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Pre-Listing Packet for Seller’s

Enclosed you will find information about me, my team of professionals, the system I have created to
get your home sold quickly and for top dollar, a list of things you can do to prepare for my visit, details
of my guarantees, a list of real estate myths, educational information about the entire selling process,

and much more! Please review this package and complete/return the sellers homework before our
next appointment.

Christopher Wood (210) 426-0511
[email protected]
REALTOR®, Team Owner, Veteran TheWoodPropertyGroup.com

SRS, ABR, RENE, PSA, CHMS, ALHS

Thank you for taking the time to review this package. I have sent you these materials in advance
of our meeting so that you will know a little more about me, my services, and how they will
benefit you.

I am different from most real estate professionals. I have built my business by providing an
extremely high level of service to my clients and by making sure they know how much their
business means to me. I offer myself as a resource for all the questions and real estate needs of
my clients, their friends and their families. As such, the majority of my business is repeat clients
and referrals.

At this point, I don’t know all of your particular needs and objectives, nor do I know your entire
financial and family situation. I do know that selling a home can be either an emotionally
trying time, or a very exciting one. My job is to provide you with enough solid information so
that you can make an honest, informed decision based upon facts, not hype.

As you look through this package, use the concerns survey to note any questions that you have
for me so that we will not forget to address them at our meeting. I am preparing a market
analysis for our meeting. I will cover many important items that other agents may not even
know, such as:

• A proven Selling System
• Strategies for Pricing and Staging a Home to Sell Quickly
• Easy Cancellation Agreement
• Marketing and Much More

Selling your home is a complicated task, so it is crucial to have every possible advantage you
can. Thank you again for the gift of your time. I appreciate the opportunity to earn your business
and look forward to meeting with you!

Sincerely,

REALTOR®, Team Owner, Veteran
SRS, ABR, RENE, PSA, CHMS, ALHS

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 2.

MEET CHRISTOPHER WOOD

Why? That is a question everyone always asks. Why did CHRISTOPHER WOOD
you get into Real Estate? But how do you truly define
such a passion with words? To me, the look in that REALTOR®, Team Owner, Veteran
families eyes when you hand them the keys to their first SRS, ABR, RENE, PSA, CHMS, ALHS
home, the laughter and excitement of the kids racing
across the house to pick their own room, and the feeling (210) 426-0511
of accomplishment that fills a room when the family [email protected]
TheWoodPropertyGroup.com

stops to stare at something they now call their own. A home is a small piece of the American dream. A place
where you build memories, make mistakes while learning life lessons and grow into the best part of yourself.
What more could I ask for than to be a small part of the reason that all exists. That’s why I do what I do. Now to
the details!

Christopher Wood, a licensed REALTOR® and Army Veteran has been servicing Real Estate needs since 2016.
Christopher specializes in all facets of the Real Estate business, whether it be navigating the way for first time
home buyers, aiding in military relocations, finding a quaint vacation home, buying new construction, investor
rehabs/flips, selling an exceptional luxury residence, custom builds or even locating rental apartments and
managing rental properties. His goal is always to provide guidance and assist sellers, buyers and renters in
marketing and purchasing property for the right price under the right terms. Provide property evaluations/
statistics, consult clients on market conditions, prices, mortgages, credit, investments, finance and legal
requirements while ensuring a fair and honest dealing. His drive, integrity and compassion for others has
fundamentally contributed to a reputation for outstanding service all over San Antonio and surrounding areas.
His community outreach doesn’t just involve real estate. He also finds that giving back is one of the most
meaningful and impactful decisions he can make which is why he donates a portion of the net proceeds from
every home sold to a charity of his client’s choice in their honor.

Christopher takes no shortcuts in being the best and currently holds Real Estate Designations for Accredited
Buyers Representative, Accredited Luxury Home Specialist, Certified Home Marketing Specialist, Seller
Representative Specialist, Real Estate Negotiations Expert and Pricing Strategy Advisor. This remains the tip of
the iceberg due to his philosophy to never stop learning. Christopher believes knowledge to be power and this
enables him to be the best version of a himself for his clients. He also has extensive experience as a New Home
Construction Sales Counselor ranking #1 in the state of Texas and Top 10 in the Nation thanks to his extensive
market knowledge and unmatched dedication to service. His knowledge continues into many other fields
such as Credit Counseling, Mortgage, Investing, and Financials.

Chris was born to a lower-class family and grew up on countryside of Kentucky making a living tending to
livestock and maintaining farmland which also helped shape his mindset on the true definition of hard work.
Chris later joined the United States Army at the early age of 17. Starting as a Combat Medic, and later progressing
to an Army Flight Medic, he traveled the world, deployed to multiple indigenous countries and served honorably
for 8 years. His life is devoted to God and his family and he enjoys nothing more than spending time with his
beautiful wife Heather, two daughters Autumn and Adeline, brother Nikko, whom he has had custody of since
the age of 6, and his mother Melissa whom he has the responsibility of care. He is an

athlete by nature from playing semi-pro football for North Carolina to competing Nationally for Fitness
Competitions. He enjoys mountain biking, kayaking, and any adventure sports he can get the opportunity to
participate in. His goal is to be the best role model possible and help shape and guide his family into successful
and genuine people.

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 3.

WHY WORK WITH AN SRS?

EXPERIENCE COUNTS. CREDENTIALS MATTER.

The SRS designation is a professional credential recognized by the
National Association of REALTORS®.

An SRS has completed advanced specialized training in seller
representation.

LEARN MORE AT WWW.REBINSTITUTE.COM

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 4.

