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LISTING AND MARKETING
YOUR PROPERTY

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Our Mission & Vision

The Jamie Achberger Team delivers compassionate, effective and resourceful real
estate services with hard work, heart and integrity at each step of the process. Using
results-driven marketing, metrics and service, we help our clients get great value for
their homes and real estate investments while supporting our community. In doing
so, the Jamie Achberger Team provides a memorable experience for all our buyers
and sellers, creating loyal clients for life.

• Our team is accountable, efficient and thorough in all stages of your real estate
transaction.

• Our team promotes honesty and transparency in all we do.

• Our team fosters an environment of teamwork for clients every step of the
process.

Our Philosophy

We truly love the industry and wholeheartedly appreciate that buying or selling a
home is a major milestone and an important part of achieving the American dream.
Our team is positioned to transform the way real estate is conducted in the Lehigh
Valley, Pocono regions and beyond.

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Meet The Jamie Achberger Team

Since 2009, I have helped hundreds of families buy or sell a home. A Jamie Achberger
calm, composed individual, I have a strong natural talent for sizing
up problems and rapidly identifying solutions. I am a servant leader, Realtor®, RS311251
having served in the past on the Parkland School District, Parent/ Direct: 484-547-8673
Teacher Organization (PTO) and on the Agent Leadership Council for Office: 610-435-1800
the Keller Williams office in Allentown. Your [email protected]
www.jamieachberger.com
I have raised two wonderful sons in the beautiful Lehigh Valley. I know

my way around the area and will gladly give you great tips on the latest happenings.

I have a passion for nutrition and exercise as is evident in my activities. I enjoy mountain biking, yoga, gym workouts, hiking, and going to the
beach. You might even find me playing ultimate frisbee or disc golf, or perhaps savoring a glass of wine or a craft beer at a local festival. Above all,
I enjoy spending time with my family and friends. I have traveled with friends and family to places like Florida, California, Texas, Jamaica, Mexico,
and the Dominican Republic.

I have earned dozens of 5-star online reviews on websites like Zillow.com and Facebook. When you are ready to sell your property, know that I
will prospect daily for buyers while posting your listing on over 300 websites. I attend numerous networking events on a regular basis. Because
my network is so big, people come to me constantly for referrals to reputable contractors, hair stylists, accountants, attorneys, pet groomers,
mortgage brokers, movers, deejays, caterers, and the list goes on.

Recently when I was asked to name my biggest accomplishments, I responded by saying I’m proud of raising two boys as a single parent. I added
that running my real estate business is the most successful thing I have done in my career.

I love helping people, and that includes you! Whether you would like to know what your house is worth, or if you need some real estate guidance,
or perhaps you need some help on finding the right home, kindly reach out to me. You will be glad you did.

Experience: As an agent who’s an expert in this local area, I bring a wealth of knowledge and expertise about buying and selling real estate here. It’s
not the same everywhere, so you need someone you can trust for up-to-date information. I am eager to serve you.

Team Member TC showing agent

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The Mission Statement

It is our mission to help you achieve your goals and exceed your
expectation so you will never hesitate to refer us to your family, friends,
and co-workers.

Our Belief System in Action

Win-Win . . . Or no deal

Integrity . . . Do the right thing

Commitment . . . In all things

Communication . . . Seek first to understand

Creativity . . . Ideas before results

Customers . . . Always come first

Teamwork . . . Together Everyone Achieves More

Teamwork . . . Starts with honesty

Success . . . Through results

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Pre-Listing Presentation

VENDOR MANAGEMENT
Throughout the process of selling your home, we want you to keep living your life. Taking time
off work or rearranging your schedule to accommodate a stream of vendors who will work to get
your home market-ready is the last thing we want you worrying about. With your permission,
we’ll gladly take on the role of coordinating projects, start and completion dates, overseeing
work on-site and ensuring tasks are performed to the highest standards.

STAGING
As part of our initial consultation, a well-considered plan for staging your home will help buyers
love it for all the right reasons. We know how to make a proeprty shine. Investing in good staging
can significantly drive up your sales price.

