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www.sellitscott.com

OUR TECHNIQUE FOR
SELLING YOUR HOME FOR

TOP DOLLAR

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How We Earn Your Trust
With Every Deal

Win-Win : Or no deal
Integrity : Do the right thing
Commitment : In all things
Communication : Seek first to understand
Creativity : Ideas before results
Customers : Always come first
Teamwork : Together everyone achieves more
Trust : Starts with honesty
Success : Results through people

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MEET SCOTT PREPARED BY:

Scott Stollar Scott Stollar

REALTOR® About Me

“Expect better with the best.” Scott grew up in Pasadena, CA and always loved playing in the
(626) 808-8634 canyons of the San Gabriel mountains. He eventually found his
[email protected] way to Oceanside, CA where he lives with his family. Scott loves
www.sellitscott.com gardening, nature, designing modern furniture, motorcycles and
exploring the California coast. He spent 15 years working as a
professional tattoo artist in Los Angeles. Scott found himself at a
place where he felt that his work was no longer helping others,
so he decided to make a change. Scott has a passion for helping
people reach their dreams, he brings this drive to every conversa-
tion and meeting. He chose Real Estate as a way to create regen-
erative urban gardens that bring purpose to every member of the
community and to reconnect each of us with our common home,
mother earth. To achieve this goal, Scott contributes a portion of
each commission check towards the creation of his first public
garden.

OBJECTIVES

1. To assist in getting as many qualified buyers as possible for
your property until it is sold.

2. To communicate to you weekly the results of our activities.

3. To assist you in negotiating the highest dollar value between
you and the buyer.

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Scott Stollar Guarantee

One of the biggest dilemmas when selling a home is deciding whether to hire a Realtor or to try
and sell it yourself. Hiring the wrong realtor is risky because your home could end up sitting on
the market for a long time without an acceptable offer. ALL studies show that the best price comes
sooner, not later.

Cancellation No
Fees Questions Asked!

If you are not completely satisfied with our cus- No
tomer service or our marketing efforts, then you Cancellation Fees!

can cancel at any time.

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Client Testimonials

Scott is so helpful and easy to talk to. He is Thank you Scott! We appreciate you and we’ve
knowledgeable and has helped me under- noticed the unsolicited compliments we hear
stand so much about the world of real estate about you from your other clients whom we’ve
that I felt was over my head. He has a great met! What comes up often is how accessible
way of breaking down the information that you are for information - however simple or
confuses me and putting it in a way that I can complicated, you always go out of your way to
understand and makes sense. As a property reply and educate.
owner who is unfamiliar with the current real
estate trends, it is a breath of fresh air to feel William C.
like I have someone working with me to guide
me in finding the perfect match for my needs.

Nancy F.

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Pre-Market Strategy

VENDOR MANAGEMENT
Throughout the process of selling your home, we want you to keep living your life.
Taking time off work or rearranging your schedule to accommodate a stream of
vendors who will work to get your home market-ready is the last thing we want you
worrying about. With your permission, we’ll gladly take on the role of coordinating
projects, start and completion dates, overseeing work on-site and ensuring tasks are
performed to the highest standards.

STAGING
As part of our initial consultation, a well-considered plan for staging your home will
help buyers love it for all the right reasons. We know how to make a property shine.
Investing in good staging can significantly drive up your sales price.

PHOTOGRAPHY
The importance of great pictures cannot be overestimated. When photography is done
well, it conveys value, sets a desirable tone for your home and compels discerning
buyers to come see the space for themselves. Our skilled professional photographers
know how to bring your home to life while making a great first impression on buyers in
order to drive interest and demand.

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Staging

Every effort to prepare your home for the market quickly scroll through listings and photos for
is designed to excite buyers and generate the the places that catch their eye. The reality is, if
highest possible price for your home. With this your home doesn’t look amazing on a shopper’s
in mind, experience and statistics tell us that screen, it may be passed over. The numbers
professionally staging your home is a must. are clear: Homes with staging spend 78%* less
Today’s buyer uses online search engines to time on the market.

And if the upfront cost seems steep,
consider this: Well-staged properties
typically earn back nearly twenty dollars for
every one dollar invested. It’s the first and
most important step you can take to ensure
your listing gets the attention it deserves.

