#1

REAL ESTATE SERVICES
PROPOSAL

Prepared Especially for:
Tom & Mary White

For marketing the property located at:
7 Deep Run Court
Hunt Valley, MD 21031

Prepared by:
The Calvillo - Barajas Team
Berkshire Hathaway Home Services
1770 W. Walnut Ave. Visalia, CA 93277

Office: 559 972-7487
Web Site: www.calbarteam.com
Rocio Email: [email protected]
Tony Email: [email protected]

Date: September 10, 2021

www.calbarteam.com

Welcome to American
Lifestyle magazine!

I wanted to take the opportunity to connect and share this terrific magazine as a thank you
for your continued support through business and referrals. American Lifestyle is a celebra-
tion of the flavor and flair of life in the United States, and takes the reader on a journey of
the nation’s sights, sounds, smells, and tastes. This 48-page publication features articles
on interior design, travel, technology, restaurants, and culture. Entertaining writing coupled
with gorgeous photography makes this magazine a must read.

I hope you will enjoy receiving this magazine periodically and that you will allow me to
continue to provide great service to you in the future. Please feel free to share this issue
with friends and colleagues. I would love to hear what they think of the magazine too.

Thank you again for always keeping me in mind.

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[September 21, 2016]

Dear [Sellers],
Thank you for considering [us] to represent you in the sale of your home. I know you have many choices,
however, I’m confident my proven, local expertise, combined with the unmatched resources of Berkshire
Hathaway HomeServices [DBA], will help ensure you obtain the highest sales price and best terms for your
property.
This proposal outlines the steps we will take, and begins identifying the data we’ll use to achieve success
together. I’ll balance a strong Internet presence with a comprehensive marketing program and tireless
networking to drive buyers to your property. With my experience, I know how to market your home’s appeal
to a wide range of prospective buyers.
I truly appreciate the opportunity to successfully represent you in the sale of your home.
Sincerely,
[AGENT NAME, TITLE]

Rocio Barajas BUYING or 559.972.7487 Tony Calvillo
SELLING Hablamos Españo
DRE#01974970 • Realtor DRE#01972989 • Realtor

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THE JOURNEY BEGINS

ALIGNING YOUR GOALS WITH THE HOMESELLING PROCESS

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LET’S GET STARTED

We begin by matching your objectives and priorities with the process of marketing and selling your
house.
The first three steps towards selling your house are:
• Clarifying and prioritizing your expectations.
• Defining the story of your house and neighborhood.
• Agreeing on a process—how we’ll work together.

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SETTING EXPECTATIONS

Let’s review and prioritize the following topics to help us understand what’s most important to you in the
sale of your property.

Communication Motivation Time Frame

How often do you prefer we Why are you selling your How soon must you sell your
talk? What’s your preferred home at this time? home?
method for communicating?

Price Homeselling Decisions Marketing Plan

Within what range do you Tell me about other possible What aspects of marketing
expect to sell your home? factors affecting your decision and advertising your home

to sell now. most interest you?

Previous Homeselling Relocation Assistance
Experience
Are you curious about home
What was the most important buying options in your new
thing you learned the last time
location?
you sold your home?

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DEFINING UNIQUE SELLING POINTS

You know your house best.
Let’s discuss how we’ll market its special features and location in the surrounding neighborhood.

Most Appealing Features Differentiating Features Updates and Renovations

What attracted you to buy What makes this property Have you made any
this home? unique from similar improvements to the property
properties?
since you bought it?

The Neighborhood Potential Enhancements

What do you regard as the What changes would you
most attractive features of the suggest to make your property
surrounding neighborhood?
as salable as possible?

Special Terms or Conditions

Do you have any issues regarding the
sale of your property I should be aware
of (e.g., items of personal property to be
excluded, items which must be disclosed to

prospective buyers, etc.)?

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OUR PROCESS

Selling a house typically includes the following elements. I’ll be your resource and guide throughout this
process.

Initial Consultation Complete CLOSING Process
• Clarify your needs and expectations. • Deposit of Buyer’s earnest money.
• Review selling process, initial market evaluat- • Sign documents.
• Initiate title search, deliver preliminary title
ing strategy.
• Interview “Agency” choices. report to Buyer.
• Select appropriate representation. • Initiate inspections.
• Resolve remaining contingencies.
Design and Implement Marketing Plan • Conduct final walk-through with Buyer
• Complete home enhancement recommenda- • Initiate loan funding/balance of funds from

tions. Buyer.
• Schedule marketing activities. • Record title.
• Show the property to brokers and prospective • Buyer takes possession of property.

qualified buyers. After-Sale Service
• Communicate sales status and marketing activ- • Help you find your next home.
• Assist you with relocation, if needed.
ities.
• Optimize marketing and pricing as necessary.

