Listing and marketing presentation

LISTING AND MARKETING
PRESENTATION

612-242-2188 | [email protected]|EkDarUinNriCceAdNuSnOcaNn.sCoOn.Mcom

MY MISSION AND VISION

My philosophy is clients come first. I pledge to be in Core Values
constant communication with my clients, keeping
them fully informed throughout the entire buying or • Commitment to Excellence
selling process. I believe that if you’re not left with an • Be Cutting Edge
amazing experience, I haven’t done my job. I didn’t • Client-Centric
measure success through achievements or awards, but • Care (Be passionate and care about
through the satisfaction of my clients.
what you are doing)
I pride myself in delivering unmatched expertise and • Consistent Follow Through
hands-on experience benefiting my clients, whether
buying or selling. Each client is unique as is the home
they are buying or selling. I’m focused on building
lasting relationships with clients to continue to be a
valuable resource long after the transaction process
is over. I strive for my clients to consider me as a total
resource in buying, selling or investing in real estate.

612-242-2188 | [email protected] | karinriceduncanson.com

I Saint Paul born and raised, Karin is an expert at every stage of
want homeownership – whether you are a the first-time buyer or seasoned
real estate investor or anything between; she has done it all. One
to thing all Karin’s clients have in common is that she helped them
help accomplish their real estate goals with optimal value and efficiency.
you! Buying and selling homes can be simple or it can be complicated
- different people have various objectives; different properties have
various features and assets. Karin excels in guiding people and helping
families navigate the unique landscape of today’s real estate market to
meet the goals and priorities of the clients she serves.

Whether you’re selling your home for the hundredth time or just
curious about buying a home for the first time, Karin will go above and
beyond for you – and makes it all seem easy and effortless. In addition
to real estate, Karin’s professional passions include ballroom dance,
photography and architecture/design. Before discovering her calling
as a REALTOR®, she was a professional photographer and ballroom
dance instructor. Karin’s background as a dance professional and
teacher gives her the ability to react gracefully, anticipate proactively,
and lead decisively real estate clients through the challenging ethos of

today’s housing market. Her photographer’s instinct not only helps
her appreciate and illuminate the aesthetic potential of a home –
but also fuels an essential ability to see the big picture and advise
her clients with unparalleled professional perception and personal
honesty. Karin lives in Saint Paul with her husband and three
children. She is an avid skier, dog mom, and connoisseur of wine,

cheese, and coffee.

REALTOR®
RE/MAX Results

612-242-2188
[email protected]
karinriceduncanson.com

612-242-2188 | [email protected] | karinriceduncanson.com

How Buyers First Found
Their Home

12% Yard 6% Friend / Relative
Sign 5% Builder

36% Internet 2% Newspaper
2% Seller

37% Real Estate Agent

“98% Of
Buyers Start Their Home Search Online”

612-242-2188 | [email protected] | karinriceduncanson.com

Reasons Many Buyers Are More
Likely To Purchase A Home In
The Next Year

67% As a prospective seller, it is important to
understand the current real estate market
Take advantage of conditions and how they affect you.
low mortgage
rates 32% The past year ushered in many changes
28% to the real estate industry, especially when
it comes to technology. For real estate,
Able to save more money Being stuck in a small space innovations like digital documentation,
for a down payment due made me want my own virtual tours, and video chat enable agents to
home even more connect with clients no matter their location.
to reduced spending These options are ideal for buyers who aren’t
local to the area or those that need the
added flexibility signing documents online or
doing virtual tours provide. That’s why I will
continue to use these technologies to best
serve my clients.

Working from home became the reality for many individuals during the pandemic, and the latest list from the CRE
identified remote work and mobility as an important influence on the real estate market. With the added mobility
remote work offers, where people are moving and where they can ultimately purchase a home is less dependent
on a physical office location. This newfound flexibility is giving remote workers the opportunity to move to more
affordable areas and buy more home for their money.

Homes are still more affordable than they have been historically thanks to today’s low mortgage rates. And while
housing supply is still low, we’re seeing steady increases in the number of homes coming to market, which gives
hope to homebuyers. As the supply of homes for sale improves, buyers will have more options.