MY MISSION STATEMENT & CORE VALUES

It is my mission to consistently provide the highest quality, most
innovative and exceptional real estate service available anywhere
in the San Antonio and surrounding areas.

My client’s needs always come first. I will strive to always provide
value in excess of your expectations. My constant goal is mutual
respect and the development of a long-term relationship that is
beneficial to all parties. I aim to be your Realtor® for life!

I will provide unparalleled professionalism and exceptional
service to each client. I will be positive, helpful, and enthusiastic
at all times – always focusing on solutions, not challenges. I will
take care of business first and foremost, but make sure that we
have fun in the process. I will help you minimize the stress that
could result from selling your home. I’ll be there every step of the
way.

I will never rest on my past accomplishments. I will intentionally
maintain a spirit of excellence and improvement. I will constantly
strive to create, develop, and implement new ideas, strategies,
and services that will benefit my clients. I will continue to seek
continuing education in all aspects of my business to increase
the level of service I can offer my clients.

CORE VALUES

Quality: Provide superior counsel to my clients through
leadership, experience and knowledge. Deliver only excellence
and exceed expectations in everything I do.

Integrity: Engaging in honest, loyal and ethical business
practices. (I sleep well at night!)

Fun: Work with the most enjoyable and motivated clients and co-
workers...that’s you! Create and nurture a fun, exciting, creative
and productive working relationship. Create and nurture a fun,
exciting, creative and productive working relationship.

Agility: I execute expeditiously to address our clients’ needs.
Tirelessly pursue personal & professional growth while reaching
well-formulated goals.

Courage: I make decisions and act in the best interests of our
clients, even in the face of personal or professional adversity.

Respect and Trust: We treat our clients and each other with
dignity and respect at all times.

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 5.

Why work with a Realtor®?

Real Estate transactions involve one of the biggest financial investments most people experience
in their lifetime. Transactions today usually exceed $300,000. If you had a $300,000 income tax

problem, would you attempt to deal with it without the help of a CPA? If you had a $300,000 legal
question, would you deal with it without the help of an attorney? Considering the small upside

cost and the large downside risk, it would be reckless to consider a deal in real estate without the
professional assistance of a Realtor®. As your Realtor®:

• I can help you negotiate. This is what I do every day, it’s a learned, practiced skill.
• I know when, where and how to advertise your property.
• I can help you objectively evaluate every buyer’s proposal without compromising your marketing

position.
• I can guide you through the closing process to ensure a smooth & successful closing.
• I can provide you with up-to-date information on what is happening in the marketplace and the

price, financing, terms and condition of competing properties.
• I have many professional network relationships to refer as needed (painting, staging, flooring,

electricians, plumbers, general contractors, legal, accounting, title, and more.)
• I have taken additional steps to become a member of my local Association of Realtors (SABOR)

and have agreed to act under and adhere to a strict Code of Ethics.

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 6.

TEAM APPROACH

Revolution Realty Group was designed to reward
agents for working together. We stand on the belief
that we are all more successful if we strive towards a
common goal rather than our individual interests. As
an agent with Keller Williams Heritage our company’s
and my professional value system is based on nine
core philosophies:

WIN-WIN or NO Deal!

• Integrity: Do the Right Thing!

• Customer: Always Comes First!

• Commitment: In All Things!

• Communication: Seek First to Understand!

• Teamwork: Together Everyone Achieves More!

• Trust: Begins with Honesty!

• Success: Results Through People!

SPECIALIZED SERVICE EFFECTIVE COMMUNICATION

My attention to every detail is the Your needs always come first. I will make
most important part of this job. I will every effort to be available to answer any
negotiate on your behalf to ensure the questions you may have along the way.
best possible result. The quality of my Together we can decide the frequency
service is only as good as you, the client, and type of communication that is most

says that it is. convenient and effective for you.

TECHNOLOGY AT ITS FINEST

The tools and resources I have created and have available are second to none.
You will receive complimentary services to include apps, personalized websites,

and client only portals, and exclusive access to specialized services.

My goal is to help make your home selling
experience an enjoyable one!

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 7.

What my clients say about me!My family and I met Chris at a builder’s model homeWhat a super Realtor! We were so nervous
from a previous bad experience and
and we instantly knew he was the person to help us find Christopher calmed our nerves and made
our home. He exuded confidence in a very humble and the process a wonderful experience!! He
professional way making us feel right at home with our was so patient, kind, and really treated us
many, many questions and requests. My husband and like family. He sold out house in one day
I were not completely on the same page as to what we and got us what we wanted. Then we
wanted in a home and Chris really helped us narrow went above and beyond with his expert

“ “down our needs/wants. He knows the ins and outs
of purchasing a resale or a new home. He is quick to negotiating skills and got us more on our

respond to any email/text/phone call that comes his way. new home. Thank you from the bottom

Simply put, realtors are a dime a dozen in San Antonio. of our hearts for everything you did for us.

The difference lies in the quality of their work. If you want
top notch quality that extends far beyond normal realtor - Elisa and Randy Hinojosa

duties, then Chris Wood is your man. Buying or selling

a home can be a stressful and chaotic experience, but

with Chris by your side it will feel like a walk in the park.

- Norma and Cesar Gutierrez

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 8.

