Listing Presentation #1

LISTING & MARKETING STRATEGY
THE LIFE OF YOUR LISTING
CLIENT FOCUSED.
RESULTS DRIVEN

www.kevin.endlesssummerrealty.com

TABLE OF CONTENTS

03 About Me 16 Professional Photography & Videography
04 Endless Summer Realtyhom 17 Print Marketing
05 Why Work With 18 Open House Showings
06 Why Choose Me 19 Home Selling Journey
07 Client Testimonials 20 The Art Of Making
09 4 Critical Areas Most Sellers Want To Discuss 20 My Commitment To You
10 Home Selling System 21 My Commitment To You
11 Buyer Behavior 22 Pricing Your Property
12 Marketing Strategies
13 Online Marketing 23 Who Pays For What
14 New Listing Syndication Network
15 Facebook And Instagram 24 Contact Details

ABOUT ME

PREPARED BY:

KEVIN HOWARD

Kevin Howard About Me

Broker Associate My wife, Kamli, and I have been together for over 10 years. We
both grew up in St. Augustine and returned after attending
[email protected] college at the University of Florida, so we have a great
kevin.endlesssummerrealty.com understanding of the culture and lifestyle here! Kamli has
904-669-1918 been a licensed attorney for over 4 years and I have been
a real estate agent for almost a decade. I was inspired to
pursue a career in real estate having watched my father’s real
estate business flourish from a young age. Today, I find great
fulfillment in helping buyers and sellers reach their real estate
goals in the city I am proud to call home.

I have an easygoing nature and am known for my ability to
listen and understand my client’s needs, which has allowed
me to continuously deliver above their expectations. I build
and maintain solid relationships with the people I represent,
which is why my business has grown mostly from referrals
and repeat clients. I am committed to the highest ethical
standards, values and business practices. Whether you are
buying or selling, honesty and integrity are what you can
expect from me as your realtor.

My true love is Real Estate (and Kamli); however, my outside
interests include golfing, paddle boarding, surfing, spending
time with friends & family, and taking our Golden Retriever,
Bruno, to the beach. Kamli and I are very passionate about
traveling and have four beautiful nieces that we love to spoil!

ENDLESS SUMMER REALTY

OUR MISSION & CORE VALUES

My Real Estate philosophy is clients come first. I pledge to be in constant communication with my clients,
keeping them fully informed throughout the entire buying or selling process. I believe that if you’re not
left with an amazing experience, I haven’t done my job. I don’t measure success through achievements or
awards, but through the satisfaction of my clients.

Rob Speers Real Estate delivers unmatched expertise and hands-on experience benefiting my clients,
whether buying or selling. Each client is unique as the home they are buying or selling. I’m focused on
building lasting relationships with clients to continue to be a valuable resource long after the transaction
process is over. I strive for my clients to consider me as a total resource in buying, selling or investing in real
estate.

OUR CORE VALUES DRIVE ALL WE DO!

INTEGRITY CUSTOMER SERVE ONE TEAM
NEEDS FIRST ANOTHER APPROACH
We speak the truth and care
for people first. Our reputation We do what is best for you- By Promoting one another,we do Communication within our
in the community is what truly our customer. We listen for what is best for our team and the team and with our customers is
matters. Live honestly and the your needs and priorities essential. We never forget that
before making any type of community. Mentorship within we represent one another with
rest will take care of itself. our company is an important
recommendation. our words and actions.
principle.

WHY WORK WITH

WHY WORK WITH KEVIN HOWARD

Agent Highlights: longterm value and I will use this knowledge to
• Top 1% of all agents in St. Johns County advise you on whether selling is in your best interest,
• Consistently sells 50+ homes per year totaling even if it means I do not get a paycheck. My clients’
happiness with their home selling decision is of the
over $20,000,000 annually utmost importance.
• Assisted over 400 families buy or sell
I pride myself on not being a typical salesman. I treat
successfully my clients’ money as if it were my own. I want you
• Managing Broker at Endless Summer Realty to feel confident in what you can achieve in today’s
• Over 30 years of local knowledge market and have the ability to make sound decisions
• Robust buyer database throughout the selling process. It is my mission to
• Skilled negotiator save you time and frustration while doing everything I
• Comprehensive knowledge of market trends can to put as much money in your pocket as possible
• Prompt communicator while providing an easy and efficient home selling
experience. I always strive to be a valuable asset for
Unlike most agents, I tell it like I see it and will my clients and you will receive nothing less from my
always be transparent about the property to ensure representation and service.
you are making the right move. I have a profound
understanding of what directly impacts a property’s

Integrity Service Results

I do what I say I will do. I am We listen to your needs We consistently achieve
not afraid to have tough and and always communicate. outstanding results for our

honest conversations. Communication is key. Sellers.