612-242-2188 | [email protected] | karinriceduncanson.com

MARKETING YOUR
HOME

612-242-2188 | [email protected] | karinriceduncanson.com

Professional Photography

1 DAY TURN AROUND

HDR IMAGING

ALWAYS BLUE SKIES
612-242-2188 | [email protected] | karinriceduncanson.com

Virtual tour

Matterport Spaces give users more than visuals, they provide the feeling of being in a physical
location. Real 3D data is the only way to give your audience a true sense of real time presence and
get an idea of a homes floor plan. That’s why Matterport Spaces are the most immersive way to
experience a physical location online. I believe in investing in technology to get your home sold
and for top dollar. Matterport 3D tours floor plan are also perfect for out of state clients and a great
way for buyers to digitally walk through your home before deciding to visit it in person, minimizing
unnecessary traffic in your home.

Inside View

Navigate a property like a videogame
with Inside View

Dollhouse View

Propietary Dollhouse View shows how an
entire property fits together.

Floorplan View

Understand layout in a glance with top-down
Floorplan View.

612-242-2188 | [email protected] | karinriceduncanson.com

Yard Sign

55% of calls that
we get f rom Yard
Signs turns into
appointments with
potential buyers.
We never miss any
opportunities for
any showings.

612-242-2188 | [email protected] | karinriceduncanson.com

Open House
Showings

Much has been written about both the benefits and
drawbacks of open houses, but there is a lot to be said for
showing your home in this way. Here are just three reasons
that an open house might result in a sale.

1. It draws potential buyers who might not take the time to book a showing through their agent. Some
buyers feel they should find something they love first and then bring the agent in to lock down a deal.
Open houses also mean casting the widest net possible in bringing people through the door. Your
friends and family can mention the event to anyone they know who might be interested in taking a look
at your home. Neighbors who drop by might just be angling to have someone they know move into
your neighborhood. Add in advertising and signage and you’re going to catch the eye of both casual
and serious prospective buyers.

2. If you are still living there, you can set the scene- your way. When prospective home buyers stop
by your home for a traditional showing, they often do it with little notice, which is why it can be
stressful keeping your home “show ready” for the entire duration that it is on the market. It can be very
consuming to keep wastebaskets emptied and floors free of clutter, ensure that the laundry doesn’t pile
up, and make certain that floors are routinely swept and vacuumed. With an open house, you’ll be able
to prepare for an event that has the potential to bring in many prospective buyers with one fell swoop.
It’s much easier to do some deep cleaning that will leave your home spotless if you know exactly when
people will be visiting.

3. You could lock in that interested buyer. There’s likely a limit to the number of times even the most
interested buyer is willing to ask for a private showing. If your house has already caught the eye of a
potential buyer, he or she might be more willing to come back for a second look in a less formal setting.
An open house gives that buyer the opportunity to bring friends or family along for their opinions. And
as a bonus, walking through an open house provides a visitor with plenty of time to look around without
feeling rushed- during the hours that you choose.

By working strategically with us to schedule and organize a successful open house, you may just get a
jump start on that sale.

612-242-2188 | [email protected] | karinriceduncanson.com

Online Marketing

SINGLE PROPERTY WEBSITES

As we customize a marketing strategy for
your home, we create a unique website with
property details and photo gallery. In this fast
paced market, property websites help build
momentum and bring local and international
attention to your home. We also use our social
media pages, network of past and potential
buyers and link your unique property website to
generate site visitors.

MULTI LISTING SERVICE (MLS)

Your property will be entered into the MLS which
is the most important online tool that is utilized
by active real estate agents. All buyers in our
database that are looking withing the criteria
of your home will be alerted of your property as
soon as we list it as ACTIVE. We will make sure no
one misses seeing your home.

612-242-2188 | [email protected] | karinriceduncanson.com

Social Media Advertising

We have several different social media accounts that we
market your listing on. We also highlight and boost posts
locally and to other counties, putting your home
in front of as many buyers as possible.

karinlynnrice karinlynnrice

612-242-2188 | [email protected] | karinriceduncanson.com

Print Marketing

DESIGNED WITH BUYERS IN MIND

Our postcards are designed with buyers’ interests
in mind. We know which features will pull people in
with a desire to see more and we design the layout

to reflect all the ways your home is exceptional.