Chris is an amazing Realtor! He goes above andCLIENT TESTIMONIALS
beyond in all facets of the process. He pays close
attention to detail and has your back the whole I’ve been through many different home builder sales
way through. Chris has a vast network of business personnel and realtors both in the El Paso area and
relationships which enables him to be very thorough. San Antonio trying to find the perfect home for my
He is great at trouble shooting and foreseeing issues family over the last two years. What I look for in a person
before they arise. When things come up, he has no who’s going to introduce me to my dream home is
someone who isn’t just out to make money off of the
“ “problem addressing the situation in a professional but sale, but someone who is proactive in gaining your
trust, understanding of your family’s needs, and can

effective manner. He is also very personable and easy maintain a patient demeanor throughout the first
to work with. I would definitely recommend him to be
part of your next home buying/selling process. time homebuyer process. Needless to say, my wife and
I had ALOT of questions (even after tons of research),
- Irene and George Ortiz and Chris handled each and every one of them with
careful consideration and in a timely manner. He is
We were moving from Northern Indiana and needed not only knowledgeable about the building process,
a quick move in home, new construction. We ran engineering, and financial end of it all, he offers great
into Chris while looking at a model home. In just the advice when it comes to choosing what options
casual conversation, there was an instant connection make sense for your family. Even good taste in color
and comfort level. We exchanged information. We matching. It can be intimidating and nerve racking
went to the next new home model home. We initially trying to make sure you don’t make the wrong option
liked the home well enough that we were ready to selections when building a house from the ground
bring in a Realtor. We called Chris, he was there in 15up, but Chris helped every step of the way even after
min. He showed a solid grasp on the market, builders, we had already moved in! I can say with confidence
that Chris was the only one I truly trusted throughout
“and worked with us on our needs. While we liked the process and will continue to use him as a vital
the home enough to buy, Chris recommended that resource for any of my future real estate needs.
he put together a list that matches the home we
were considering. We spent next day and looking - Johnathan Candelaria
at comparable new homes. We ended up finding a
different home while working with Chris. He helped us Christopher Wood was the greatest gift to my family
thru the whole process. Negotiated price, suggested in a time of struggle. While trying to purchase
loan business, home insurance, inspection. We felt my forever home in the midst of being separated
pampered by the work Chris did for us. We have from the military he was a beacon of light. He was
moved every 3-4 years, buying new, building new, knowledgeable at every turn and available to answer
buying existing homes. This was not our first “Rodeo”. literally every question we had. As a first-time home
Chris was kind, professional, and outright great buyer, we probably had hundreds, if not thousands of
“person. He helped us with a walk thru since we were questions, and he took care of us without hesitation. It

moving from a faraway place and could not be there almost felt like he worked 24 hours a day 7 days week

in person. I can’t say enough good things about our but somehow, he was always rested and happy to help.

experience with Chris. We would highly recommend Our home didn’t have a pool but if it did, I wouldn’t

Chris. We had a great experience. have been surprised to see him walk across it.

- Lisa and Tory Hyson - Andrew and Jayci Herron

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 9.

I moved to San Antonio late April, but I had beenCLIENT TESTIMONIALS
looking to buy a house since March. Within that time,
I’ve worked with multiple people with no success. I highly recommend Christopher Wood to be your
Everyone I worked with kept showing me places that next realtor. We decided to start the process of
were pretty terrible. Some even pushed me to sign searching for a new home to build while we were still
documents when I had second thoughts. By then in Korea with 5 or 6 months to go before returning to
I was ready to give up and just rent an apartment the US. We were lucky to get Chris as our agent. From
start to finish he went above and beyond to ensure
“ “long term. A coworker told me about a realtor she the home we were building was perfect. We had to do
everything via Skype and Chris went out of his way to

had worked with whom, she said, was really good. I be make the process as easy for us as possible. He went

definitely had my doubts, but I gave it a shot. And I and took pictures of the lots we were interested in and

am so grateful that I did. The first day I met Chris, I told helped us pick what ended up being the best one! He

him my expectations very bluntly and told him that went to our design center appointment and Skyped

I don’t expect him to find me a place either. I am a us to allow us to see everything we were picking. He

very picky person and not the easiest to work with, but made sure the builder was doing everything to our

Chris handled everything like a champ. From day one, specifications in our absence. After arriving back and

he answered all my questions, took into consideration finally meeting in person, nothing changed. He was

my situation and made me priority amongst all his still there for anything we needed. I can’t say enough

other priorities. At one point I spoke to him more than about how happy we were to have him by our side.

I did with my S.O. He went above and beyond to keep This wasn’t our first new home build, but it was

me in the loop of things when I was traveling and definitely the best and that was because of Chris. If

trying to make an offer at the same time. All I can say you want the right person to help you find the home
about Chris is that he takes a lot of pride in his work
and he should because he does it very well. He is a of your dreams, whether temporary or permanent....
brilliant realtor and an even better person. Oh, almost Christopher Wood is who you need to call. You won’t
forgot to mention the most important part. I am be disappointed!
writing this review from the comfort MY HOME that
we closed on a few days back. Couldn’t be happier - Leonard and Shantay Pierce
with it and it wouldn’t have happened if it weren’t for
this guy. Thank you, Chris. Chris found our house for us and helped us through
closing. He was by far the best realtor I’ve ever worked
- Nazakat Hossain with and I loved how honest and straight forward
he was. He clearly cared genuinely about our needs
Our Client Say It’s Best! “Check Our Google And ZILLOW and what we were looking for and wasn’t just trying
to make a quick buck. He was easy to talk to, always
responded to texts or calls promptly, and worked really
hard to make sure we got the best deal on our home

Reviews that we could. On top of that he worked very closely

with the inspectors and various service providers to

make sure our house was in top shape at move-in.