WHY CHOOSE ME

WhyChoose

?me

FIVE

STAR

PROMISE

CLIENT TESTIMONIALS

My ClBieenstts! Say It

Check out our google and
zillow reviews

CLIENT TESTIMONIALSI have had the PLEASURE of both purchasing andWe have used Kevin to buy and sell several properties
in STA. Kevin is professional, genuine, knowledgeable
selling my property with Kevin as my agent. He was and is all about customer service. He knows the local
honest and thorough in all communications and made area well as this is where he was born and raised.
the process from afar easy and stress free. He was Our last sale was performed remotely as our primary
amazing in his timely responses to any questions I residence is out of state. I was very overwhelmed not
had. And his unsolicited follow up with me weeks after knowing how we would organize a cleaning company

“ “the transactions had been completed was so very and any small items that needed to be addressed
appreciated. And on top of that, he’s just a nice guy

to connect with. I have recommended him more than prior to putting our home on the market. He scheduled

once and would not hesitate to ask for his help again. it ALL for us, making the process seamless!!! Don’t

Absolutely 5 stars all around! hesitate one bit giving Kevin a call for your real estate

needs.

– Rickie Mitchell (5 Stars)

– Chuck Freeland (5 Stars)

“ “–KevinSteveandMichelleNickel CLIENT TESTIMONIALS

Kevin is a professional - he deserves every star My wife and I are extremely happy with the knowledge,
appointed. Rating categories speak to a quartet of professionalism and understanding that Kevin afforded
aspects that every realtor should possess. Kevin goes us through our transaction. He is truly what anyone
so much further. The amount of knowledge we gained could ask for in a real estate professional. We cannot
from him resulted in monetary gains far beyond our say enough about Kevin and the way that he made us
expectations. It would be fiscally deficient to enter the feel, as though we were the most important client he
dynamic beach realty space without his guidance. had in every way. After 34 home transactions in my life
I can say that Kevin has been the best realtor I have
– Mark Mossler (5 Stars) ever had!!!!!!!
We could not be happier with our experience in working
with Kevin Howard on the sale of our current home. Kevin was extremely easy to work with due to my work
He was patient, kind and understanding when we had schedule & stays on top of everything. He went above
to remove our listing last year, due to health reasons, & beyond through the entire process of selling my
and then re-listed in September. He marketed our condo and same day closing on another condo. My
home well, and it was sold to the first one who looked condo sold within 1 week and also helped me find my
at it just a couple of days later. We were so pleased perfect Home! I would highly recommend Kevin for
with Kevin’s honesty and integrity, as well as his selling & buying. I’ve worked with many realtors and he
experience, knowledge and kindness, that we asked is by far the Best!

“him to help us in the purchase of our new home. We – Lisa Childers (5 Stars)
are so thankful we did, as his negotiating skills were a
“real advantage in working with the builder. He makes I would highly recommend Kevin Howard to list your
himself available for any and all questions promptly. home…especially if your home is located on the
Without reservation, we highly recommend Kevin if island. Kevin grew up in the Anastasia Hills (Biera Mar)
you are in need of a realtor for the sale of your existingneighborhood and has extensive local knowledge of
home or purchase of a new home. We could not be the area. He stays up to date on market conditions and
more pleased with a realtor’s expertise, knowledge and is so responsive to any questions you might have as a
attentiveness. seller. He is a true professional who makes the entire
transaction a pleasant experience. Not only that, but
– Patricia Henderson (5 Stars) his character is above reproach -- he is honest and
forthright, just what I wanted in a real estate agent.
Kevin was great to work with. He communicated with
– Ann Beckham (5 Stars)
“me in a timely manner on all things concerning my

property. He went above what I expected of a realtor.
He was informed about the value of my property and
helped me set a real-world selling price. He scheduled
all transactions efficiently with concern for my

“schedule. I would highly recommend Kevin for all for
your real estate needs.

5 s t a r r a t i n glocal knowledge responsiveness

– Debbie Wicker (5 Stars) process expertise negotiation skills

BASED ON MY EXPERIENCE, THERE ARE 4
CRITICAL AREAS MOST SELLERS WANT TO
DISCUSS:

1. Your motivation to sell your home and the timing to get the home
sold.

2. What I’m going to do to expose your property to the highest
number of qualified buyers and to agents who control the buyers.

