will be an Open House held on the first weekend after listing. The Open
House will be advertised on GoLyon.com, our mobile app, the MetroList MLS, and on major
consumer websites.
Networking
I personally present your home to agents in my office meeting, my business team, and other agents
in my database from previous transactions and meetings.
Promote to Top Agents in Your Area
We present your property to the top selling agents in the area, including agents who have sold a
listing in your neighborhood within the last six months who may have buyers waiting. We want the
most active agents to get special notification of your home’s availability. We accomplish this through
direct mail, flyer delivery services and email marketing.

* If Applicable

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

DMAisXcIMoUvMerEMXPaOxSiUmREum Exposure

• 94% of home buyers begin their home search online.*

• 44% o•f b9u4%yeorsf fhooumnedbtuhyeerhsobmegeinthtehyeipr huorcmheasseeadrcohnolinnlein,ec.*ompared to 9% through a yard
sign a•nd4ya41r%%d sotihgf rnbouauyngedrhs1a%foputrhnirdnottuhagedh.haopmreintthaedy. purchased online, compared to 9% through a

• Lyon Ll•iesatLpidynaoirgntnsngleaiRsrpEtsihp.nigepsawraipothpneLoaevraedornin5go0vR0eerba5rlo0E0ksetbarrtowekeCebroswmitepebassniniteeasstionofanttwhioenidwWeiodtrehldrto®hruoguhghouorurpartnership
with

Here’sHaeprea’rstiaapl alirsttiaol flisret gofiorengailo, nnaal,tinoantiaolnaanl adndinitnetrenrnaattioionnaall wweebbssitietesswwhehreeroeuorulisrtliinsgtisnagpspaeparp: ear:

YOUR ®
LISTING ®

($900k+)

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($900k+)

*Source: NAR 2015 Profile of Home Buyers and Sellers

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Discover Showcasing Your Home

A Picture Is Worth A 1,000 Words!
Professional photography, beautiful

virtual tours set to music featured
on youtube channel and an

individual website, will showcase
your home to its highest value!

All photos represent homes designed and listed by Ed.

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Discover Selling Objectives

My goals in selling your home are:
• Help you get your home sold in your time frame
• Put you in the strongest negotiating position
• Have your property in top condition, ready to show
• Make the whole process easier for you
What we can control:
• The home’s condition and presentation
• Price and terms
• Flexibility in showing your home
What we can’t control:
• Market conditions
• Competition
My marketing plan focuses on:
• Making the items we can control the best they can be
• Understanding the conditions we can’t control

As part of our efforts to help you accomplish these goals, we’ll develop a strategy specific for your
property. This includes a custom plan for preparing and marketing your home.
• Pricing
• Presentation
• Marketing
• Communication, negotiation and transaction management

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

  Discover Pricing Your Home
PRICING YOUR ​ H​ OME TO SELL 
The Dangers of Overpricing

An asking price that is beyond market range can adversely affect the marketing of
a property.

• Fewer buyers are attracted and fewer
offers received.

• Marketing time is prolonged and initial
marketing momentum is lost.

• The property attracts “lookers” and
helps competing houses look better by
comparison.

• If a property does sell above true
market value, it may not appraise at
the sale price and the buyers may not
be able to secure a loan.

• The property may eventually sell below
market value.

By pricing your property at the
market value, you expose it to
a much greater percentage of
prospective buyers.
This increases your chances for a
sale while ensuring a final sale price
that properly reflects the market
value of your home.

ED COROMINAS REALTOR®  
(916) 599-9389 • www.EdCorominas.com • [email protected]

Discover Communication, Negotiation
& Transaction Management

Communication
Obtain Feedback
I follow up with agents who show or preview your home. Through our state-of-the-art lock
box system, I receive daily updated lists of agents who have toured your home. I email
these agents for feedback, then forward this to you.
Weekly Updates
I keep you informed on your home’s activity with regard to showings, online traffic, market
activity, new listings on the market, price reductions, and sales and/or recommended
path forward.
Offer & Negotiation
This is our goal. All of the work up to this point is to get an offer. I take a collaborative
approach and proactively provide agents the information they need to write a good offer.
This strategy helps get you the best terms.
Once I have an offer, I summarize the pertinent details, with special attention paid to the
financing. Then I negotiate on your behalf to get the best price and terms possible.
Once Under Contract
Transaction Calendar
Our transaction calendar tracks the details of your contract to ensure that we close on time
with all the details handled. We provide you with an outline summarizing time frames
of all steps to get to closing and monitor all the contingencies throughout the closing
process.

