Approval

Selling YOUR HOME:

A PROFESSIONAL GUIDE

RECOMMENDED BY:
SEEN ON:

Call or Text: 843-240-1999
Email: [email protected]

IMPORTANT CONTACTS

REALTOR® MAGNUS TITLE AGENCY

Agent: Escrow Officer:
Company: Phone #:
Phone #: Fax #:
Mobile #: Email:
Fax #: Branch Location:
Email: Escrow #:

LENDER HOME INSURANCE

Loan Officer: Agent:
Company: Company:
Phone #: Phone #:
Mobile #: Email:
Fax #: Policy #:
Email: Policy Date:

HOME WARRANTY HOME INSPECTION

Company: Company:
Phone #: Phone #:
Email: Email:
Policy #: Inspection Date/Time:

www.neil.jameswsmithrealestate.com

Why ?THINKING ABOUT SELLING A HOME
NeilGiesler OTHER AGENTS

• Provides a free consultation to review your • OVER estimates your price to get your to
goals, what your home is worth, market sign with them, OVER charges on fees so
conditions, and the selling process when your home sells you make LESS

• Develops a custom battleplan to ensure • Put’s a sign in your yard, sticks the home
you exceed your goal and maximize your in the MLS, then waits for it to sell versus
home actively building demand

• Gives you a transparent look at how your • Gets you to do an Open House so they
home is viewed, and the largest impacts to can market themselves to your neighbors/
your results neighborhood

• Lists your home in the ideal time frame • Takes credit for what offers happen to
to make you the most and avoiding any come in and you have no assurance
unnecessary housing gaps in your move you’re seeing your best options

• DOES NOT nickel and dime you! You pay • Collects a hefty paycheck and leaves you
a fixed rate solely dependent on the terms wondering if you got as much as you could
you choose, no B.S. fees have

• ALL-INCLUSIVE listing experience with 7 Who you work with matters!
day a week support, professional HD listing
photography, custom copy editing, and An agent’s job is to represent you, in
extensive marketing. You KNOW your home
will be presented in the best way for you to
make the most money!

• You show your home when it works for you! something as crucial as the sale of your home
We come up with the best plan to maximize you need to work with a name you can trust.
your time to make your life easier while still
making sure you get the most money! Top ranked services, at the lowest cost to
you... there’s a reason Neil Giesler Real Estate

• Formulates negotiations strategies based on is #1 ranked representation among military
your risk tolerance, and your needs families!

• Full-scale services all the way through your The choice is yours!
closing which will occur in your approved
timeline

• Looks after your well being, there with
you every step of the way all the way to
delivering you the keys to your new home

• You get access to Neil Giesler, which
provides you resources to help you with your
move and long after you close

Created by military for military.

We represent military families to get you the best outcome. This
doesn’t mean we only market your home to military. In fact,

Neil Giesler is in the Top .005% of ALL Listing Agents Nationwide.
Check out our success rates when we represent sellers!

SOLD PRICE AVG. AGENT NEIL GIESLER

AGENT DAYS ON 97% not only achieves list
MARKET
obtain net list price 113%price but
of list price