3. How much the property will realistically sell for and how much you
will receive after the sale.

4. And ultimately, why I believe you should choose me as the agent
to represent you in the sale of your home.

HOME SELLING SYSTEM

MY HOME SELLING SYSTEM

• To increase demand for your home
• Attract more buyers, possibly

leading to multiple offers
• Earning you a higher sales price
• Stand out to be recognized

amongst the competition
• Everything we do is designed to

showcase your home
• Maximize its exposure to potential

buyers

BUYER BEHAVIOR

HOW BUYERS FIRST FOUND THEIR HOME

12% Yard 6% Friend / Relative
Sign 5% Builder
2% Newspaper
36% Internet
2% Seller

37% Real Estate Agent

“98% OF
BUYERS START
THEIR HOME SEARCH

ONLINE”

THE THREE P’S:

PRESENTATION

Maximize potential buyer appeal
through professional presentation of
your home.

PROMOTION

Be aware of consumer buying trends
to promote the property in the most
efficient capacity.

PRICING

Evaluate market analysis for your
home and help you determine the
property’s fair market value.

MARKETING STRATEGIES

Every piece of marketing reflects our passionate attention to detail and maximizes exposure in
ways that make the biggest impact on buyers.

ONLINE
Ninety-eight percent of potential home buyers start their search online, both locally and abroad.
Your home will be well-represented on every relevant online outlet including Zillow, MLS, and
others. We feature the best photos and create enticing written listing descriptions.

SYNDICATION
Listing syndication is a simple and efficient way to authorize distribution of listings to consumer-
facing websites hosted by third parties.

OPEN HOUSE / SHOWING
Busy open houses generate buzz and motivate buyers to jump quickly and aggressively on
the home that everyone else seems to want. Our track record of successful open houses often
contributes to a higher number of viable offers and boosts our strong sales statistics.

PRINT
Your home’s property brochures will be professionally designed and printed with an exceptional
attention to quality and detail that sets your property apart from the competition.

ONLINE MARKETING

ONLINE MARKETING

SINGLE PROPERTY WEBSITES
As we customize a marketing strategy for your home, we’ll consider whether creating a unique website with
property details and photo galleries is beneficial. In this fast-paced market, these sites are often unnecessary.
But if we agree that a devoted website would help build momentum and bring local and international attention to
your home, then we’ll use our social media pages, network of past and potential buyers and links on marketing
materials to generate site visitors.
WEBSITE SYNDICATION
Your property listing will be syndicated on the most important real estate websites including Zillow, Trulia,
Realtor.com and more. We’ll make sure no one misses seeing your home, no matter where they’re looking.
EMAIL BLASTS
We’ll send an email alerting top agents in our area to your listing. Buyers’ agents jump to open these emails
because they’re all trying to stay on top of inventory and get their eager clients into competitive properties
ahead of the competition. We sell a lot of our listings through buyer’s agents we’ve known and worked with for
years and, as a result, they pay attention when we alert them to an exciting new home on the market.

WHAT MAKES YOUR HOME SELL

NEW LISTING SYNDICATION NETWORK

No matter how stylish, easy-to-use and full of information a website is, the average real estate brokerage
doesn’t get 5 million visitors a month. Those millions of website visits are amassed on national portals and
search engines, such as the ones listed below. By syndicating your listings so they appear on those channels,
your listings will get exposure to those consumers.

NEW LISTING SYNDICATION NETWORK

YOUR
PROPERTY

WHAT MAKES YOUR HOME SELL

MY FACEBOOK AND INSTAGRAM

@kevinhowardrealty
@CP9HmefhJ8K

WHAT MAKES YOUR HOME SELL

PROFESSIONAL PHOTOGRAPHY &
VIDEOGRAPHY

PRINT MARKETING

PRINT MARKETING

DESIGNED WITH BUYERS IN MIND
Our postcards are designed with buyers’ interests in mind.
We know which features will pull people in with a desire to
see more and we design the layout to reflect all the ways your
home is exceptional.

HIGH QUALITY PRINTING
Our brochures are professionally printed on high quality paper.
Special properties deserve marketing materials that stand out
and let buyers know your home is unlike other, more ordinary
offerings on the market.

A LASTING IMPRESSION
We print high-quality flyers in mass quantities to ensure that we
have enough to display at open houses and mail to neighbors,

past clients, and potential buyers. At the end of a
long day of touring properties, we want buyers
to remember your property as something
special. The statements we hand to every
person who walks through an open
house will ensure your home stands
out from the competition. From the
professional photos to highlights
of your home’s appealing
features, our goal is to keep your
property at the very top of buyers’ minds.