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

THDE iSsEcLoLIvNeGr PTRhOeCSEeSlSling Process

START HERE

TThheeffoollloowwininggoouuttlilnineesstthhee SLTisAtinRgTAgHreeEmRenEt Marketing:
bbaassicicsstteeppss iinnvvoollvveedd iinn tthhee MLS Media Advertising
ssaaleleooffyyoouurohrohmome.eY. oYouur r Contact yCoounr tLaycotnmReEALTOR®:
LLyyoonnAAggeennt twwililllbbeeaabblele
ttooeedduuccaatteeyyoouuaabboouutt tthhee Review comparable sales to
ettmettmohaehaarctayrocnohoonhuyuuyysgsdgotdhtaaehuaengttgttdahaeaheineliaeasladsspsspiianrytntrosvhohovcoeyuecoeloyeyvlmsvusersreseeod.m.dllvaaaeoa-ttevt e determine list price, as well as

marketing strategies.

Review & Negotiate Offers:
Your Lyon REALTOR® will

present all offers to you and
negotiate acceptable terms with

the buyer’s agent.

Facilitate Inspections: Escrow Opened with Buyer Submits Loan Package:
Buyer will determine which Title Company: To lender with all necessary
inspections they wish to have
Buyer deposits earnest money documents in order to secure a loan.
completed. into escrow account.
Underwriting & Appraisal:
Inspections & Disclosures: Preliminary Report: Lender will review buyer’s files in
All disclosures, including Issued in response to application underwriting if a loan is obtained.
Appraisal completed to confirm
Preliminary Title Report, will be for title insurance.
approved by all parties. value of property.
Remove Contingencies:
Negotiate Repairs: Including loan, inspections and
If applicable with contract terms
disclosures; as determined
repairs will be negotiated. by contract.

Sign Escrow Documents:
All parties will sign the necessary

documents at the title company &

determine where to wire proceeds.

Loan Funding:
Lender wires funds to the title

company.

Record/Transfer Title & Close:
Property Deeds are recorded at

County Recorder’s Office.

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

What to Expect

Best way to contact me: Call or text me at 916-599-9389. Generally I can be reached from
9:00 a.m. to 7:00 p.m. Any calls after 7:00 p.m. may not be returned until the next day.

For issues that are not time sensitive, you can also send me an email at: [email protected]. I check my emails
daily and will respond as soon as I am able.
Showings: The best way to show your home is while you are not there. I am able to put a lockbox on the home
with a copy of your house key in it. Other Realtors can first let you know when they would like to show your
home and use the lockbox, which registers each Realtor, to gain access. If you have the opportunity, turn on
lights before the showings in the evenings.

Discover Transaction Coordinator
to Ensure a Successful Close

My Transaction Coordinator manages all paperwork aspects of your closing, from start to
finish and offers you many benefits:

• Always know exactly what is happening with your transaction
• Our system ensures that all deadlines are met
• You’ll have secure access 24/7 to your online documentation
• You’ll enjoy a smooth transaction
• You are provided with risk management protection
• Your file is archived for seven years after the close of escrow

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

Lyon Comes Out On Top

Not only are we on top, our
market share is growing!

Lyon ranks #1 in total sales in the
greater Sacramento region for homes
$350,000 and above.
Let our team of real estate
professionals assist you with your sale
or purchase.

Get Listed. Get an Offer.
Get Moving.

Market share based on Trendgraphix reporting of total sales volume and units in Placer, Yolo,
El Dorado and Sacramento Counties from 1/1/15 to 12/31/15, all property types.

ED COROMINAS REALTOR®
(916) 599-9389 • www.EdCorominas.com • [email protected]

#1 RESIDENTIAL REAL ESTATE FIRM

Lyon Real Estate is #1
Seven Years in a Row!

The Sacramento Business Journal

ranked Lyon Real Estate #1 based

on tota#l c1losRedEtrSanIsDactEionNs inT2I0A08L, REAL ESTATE FIRM

2009, 2010, 2011, 2012, 2013 and 2014

surpassing Coldwell Banker, RE/MAX

and KeLllyeroWnilRliaemas.l Estate is #1
Seven Years in a Row!

Consistently #1 inThe Sacramento Business Journal the Greater Sacramento Region
ranked Lyon Real Estate #1 based

A Picture on total closed transactions in 2008,
2009, 2010, 2011, 2012, 2013 and 2014

surpassing Coldwell Banker, RE/MAX

#1 Residential Real Estate Firmand Keller Williams.

Consistently #1 in the Greater Sacramento Region

Consistently #1 in the GreaEtDeCrOSRaOcMrINaAmS eREnAtLoTORRe® gion

(916) 599-9389 • www.EdCorominas.com • [email protected]

Discover The Road To Success

From Davis to Elk Grove,to El Dorado Hills to Lincoln,
I cover the entire Greater Sacramento area!

Ed Corominas

Senior Executive Associate
CalBRE #01095218
Top 1% of Agents in the Greater Sacramento Area
Multiple-year Masters Club Member

Any information relating to property offered for sale or marketed by Lyon Real Estate has been furnished by sources deemed to be reliable. Neither Lyon Real Estate nor its agents have verified this
information nor do they guarantee or warrant this information. A purchaser should independently verify this information. If your property is now listed with a REALTOR® please disregard this offer, as it
is not our intent to solicit the offerings of other REALTORS®. If you desire to remove yourself from this mailing list, notify Lyon Real Estate at 916-978-4289.