HIGH QUALITY PRINTING

Our brochures are professionally printed on
high quality paper. Special properties deserve
marketing materials that stand out and let buyers
know your home is unlike other, more ordinary
offerings on the market.

A LASTING IMPRESSION

We print high-quality flyers in mass quantities to ensure
that we have enough to display at open houses and mail
to neighbors, past clients, and potential buyers. At the
end of a long day of touring properties, we want buyers
to remember your property as something special. The
statements we hand to every person who walks through
an open house will ensure your home stands out from the
competition. From the professional photos to highlights
of your home’s appealing features, our goal is to keep your
property at the very top of buyers’ minds.

612-242-2188 | [email protected] | karinriceduncanson.com

Email blasts

We’ll send an email alerting active agents in our area to
your listing. Buyers’ agents jump to open these emails
because they’re all trying to stay on top of inventory
and get their eager clients into competitive properties
ahead of the competition. We sell a lot of our listings
through buyer’s agents we’ve known and worked with
for years and, as a result, they pay attention when we
alert them to an exciting new home on the market.

612-242-2188 | [email protected] | karinriceduncanson.com

New Listing Syndication

No matter how stylish, easy-to-use and full of information a website is, the average real estate
brokerage doesn’t get 5 million visitors a month. Those millions of website visits are amassed on
national portals and search engines, such as the ones listed below. By syndicating your listings so
they appear on those channels, your listings will get exposure to those consumers.

LISTING

Our first home buying experience with Karin was absolutely wonderful. Karin
was always willing and available to answer any questions we had. The whole
process was quick and easy. We recommend Karin, and cannot speak highly
enough of her!

orthsj23
612-242-2188 | [email protected] | karinriceduncanson.com

SELLING YOUR
HOME

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Prepping Your Home For
The Market

Throughout the House • The kitchen and bathrooms should always be spotlessly
clean.
• Open the draperies, pull up the shades, and let in the
sunlight. • Expand your counter space by removing small
appliances.
• Create a positive mood. Turn on all lights, day or night,
and install higher wattage light bulbs to show your In the Bedrooms
home brightly.
• Create a master suite effect in your decorating.
• Remove clutter from each room to visually enlarge them. • Depersonalize the bedrooms and decorate in a neutral
• If you have a fireplace, highlight it in your decorating.
• Keep your home dusted and vacuumed at all times. scheme.
• Replace the carpet if it does not clean up well. • Make sure that the beds are made and the linens are
• Have a family game plan to get the home in order
clean.
quickly if necessary. • Organize your closets, remove unnecessary items, and
• Air out your home for one half-hour before showings, if
put them in storage.
possible.
• Lightly spray the house with air freshener so that it has a In the Bathrooms

chance to diffuse before the buyer arrives. • Do not leave towels around and wipe down the sinks and
• Put the family photos in storage. shower areas after each use.
• Improve traffic flow through every room by removing
• Re-caulk the tub if the caulk is not sparkling white.
unnecessary furniture. • Repair or replace broken tiles in the shower/tub.
• Create the feeling of a spacious entry area by using • Replace shower curtains and keep them clean.
• Put out fresh towels and decorative soaps.
decorative accents and removing unnecessary furniture.
• Putty over and paint any nail holes or other mishaps in Outside

the walls. • Keep the yard mowed and raked at all times.
• Paint all interior walls a neutral color to brighten the • Use flowering plants to dress up the yard, walkway, and