*Survey Of San Diego County Real By Scott Stollar

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Photography

Good pictures should sell your home before a If the photos don’t make an impact from the
buyer ever steps foot in the door. We utilize a moment your listing is featured online, we
team of artistic photographers who understand likely won’t get a second chance. From staging
how lighting, composition, framing, and details to photos, it’s all about helping your property
can bring a space to life. But the decision to stand out as something special.
purchase a home is almost always based on
an emotional connection a buyer feels to the
property.

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Marketing Your Property

Every piece of marketing reflects our passionate attention to detail and maximizes exposure in ways
that make the biggest impact on buyers.

PRINT
Your home’s property statements will be professionally designed and printed with
an exceptional attention to quality and detail that sets your property apart from the
competition.

ONLINE
Ninety percent of potential home buyers start their search online, both locally and
abroad. Your home will be well-represented on every relevant online outlet including
Zillow, MLS, and others. We feature the best photos and create enticing written listing
descriptions.

SYNDICATION
Listing syndication is a simple and efficient way to authorize distribution of listings to
consumer-facing websites hosted by third parties.

OPEN HOUSE / SHOWING
Busy open houses generate buzz and motivate buyers to jump quickly and aggressively
on the home that everyone else seems to want. Our track record of successful open
houses often contributes to a higher number of viable offers and boosts our strong sales
statistics.

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Print Marketing

DESIGNED WITH BUYERS IN MIND A LASTING IMPRESSION
Our postcards are designed with buyers’ We print high-quality flyers in mass quantities to
interests in mind. We know which features will ensure that we have enough to display at open
pull people in with a desire to see more and houses and mail to neighbors, past clients,
we design the layout to reflect all the ways your and potential buyers. At the end of a long
home is exceptional. day of touring properties, we want buyers to
remember your property as something special.
HIGH QUALITY PRINTING The statements we hand to every person who
Our brochures are professionally printed on walks through an open house will ensure your
high quality paper. Special properties deserve home stands out from the competition. From
marketing materials that stand out and let the professional photos to highlights of your
buyers know your home is unlike other, more home’s appealing features, our goal is to keep
ordinary offerings on the market. your property at the very top of buyers’ minds.

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Print Marketing

SINGLE PROPERTY WEBSITES
As we customize a marketing strategy for your
home, we’ll consider whether creating a unique
website with property details and photo galleries
is beneficial. In this fast-paced market, these
sites are often unnecessary. But if we agree that
a devoted website would help build momentum
and bring local and international attention to your
home, then we’ll use our social media pages,
network of past and potential buyers and links on
marketing materials to generate site visitors.

WEBSITE SYNDICATION
Your property listing will be syndicated on the
most important real estate websites including
Zillow, Realtor.com and more. We’ll make sure
no one misses seeing your home, no matter
where they’re looking.

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We’ll send an email alerting top agents in our area to your
listing. Buyers’ agents jump to open these emails because
they’re all trying to stay on top of inventory and get their
eager clients into competitive properties ahead of the
competition. We sell a lot of our homes through buyer’s
agents we’ve known and working with for years and as a
result they pay attention when we alert them to an exciting
new home on the market.

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Syndication

No matter how stylish, easy-to-use and full of ones listed below. By syndicating your listings
information a website is, the average real estate to they appear on those channels, your listings
brokerage doesn’t get 5 million visitors a month. will get exposure to those consumers.
Thos millions of website visits are amassed on
national portals and search engines, such as the