Review Offer and Reach Agreement with Buyer
• Receive and review offer from Buyer’s real

estate representative.
• Discuss and clarify proposed terms and condi-

tions.
• Negotiate; consider counter offers.
• Reach final agreement.

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MARKETING YOUR PROPERTY

HOW WE’LL ADVERTISE, OPTIMIZE AND COMMUNICATE

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OUR COMPREHENSIVE MARKETING PLAN

Our marketing program for your home is built on three activities:

Promote To Prospective Buyers Market To Other Real Estate Professionals

• Print Advertising. • The Berkshire Hathaway HomeServices
• Online. Network.
• Yard Sign.
• Open Houses. • Referral and relocation resources.
• Other Marketing Materials. • Multiple Listing Service (MLS).
• Direct promotion to other real estate profes-
Maintain Communication With You
sionals.
• Review the results of our marketing activities. • Open house for industry real estate profes-
• Consult with you to finetune our marketing
sionals.
strategy, as needed.

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NATIONAL ADVERTISING DRIVES BUYERS TO
YOUR LISTING

National advertising support, including television, This national support drives consumers to
print and online placement, ensure that our BerkshireHathawayHS.com to find listings like
brand is top-of-mind among millions of potential yours.
homebuyers and sellers. Additionally, marketing
and public relations programs position Berkshire
Hathaway HomeServices as an authority for real
estate and related services.

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INCREASE SALEABILITY OF YOUR PROPERTY

The more potential buyers know about your house, • A home warranty to give prospective buyers
the more confident (and swift) they can be in their peace of mind by providing a one-year repair-
purchase decision. Enhance the saleability of your or-replace coverage of major home operating
property with: systems and appliances.

• A written property disclosure statement to give • Professional inspections such as structural, roof
buyers a clear understanding of the property and termite, to reveal the current condition of
and surrounding neighborhood. the property.

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ESTABLISHING A PRICING STRATEGY

HOW TO DETERMINE THE VALUE OF YOUR HOUSE

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UNDERSTAND MARKET VALUE

Pricing your home for the current market is important for maximum exposure and, ultimately, a satis-
factory sale.

The existing pool of prospective buyers The impact of accurate pricing:
determines a property’s value, based on:
• Properties priced within market range gen-
• Location, design, amenities and condition. erate more showings and offers, and sell
in a shorter period of time.
• Availability of comparable (competing)
properties. • Properties priced too high have a difficult
time selling.
• Economic conditions that affect real property
transactions.

Factors that have little or no influence on the
market value of a house include:

• The price the seller originally paid for the
property.

• The seller’s expected net proceeds.

• The amount spent on improvements.

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DETERMINE YOUR HOME’S MARKET VALUE

An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling
price. I can provide a Comparative Market Analysis, which considers similar properties that:

Have recently sold. Are currently on the market. Failed to sell.

This shows us what buyers This shows us what kind of Understanding why these
in this market have paid properties will be competing properties did not sell can
for properties similar to with yours for the attention help us avoid disappointment

yours. of available buyers. in the marketing of your
property.

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KNOW THE DANGERS OF OVERPRICING

An asking price that is beyond market range can • The property attracts “lookers” and helps
adversely affect the marketing of a property. competing houses look better by comparison.

• Marketing time is prolonged and initial • If a property does sell above true market value,
marketing momentum is lost. it may not appraise and the buyers may not be
able to secure a loan.
• Fewer buyers will be attracted and fewer offers
received. • The property may eventually sell below market
value.

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SET A VALUE RANGE TO BETTER
CONNECT WITH BUYERS

Progressive Value Range MarketingSM helps buyers • The Seller may only use the Published Price
and sellers connect and define the terms of sale. Ranges.

Requirements include: • All marketing and advertising materials for the
property will read “Seller will entertain offers
• PVRMSM does not require the Seller to accept between (Low Range) and (High Range).”
any offer within the range, but the Seller does
agree to counter any offer within the range with
price and terms acceptable to the Seller.

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PREPARING YOUR PROPERTY FOR SALE

TIPS FOR SHOWING YOUR HOUSE AT ITS BEST

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YOU ARE KEY TO A SUCCESSFUL SALE

No one has a more important role in the homeselling process than you do. Here are some ways
your participation can contribute to a successful sale:

• Maintain the property in ready-to-show • If approached directly by a buyer who is not
condition. represented by a real estate professional,
please contact me. Do not allow them into
• Ensure that the house is easily accessible to the property unescorted.
real estate professionals (lock box and key).
• In case of last minute showing, always
• Try to be flexible in the scheduling of remove or lock up valuables, jewelry, cash
showings. and prescription medications.