home and make it look bigger. patio.
• Repair or replace any loose or damages wallpaper. • Remove all toys, bicycles, tools, unsightly patio furniture,
• Clean all light bulbs and light fixtures to brighten the
and trash from the yard.
home. • Porches, steps, verandas, balconies, patios, and other
• Wash all windows inside and out.
• Use plants in transitional areas of your home. extensions of the house should be kept uncluttered,
• Make the most of your attic’s potential. swept, and in good condition.
• Remove and/or hide excess extension cords and exposed • Paint all entrance doors.
• Make sure the garage door opens easily. Fix and paint
wires. the garage door if necessary.
• Open doors to area you want potential buyers to see • Clean and shine all hardware and accessories indoors
and out (door knobs, knockers, lamps, mail box, address
such as walk-in closets, pantries, attic, etc. numbers, etc.
• Remove all smoke and pet odors. • Trees and shrubs should be trimmed and pruned.
• Repair or replace banisters and handrails. • Use a new doormat.
• Be sure the front doorbell is in good working order.
In the Kitchen • Be sure the front door and screen door works perfectly.

• Microwave a small dish of vanilla twenty minutes before
a showing and place it in an out of the way place.

• Highlight an eat-in area in your kitchen with a table set
for dinner.

612-242-2188 | [email protected] | karinriceduncanson.com

Repairs

No one knows your home better than you! Any leaky faucets or pipes,
loose windows, patches or holes in walls, faulty electric, blown light bulbs
are suggested to be remedied before we get buyers into your home.
This gives you a head start on any repairs that may come up in the home
inspection and typically allows the home to show better, especially if they
are cosmetic repairs.
REMEMBER: Disclose all know issues to buyers on seller disclosures.

612-242-2188 | [email protected] | karinriceduncanson.com

Staging After Staging

Before Staging

Before Staging After Staging

Before Staging After Staging

We make our listings look amazing! If your home doesn’t look great on a shoppers screen, then it
may be passed over’

612-242-2188 | [email protected] | karinriceduncanson.com

The Staging Condition

Top 10 Reasons To Stage
Your Home

1. Puts your house above the competition
2. Sells faster
3. Typically sells for more money
4. Looks better in print, internet ads and the Multiple Listing System
5. Brings in more buyers - ends up on a buyer’s “must see” list
6. Gives buyers the impression of a well-maintained home
7. Gives each room a purpose
8. Makes the home feel larger
9. Helps buyers emotionally connect with your home
10. You get a head start on packing for the move

612-242-2188 | [email protected] | karinriceduncanson.com

To Stage...or Not to Stage?

That is the Question!

The National Association of Realtors surveyed their members & released the findings of their

Annual Profile of Home Staging.

Top Findings from Buyer’s Top Findings f rom Seller’s
Agents Agents

77% said staging made it easier for buyers 25% of sellers paid to have their homes
to visualize the home as their own staged before listing

40% of buyers were more willing to visit a 50% of staged homes saw a 1-10% increase
home they saw online if it was staged in dollar value offers from buyers

38% saw a positive impact on home value
if home is decorated to a buyer’s taste

44% saw an increase of 1-10% in dollar value
offers on a staged home

Top Rooms to Stage to Attract Living Room Master Bedroom
Buyers
Kitchen Dining Room

612-242-2188 | [email protected] | karinriceduncanson.com

Buyers Love A
Fresh Home -
Pet Odor

You might love your furry f riends, but are their pet odors
turning off potential buyers when you are trying to sell
your home?

Many cat and dog owners are around their animal
companions so often that they become immune to the
smell and don’t notice it in their home, so you might not
even realize that your home smells of pet odor.

However, when you are selling your property • Before showing off your home, have your
first impressions are very important and if a carpets professionally cleaned so that all of
potential buyer gets a whiff of pet odors when the deepdown dog hair and cat dander will
they walk in the door this can really make them be removed.
lose interest in your property.
• When potential buyers come over, you can
Ask your real estate agent for an honest place potpourri or scented candles around
opinion. If they say that you have a problem, the room in strategic locations. However, be
here are some ways that you can freshen up careful that you don’t go overboard as some
your house without getting rid of Fluffy or Fido. people are sensitive to strong perfumes.