Occasionally we still ask for his input even though it’s

5 s t a r r a t i n gl o c a l k n o w l e d g e responsiveness been almost 2 years since he sold us the house. He’s
just as responsive and friendly as he was then, and my

process expertise negotiation skills wife and I are so happy that we got him as our realtor.

When it comes time to sell or rent, we will definitely

be going back to Chris!

- Mike and Nicole Crenshaw

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 10.

Common Real Estate Myths

Myth

A “discount” broker can do just as well and save me money.

Truth - Successfully marketing a property in our competitive marketplace takes skill and resources. All of the
promotional costs such as photos, brochures, printing, signs, advertisements, MLS fees, direct mail, staging,
etc. are paid for by Scotti. How will a discount broker offer such a complete marketing campaign? Does the dis-
count broker have the motivation to personally tend to your specific needs? Do they have a proven track record
of success, or are they just using the lower commission to try to win your business? Do they have the expertise or
time required to guide you through the problems that could develop during the closing process? Remember
that you only actually pay a brokerage fee if and when your property sells. Many sellers have found that their
commission with a discount broker was really zero, because their property never sold! Isn’t it interesting that
not a single discount broker has a dominant market share in any major city in the country.

Myth

Property condition is not that important to buyers.

Truth - WRONG! A property in superior condition will sell faster and for a higher price than a home in average
condition. Many buyers do not want to assume responsibility for the cost of large repairs after purchasing the
home. Buyers purchase properties that are most appealing, and a home in great condition with a reasonable
asking price always tops the list. Sellers that invest in necessary repairs and keep their home clean and fresh
al- ways reap the rewards!

Myth

Empty homes are harder to sell than occupied homes.

Truth - Vacant homes often sell faster for several reasons, but again it all depends on condition. A vacant home
that is clean, in good repair, and priced fairly will sometimes sell fast because the rooms will appear larger
with- out furniture and clutter. Buyers can easily visualize their furnishings in the home! Remember, we want
the buyer to picture themselves in the home! Most agents prefer to show vacant homes because they can go
anytime without worrying about making appointments, disturbing families, etc.

Myth

Pricing a home for sale is a mysterious process.

Truth - Your home will sell for what the market will bear, not what you owe, not what you want to net, not what
you paid. To determine the range of value for your home, it takes a solid knowledge of the market. Because
every home is unique, your home will sell more near the high or low end of the range depending on its specific
attributes like location and condition. I utilize a computer database along with years of experience to help you
decide where to set the price. It is not simple, but it isn’t mysterious either.

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 11.

F.A.Q

Q: How can I get the highest price for Q: How quickly can I sell my
my property? property?

A: Your decision to sell your property is one that A: Of course, you want to sell your property quickly,
I take very seriously. It is my goal to sell your home and that is my number-one goal! The length of time
in the shortest amount of time and at the highest your property is on the market is directly related to the
price. In order to do that, I conduct an analysis of selling price. If a home is not selling, the marketplace
similar properties that have been placed on the is saying the property is not priced properly.
market - especially those that have sold– within
your neighborhood. Based on that analysis and the Q: What is Personal Property? What
timeframe you establish for selling your property, I must stay with my home?
recommend a price range that will allow it to be sold
in the shortest amount of time. With a keen under- A: Anything that is not affixed to the property itself
standing of the latest local listings and sales data, the must stay; this means that you have the right to take
information you need is at my fingertips. appliances with you. However, this is not common.
If it is affixed permanently to the property you must
Q: What happens if I overprice my leave it there. This will be discussed in much further
property? detail to you.

A: Many potential buyers won’t consider your property Q: Do I pay for the Home
because they assume it is out of their price range. Inspection?
They may not even see your listing if it’s out of their
criteria range on auto email alerts. The first week is A: In most cases, you as the seller will not pay for
where the property gets the most visibility! We want the Home Inspection. There are instances where
to take advantage of that internet traffic. If overpriced, certain municipalities require a Truth in Sale Housing
comparison shoppers will be encouraged to bid inspection be conducted by the seller prior to listing.
on another property. In essence, you are helping to
market someone else’s properly priced home. If you Q: Do I pay for a Home
are overpriced, other agents are less likely to show Warranty?
your property to buyers. Agents know the market!
Properties left on the market for ex- tended periods A home warranty placed on the property is completely
of time become shopworn or overlooked. Buyers negotiable on the offer that is written on your home.
assume that something is wrong with the property There are some cases where the seller can choose
or it would have sold already. to purchase a home warranty prior to listing as a
buyer incentive. This is particularly advantageous for
homes with older appliances or mechanicals. It gives
potential buyers peace of mind when purchasing
your home.

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 12.

My Marketing Strategy & Services

Let’s take a closer look at the steps to Marketing
Strategy & Services your home.

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 13.

MY MARKETING STRATEGY & SERVICES - (CONTINUED)

1. Full-Service Team: Dual Agent System, Marketers, Stagers & Designers, Photographers, Assistants, LO’s &
LC’s, Managerial Personnel, Escrow Officers just to name a few.

2. Strategic Pricing from a Pricing Strategy Advisor so you’re competitive with the current market and price
trends.

3. Staging Consult Walk Thru and Checklists for your home to showcase the features most important to
buyers. Professional Stagers and Designers available.

4. Highlight your property on our internal Real Broker (Highest Producing Brokerage in Texas) intranet prior
to listing your home on the MLS. This notifies other agents of an upcoming listing in case it meets one of
their buyer’s criteria. Yes, it is possible to sell your home before taking it live on the MLS.