• When you are not at home, let me know
how you can be reached in case an offer is
received.

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KNOW HOW BUYERS VIEW YOUR PROPERTY

It is important for a property to make the best possible impression on prospective buyers. The following
can interfere with a buyer’s appreciation of a property:

Exterior:
• Clutter.
• A lawn in need of mowing.
• Untrimmed hedges and shrubs.
• Dead and dying plants.
• Grease or oil spots on the driveway.
• Peeling paint.
• Anything that looks old or worn.

Interior:
• Worn carpets and drapes.
• Dirty windows, kitchen, baths.
• Clutter.
• Pet and smoking odors.
• Peeling paint, smudges or marks on walls.

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ALWAYS SHOW YOURHOUSE AT ITS BEST

These tips can help your house make the best impression when previewed by sales professionals or
shown to prospective buyers:

Exterior:
• Remove toys, newspapers, yard tools and other

clutter.
• Tidy up and pick up after pets.
• Park vehicles in the garage or on the street,

leaving the driveway clear.
• Add color with flowers and potted plants.

Interior:
• Make beds, clean up dishes and empty

wastebaskets.
• Remove clutter throughout and put away toys.
• Set out “show towels” in bath.
• Freshen the air with potpourri or by baking

bread, deodorize pet areas and set the
thermostat to a comfortable temperature.
• Do a quick vacuuming and dusting.
• Arrange fresh flowers throughout the house.
• Turn on the fireplace (when appropriate).
• Play soft background music.

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COMPARATIVE MARKET ANALYSIS:
COMPARABLE PROPERTIES

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Fill in

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COMPARATIVE MARKET ANALYSIS:
RECENTLY SOLD

Address Bdrm Bths Gar Age Style Terms Dys/ List $ Sale $ Remarks
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Fill in

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COMPARATIVE MARKET ANALYSIS:
CURRENTLY ON THE MARKET

Address Bdrm Bths Gar Age Style Terms Dys/ List $ Sale $ Remarks
Fill in Fill in Fill in Fill in Fill in Fill in Fill in Mkt Fill in Fill in Fill in
Fill in

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COMPARATIVE MARKET ANALYSIS:
STATISTICS

Address Bdrm Bths Gar Age Style Terms Dys/ List $ Sale $ Remarks
Fill in Fill in Fill in Fill in Fill in Fill in Fill in Mkt Fill in Fill in Fill in
Fill in

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WHO WE ARE

SEE WHY WE’RE GOOD TO KNOW

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Meet
Rocio Barajas-Calvillo

Realtor BRE #01974970

Rocio Barajas-Calvillo is a long time Visalia resident and business professional who has a very successful
career in real estate, serving the entire California Central Valley. She is bilingual and prides herself in being
able to quickly learn the exact needs of her clients and locate just the property they are looking for. She
has additional background in insurance, investments, financial analysis, and home loans. She attended the
University of California at Davis and received a degree in Education and Spanish.

Whether you are planning to buy or sell a home, a home site, farm or investment property, Rocio promises
you results, and she will be in constant communication with you during the entire process. She understands
that buying or selling a home is one of the most important transactions you will make in your lifetime. That’s
why, The Calvillo – Barajas Team at Berkshire Hathaway HomeServices California Realty, a team of highly-
seasoned real estate professionals; is dedicated to providing exceptional, personalized service to all of their
clients. Rocio takes great pride in the relationships she builds with each client and will work continually on
the client’s behalf to help them achieve their real estate goals.

The Calvillo – Barajas Team at Berkshire Hathaway HomeServices California Realty represents the best
and brightest in the industry, and are always striving to lead the field in research, innovation, and consumer
education. Today’s buyers and sellers need a trusted resource that can guide them through the complex
world of real estate. With our extensive knowledge and commitment to providing only the best and
most timely information to our clients, The Calvillo – Barajas Team at Berkshire Hathaway HomeServices
California Realty is your primary source for real estate industry knowledge and advice. Sell with results and
buy with confidence!

Rocio Barajas-Calvillo

REALTOR | DRE#01974970

“Expect better with the best.”

559.972.7487
[email protected]
www.calbarteam.com

www.calbarteam.com

Meet Tony Calvillo

BRE #01972989

If you are considering selling or buying a home, investment rentals, commercial property, business, farm or
ranch, Tony Calvillo is one of the best qualified farm agents in the California Central Valley. He’s affiliated
with a premier real estate agency, Berkshire Hathaway

HomeServices California Realty, one of Warren Buffets most successful enterprises. Whatever your needs
may be, in real estate, Tony can make that experience an enjoyable and rewarding one.

