Final Listing Presentation

MARKETING PLAN

LISTING YOUR HOME FOR SALE

01

MEET THE EDWARDS
GROUP

This track record is built on systems of success and achieved through the vetting
of South Florida’s Top Realtors to configure our team, The Edwards Group.
It’s important to understand that the average agent with 10 years experience
only sells 10-12 homes per year. Since we sell more, it means that we have more
resources to market your property and help you sell it for top dollar.

OUR TRACK RECORD

2019
2020

2018

168 Families 175 Families 100 families
Helped Helped

helped

THE POWER OF A TEAM IS GREATER 02
THAN THE POWER OF ONE PERSON. Your Listing Team
WHO IS ON YOUR TEAM? Marketing Manager
Contract Coordinator
Moving your home sale from contract to closing requires a minimum of 180 individual Telemarketer
tasks. Buyer Team
Visual Specialist
That’s a lot of details that no single agent can effectively manage. Our team of
professionals works collaboratively, across many different positions, each giving
100% attention to their area of expertise - for the same price as an individual agent.
Together, we handle the entire process, so you can relax, knowing we take care of
every detail.

03

HOW WE COMPARE

Not all Realtors are created equal. It matters which Realtor
you choose to represent you. The advantage of hiring us over
an average agent could represent thousands of dollars and a
substantial amount of time saved for you.

EDWARDS AVERAGE FOR SALE
GROUP REALTOR BY OWNER

Professional Photography YES NO NO
YES YES NO
Digital Lockbox YES YES NO
YES MAYBE NO
Multiple Listing Service YES MAYBE NO
YES MAYBE NO
Follow-up on ALL Showings YES NO NO
Internet Leads Captured & YES NO NO
Communicated With YES NO NO
Open Houses YES NO NO
YES MAYBE NO
Concierge Service

Instant Agent Feedback
3D Virtual Tour (Matterport
Camera)
24-Hour Marketing

Direct Telemarketing

04

PROPERTY MARKETING TIMELINE

WE BELIEVE EACH AND EVERY HOME NEEDS IT’S OWN INDIVIDUAL MARKETING PLAN TO ACHIEVE THE MAXIMUM EXPOSURE

ENLIST MARKETING TEAM SIGN LISTING AGREEMENT

Create and plan a narrative about your home features amenities Review and sign listing agreement
Document the property through photography and video Finalize marketing plan
Build property web page Prep house to go to market:

OUTREACH • Repairs
• Cleaning
Local Outreach to brokers/agents • Staging
Internal KW announcement to brokers and offices
CREATE COLLATERAL
Submit ads for online distribution
Develop print and digital marketing materials
Craft unique social and email campaigns
Send all print material to press

LISTING GOES LIVE

Listing is active on MLS
Syndication to 500+ websites
All marketing is launched to agent/consumer database
Broker/Public open houses
Private showings

05

35 STEPS TO SELL
YOUR HOME
FASTER

Suggestions and ideas to improve your homes
appearance and help you prepare to sell it faster

CREATING A POSITIVE MOOD 06

• Open the draperies, pull up the shades, and let in the IN THE BEDROOMS
sunlight
• Depersonalize bedrooms and decorate in a neutral scheme
• Turn on all lights, day or night, install higher wattage light • Move all family photos throughout the house to storage
bulbs to show bright • Make sure that the beds are made and the linens are clean
• Organize your closets, remove unnecessary items and put
• Use plants in transitional areas of your house
• Create the feeling of a spacious entry area by removing them in storage

unnecessary furniture IN THE BATHROOMS
• Paint all interior walls a neutral color to brighten the home,
• Do not leave towels around, wipe down sinks and shower
make it look bigger after each use

CLEANING AND FRESHENING UP • Re-caulk the tub if the caulk is not sparkling white
• Repair or replace broken tiles in the shower/tub
• Remove clutter from each room to visually enlarge them • Replace shower curtains and keep them clean
• Keep your home dusted and vacuumed at all times • Put out fresh towels and decorative soaps
• Replace carpet if it does not clean up well
• Air out your home an hour before showings, if possible OUTSIDE
• Lightly spray the house with air freshener before buyer
• Keep the yard mowed and raked at all times
arrives • Use flowering plants to dress up the yard, walkway and
• Improve traffic flow through every room, remove
patio
unnecessary furniture • Remove bicycles, tools, unsightly patio furniture and trash
• Putty over and paint any nail holes or other mishaps in the
from the yard
walls • Porches, balconies, patios should be swept, kept in good
• Repair or replace any loose or damaged wallpaper
• Clean all light bulbs and light fixtures to brighten the home condition
• Wash all windows inside and out • Paint all entrance doors
• Clean and shine door knobs, lamps and all other hardware
IN THE KITCHEN
& accessories
• Microwave dish of vanilla 20 minutes before showing and • Use a new doormat
hide out of way

• Highlight and eat-in area in your kitchen with a table set for
dinner

• The kitchen and bathrooms should always be spotlessly
clean

• Expand your counter space by removing small appliances

07

THE WINDOW OF The combination of the right time and right price is essential
OPPORTUNITY for a successful sale. The first 30 days on the market are
crucial, as buyers display high interest in new listings and
start looking for price adjustments for properties that sit
longer on the market.