OPEN HOUSE SHOWINGS

OPEN HOUSE SHOWINGS

Much has been written about both the benefits and consuming to keep wastebaskets emptied and floors
drawbacks of open houses, but here is a lot to be free of clutter, ensure that the laundry doesn’t pile
said for showing your home in this way. Here are just up, and make certain that floors are routinely swept
three reasons that an open house might result in a and vacuumed. With an open house, you’ll be able to
sale. prepare for an event that has the potential to bring
in many prospective buyers with one fell swoop. It’s
1. It draws potential buyers who might not take the much easier to do some deep cleaning that will leave
time to book a showing through their agent. Some your home spotless if you know exactly when people
buyers feel they should find something they love will be visiting.
first and then bring the agent in to lock down a deal.
Open houses also mean casting the widest net 3. You could lock in that interested buyer. There’s
possible in bringing people through the door. Your likely a limit to the number of times even the most
friends and family can mention the event to anyone interested buyer is willing to ask for a private
they know who might be interested in taking a look showing. If your house has already caught the eye of
at your home. Neighbors who drop by might just be a potential buyer, he or she might be more willing to
angling to have someone they know move into your come back for a second look in a less formal setting.
neighborhood. Add in advertising and signage and An open house gives that buyer the opportunity to
you’re going to catch the eye of both casual and bring friends or family along for their opinions. And
serious prospective buyers. as a bonus, walking through an open house provides
a visitor with plenty of time to look around without
2. If you are still living there, you can set the scene- feeling rushed-during the hours that you choose.
your way. When prospective homebuyers stop by
your home for a traditional showing, they often do By working strategically with your real estate agent
it with little notice, which is why it can be stressful to schedule and organize a successful open house,
keeping your home “show ready” for the entire you may just get a jump start on that sale.
duration that it is on the market. It can be very

WHAT MAKES YOUR HOME SELL

THE HOME SELLING JOURNEY

12 3 4

Meet with your Discuss List Price Prepare
Agent
Timing, pricing & Agreed upon, sign listing For Photos & Listing
marketing strategies agreement & schedule
professional photos 5
87
6

Review Offer Implement Listed!
Received!
Offer(s) & Negotiate Marketing Plan & 12
the terms with the 10 Schedule Showings
buyers agent.
11
9

Offer Home Inspection Appraisal Walk Through
Accepted!
Will be completed Will be order and Will be conducted within 3
& repair request appraiser will inspect days of closing
the house. (if applicable)
negotiated.
13
14

SOLD! Closing & Recording

Congratulations! Once escrow receives all funds and required
On the next chapter documents they will send the deed to the
county for recording.
of your story.

THE ART OF MAKING IT LOOK EFFORTLESS

Our job is to get your home SOLD while taking the stress off your shoulders and walking you
through the complicated selling process.

This is what most people think of the real estate process.

START But, in most cases, this is Reality. END

START END

It takes years of experience to navigate the twists and turns of the real estate process. We have for
decades specialized in selling homes and getting those tough deals to the closing table. Let us put
those years of experience to work for YOU!

“Because, Who You Work with Matters”
Put Us to Work for You

MY COMMITMENT TO YOU

MY COMMITMENT TO YOU

Our job is to get your home SOLD while taking the • Continuous monitoring of marketing results
stress off your shoulders and walking you through • Communicate and consult with seller on a regular basis
the complicated selling process. It takes years of • Respond quickly to all buyer inquiries
experience to navigate the twists and turns of the • Facilitate the flow of information between buyers and
real estate process. We have for decades specialized
in selling homes and getting those tough deals to the sellers
closing table. Let us put those years of experience to
work for you! • Arrange showings when necessary

PRE-SALE ACTIVITIES Negotiate Offers / Acceptance

• Research and determine the market value • Schedule offer presentation with seller
• Prepare for signature all documentation and home • Present offer(s)
• Explain ramifications relating to terms
warranty • Negotiate terms on behalf of seller
• Home preparation consultation including list of trade • Complete necessary paperwork
• Organize and tender copies of offer to appropriate parties
professionals who can help prepare your home for sale
• Arrange and attend inspections (representing seller’s for ratification

interests) Negotiate Escrow
• Develop disclosure packages
• Deliver completed contract to both parties involved in the
MAXIMUM EXPOSURE MARKETING contract