Tony has a long history of specializing in the California Central Valley agriculture and the crops grown here:
Fresh table grapes, citrus, tree fruit, nuts, irrigated field crop land, range land, and development properties.
He has a long affiliation, since 2005, with Dayka & Hackett LLC, a grower/importer/shipper of fresh
fruit with domestic and international market expertise. He specializes in farms, ranches, investments and
residential as well.

Tony is a bilingual native of Central California and holds Master’s and Bachelor’s degrees in business from
Fresno Pacific University. He is active in the Aircraft Owners & Pilots Association and volunteer pilot with the
Tulare County Sherriff, Search and Rescue Aero Squadron.

The Calvillo – Barajas Team at Berkshire Hathaway HomeServices California Realty, represents the best
and brightest in the industry, and are always striving to lead the field in research, innovation, and consumer
education. Today’s buyers and sellers need a trusted resource that can guide them through the complex
world of real estate. With our extensive knowledge and commitment to providing only the best and
most timely information to our clients, Berkshire Hathaway is your primary source for real estate industry
knowledge and advice.

Tony Calvillo

REALTOR | BRE #01972989

“Expect better with the best.”

559 972-7487
[email protected]
www.calbarteam.com

www.calbarteam.com

MY CUSTOMER REFERENCES

Buyers:
Add references

Sellers:
Add references

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WHY BERKSHIRE HATHAWAY
HOMESERVICES IS GOOD TO KNOW

Backed by one of the most admired names in business and entering the market with a commitment to
providing straightforward advice, Berkshire Hathaway HomeServices comes with its advantages.
• A name you can trust.
• A commitment to providing great service.
• A network of experienced, knowledgeable agents.
• Industry-leading technology and tools.
• Adherence to the highest standards.

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WHY I’M GOOD TO KNOW

The right agent can make all the difference. I’ll • Develop and implement an effective marketing
prove that to you by applying my knowledge and plan for your property.
expertise to achieve the successful sale of your
property. • Help you determine an effective pricing
strategy.
You can expect that I will:
• Recommend steps to prepare your property for
Work with you at every stage of the homeselling market.
process.
• Represent you in negotiations with prospective
• Keep you informed at all times through an buyers.
agreed-upon system of regular communication.
• Work to protect your interests through the
• Give you reliable information and completion of the transaction.
straightforward advice so that you can make
informed, confident decisions. • It is my hope that you will be so pleased with
my service that you will turn to me for advice
• Identify your needs. on your future real estate needs.

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THANK YOU

I hope you’ve enjoyed the insights and information in this presen-
tation. I look forward to working with you.

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COMMITMENT TO PREMIER SERVICE®

As a member of the Brookfield Global Relocation Below are the survey questions you will be asked
Services (Brookfield GRS) Preferred Broker regarding your experience with my company and
Network, and a provider of critical homesale me. Thank you in advance for taking the time to
and home finding services for Brookfield GRS, share your important feedback.
my company and I are fully committed to meeting
Brookfield GRS’ Premier Service® program goal Premier Service Survey Questions - Brokers
of 95% customer satisfaction. This is a goal that
mirrors those set by clients, and cascades to all Home Finding / Destination Services
Brookfield GRS employees, as well as to brokers • How would you rate the overall assistance
and suppliers.
provided by the real estate company in finding
At the end of your move you will have the your new home?
opportunity to complete an online customer • Please rate the real estate company in the
satisfaction survey . The survey will ask you to rate following areas:
your customer service experience on a six-point • Showed you properties appropriate to your
scale with six representing “Completely Satisfied” housing needs
with the service provided, and one representing • Assistance with negotiating the purchase of
“Completely Dissatisfied.” your new home
• Kept you informed and effectively resolved
Throughout the transaction, both my relocation problems and issues
director and I will be checking in with you at key
intervals to confirm we are meeting or exceeding Marketing Assistance
your expectations. If at any time you have a How would you rate the overall assistance
concern about the service being delivered, please provided by the real estate company with regard
do not hesitate to reach out to me, my relocation to the sale of your home?
director, or to your contact at Brookfield GRS, so
that we may make necessary adjustments. • Please rate the real estate company in the
following areas:
Our objective is to provide you with the highest
level of Premier Service, from beginning to end, • Knowledge of local real estate market
in the hopes of receiving a “Completely Satisfied” • Assistance with negotiating the sale of your
rating in the survey’s real estate broker category.
home
• Kept you informed and effectively resolved

problems and issues

Let’s get started

Call or text us

[email protected] | [email protected]
559 972-7487

Berkshire Hathaway HomeServices California Realty
1770 W. Walnut Ave. Visalia, CA 93277

CalvilloBarajasTeam calvillo2000

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