PHOTOGRAPHY
The importance of great pictures cannot be overestimated. When photography is done well, it
conveys value, sets a desirable tone for your home and compels discerning buyers to come see
the space for themselves. Our skilled professional photographers know how to bring your home
to life while making a great first impression on buyers in order to drive interest and demand.

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Staging

Every effort to prepare your home for the market is on a shopper’s screen, it may be passed over. The
designed to excite buyers and generate the highest numbers are clear: Homes with staging spend 78%*
possible price for your home. With this in mind, less time on the market.
experience and statistics tell us that professionally
staging your home is a must. Today’s buyer uses And if the upfront cost seems steep, consider this:
online search engines to quickly scroll through Well-staged properties typically earn back nearly
listings and photos for the places that catch their twenty dollars for every one dollar invested. It’s the
eye. The reality is, if your home doesn’t look amazing first and most important step you can take to ensure
your listing gets the attention it deserves.

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Photography

Good pictures should sell your home before a If the photos don’t make an impact from the
buyer ever steps foot in the door. We utilize a team moment your listing is featured online, we likely
of artistic photographers who understand how won’t get a second chance. From staging to photos,
lighting, composition, framing, and details can bring it’s all about helping your property stand out as
a space to life. But the decision to purchase a home something special.
is almost always based on an emotional connection
a buyer feels to the property.

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Your Marketing Suite

Every piece of marketing reflects our passionate attention to detail and maximizes exposure in ways that
make the biggest impact on buyers.

PRINT
Your home’s property statements will be professionally designed and printed with an
exceptional attention to quality and detail that sets your property apart from the competition.

ONLINE
Ninety percent of potential home buyers start their search online, both locally and abroad.
Your home will be well-represented on every relevant online outlet including Zillow, Trulia,
MLS, and others. We feature the best photos and create enticing written listing descriptions.

SYNDICATION
Listing syndication is a simple and efficient way to authorize distribution of listings to consumer-
facing websites hosted by third parties.

OPEN HOUSE / SHOWING
Busy open houses generate buzz and motivate buyers to jump quickly and aggressively on
the home that everyone else seems to want. Our track record of successful open houses often
contributes to a higher number of viable offers and boosts our strong sales statistics.

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Print Marketing

Designed With Buyers In Mind
Our postcards are designed with buyers’
interests in mind. We know which features
will pull people in with a desire to see more
and we design the layout to reflect all the
ways your home is exceptional.

High Quality Printing
Our brochures are professionally printed on
high quality paper. Special properties deserve
marketing materials that stand out and let
buyers know your home is unlike other, more
ordinary offerings on the market.

A Lasting Impression
We print high-quality flyers in mass quantities
to ensure that we have enough to display at
open houses and mail to neighbors, past
clients, and potential buyers. At the end of a
long day of touring properties, we want buyers
to remember your property as something
special. The statements we hand to every
person who walks through an open house
will ensure your home stands out from the
competition. From the professional photos to
highlights of your home’s appealing features,
our goal is to keep your property at the very
top of buyers’ minds.

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Online Marketing

Single Property Websites
As we customize a marketing strategy for your
home, we’ll consider whether creating a unique
website with property details and photo galleries
is beneficial. In this fast-paced market, these
sites are often unnecessary. But if we agree that
a devoted website would help build momentum
and bring local and international attention to
your home, then we’ll use our social media pages,
network of past and potential buyers and links on
marketing materials to generate site visitors.

Website Syndication

Your property listing will be syndicated on the most
important real estate websites including Zillow, Trulia,
Realtor.com and more. We’ll make sure no one misses
seeing your home, no matter where they’re looking.

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We’ll send an email alerting top agents in our
area to your listing. Buyers’ agents jump to open
these emails because they’re all trying to stay on
top of inventory and get their eager clients into
competitive properties ahead of the competition.
We sell a lot of our homes through buyer’s agents
we’ve known and working with for years and as a
result they pay attention when we alert them to
an exciting new home on the market.