NEW LISTING SYNDICATION NETWORK

YOUR
PROPERTY

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Open House Showings

Much has been written about both the benefits and and floors free of clutter, ensure that the laundry doesn’t
drawbacks of open houses, but here is a lot to be said pile up, and make certain that floors are routinely swept
for showing your home in this way. Here are just three and vacuumed. With an open house, you’ll be able to
reasons that an open house might result in a sale. prepare for an event that has the potential to bring in
many prospective buyers with one fell swoop. It’s much
1. It draws potential buyers who might not take the time easier to do some deep cleaning that will leave your
to book a showing through their agent. Some buyers home spotless if you know exactly when people will be
feel they should find something they love first and then visiting.
bring the agent in to lock down a deal. Open houses also
mean casting the widest net possible in bringing people 3. You could lock in that interested buyer. There’s likely
through the door. Your friends and family can mention a limit to the number of times even the most interested
the event to anyone they know who might be interested buyer is willing to ask for a private showing. If your house
in taking a look at your home. Neighbors who drop by has already caught the eye of a potential buyer, he or
might just be angling to have someone they know move she might be more willing to come back for a second
into your neighborhood. Add in advertising and signage look in a less formal setting. An open house gives that
and you’re going to catch the eye of both casual and buyer the opportunity to bring friends or family along
serious prospective buyers. for their opinions. And as a bonus, walking through an
open house provides a visitor with plenty of time to look
2. If you are still living there, you can set the scene- your around without feeling rushed- during the hours that you
way. When prospective homebuyers stop by your home choose.
for a traditional showing, they often do it with little notice,
which is why it can be stressful keeping your home “show By working strategically with your real estate agent to
ready” for the entire duration that it is on the market. It schedule and organize a successful open house, you may
can be very consuming to keep wastebaskets emptied just get a jump start on that sale.

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Pricing Your Property • Gauges recent sales of comparable
properties in your neighborhood
YOUR PROPERTY IS UNIQUE
• Analyzes and reflects the price range that
While it may be one of the first things you’ll will attract the most qualified buyers
want to talk about, the final decision about
where to price your home will ultimately • Establishes your property’s fair market
become clearer after we’ve done the work to value in relation to current conditions
make it market-ready.
It is important to price your property correctly
Yes, the comparable sales figures for other as it comes to market. Overpricing can pose
homes in the area are a factor, but they might significant challenges. If a reduction is later
not be everything. required, it can send a negative signal to
buyers, even if the home is everything they’re
We’ll look at all the variables, the location, the seeking. When the circumstances warrant,
features, and the demand. But your property is we may consider an off-market period to test
unique and we’ll work with you to set a price pricing which allows us to go public with a
that— price we know will drive maximum interest.

• Considers the best features of your home, https://sellitscott.com 15
as well as realistic drawbacks

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Who Pays For What

Although the question of who pays for various Closing costs are the various charges made
closing costs is negotiable between the by the lender, the title company, real estate
buyer and seller, the following is a standard agents, and other service providers necessary
breakdown of how responsibility for costs is to complete a transaction.
typically divided.

THE SELLER CUSTOMARILY PAYS: THE BUYER CUSTOMARILY PAYS:
• Real estate commission • Notary fees
• County and city transfer tax
• Document preparation for deed • Title and Escrow fees
• Documentary transfer tax (amount
• Contractor’s and buyer’s inspection fees
dependent upon sales price)
• Payoff of all loans against the property • All new loan charges (points, appraisal,
• Interest accrued on loans being paid document, processing fees, etc.)

off, reconveyance fees and pre-payment • Interest on new loan from date of funding
penalties. to 30 days prior to the 1st payment date
• Home warranty (if specified in contract)
• Any judgement or tax liens against seller • Home warranty (if specified in contract)
• Property tax proration
• Unpaid homeowners dues • Homeowner’s insurance for 1st year
• Bonds or assessments
• Delinquent taxes • Earthquake insurance (optional)
• Move-out fees (for condominiums)
• Notary fees and recording fees • Private mortgage insurance (typically 2
• Third party Natural Hazard Disclosure months) if required by lender
Statement & California Tax Disclosure
Report • Private mortgage insurance impound
• Pre-sale inspection fees account (1 year) if required by lender
• Miscellaneous charges
• HOA transfer fee • Property tax impound account if required
by lender

• Miscellaneous charges

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Honors And Awards

• Principal 10 Best Companies for Employee • Inman News Innovator of the Year
Financial Security Keller Williams is home to the real estate