5. Active Targeting: Target marketing to active real estate agents who specialize in selling homes in your
neighborhood. According to the National Association of Realtors, 82% of home sales are the result of
agent connections.

6. Agent Network Marketing: Network to Network affiliations for global exposure utilized via multiple
channels. On Average 68 people a day relocate to San Antonio from out of state.

7. Open Houses: Create an open house schedule to promote your property to prospective buyers and
market those open houses. (If Applicable)

8. Syndication and Quality Exposure: Syndicating to multiple websites to attract both local and out-of-town
buyers.

9. Advertise your home in my real estate newsletter or blog, direct-mail campaigns, email campaigns and
social media.

10. Social Media: Social media marketing ads & retargeting/Geo targeting (Facebook, twitter, blog sites,
Google+)

11. High End Yard Sign for more sophisticated visibility. We always want to stand out from the rest! (Price

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MY MARKETING STRATEGY & SERVICES - (CONTINUED)

Point determination)

12. Zip Flyers and Reaching Neighbors Property flyers –
usually a one-page color flyer that gives a potential buyer
more information on your property, highlights its best
features.

13. Core Property Boost. Instant Ads

14. Listing Booster. Dedicated website, area and cost flyers,
virtual tours, FSBO marketing system, listing landing
pages, property tour videos

15. Distribute “Just Listed” notices/fliers to neighbors,
encouraging them to tell family and friends about your
home.

16. KeyBoom!!!! My newest advertising. Listing featured on
the first and only interactive real estate search platform
on Roku, Amazon Fire TV, Android TV and Apple TV

17. 1-800 Call to Capture and Text-to-Code for instant views
and marketability. Capturing drive by traffic.

18. Online Advertising: www.TheWoodPropertyGroup.com is
my personal website and your listing will be an exclusive
feature.

19. MLS Connect Mobile Search App. Mobile tech for the
millennial buyer needing instant and remote access to
view homes.

20. Feature Books: I will put together feature books
specifically for your property that will include information
on your home, the city, the schools, average utilities,
nearby attractions, as well as any disclosures or pertinent
information about your home.

21. Just Listed Postcards: We will send out complimentary
“Just Listed” postcards to a certain demographic that will
pertain to your property

22. Automated Feedback: Provide you with bi-weekly
or monthly updates detailing my marketing efforts,
including comments from the prospective buyers and
agents who have visited your home.

Don’t List Your Property,
aunch It!

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 15.

Steps for Selling a Home

Seller Consultation

We will discuss your goals, concerns, and fears in the home selling process. If you have completed the survey in
the back of this packet, this process will go quickly, and I will focus on your main concerns. We will go through
the steps outlined below in as much detail as you would like so that you understand and are comfortable with
the entire process of selling your home.

Planning & Preparing

Ask yourself: If you were buying this home what would you want to see? The goal is to show a home that is
clean, decluttered, has neutral decor, maximizes space and attracts as many buyers - and as much demand -
as possible.

While part of the “getting ready” phase relates to repairs, painting, staging and other home improvements, this
is also a good time to ask why you really want to sell.

Selling a home is an important matter, and there should be a good reason to sell - perhaps a job change to a
new community, the need for more space or taking advantage of increased equity. Your reason for selling can
impact the negotiation process, so it’s important to discuss your needs and wants in private with the Realtor®
who lists your home.

Staging & improvements may be necessary to ensure the property shows well and is consistent with the
neighborhood but does not involve significant capital investment. Many times, these investments can- not be
fully recovered from the sale. Furthermore, improvements should reflect community preferences.

Cosmetic improvements - paint, wallpaper and landscaping - help a home “show” better and often are good
investments. They can help you compete or even stand out above your competition. Mechanical repairs - to
ensure that all systems and appliances are in good working condition - are required to get a top price. Most
buyers perform an inspection, and unaddressed mechanical issues will be highlighted at that time and could
jeopardize the transaction.

Ideally, you want to be sure that your property is competitive with other homes available in the community.
Realtors®, who see numerous homes, can provide suggestions that are consistent with your marketplace.

When everything is in place, I’ll put a lockbox on your property and order installation of a yard sign.

Pre-Listing Packet for Seller’s TheWoodPropertyGroup.com 16.

SETTING THE PRICE

In consideration of “Setting the Price”, several factors are important: Location, Condition, Market, Terms and
more.

Location

The pricing of your home must reflect its location. The better the location, the higher the
acceptable price. School districts, high or low traffic ways and highway accessibility all need to
be considered in determining the value of your home’s location.
We cannot control the location.

Condition

The pricing of your home must accurately reflect its condition. The general upkeep and
presentation of your home is critical to obtaining the highest value for your home. The nature
of the roof, plumbing, carpets, and paint all relate to condition.
Basic rule: If we can smell it. . . We can’t sell it!

Market

The pricing of your home must accurately reflect the current market. Recession, inflation,
Interest rates, mortgage availability, inventory levels, competition, and the public’s perception
of the general economy all make up the market. It may be a buyer’s market or a seller’s market.
We cannot influence the market. We can, however, take advantage of the market.

Terms

The pricing of your home must reflect the terms available. The more financing terms and
options you accept, the more potential buyers there will be for your property. The easier the
terms, the more valuable your property becomes.

I am not the one who decides how much your home is worth.
The market does!