25 6

HOW MANY 8 63
LISTINGS SOLD N/A 30%

COSTS SAVINGS

Based on MLS Data range January 2021 - June 2021

M.E.P.S

MILITARY EQUITY PROTECTION SYSTEM

MARKETING COSTS SHOWINGS

Advertising on over 200+ IDX The costs associated with Showings that work for you!
websites across the country. But selling your home are mainly Most agents either rush the
showing process or leave it
not just that, we also conduct listing related, AZ title fees, open ended.. Either way you
highly effective targeted and prorations. At Neil Giesler pay the price in additional
social media advertising Real Estate we waive common stress or losing profits. Here at
which attracts more views Neil Giesler Real Estate we
retainer and admin related recommend the best showing
on your property and makes fees and your total charge at plan that will get you the best
it more competitive in the closing is reduced for even more outcome while still providing
savings! Plus flexibility to save you ease. But we also offer
marketplace. Our strategies more should you take us up on further flexibility in that we can
also increase demand for your directly pairing you with your sell your home with NO showings
at all. There is not a one size fits
home on a huge scale! buyer! all solution, so the custom battle
plan we develop for you is a
REPAIRS OFFERS crucial step in securing you the
best outcome for your sale.
At Neil Giesler Real Estate our At Neil Giesler Real Estate we
Core Values are Loyalty, Honor, want to ensure you can clearly SUPPORT
see terms, especially that cost
and Client First. This becomes you money. Offers are presented Client first mentality is a common
very aparent as we advise you in full, side by side then we make claim in the market today but
recommendations on how to few professionals clearly define
on preparing your home for proceed through negotiations. standards, much less live up to
market. Many agents want to
You also have complete them. At Neil Giesler Real Estate
focus on how to make their transparency! our proven system not only
jobs easiest while we focus on
you doing as little as possible to ensures you make the money, in
make your life easier but also to your desired time frame, it also
avoid unnecessary expenses. provides you an environment
focused on your experience. As
SAFETY your listing is prepared for market

Professional photography is you get access to your Neil
included, so is a sign in your yard Giesler Real Estate Concierge
who will be serving as your “flight
and top of the line Bluetooth attendant” from start to finish.
enabled lock box. Your security This experienced professional
is paramount every step of the focuses on keeping you in the

way. Your home is marketed loop, answering questions,
as a product in it’s prime and making you comfortable.
Why limit yourself to only one
without crossing your privacy human to accomplish such a
bounds. We coordinate these monumental sale in your life?
items strategically, and based

on your convenience. Your
best outcome is always at the

forefront of our minds.

Your Plan

PLANNED LIST PRICE:

GOAL CLOSING TIME FRAME:

GOAL LISTING LIVE ON MLS:

GOAL PHOTOGRAPHY DATE:

GOAL SHOWING DATE(S):

Of course orders can change, plans can change, and we ensure
you have the comfort of fluid motion in this process! This is our

current goal as of your listing consult. But we will be reaching out
regularly to check on you and make adjustments if needed!

Remember, you do not want to share the
price of your home with anyone!!

We will always re-evlaute right before putting your home live. In
this competitive market we may be able to increase the price so
we don’t want anyone knowing you would be willing to take less.
How your home is priced is the most crucial element in ensuring

your best outcome.

SellerBATTLE PLAN

This is your “homework”! Your first steps to complete to ensure your success in selling a home! These steps are
also crucial in guaranteeing we are on the same page and are properly equipped to meet your goals!

Connect with your Neil Giesler Real Estate Concierge! Her role is to manage your
customer service and make sure you’re prepared for your listing to go live!
Finalize your photography appointment! We set a tentative date for this but the
photographer will reach out to you to finalize the time closer to your time frame. If
you need to make changes to our timeline plan, just let your Concierge know!
Complete your “Preparing for Photography” Checklist (found in your consultation
binder). Also take the time to familiarize yourself with the “Showing Prep”
Checklist
Save our contact information, this is a line dedicated to serving you. Be sure this is
your primary method of communicating with us during this timeframe!

843-240-1999 | [email protected]

I t ‘s Show time!

HOW TO HAVE SUCCESSFUL SHOWING TOURS

Leave on the lights, and open widow coverings not facing the road.

Minimize, think of it like packing some things up early. You want surfaces as clear
as possible, and rooms down to the basics. Generic decor is great, but large
personalized photos should be removed along with toys or knick knacks.

Make sure any non age-appropriate items are secured (i.e. Weapons, Meds, etc)

Have a plan for pets to be secured safely out of the way for showings or off
premises.

Remember to set your thermostat at a comfortable temperature.

Remember to disarm alarm showings, and verify correct key(s) have been
provided.

Our “Client First” Team structure paired with our unique Equity Protection Program guarantees you
your best outcome! We got your back, you couldn’t possibly be in better hands for this move! In this

market it is crucial to prioritize your best outcome, and that’s precisely our mission!