• Order yard sign • Deliver completed contract to lender
• Take professional photos • Deliver contracts to title company
• Create a virtual tour and post online • Resolve problems and challenges relating to property
• Putlock box on your home
• Enter property listing on Multiple Listing Service (MLS) condition
• Enter property listing on the country’s top real estate • Coordinate appraisal appointment
• Arrange home warranty
websites • Complete necessary paperwork
• Create a compelling brochure highlighting the features of • Negotiate actual occupancy
• Coordinate actual close date
the home • Coordinate and attend the closing
• Create and distribute a Just Listed postcard • Work with seller on organizing utility shut-off
• Create and distribute an open house invitation to • Work with several organizing moving and storage
• Attend buyer’s final walk through
neighbors • Resolve any problems or challenges
• Promote to Agent network, announce at office
• Utilize Relocation Referral Network to promote your • Deliver keys to new owners

home to relocating buyers from around the country After Escrow Follow Up
• Call past client referrals
• Canvass the neighborhood to invite people to the open • Provide escrow package with all supporting home sale
documents
house and alert buyers
• Submit ads to appropriate publications • Work with seller to ensure the transition to new residence
• Host Broker’s open house is smooth
• Host public open house
• Schedule showings and show property to potential • Provide a list of trade professionals who can help with
repairs or upgrades to your new home
buyers
• Serve as a resource to your friends and family Redefining
COMMUNICATION Full Service

• Provide feedback from showings

PRICING YOUR PROPERTY

PRICING YOUR PROPERTY

YOUR PROPERTY IS UNIQUE
While it may be one of the first things you’ll want to talk about, the final decision about where to price your

home will ultimately become clearer after we’ve done the work to make it market-ready.

Yes, the comparable sales figures for other homes in the area are a factor, but they might not be everything.

We’ll look at all the variables, the location, the features, and the demand. But your property is unique and
we’ll work with you to set a price that—

• Considers the best features of your home, as well as realistic drawbacks

• Gauges recent sales of comparable properties in your neighborhood

• Analyzes and reflects the price range that will attract the most qualified buyers

• Establishes your property’s fair market value in relation to current

conditions Asking Price % of potential buyers who
will look at property
It is important to price your property 15% above
correctly as it comes to market. Overpricing 10%
can pose significant challenges. If a 10% above
reduction is later required, it can send a 30%
negative signal to buyers, even if the home market
is everything they’re seeking. When the value 60%
circumstances warrant, we may consider
an off-market period to test pricing which 10% below 75%
allows us to go public with a price we know
will drive maximum interest. 15% below 90%

WHO PAYS FOR WHAT

WHO PAYS FOR WHAT

Although the question of who pays for various closing costs is negotiable between the buyer and seller, the
following is a standard breakdown of how responsibility for costs is typically divided.

Closing costs are the various charges made by the lender, the title company, real estate agents, and other
service providers necessary to complete a transaction.

THE SELLER CUSTOMARILY PAYS: THE BUYER CUSTOMARILY PAYS:
• Notary fees
• Real estate commission
• County and city transfer tax • Title and Escrow fees
• Document preparation for deed
• Documentary transfer tax (amount dependent • Contractor’s and buyer’s inspection fees

upon sales price) • All new loan charges (points, appraisal, document,
• Payoff of all loans against the property processing fees, etc.)
• Interest accrued on loans being paid off, re-
• Interest on new loan from date of funding to 30
conveyance fees and prepayment penalties. days prior to the 1st payment date
• Home warranty (if specified in contract)
• Any judgment or tax liens against seller • Home warranty (if specified in contract)
• Property tax proration
• Unpaid homeowners dues • Homeowner’s insurance for 1st year
• Bonds or assessments
• Delinquent taxes • Flood insurance (if in a flood zone)
• Move-out fees (for condominiums)
• Notary fees and recording fees • Private mortgage insurance (typically 2 months) if
• Pre-sale inspection fees required by lender
• Miscellaneous charges
• HOA transfer fee • Private mortgage insurance impound account (1
year) if required by lender
This list is a general guideline of charges and may not be wholly inclusive for
your transaction. • Property tax impound account if required by lender

• Miscellaneous charges

Thank you for taking the time to review my Listing and Marketing Strategy Presentation. I
appreciate your time and effort. At the end of the day, good advice doesn’t cost you, it pays

you! I look forward to being your trusted advisor.

Kevin Howard [email protected]
kevin.endlesssummerrealty.com
Broker Associate 904-669-1918

Let’s Connect on Social @kevinhowardrealty
@CP9HmefhJ8K