The consequences of making the wrong decision are painful. If you price your home too low, you will
literally give away thousands of dollars that could have been in your pocket.
Price it too high, and your home will sit unsold for months, developing the reputation of a problem property.
Setting the proper asking price for your home is the single biggest factor that will determine the success
or failure of your home sale.
The first 30 days are critical! A property generates the most interest when it first hits the market. The
number of showings is greatest during this time if it priced at a realistic market value. Starting too high
and dropping the price later misses the excitement and fails to generate strong showing activity. Many
homes that start too high end up selling below market value, or not at all!

I Won’t Let this Happen to You!

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Pricing Guidelines

More Exposure = More Buyers = More Offers = More Money

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PRICING GUIDELINES - (CONTINUED)

• What you paid for your property does not reflect its value.

• The amount of money you need to net from the sale of
your property does not affect its value.

• What you or your neighbor thinks it should be worth has
no impact on value.

• What another real estate agent says your property is
worth does not affect its value.

• An appraisal does not always indicate what your property
is worth on the open market.

• Appraisals for refinancing are usually at higher values
than its real market value.

PRICING MISCONCEPTIONS

What Your What What You What It Costs What You
Neighbor Another Spent on to Build Spent on
Agent Says Upgrades Today Repairs
Says

What You What You What You Paid What You What You
Spent on Spent on Need Want
Remodeling New Carpet

The value of your property is determined by what a ready, willing, and able buyer will pay for it
in the open market. Historically, the first offer is your best offer. Value is determined by reviewing
the sale price of other recently closed sales.

Buyers determine value not price!

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BENEFITS OF ACCURATE PROPERTY PRICING

• Faster Sale: The proper list price gets a faster sale, which means you save on mortgage payments, real
estate taxes, insurance, and other carrying costs.

• Less Inconvenience: As you may know, it takes a lot of time and energy to prepare your home for showings,
keep the property clean, make arrangements for children and pets, and generally alter your lifestyle. Proper
pricing shortens market time.

• Increased REALTOR® Response: When Real Estate Agents excited about a property and its price, they
make special efforts to contact all their potential buyers and show the property.

• Better Response from Advertising: Buyer inquiry calls are more readily converted into showing
appointments when the price is not a deterrent.

• Higher Offers: When a property is priced right, buyers are less likely to make a low offer for fear of losing out
on a great value or causing a delay that could lead to a multiple offer situation.

• More Money to Sellers: When a property is priced right, the excitement of the market produces a higher
sales price in less time. You NET more due to the higher sales price and lower carrying costs.

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DISADVANTAGES OF INACCURATE PROPERTY PRICING

• Reduces Activity: Agents won’t show the property if they feel it is priced too high.
• Lower Response from Advertising: Buyer excitement will be with other properties that offer better value.
• Loss of Interested Buyers: The property will seem inferior in amenities to other properties in the same

price range that are correctly priced.
• Attracts the Wrong Prospects: Serious buyers will feel they should be getting more for their money.
• Helps the Competition: The high price makes your competition look like a better deal.
• Eliminates Offers: Since a fair priced offer will be lower than asking price and may insult the seller, many

buyers will just move on to another property.
• Causes Appraisal Problems: Appraisers must base their value on what the comparable properties have

sold for. Even if you sold for a price above market, the price would eventually need to be adjusted if it’s a
financed offer when it doesn’t appraise at the higher sales price.
• Lower Net Proceeds: Most of the time, an overpriced property ends up selling for less than if it would have
been properly priced to begin with...not to mention the extra carrying costs.

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The Showing Process

As prospective buyers often make purchases based on
emotion, first impressions are important!

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THE SHOWING PROCESS - (CONTINUED)

So, I have put together a few tips for you:

• Keep your home staged, decluttered and in showing
condition.

• Paint anything and everything that may need a “face lift.”

• Make sure to clean all floors appropriately to have them
showing at their best. This may mean cleaning carpets,
cleaning tile/grout or waxing hardwood floors.

• Deodorize the home and create a positive mood.

• Keep your yard and curb appeal at its top-notch
appearance at all times. Make any necessary changes to
make your home “stand out” from the competition.

• You should not be present for showings. This can turn off
buyers, as well as their agents, from going through your
home.

I will walk through the showing
process with you when it is time
to list your home for sale. Showing
Time, my centralized showing service
will handle showing requests and
call, email or text you for showing
approvals. They will give you the date
and time of the showing request and
you can either approve, decline or
request new time for the showing.
(Please make every effort to approve
all showings. After all, the more
buyers that see it, the greater our
chances of selling!) There will be a
lockbox on your front door. This is
how agents who have been approved
for showings are able to enter your
home.

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SHOWING FEEDBACK

Real Broker Agents, along with the front desk
staff at my office utilize a program which allows us
to continually send a showing agent requests for
feedback until they provide feedback. “Showing Time”
also allows you as the seller to see all of your property’s
showings, when they took place, and the feedback
the showing agent provided for your property. All of
the showing information and feedback is emailed to
you as well.

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STAGING

Ihave partnered with Micah Abbanato, Master Stager and Designer to provide you with an online staging
tutorial system with step by step instruction, recommendation, guides and checklists. I have also received my
Certified Home Marketing Specialist certification to aid in the home prep and staging process.

Before Staging After Staging

Before Staging After Staging

Before Staging After Staging

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PHOTOS & VIRTUAL TOURS

Ialso provide complimentary professional photos with image enhancing including TV’s, Fireplaces, Sky and
Yards. Personalized listing fliers. Dedicated and branded home websites, virtual tours, and 3D Doll House walk
throughs and when needed, drone footage is also available.

1 DAY TURN AROUND

HDR IMAGING Inside View
Dollhouse View
ALWAYS BLUE SKIES Floorplan View
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YARD SIGN & OPEN HOUSES

55% of calls that I get from Yard
Signs turns into appointments
with potential buyers. I never
miss any opportunities for any
showings.

