Approval

Your Real Estate Resource
Who you work with Matters

Jack Watson winningwithwatson

(413) 216-2958 | (508) 237-6647
[email protected]

Home Selling Process

Mission Statement:
To be the industry’s leading resource for
homeowners, before, during and after their move!

Company Vision:
To be an extraordinary service provider in the
communities we serve, while simultaneously
helping to build these communities through our
philanthropic activities

Thank you for considering us to represent you in the sale of your home.
For over a decade, we have amassed endless resources, cultivated
hundreds of relationships, and diligently honed our marketing, selling
and negotiating skills to prepare ourselves to serve you better than any
other agent can.
As we move forward in the process of listing your property, know that
each one of our resources, relationships, and our expertise is at your
service. As one of the fastest growing real estate teams in the country
by Inc Magazine we and have endless support and a vast network
of professionals at our service to facilitate your transaction. We look
forward to working with you & are very excited to get started

Sincerely,

Jack Watson

Jack Watson

Listing Specialist, ROVI Homes
Licensed Real Estate Agents MA License # 9569355

11 Herbert P Almgren Drive Agawam, MA 01001
241 King St Unit 230, Northampton, MA 01060

Awards & Growth

One of the fastest growing companies in the
United States by Inc 5000 magazine.

BEST OF #2 TEAM
ZILLOW 2019 & 2020 FOR SALES COMMONWEALTH OF
MASSACHUSETTS 2020
#1 TEAM
#1 TEAM
FOR SALES & VOLUME FOR SALES & VOLUME
WESTERN MASSACHUSETTS
2019 & 2020 HAMPDEN COUNTY 2019 &
#1 TEAM 2020

FOR SALES COMMONWEALTH OF
MASSACHUSETTS Q1 2021

We helped 442 of your neighbors move
in 2020, and have helped 385 of your
neighbors in just the first 6 months of
2021. We can help you too!

MEET THE TEAM

Traditional Agent

Team

Staging Photographer/ Publicist Marketing Transaction Trusted
Specialist Videographer Writer Coordinator Coordinator Contractor

HOW BUYERS LEARNED OF
THE HOME THEY BOUGHT

3.3% 1.1% Internet
5 . 5% Real Estate Agent
Sign
6% Friend, Relative, neighbour
Builder
10% 42.41% Direct from Seller
Newspaper
34.34%

WHAT BUYERS DEEM “VERY USEFUL”

Photos 84%
Video 81%
79%
Detailed property Info
Virtual Tours 43%
40%
Interactive Maps 39%
Agent Contact Info 34%
Neighborhood Infor 33%
Recently Sold Info 31%

Contract Status 10% 20% 30% 40% 50% 60% 70% 80% 90%

0%

EXCEPTIONAL
MARKETING WITH
CINEMATIC EXPOSURE

After all Presentation is Everything!

We have the unique ability to showcase your home unlike anyone else in the business. We go above
and beyond the normal standards of real estate exposure including professional photography, video,
drone, staging, floor plans and paid advertising. Not only is it a great first impression of your home,
but it’s also convenient to use and easily shareable. With Tour Systems, potential homebuyers will
be able to digitally tour your home, learn about nearby schools, shopping and attractions, download
flyers, provide feedback, and much more.

Property Media – This will translate to all of In a study conducted by property market specialist
our marketing, online, paper, or in person! VHT, they found that properties marketed with
The goal is simple, drive traffic in the form professional photography is: Perceived as being
of ads to people looking at homes, if they worth 12.9% higher value 3x More likely to sell
never see the property, they’ll never come within the standard listing period 7x more likely
in person! to be previewed

MARKETING STRATEGY

The most aggressive paid media marketing strategy
in the market today, making the most of your
property’s listing exposure

Property Consultation to showcase your homes best features for maximum results

Plan of Action, strategy to get the most for your home, in the least amount of time, with the least
amount of stress

Professional Media, we will have our Media Team digitally shoot your property with state of the art
techniques including color corrections, staging, floor plans, 3D virtual imaging, and drone shots where
needed

Luxury Signage & Graphics will be used for all paper media

MLS Listing - Multiple Listing throughout the local, national & international reach - Agent to Agent

Reverse Prospecting System, most agents set it & forget it...We contact agents who have buyers
matches, both with direct marketing & phone calls alerting them about our New Listing

Single page website for maximum presentation, marketing & tracking

National Paid Advertising using Zillow, Realtor.com, and Google’s Pay Per Click systems advertising
directly to those buyers looking for your property type

Social Media Paid Advertising with our in house Marketing Director who deploys to latest technology,
demographics & algorithms to keep your property in front of the right buyers connecting our team
easier and faster that any agent in the market today

International Syndication, we use the most powerful tools to syndicate your listing internationally
coupled with paid advertising in such publications like The New York Times, The Wall Street Journal,
DuPont Registry. Your listing is distributed to dozens of prominent real estate sites throughout Canada,
Europe, Asia, Middle East and beyond...

