Terra Media Kit

TERRA

CLEAN BODIES BAR SOAPS

NEWS RELEASE

FOR IMMEDIATE RELEASE Contact: Amanda Flens
May 1, 2020 Founder, Terra
630.329.0500
afl[email protected]

New Soap Brand For Better Soap And Cleaner Oceans
Brand Launches Product To Save Environment

SAN DIEGO, April 31, 2020 -- The emerging brand Terra is launching their
new bar soap products, which contain all-natual ingredients and donate
15% of product sales to ocean-cleaning organizations. The Terra brand
plans to dedicate their company mission to changing the way bath products
are packaged and helping create a positive impact on the environment.

Each bar of soap is made from nautrally derived ingredients that moisturize
the skin. The two inital products in their launch will be in their Clean Bodies
line. The Coconut Ocean Breeze bar will give 15% of their sales to the orga-
nization The Ocean Cleanup in the efforts to clean 90% of the plastic pollu-
tion from the ocean. The Coral Hibiscus bar will give 15% of its sales to the
Coral Restoration funds to support them in restoring the coral reefs.

These soap bars were created for those who want to make a real difference
in the products they use. The two products will be their first ones with plans
of expansion. Each soap will also be made with 100% biodegradable pack-
aging and with no harmful or chemical materials in any part of the packag-
ing or the product.

Terra is expected to launch their products online starting June 1st. For more
information, visit their website at www.terra.com or follow them on Twitter,
Instagram, and Facebook at @Terra.

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RESEARCH DATA

Almost one fourth (37 percent) of Over 8 million Americans use 13 or
consumers are seeking out and will- more bars of soap over the course of
ing to pay up to 5 percent more for a year, according to 2018 figures
environmentally-friendly products. released.

The U.S. segment of the bath and Younger adults, particularly those
shower industry is valued at $5.5 aged 18-34, are more likely than
billion. The bar soap category offers average to use specialty products,
retail sales of $1.7 billion each year, such as body scrubs and in-shower
which is larger than hand sanitizers, moisturizers, reflecting higher
bath accessories, and the liquid hand engagement in the category.
soap segments combined.

Bar soaps price roughly between 44.45 million Americans used 5 or
$4-12 based on market competiors. more bars of bar soap in 2019.

The global organic soap market is 61% of consumers are willing to
projected to cross $ 206 million by spend more on artisan products like
the end of 2022. handmade soaps, but they want to
make those purchases less often.

Studies published by Expert Market 66% of American consumers say that
Research show that the value of the they buy liquid soap regularly com-
worldwide soap industry is currently pared to the 64% of consumers who
$18 billion, with a surge to $24 billion purchase bar soap as part of their
expected by the year 2022. routine.

BACKGROUND

Our Mission: We strive to change the role companies have on

our lives. We believe that everything a company does should be
beneficial its customers and the environment, so that’s what we
do. At Terra, our goal is to provide the best natural bath products
for your skin while taking steps to save our planet.

Clean Body, Clean Planet

Terra was born from the idea that companies should be doing more than just
selling a product. We created this company to prove that sustainable-thinking
companies can still make amazing products and do something to help change
the world.

Each of Terra’s Clean Bodies products makes a 15% contribution of its sales to
an ocean-saving organization. We also strive to be a socially responsibe com-
pany at the community level. At the end of each month, we donate 100+ bars
of our soap to the WRC foundation of San Diego to help families in need.

Based in San Diego, we source all of our ingredients from the best nature offers
such as shea butter, coconut oil, almond oil, hibiscus flowers, and much more.
Every soap bar is carefully and ethically made to smell delicious and provide
the best moisture for your skin, and our worry-free packaging is 100% biode-
gradable.

With every bar of soap, we hope to make you feel better about your skin and
about the environment.

PARTNERSHIPS

More Than Just a Company

As part of Terra’s sustainability mission, we have partnered with The
Ocean Cleanup and the Coral Restoration Foundation by donating a
percentage of our sales to each foundation. In teaming up with these
organizations, we hope to create a cleaner planet and restore the
human damages on the ocean.

Along with our passion for environmental issues, we also work to help in
our community. In addition to out partnership companies, we also have
paired up with WRC in our home city of San Diego. At the end of every
month we donate 100+ of our bar soap products to help assist families
in need.

The Ocean Cleanup is dedicated The Coral Restoration Foundation
to cleaning 90% of the ocean’s works to restore the coral reefs
plastic pollution in developing through cultivation, outplanting,
innovative clean-up technology and reef monitoring

SOCIAL MEDIA PLAN

Since our primary target ranges in age from about 16 to 30, our social
media plan will encapsulate the social media platforms with that user base:
Instagram, Facebook, and Twitter. The primary focus will be on Instagram.

INSTAGRAM This post showcases the product
and creates brand awareness of
The Instagram page for Terra will the brand and the product. The
be our primary focus, as we feel goal of this post is to promote
that the bath and body section of this Terra product.
Instagram is large and holds our
target audience. In addition, we
really want to push our company
values of environmental conserva-
tion and clean up so we plan to
creat beautiful content that is not
just about our product, but the
planet as well.

During out initial launch, we plan
to post every 2-3 days while focus-
ing our content on product aware-
ness. After the first month, we will
add more posts of either beautiful
ocean images or relating to envi-
ronmental issues and we will use
the hastag #ShopSustainibly all of
which will enforce our company
values. Once we grow further, we
will find influencers in our target
age who share our values to push
our product.

SOCIAL MEDIA PLAN

SAMPLE POSTS

This post emphasizes the company’s This post is focused on promoting
passion for the environment and people to visit the Terra website by
appeals to our eco-conscious audi- giving information on our company
ence. The goal is to drive engage- mission. It also showcases in a visual
ments and awareness of our values way our mission as a company.