I leave the decision of having Open TheWoodPropertyGroup.com 27.
Houses primarily to the homeowners.
I will on occasion ask to hold an open
house. I also have many agents within
my office that ask and are willing to
hold open houses for me. It is important
to note that Open Houses may not be
beneficial in your area or at your price
point. We will discuss effectiveness and
need.

Pre-Listing Packet for Seller’s

The “Offer” Process

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PRESENTATION OF OFFERS

In each case I will present the offer and its terms to you. I will carefully review the offer, consider marketplace
options and then advise you on the proper response to the offer. We then will establish the next step in how
to proceed which will include one of the following:

• Accept the offer
• Reject the offer
• Counter the offer (make changes)

Earnest Money

Earnest money is money paid by the buyer when the offer is presented. It is typically
paid in the form of a personal check, payable to the listing broker. It represents a sincere
commitment from the buyer to purchase your home. If the offer is accepted, the check is
cashed within 48 hours of acceptance and placed in a an escrow account of the title agency.
At the closing, the money is used as part of the buyer’s down payment or closing costs. If
there is legal reason why the sale does not take place, earnest money may be given to the
sellers for personal losses (please refer to the purchase agreement document for further
specifics).

Personal Property

Buyers have the right to ask for any personal property in the home, and the seller has the
right to say “No.” Here are some typical negotiation items that the buyer may ask for:

• Refrigerators including wine fridges
• Media Room Equipment
• TV Mounts
• Fireplace equipment
• Washer/Dryer
• Window treatments or hardware

Home Inspections

Inspections will be done at the discretion of the buyer. You can expect that this will be a
contingency term presented with the offer to purchase your home. Typically, the buyers will
pay for a home inspection. The buyer may attempt to negotiate resolution over anything that
is identified as a concern in the home inspection. They also have the right to cancel their offer
if the findings from the home inspection were considered unacceptable to them and not
open to negotiation ONLY during Option Period.

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The Closing Process

Once we have accepted an offer and all parties have agreed to ALL terms in the offer, we will
advise you of the closing date, time, and location. It will be during normal business hours, Monday

thru Friday, which may require you to take time off of work or arrange for a babysitter. If this is a
problem, there are pre-signing options available which we can discuss. The close date, as well as
the possession date, is outlined in the purchase agreement. You can expect that a typical close date

may be anywhere from 30 to 60 days from the time the offer was fully executed.

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WHAT HAPPENS?

Closing (or settlement) is essentially the final step in executing a real estate transaction. At the closing, the
parties con- summate the purchase contract and ownership of the property is officially transferred to the
buyer. Several things hap- pen during closing:

• The buyer and his/her lender deliver a cashier’s • A title company registers the new deed with the
check or wire transfer for the balance owed on local land registry office or recorder’s office.
the purchase price.
• The seller receives a check or bank transfer for
• The seller signs the deed over to the buyer. A the proceeds of the sale, less closing costs and
recorder’s office which would record the deed mortgage payoff.
commonly requires the seller’s signature to be
notarized. If applicable, a mortgage will also be • From the funds allotted for closing costs,
recorded. prepayments for real estate taxes and insurance
may be required, and fees charged by other
• The seller delivers possession to the buyer, parties may be paid, such as broker/agent
rendering keys and garage door openers to commissions, title companies, lawyers, etc.
the buyer. Unless otherwise specified in the
contract, delivery of possession should be by
default at the closing, but the contract may
specify a different time.

Utilities

You will need to make arrangements with all of your utility providers to cancel utility
arrangements, effective the date of closing. It is the buyer’s responsibility to transfer or
establish their own utilities with the companies of their choice on the property. Utilities must
stay on during the contractual period.

Costs

I will provide an estimated “Net Proceeds” with each offer that you receive. This estimate will
show expenses such as commissions, prorated taxes and loan interest, title charges, state
deed tax, possible seller paid closing costs if part of the buyer’s offer, etc.

What you will need to bring to closing

• All keys that you have for the • Photo id(s)

home • Social security number(s)

• Any garage door openers • Any funds needed from seller

• Any other information that the

new homeowners may need

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• Act in accordance with TX Law by providing the fiduciary duties of Loyalty, Obedience,
Disclosure, Confidentiality, Reasonable Care, and Accounting. See enclosed “Agency in
Relationships in Real Estate Transactions.”

• Provide my professional services to you on a full-time basis.
• Communicate to you responsibly and honestly.
• Preview properties and know what’s available so that you are aware of the competition
• Utilize the Multiple Listing Service and the internet in marketing your home for sale.
• Perform a Comprehensive Market Analysis to appropriately price your home at market

value.
• Review and counsel, you on all offers, counter offers and multiple offers.
• Professionally present offers on your property and negotiate the best terms for you.
• Provide you with an estimate Net Proceeds which is the financial outcome for the sale of

your home.
• Explain and arrange for a Home Warranty, if negotiated that the seller must provide.
• Coordinate inspections, if required by your local municipality, prior to listing.
• Arrange the closing on your behalf.
• Oversee paperwork throughout the transaction and closing.

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I’m so confident that my real estate system will work for you, that I guarantee you the right to
cancel our listing agreement at any time prior to accepting an offer to purchase your home,
with no penalties or obligations, if you feel my service doesn’t live up to my promise.

Entering into a listing agreement with a real estate agent should not feel like a risky endeavor.
Every sales representative will promise the world when it comes to effectively marketing your
home, but how many of them can back that up with solid performance?