9 6 11 10
12

8 3
7 2
4

5

1

MAP LEGEND

1. KNOW YOUR WHY 1. NEGOTIATE
2. MEET WITH Neil 2. UNDER CONTRACT
3. INSPECTION PERIOD
Giesler Real Estate 4. APPRAISAL
3. PRE ISTING PREP 5. FINAL WALKTHROUGH
4. PHOTOGRAPHY 6. SIGNING & CLOSING
5. LISTING LIVE
6. HOME SHOWINGS

MEET WITH NEIL 1 KNOW YOUR WHY
GIESLER
Make sure you know why you are
Who you work with really matters and considering selling your home, and are
can make or break your experience.
Neil Giesler Real Estatewill provide a free 2 prepared emotionally for the journey.

consultation. 3 PRE-LISTING PREP

PHOTOGRAPHY We will help to make sure you have a
solid battle plan to prepare your home for
Our professional photographers will take
photos that beautifully portray your home. 4 going live and sell for top dollar!
We will also install the sign and lockbox at
5 LISTING LIVE
this time.
We are live! Your home will be listed on
HOME SHOWINGS hundreds of sites across the internet as

You will gain access to a portal that will 6 well as on MLS for agents to see.
allow you to see when showings are
7 NEGOTIATE
requested with the ability to approve,
deny, or suggest a new time. It may take a few rounds to come to the
best terms and deal for you. Response
UNDER CONTRACT
8 times vary by buyer. (Be patient!)
Yay! Neil Giesler will assign your own
personal concierge who will introduce 9 INSPECTION PERIOD
themselves and go over your next steps.
In AZ the buyer has 10 days to perform
APPRAISAL inspections, and complete your research.

The buyer’s lender will order an appraisal 10 We will help negotiate minimal repairs.
on the home. We help communicate to
ensure it works for your schedule. 11 FINAL WALKTHROUGH

SIGNING CLOSING The buyer will schedule a walkthrough
of the property to ensure it’s in expected
The title company will schedule you to
sign and a on the close of escrow date 12 condition and the repairs are completed.
they Will transfer the funds and your home

is officially sold!

PREPARING YOUR HOME

FOR Photography

INTERIOR

Turn on all lights to make the home as bright as possible
Open all window coverings (i.e. shades, blinds, curtains, etc)
Clear all unnecessary items off of surfaces throughout the home
Remove items that would impact the buyers ability to see themselves in the home
(i.e. Family Photos, collectibles, piles of magazines, large items hanging near doors,
robes hanging in bathrooms, etc)
Beds should be made (as straight as possible)
All unnecessary articles should be removed from floors, and doorways
Any items not appropriate for all age groups to be put out of sight
Any “controversial” items to be placed out of sight
*Remember, our primary goal is to appeal to as many people as possible

EXTERIOR

Front and rear yards should be clear of lawn equipment/hardware/loose debris
Cars should be parked in the street (but not in front of the house)
Properly landscape yard (clear of leaves, branches, debris)
Close grill, open any deck umbrellas, raise any outdoor blinds
Remove excessive lawn ornaments, neatly store any hoses, loose items
Pick up any visible (or smellable) pet mess, pet will need to be removed from home
for photography appointment
Sweep (pressure wash if needed) front walk and porch
Clear any cobwebs, pest webs/nests safely

IT’SShowtime

Turn on all lights to make the home as bright as possible
Open all window coverings (i.e. shades, blinds, curtains, etc)
Clear all unnecessary items off of surfaces throughout the home
Open all interior doors to give a more inviting feel
Beds should be made (as straight as possible)
All unnecessary articles should be removed from floors, and doorways
Ensure dirty dishes not in site, and any dishrack is clear
Remember to take out trash if smelling or over flowing
Tidy living room (no pillows on floor or bundled up throw blankets)
TV should be off
Any “controversial” or non age appropriate items to be placed out of sight
Verify bathrooms are clear of debris, laundry, and countertops are as clear as possible
Front and rear yards should be clear of lawn equipment/hardware/loose debris
Properly landscape yard (clear of leaves, branches, debris), ensure any cobwebs are
cleared
Close grill, open any deck umbrellas, raise any outdoor blinds
Remove excessive lawn ornaments, neatly store any hoses, loose items
Pick up any pet mess (inside and outside): pet needs to be out of the home or
secured. Be sure litter boxes and outdoor (or indoor pet mess) are out of site.
NO heavy air fresheners, light scented warmed wax is ideal
Keep home reasonably clean, but decluttering open areas is priority

In 15 Seconds..