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Syndication

No matter how stylish, easy-to-use and full of ones listed below. By syndicating your listings to
information a website is, the average real estate they appear on those channels, your listings will get
brokerage doesn’t get 5 million visitors a month. exposure to those consumers.
Thos millions of website visits are amassed on
national portals and search engines, such as the

NEW LISTING SYNDICATION NETWORK

YOUR
PROPERTY

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Yard Sign

55% of calls that we get from Yard Signs turns into appointments
with potential buyers. We never miss any opportunities for any
showings.

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Open House Showings

Much has been written about both the benefits and can be very consuming to keep wastebaskets emptied and
drawbacks of open houses, but here is a lot to be said for floors free of clutter, ensure that the laundry doesn’t pile
showing your home in this way. Here are just three reasons up, and make certain that floors are routinely swept and
that an open house might result in a sale. vacuumed. With an open house, you’ll be able to prepare
for an event that has the potential to bring in many pro-
1. It draws potential buyers who might not take the time spective buyers with one fell swoop. It’s much easier to do
some deep cleaning that will leave your home spotless if
to book a showing through their agent. Some buyers feel you know exactly when people will be visiting.
they should find something they love first and then bring
the agent in to lock down a deal. Open houses also mean 3. You could lock in that interested buyer. There’s likely
casting the widest net possible in bringing people through
the door. Your friends and family can mention the event a limit to the number of times even the most interested
to anyone they know who might be interested in taking buyer is willing to ask for a private showing. If your house
a look at your home. Neighbors who drop by might just has already caught the eye of a potential buyer, he or she
be angling to have someone they know move into your might be more willing to come back for a second look
neighborhood. Add in advertising and signage and you’re in a less formal setting. An open house gives that buyer
going to catch the eye of both casual and serious prospec- the opportunity to bring friends or family along for their
tive buyers. opinions. And as a bonus, walking through an open house
provides a visitor with plenty of time to look around with-
2. If you are still living there, you can set the scene- your out feeling rushed- during the hours that you choose.

way. When prospective homebuyers stop by your home By working strategically with your real estate agent to
for a traditional showing, they often do it with little notice, schedule and organize a successful open house, you may
which is why it can be stressful keeping your home “show just get a jump start on that sale.
ready” for the entire duration that it is on the market. It

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Pricing Your Property

YOUR PROPERTY IS UNIQUE

While it may be one of the first things you’ll want • Analyzes and reflects the price range that will
to talk about, the final decision about where to attract the most qualified buyers
price your home will ultimately become clearer
after we’ve done the work to make it market-ready. • Establishes your property’s fair market value in
relation to current conditions

Yes, the comparable sales figures for other homes It is important to price your property correctly as it
in the area are a factor, but they might not be comes to market. Overpricing can pose significant
everything. challenges. If a reduction is later required, it
can send a negative signal to buyers, even if the
We’ll look at all the variables, the location, the home is everything they’re seeking. When the
features, and the demand. But your property is circumstances warrant, we may consider an off-
unique and we’ll work with you to set a price that— market period to test pricing which allows us to go
public with a price we know will drive maximum
• Considers the best features of your home, as interest.
well as realistic drawbacks

• Gauges recent sales of comparable properties
in your neighborhood

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Who Pays For What

Although the question of who pays for various Closing costs are the various charges made by the
closing costs is negotiable between the buyer and lender, the title company, real estate agents, and
seller, the following is a standard breakdown of how other service providers necessary to complete a
responsibility for costs is typically divided. transaction.