According to a recent survey, 72% of home sellers were dissatisfied with the performance of
their agent, even if that agent had sold their property.

However, most listing agreements lock you into a long-term commitment and lengthy broker
protection period with heavy cancellation fees.

In other works, it’s an agreement your agent can get out of, but you can’t.

I’m offering you a way to list your home that is totally risk-free.

Success in real estate comes down to selling houses fast and for top dollar. I’m confident
that I can do this for you because I have already helped many families just like you to get
their homes sold.

My Pledge is to provide you with the highest level of service, my commitment is 100%.
Your Right is to evaluate whether I live up to this standard and to cancel your listing
agreement with me at any point, with no penalties or obligations, if I fail to deliver the
service I promised.

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Real Estate Glossary

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REAL ESTATE GLOSSARY - (CONTINUED)

Acceptance: the date when both parties, seller and buyer, have agreed to and completed signing and/or
initialing the contract.

Adjustable Rate Mortgage: a mortgage that permits the lender to adjust the mortgage’s interest rate
periodically on the basis of changes in a specified index. Interest rates may move up or down, as market
conditions change.

Amortized Loan: a loan that is paid in equal installments during its term.

Appraisal: an estimate of real estate value, usually issued to standards of FHA, VA and FHMA.

Comparable: Recent comparable sales in the neighborhood is the most important factor in determining
value

Appreciation: an increase in the value of a property due to changes in market conditions or other causes. The
opposite of depreciation.

Assumable Mortgage: purchaser takes ownership to real estate encumbered by an existing mortgage and
assumes responsibility as the guarantor for the unpaid balance of the mortgage.

Bill of Sale: document used to transfer title (ownership) of PERSONAL property. Cloud on Title: any condition
that affects the clear title to real property.

Consideration: anything of value to induce another to enter into a contract, i.e., money, services, a promise.

Deed: a written instrument, which when properly executed and delivered, conveys title to real property.

Discount Points: a loan fee charged by a lender of FHA, VA or conventional loans to increase the yield on the
investment. One point = 1% of the loan amount.

Easement: the right to use the land of another.

Encumbrance: anything that burdens (limits) the title to property, such as a lien, easement, or restriction of
any kind.

Equity: the value of real estate over and above the liens against it. It is obtained by subtracting the total liens
from the value.

Escrow Payment: that portion of a mortgagor’s monthly payment held in trust by the lender to pay for taxes,
hazard insurance and other items as they become due.

Fannie Mae: nickname for Federal National Mortgage Corporation (FNMA), a tax-paying corporation
created by congress to support the secondary mortgages insured by FHA or guaranteed by VA, as well as
conventional loans.

Federal Housing Administration (FHA): an agency of the U.S. Department of Housing and Urban
Development (HUD). Its main activity is the insuring of residential mortgage loans made by private lenders.
The FHA sets standards for construction and underwriting but does not lend money or plan or construct
housing.

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REAL ESTATE GLOSSARY - (CONTINUED)

FHA Insured Mortgage: a mortgage under which the Federal Housing Administration insures loans made,
according to its regulations.

Fixed Rate Mortgage: a loan that fixes the interest rate at a prescribed rate for the duration of the loan.

Foreclosure: procedure whereby property pledged as security for a debt is sold to pay the debt in the event
of default.

Freddie Mac: nickname for Federal Home Loan Mortgage Corporation (FHLMC), a federally controlled
and operated corporation to support the secondary mortgage market. It purchases and sells residential
conventional home mortgages.

Graduated Payment Mortgage: any loan where the borrower pays a portion of the interest due each month
during the first few years of the loan. The payment increases gradually during the first few years to the
amount necessary to fully amortize the loan during its life.

Lease Purchase Agreement: buyer makes a deposit for future purchases of a property with the right to lease
property in the interim.

Lease with Option: a contract, which gives one the right to lease property at a certain sum with the option to
purchase at a future date.

Loan to Value Ratio (LTV): the ratio of the mortgage loan principal (amount borrowed) to the property’s
appraised value (selling price). Example - on a $100,000 home, with a mortgage loan principal of $80,000 the
loan to value ratio is 80%.

Mortgage: a legal document that pledges a property to the lender as security for payment of a debt.

Mortgage Insurance Premium (MIP): the amount paid by a mortgagor for mortgage insurance. This
insurance protects the investor from possible loss in the event of a borrower’s default on a loan.

Note: a written promise to pay a certain amount of money.

Origination Fee: a fee paid to a lender for services provided when granting a loan, usually a percentage of
the face amount of the loan.

Private Mortgage Insurance (PMI): see Mortgage Insurance Premium.

Second Mortgage / Second Deed of Trust / Junior Mortgage / Junior Lien: an additional loan imposed on a
property with a first mortgage. Generally, a higher interest rate and shorter term than a - first mortgage.

Settlement Statement (HUD-1): a financial statement rendered to the buyer and seller at the time of transfer
of ownership, giving an account of all funds received or expended.

Severalty Ownership: ownership by one person only. Sole ownership.

Tenancy in Common: ownership by two or more persons who hold an undivided interest without right of
survivorship. (In event of the death of one owner, his/her share will pass to his/her heirs.

Title Insurance: an insurance policy that protects the insured (buyer or lender) against loss arising from
defects in the title.

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Christopher Wood (210) 426-0511
[email protected]
REALTOR®, Team Owner, Veteran TheWoodPropertyGroup.com

SRS, ABR, RENE, PSA, CHMS, ALHS