Your home will Make a first impression

People make snap decisions in new situations. This is especially true during a showing of
a home they are considering. In preparing your home for the market, we need to put
this trait of human nature to work for us. Your home needs to make an impression such
that the snap judgments of potential buyers are favorable. During the showing, the
buyer will make judgments about your home as they view it through the “lens” formed
in that first 15 seconds.

Remember, people judge what they cannot see by what they can see. There is so
much of what a home has to offer that you cannot see. So we need to make sure that
what can be seen is presented perfectly. That’s the purpose behind this booklet.

4 FACTORS CONTROL THE SALE OF ANY PROPERTY
1.Price

2.Terms:

This refers to market conditions: Interest rates, employment levels and confidence. We
do not control any of these but they impact us as we market your home.

3.Marketing:

Our team will be working very hard on the marketing for your property.

4.Condition:

This can be as important as price. If condition is not model home perfect, price will
have to be adjusted. If you have ever been in a model or show home, you know how
great they look. When homes have that kind of appeal, they sell quickly and usually for
the highest price possible. Another interesting characteristic of good looking homes is
that, usually, the transaction is remarkably free of problems.

AND

Price CONDITION

IT IS MOST IMPORTANT TO HAVE PRICE AND CONDITION
PERFECTED WHEN YOUR PROPERTY FIRST GOES ON
THE MARKET.

Implement the suggestions in this booklet as soon as possible because just like you can-
not duplicate the first kiss, you cannot duplicate the debut of your property on the mar-
ket.

After the initial surge of interest, the only people to look at it will be those buyers new to
the marketplace. The initial impression we make with your property is critical.

Use the Checklist

The blanks in the checklist are for marking items complete.

Fix What Needs Fixing

If you have a “honey-do” list or know of items that need to be addressed at your
home, do them up front. Do not let the buyer wonder if you have cared for your
home. Fix anything that needs addressed upfront and avoid headaches later.

We Will Help You

Our experience in the marketing and sale of homes will allow us to guide you in
making low cost, high value enhancements to the positioning of your property.

Let’s Get Started...

Presence and Stature

THE IMPRESSION YOUR HOME MAKES WHEN YOU DRIVE
UP THE ROAD OR DRIVEWAY TO YOUR HOME.

Any agent will tell you that one of the worst things that happens to them in the course
of showing property to qualified buyers is to drive up to a home and have them say: “I
don’t want to look at this house” - before you have even put the car in park. This im-
pression is nearly impossible to overcome.

Exterior

Start by standing in front of your home with this checklist and pen. Jot down anything
that leaps out at you. Then, walk around the outside of your home with this checklist in
hand.

Outside Appeal - Front Yard

1. Shrubs and landscaping should enhance, not hide,
the home. Shrubs should be lowered to, at most, the
height of the home.

2. As a rule of thumb, all tree limbs should be far enough
from the ground so you can walk under them.

3. Flowers add color and beauty to the home. Flower-
beds should be clean, and look good in all seasons.
Make sure all beds have a sharp edge and are free
of leaves and debris.

Outside Appeal - Front Yard (continued...)

4. Keep the lawn mowed and neatly edged. A perfectly mowed lawn does wonders
for presence. You may have to mow twice per week during growing season.

5. Aerate and seed any bare or thin spots in your lawn. Consider using sod if necessary.

6. Arrange for a lawn fertilization company to set up an accelerated program to keep
your lawn a deep green color and weed free.

7. Mulch will do wonders to boost the presence and stature of your home at any time
of the year. Always make sure all beds are freshly mulched. During the winter, at the
very least, front yard and approach beds should be mulched.