THE SELLER CUSTOMARILY PAYS: THE BUYER CUSTOMARILY PAYS:

• Real estate commission • Notary fees
• County and city transfer tax • Title and Escrow fees
• Document preparation for deed • Contractor’s and buyer’s inspection fees
• Documentary transfer tax (amount dependent • All new loan charges (points, appraisal,

upon sales price) document, processing fees, etc.)
• Payoff of all loans against the property • Interest on new loan from date of funding to 30
• Interest accrued on loans being paid off,
days prior to the 1st payment date
reconveyance fees and pre-payment penalties. • Home warranty (if specified in contract)
• Home warranty (if specified in contract) • Homeowner’s insurance for 1st year
• Any judgement or tax liens against seller • Earthquake insurance (optional)
• Property tax proration • Private mortgage insurance (typically 2 months)
• Unpaid homeowners dues
• Bonds or assessments if required by lender
• Delinquent taxes • Private mortgage insurance impound account (1
• Move-out fees (for condominiums)
• Notary fees and recording fees year) if required by lender
• Third party Natural Hazard Disclosure • Property tax impound account if required by

Statement lender
• Pre-sale inspection fees • Miscellaneous charges
• Miscellaneous charges
• HOA transfer fee

This list is a general guideline of charges and may
not be wholly inclusive for your transaction.

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For Sellers

Listing Storyboard
Bring your home to life with a listing storyboard that shares a video of your home and an
interview with you (not on camera unless you specify) about why you fell in love with your
property, where you love to eat, shop etc.

Love it or Leave it
The longest guarantee for buyers in the market - a 10-year selling discount when selling your
home purchased with Jamie Achberger Group. For the first 6 months it will be sold for free.
Life sometimes throws us doozies!

Coming soon
Sometimes you are not quite ready to get your home on the market. Our coming soon
program alerts potential purchasers as well as buyer agents - that your home will soon be
listed. Potential purchasers register for information so that we can alert them as soon as your
home is live!

Certified Pre-Owned Homes
In old-fashioned real estate, homes go under contract, then most often a re-negotiation
happens at the time of inspection, and often again when the home is appraised by the
purchaser. CPO puts sellers back in the driver’s seat with full knowledge of the property they
are selling and in a better place to make more money while selling faster.

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Walking Tour Video
Walking tour videos bring your listing to life, exploring the neighborhood you live in as well
as the key features of your property. This sets your property apart from all the other listings
that prospective purchasers are viewing - often from another state. Imagine the difference
experience they’re getting.

Homes For Heroes
There’s no catch. Simply share your ID with us and you receive 15% back from us when you
are selling or purchasing a home - that’s any home on the MLS system, not just our listings!

Selling Land
We are delighted to list your lots and bare land, and support them with a booster marketing
package. No more picture of a tree and a sign!

Social Media
In ‘old fashioned’ real estate sales, a sign in the yard was enough. Today, more and more
people are joining the online social world every day - people of all ages and demographics,
reading / watching / listening to the news, updates on their family and friends, and generally
participating in more and more of their daily interactions online. Our engagement strategy,
customized to your property, allows you to connect with your buyers - wherever they are.

Memories Video
A memories video is similar to a walking-tour video - the only difference is that we capture
your memories in your home. Perhaps your children were born, graduated, or got married in
your home. Perhaps you built it. Whatever the reason, most homes carry memories, and we
understand it’s those you are connected to much more than the ‘bricks and mortar’. You don’t
have to be in front of the camera - it’s up to you. Just walk around with us and share your
memories, so that you have it captured to share with yourselves, friends and family.

Retirement Communities
Retirement communities are present all areas of the country. There is a sometimes confusing
array of terms depending on the area, ranging from 55+, Age-Qualified Community, Active-Adult
Community, Master-Planned Community, Gated Community, Golf Community, Manufactured
Home Community, Assisted Living Community. We will provide you with a customized search
that identifies the local terms for retirement communities as well as homes available within
those communities. When you are ready to ‘right-size’, let us find your dream home.

Estate Planning
We have teamed with the finest financial planners and estate planning attorneys to make
sure that when you are facing such difficult decisions, you have the facts to make responsible
plans to provide for you and your loved ones. Our real estate service is especially helpful in
situations where a group of siblings has inherited a home.

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Jamie Achberger

Realtor®, RS311251
Direct: 484-547-8673
Office: 610-435-1800
Your [email protected]
www.jamieachberger.com