-Keller Williams featured in Inc. Magazine industry’s top innovator (Ben Kinney)
for commitment to financial and physical
wellness • Best Companies to Work for in Texas, San
Diego County
• Computerworld Data+ Editors’ Choice Award
-Keller Williams recognized for its business Austin American Statesman

intelligence system • Inman 100 Most Influential Real Estate
Leaders Report
• Inc. Magazine 5000
-Made list of fastest-growing private 6 Keller Williams representatives

companies—for the fifth year in a row • SwanepoelPower 200 Most Powerful People
in Residential Real Estate Report
• Franchise 500
-Made Entrepreneur magazine’s list of top 10 Keller Williams representatives

franchises— for the fifth year in a row • The #1 Training Organization in the World
across ALL industries
• National Association of Hispanic Real Estate
Professionals 250 - Training Magazine

-Keller Williams had 25 representatives on • REALTOR Magazine 30 Under 30
NAHREP’s list of top-producing Latino agents -7 Keller Williams finalists and 4 winners,

• REAL Trends/Wall Street Journal “The including the Web Choice winner
Thousand”
• REAL Trends 500
-Keller Williams had 147 associates and teams -126 Keller Williams offices ranked by
on the list of top real estate professionals in
America transactions and sales volume – more than
any other real estate franchise
• REAL Trends Canada’s Best Real Estate Agents
-Keller Williams is home to #1 agent by • REALTOR Magazine Volunteering Works
-Keller Williams associate Miriam Hernandez
transactions (Marvin Alexander)
Ramirez, one of five award recipients

• National Association of REALTORS
Distinguished Service Award

-Both award recipients (Mike Brodie and Jim
Helsel) are Keller Williams associates

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The Certified Pre-Owned Home Program

HOW IT WORKS:

• Sell your home faster and for a higher price by providing our certified pre-owned home buyer’s
packet.

• Reassures Buyers confidence in their offer. giving you the ability to ask for no or shortened
inspection contingencies

• Significantly reduces possibility of renegotiations on price as findings are provided up front.
• Increase interest from serious Buyers by adding Certification to your home marketing.

WHAT’S INCLUDED: HOME WARRANTY
ROOF INSPECTION
PEST INSPECTION APPRAISAL
HOME INSPECTION

If for any reason the SELLER(S) decide not to sell the above mentioned property, or if the SELLER(S)
is/are not satisfied with the services rendered of the above mentioned BROKER, and the AGENT
can’t fix the problem, the balance of The Certified Pre-Owned Home Program must be paid in full.

SELLER: AGENT NAME:
SIGNED:
SELLER NAME: SIGNED:
SIGNED: AGENT NAME:
SELLER NAME:
SIGNED:
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Our Commitment To You

We hold ourselves to the highest level of standards.

Our Strategic 14 Point Marketing Plan:
1. Price the home competitively with the current market and price trends.

2. Advise sellers on how to attract buyers by showing their home in the best possible light.

3. Place “for sale” signs in clear sight and accessible to buyers.

4. Respond to all buyer inquiries immediately.

5. Optimize the home’s internet presence by posting your property in the KWLS, local and global
MLS systems and on social media, with plenty of photographs and descriptions of the property.

6. Market the home on multiple websites, including your own site, my KW local office and KW
national sites, to attract both local and out of town buyers.

7. Post the home coming soon on your MLS, Zillow, Realtor.com and branded KW app.

8. Create flyers and comment cards for viewers of the property.

9. Distribute “just listed” notices to neighbors including door knocking, circle prospecting, direct
mail and e-mail blasts encouraging them to tell family and friends about the home.

10. Target marketing to active real estate agents who specialize in selling homes in your neighborhood.

11. Include the home in your company and MLS broker tours, allowing other agents to see the home
for themselves.

12. Create an open house schedule and market the open house to promote the property to
prospective buyers.

13. Target active buyers and investors, in and out of our database, who are looking for homes in this
price range and area.

14. Provide the seller with weekly updates detailing your marketing efforts, including comments from
the prospective buyers and agents who have visited the home.

SELLER: AGENT NAME: 19
SIGNED: SIGNED:
SELLER NAME: AGENT NAME:
SIGNED: SIGNED:
SELLER NAME: AGENT NAME:

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LET’S GET STARTED

CALL OR TEXT ME

[email protected]
(626) 808-8634

Scott Stollar
6005 Hidden Valley Rd Ste 200, Carlsbad, Ca 92011

sellitscott SellitScott

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