8. Check your flower beds, lawn areas and driveway for weeds. It is better to pull them
than to use chemicals. Chemicals take a long time to work and the dead and dying
weeds look awful as they go from yellow to brown. Only use herbicides to maintain
these areas once the main weeding has been complete.

9. In the fall, be sure to rake leaves from your lawn and from planting beds. This may
need to be done every couple of days.

10. Inspect your property and remove all trash cans, discarded wood scraps, and trash.
Re-stack wood piles if necessary and remove all storage containers, children’s toys
and other unnecessary objects.

11. Make sure windows are spotless. This includes frames around the windows, the sills
and shutters.

12. Consider painting or cleaning any ornamental fences, light posts and railings.

13. Vacuum out and clean the glass on all of the exterior light fixtures.

14. If you have a covered entryway, add a bench or attractive set of chairs to help
people imagine themselves relaxing here. If these items already exist, make sure
they are clean, inviting and some place a person could actually sit.

Outside Appeal - Other Yard Areas

1. Mow, open up and clear any Outside Appeal -
pathways to water or other Amenities Front Door
on your property. This includes
trimming low hanging branches. It is 1. Consider a fresh coat of paint or
important to remove these items as varnish on the front door. At the very
they should not line the path. (NOTE least, clean the door and hardware.
: Now is NOT a good time for view
enhancement unless you have a 1. Make sure your doorbell not only
valid vista maintenance permit. An functions but is not cracked or broken.
enforcement order is like a lien on
your property and is not something 1. Keep your porch swept.
you want as it goes on the market.)
1. 4) Have an attractive welcome
2. Clean up, rake and check any mat for people to wipe their feet. A
shoreline or beach areas. second mat inside is important during
bad weather.
3. Keep driveway swept. If not paved,
rake and add more gravel if needed. 1. Make sure the mailbox is clean,
consider cost of rust proof paint.
4. Clean gutters & wash or paint the trim
if needed. 1. Verify house numbers are large and
visible. We want to make sure buyers
5. Consider an exterior low pressure and agents are able to find your
washing. home.

Presence and Stature

Interior

You see your home through your heart. To get the highest price, you have to appeal
to potential buyers who will see your home through cold, calculating eyes. If buyers
have the choice between two comparable properties that are similar in price, they will
choose the one in the best condition.
The following checklist will help you give the inside of your home the greatest presence.

Inside Appeal - General

1. Get the home aired out. Someone who lives in a place is
the last person to notice any peculiar odor that may be
obvious to visitors. However, if you do notice any bad odor,
search for and destroy its source.

2. Wash all the windows inside and out. Clean the window sills
and the bottoms of the window jams. Wash the blinds and
vacuum the drapes.

3. If your carpets look dirty or have not been cleaned in over
a year, clean them. Buyers only know what they see ..
not the way it is going to be. Unless your home is a “fixer”,
badly worn or very out of date carpets should be replaced
before coming on the market. Offering a buyer a credit to
pick their own new carpet or discount off the price is far
less effective and usually ends up costing more money and
slowing down the selling process. Pick a light colored short
plush or Berber carpet. Realtor beige is a safe color.

Inside Appeal - General (continued...)

4. Clean or polish all floors.
5. Clean all the closets, cabinets, and drawers. Get rid of things you have not used in the