08

CAPTURING THE MOST BUYERS IN THE
FIRST DAYS OF EXPOSURE

The “Window of Opportunity“ is the period in which your home will receive it’s maximim exposure --
typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale: priced
at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is
implemented to further increase its exposure.

ACTIVITY

(AMOUNT OF INTEREST)

1 2 3 4 5 6 7 8 9 10 11
WEEKS ON THE MARKET

The first 14 days are the most critical in capturing the largest number of buyers who are prepared to
buy because most are:

• Working with an independent sales • Familiar with properties previously on the
associate on average of 10 weeks market

• Knowledgeable about market prices • Ready to make an offer when they perceive
• Financially pre-approved value

09

MARKETING YOUR
PROPERTY

Every piece of marketing reflects our passionate attention to
detail and maximizes exposure in ways that make the biggest
impact on buyers.

PRINT

Your home’s property statements will be
professionally designed and printed with an
exceptional attention to quality and detail that sets
your property apart from the competition.

ONLINE

Ninety percent of potential home buyers start their
search online, both locally and abroad. Your home will
be well-represented on every relevant online outlet
including Zillow, MLS, and others. We feature the best
photos and create enticing written listing descriptions.

SYNDICATION

Listing syndication is a simple and efficient way to
authorize distribution of listings to consumer-facing
websites hosted by third parties.

OPEN HOUSE / SHOWING

Busy open houses generate buzz and motivate buyers
to jump quickly and aggressively on the home that
everyone else seems to want. Our track record of
successful open houses often contributes to a higher
number of viable offers and boosts our strong sales
statistics.

10

SYNDICATION

No matter how stylish, easy-to-use and full of information a website is, the average real estate brokerage doesn’t get 5 million visitors a month.
By syndicating your listings to they appear on those channels, your listings will get exposure to those consumers.

YOUR DoD Housing Network
LISTING

Powered by :

11

WHAT WE DO FOR YOU

As soon as you hire us, our marketing team takes over. Here’s what to expect:

01 MAKE YOUR LISTING SHINE 07 COMMUNICATION

Photography, Photo Editing, Staging & Repair, Virtual Showings Buyer Feedback, Agent Feedback, Marketing Feedback, Market
& Open Houses, Live Broadcast, Videography Updates

02 ELECTRONIC FLYERS 08 NEGOTIATE AND GET IT SOLD

Electronic Flyers, Virtual Tours, Realtor Office Meetings, We’re confident in our ability to sell your home for the most
Communication, Paper Flyers amount of money in the least amount of time

03 INTERNET MARKETING

Brokerage Websites, Listing Portals, Search Engines, Social
Media, Classified Services

04 TRADITIONAL MARKETING

Yard Signs, Open Houses, Networking, Print Advertising,
Telemarketing Team

05 INTERNATIONAL MARKETING

Global Websites, International Portals, International Networking,
Global Real Estate Agents, Geo-Targeted Advertising

06 LEVERAGE OUR BUYER DATABASE

We have buyers looking for a property like yours

MARKET FACTORS 12

PRICE YOUR NEXT STEPS

Price plays a pivotal role in getting your home sold. Pricing your Here’s what will happen now:
home properly from day 1 will help determine how quickly your
home will sell. REVIEW COMPS AND CHOOSE PRICE
COMPLETE THE AGREEMENT
LOCATION CHOOSE START DATE

Location plays a huge role in determining the sale of your
home. Each home has a different location, even if they are right
next to each other!

TIMING

Market timing will be a major factor in the outcome of your
listing. The real estate market has its ups and downs. The longer
your home is on the market, the less negotiating power you will
have.

CONDITION

The condition of the property affects multiple factors of the
home sale. Condition can play a factor in the selling price of the
home and the amount of time on the market.

COMPETITION

Buyers are always looking at new homes, and they will
determine the value of your property through the competition
on the market.

TERMS

We are here to help! We will be there through the process,
including navigating the offer and negotiation process.

13

CLIENT TESTIMONIALS

Best experience ever. Will always recommend. Me and my
family were very blessed, we got a price that we weren’t
expecting! The Edwards Group did great work selling our
property and I couldn’t ask for more. Thumbs up!

AMAZING and TRUSTWORTHY agents. Went above and
beyond and not only sold our home but helped us buy
another one too. We couldn’t be more happy with the
professionalism and hard work ethic. 1000% recommend
using The Edwards Group.

My wife and I were buy our house in Plantation and being
unfamiliar with the market in Florida we put our trust in
Corey and Heather’s expertise. We did not regret it one
bit. They know the market and the area, we felt totally
comfortable putting our forever home purchase in their
hands. Corey and Heather also handled the sale of my
parents home. The sale went quickly and very smooth. I
would recommend the Edwards group to anyone buying
real estate in South Florida, and I already have.

14

Servicing All of South East Florida

edwardsgroupfl SCAN ME edwardsgroupfl

edwardsgroupfl

2419 E. Commercial Blvd #101 Fort Lauderdale, FL 33308
REALTY PROFESSIONALS

Keller Williams Is in Real Estate

Industry leader based on global agent count and U.S. closed volume and sales units. The data was compiled by
Keller Williams Realty, Inc., from company websites, SEC filings, industry reports and other publicly available sources.