MARKETING EXPOSURE TARGETED BUYERS
PAID ADVERTISING!

OPEN HOUSE Mega Open House Hold off Offers
STRATEGY Open House Calls Professional Marketing
Open House Strategy We’re looking for Buyers!

ROI – RETURN ON INVESTMENT

Return on investment (ROI) measures the gain or loss generated on
an investment relative to the amount of money invested. AKA “Sweat Equity”

Make Necessary Repairs Remove Clutter Clean up

You will need to make repairs before The more clutter you can remove You will need to thoroughly clean
you put your home on the market. and the cleaner you can make your every surface in your home. Deep
Do not overlook necessary repairs clean every room, which includes
like cracked tiles or leaky faucets. home, the more appealing it will
Make an effort with some upgrades, be to potential buyers. Clear the wasting the walls, cleaning the
particularly in the kitchen and in kitchen counters, put up children’s baseboards, and clearing all the
the bathroom. Even something as toys, pack up clothing, remove extra appliances. Do not cut comers on this
simple as instating new faucets or a furniture, and take out personalized step, really take the time to clean your
new faucets can go along way towed items. Buyers need to be able to see home and it wit definitely impress
attracting buyers. themselves in your home without
being distracted by your “stuff.” potential buyers.

PRICE CONDITION MARKETING

Setting your price too high is Ignoring the condition of your Poor marketing can hinder your
a surefire way to drive away home. Such as ignoring chipped home from liar selling quickly
buyers. Research has shown paint or broken tiles can be and for a decent price. Not
that it is harder to sell a home detrimental to you selling. properly utilizing the power of
that has been on the market for Buyers will notice these things technology to market your home
a long time set for too high of a and will more than likely become will stop you from reaching
price. disinterested in your home. out to a wide array of potential
buyers.
Be realistic. Price your home Invest the time and money to
based on the market and what make the necessary changes Hire an experienced real estate
similar homes are averaging in in improving your home’s agent in your area who will
your area. condition. Small upgrades properly market your home
and repairs will go a long way with an aggressive and effective
towards selling. marketing plan.

PRICE COMPETITIVELY – THE FIRST 30 DAYS ARE CRITICAL

One of the most common question that buyers ask once interested in a
property is “How long has it been on the market”

THE RIGHT PRICE IS IMPORTANT

A property generates the most interest when it first hits the market.

The number of showings is greatest during this time if it is priced at a realistic
market value.

Starting to high and dropping the price later misses the excitement fails to
generate strong activity.

Many homes that start high end up selling below market value.

ASKING Price $ PRICING CORECTY
COMPARE TO MARKET VALUE
TO MAXIMIZE PROFITS

% OF
BUYERS

IN THE MARKET

One of the most common
questions that buyers ask
once interested in a property
is “How long has it been on
the market”

FEEDBACK AND REPORTING
Tour Activity Report

All Social
Media

10,065 417 393 25.6

Total photos viewed Total tour views Total visitors Images viewed per visitor

GIVING BACK

We would like to thank all
those who have
participated in our charity
efforts, to date over
$250,000 has been
donated. On every sale we
will donate a portion of our
commission to a charity of
your choice at closing.

OVER $250,000
RAISED to over 100
organizations!

TESTIMONIALS

Jack was fantastic during the entire selling process! Jack rose to the occasion and was always available for
He always came up with solutions and handled my help. Very patient and thorough with what he does. He
many meltdowns with poise and patience. He is very went above and beyond to make sure that the process
knowledgeable and I will hire him again! Jack will was complete and done in a smooth manner. I would
handle your transaction professionally and efficiently recommend Jack any time for any person whether a
with the results you’re looking for! You cannot go new home owner or an established homeowner. Well
wrong with Jack Watson In your corner!!! done Jack!!!

The Brewer Family The Francis Family

We have been so fortunate to find Jack. Our Pleasure working with Jack, he is very professional and
experience has been wonderful. He is THE real estate will not drop the ball. Jack is great in keeping up with
guy everyone should have! Jack has been so helpful. communication and following through on matters.
We had a million questions for him and going above Definitely would recommend Jack to anyone beginning
and beyond he quickly found answers to all of them! their journey with home buying.
Highest recommendations!

Mirjana and the Hall Family Tracey Ingalls, Real Estate Investor

Our ClBieenstt!s Say It

Check out our google and
zillow reviews

local knowledge 5 star rating responsiveness
process expertise negotiation skills

JACK WATSON

LISTING SPECIALIST, ROVI HOMES

(413) 216-2958 | (508) 237-6647
[email protected]

Thank You For Taking The Time To Review My Your Real Estate
Resource Who You Work With Matters. I Appreciate
Your Time And Effort. At The End Of The Day,
Good Advice Doesn’t Cost You,
It Pays You!

We Look Forward To Being Your Trusted Advisor.