past 5 years and pack everything that you have not used the past year (this will also
give you a head start on moving).
6. Make sure the closets look like they have enough room to hold additional items. Make
sure doors do not stick and nothing will fall out when opened. Get everything off the
floor (unless very neatly arranged) and do not have the shelves piled to the ceiling. If
necessary, box up off-season clothes (this is another head start on moving). All coats
should be facing in the same direction.
7. There should not be too much furniture in the rooms. You will be far better off selecting
the pieces that look best and putting the others in the garage or in storage.
8. Make sure fireplace mantels are not overloaded with items on display. A couple of
well-placed items like a vase or small flower arrangement are all that is needed. ,
9. Make the fireplace a focal point, the star of the room. Arrange seating to face the
fireplace. Remove the television, if large and in a formal living room.
10. Clear the ashes out of any fireplace if it is not being used.
11. Clear out family photos and all other items that say “You do not live here” to a
potential buyer. Fill any holes and touch up paint from taking them down.
12. Put maximum safe wattage of light bulbs in all fixtures.
13. Clean all wall switches and replace broken plates.
14. Make sure that any pull-down staircase is strong enough to be used safely.
15. Consider whether the posters currently in your children’s rooms are likely to offend any
buyers. If so, store those posters for now.
16. Remove all ashtrays. If there is a smoker in the residence, all smoking must be outside
(not in garage) while property is on the market.
17. Invest in some new and luxurious bedding (comforter, sheets, and accent pillows). You
can take them when you move, and they will improve the look of the bedrooms while
your current house is on the market.
18. If your house is the least bit dated, consider changing items that will increase your
home’s desirability such as dated wallpaper, light fixtures, etc

Inside AppKeaIlTCHEN

The kitchen may be the most important room in the
home. Clean this room like your sale depends on it-
because it does!

1. Clean the oven and keep it clean; even if this
means eating out (or getting deliveries) more
often.

2. After cleaning the range, put new drip pans
under the burners or foil over the old ones.

3. Clean around the seal of the dishwasher door.

4. Look at the kitchen as if you were a health home
inspector. Paying particular attention to: garbage
area, cracks, and corners.

5. Make certain you get rid of all junk, broken or
cracked dishes. Also remove disorganized items
that have accumulated in the kitchen drawers
and cabinets.

6. Keep everything put away that can be put away,
especially on counters.

7. Check the cabinet doors and door handles for
fingerprints.

Inside AppLeaAlUNDRY ROOM

1. Put soaps and supplies in cabinets or Make sure that any pull-down staircases,
containers. such as to an attic are working. Be sure
that there is a working light in the attic, if
2. Keep counters and sink clean and empty. equipped.

3. This is one room to take special care with
lighting. Many laundry rooms are way too
dark. Upgrade wattage in light fixtures if
safe to do so.

Inside AppBeaAlTHROOMS

1. Repair all leaky faucets.

2. Caulk bathtubs, showers, and sinks.

3. Coordinate towels in one or two colors. Fold
clean towels in thirds and hang onto racks each
day. Purchase new towels if necessary.

4. Clear all items out of shower stalls and tubs
except for necessities.

5. Clean or replace shower curtains.

6. If necessary, remove the shower door for
cleaning. Use solution of one part muriatic acid
to 10 parts water (use goggles when mixing), then
scrub with plastic scouring pad and rinse clean.

7. Fresh flower arrangements do wonders for a
bathroom, both in appearance and aroma. No
plug-in air fresheners or scented candles.

8. If you have pets, be sure to clean around their
food areas and empty litter boxes frequently.

Inside AppGeaAl RAGE

1. Clean and sweep garage. Consider 3. Vacuum pipes around heating system
painting walls flat white and floors light which are visible.
gray.
4. Check garage windows and screens.
2. Store any dangerous tools and arrange Windows should be clean and screens
others neatly. Use containers and tool free of rips and tears. Windows should be
boxes as necessary. checked for cracks and holes. Replace as
needed.

** If Possible: Remove all “junk” from the attic, closets, garage, and tool shed. Large storage
areas appeal to buyers. Rent a storage unit and clear out as much as possible to make your

home feel open and roomy.

NEIL GIESLER

JAMES W. SMITH REAL ESTATE CO.

Cell: 843-240-1999 | Direct dial: 843-314-0106
www.neil.jameswsmithrealestate.com
13336 Ocean Hwy. Pawleys Island,
SC 29585

Thank You For Taking The Time To Review My Selling Your Home A
Professional Guide Who You Work With Matters. I Appreciate Your Time

And Effort. At The End Of The Day, Good Advice Doesn’t Cost You, It
Pays You!

We Look Forward To Being Your Trusted Advisor.