• Air everything out. Open up all of the • Keep your pet contained to one section of
windows to let the fresh air come in from the house to make cleaning easier and keep
outside and sweep away all stuffiness and the rest of the house smelling fresh. If at all
smells. possible, have your pet stay with a friend
when the home is being shown.
• Wash the floors and the walls with vinegar,
floor cleaner or an odor-neutralizing With these tips, you
cleaning product. You can find pet-specific should be able to
cleaning products at pet supply stores. present a fresh
smelling first
• Pet smells can seep into fabrics, so steam impression to
clean or dry clean your fabric drapes and anyone who
upholstery. comes to
view your
• Washing blankets and bedding in a mix home
of laundry detergent and a quarter cup of
apple cider vinegar can help to remove the
smells.

612-242-2188 | [email protected] | karinriceduncanson.com

Pricing Your Property

YOUR PROPERTY IS UNIQUE • Gauges recent sales of comparable
properties in your neighborhood
While it may be one of the first things you’ll
want to talk about, the final decision about • Analyzes and reflects the price range that
where to price your home will ultimately will attract the most qualified buyers
become clearer after we’ve done the work to
make it market-ready. • Establishes your property’s fair market value
in relation to current conditions
Yes, the comparable sales figures for other
homes in the area are a factor, but they might It is important to price your property correctly
not be everything. as it comes to market. Overpricing can pose
significant challenges. If a reduction is later
We’ll look at all the variables, the location, the required, it can send a negative signal to
features, and the demand. But your property buyers, even if the home is everything they’re
is unique and we’ll work with you to set a price seeking. When the circumstances warrant,
that— we may consider an off-market period to test
pricing which allows us to go public with a
• Considers the best features of your home, as price we know will drive maximum interest.
well as realistic drawbacks

612-242-2188 | [email protected] | karinriceduncanson.com

Price Right Attract Buyers

Asking Price % of potential buyers who
15% above will look at property

10% above 10%

Market 30%
Value
60%

10% below 75%

15% below 90%

Pricing your property competitively will Pricing your property too high may make it
generate the most activity from agents and necessary to drop the price below market value
to compete with new, well priced listings
buyers.

612-242-2188 | [email protected] | karinriceduncanson.com

Pricing Within The Market

ARROWING AT YOUR LIST PRICE

We give you examples of the competition, Over market value
both active and recently sold

• Use if you must • Very few lookers, if any
receive a certain
dollar amount for • Sits stagnant on the
your home market, takes much
longer to sell than
other comparable
homes

• Chance the home will
not “appraise out” by
buyer’s lender

At Market Value

Your • Buyers recognize • May not bring multiple
Price well-priced home offers

• No issues with buyer
appraisals

• Found easier in buyer
searches

• Usually brings in
buyers

Below market value

• Quick sale • Risk having to sell at
lower price if market is
• High chance of not robust enough
producing multiple
We explain the pros and cons of listings under, at, and over our offers
suggested listing price.
• May produce offers
Every home and situation is different, and all factors must be higher than list price
taken into account
• Generates high
interest levels among
buyers and agents

612-242-2188 | [email protected] | karinriceduncanson.com

Pricing Misconceptions

It is very important to price your property at competitive market value when we finalize the listing
agreement.

WHAT YOU WHAT YOU WHAT YOU
PAID NEED WANT

WHAT YOUR WHAT COST TO
NEIGHBOR ANOTHER REBUILD
AGENT SAYS
SAYS TODAY

BUYERS AND SELLERS DETERMINE VALUE

The value of your property is determined by what a buyer is willing to pay and a seller is willing to
accept in today’s market.
Buyers make their pricing decision based on comparing your property to other properties SOLD in
your area.

HISTORICALLY, YOUR FIRST OFFER IS USUALLY YOUR BEST.

612-242-2188 | [email protected] | karinriceduncanson.com

Your Transaction Timeline

The Process

Getting you to the closing table

1 2 34

Meet with Agree on selling Sign listing Home prep &
agent plan paperwork staging

8 7 6 5

Showings & open Home listed Coming soon/new Photo’s & video
house for sale listing marketing taken

9 10 11 12

Receive and present Negotiations and Accept an offer Open escrow
offers counters 14 13

16 15

Closing and key Buyer closing Negotiate repairs Home inspection/
hand over. process appraisal

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Transaction Timeline

Buyer Offer Accepted & earnest money gets Seller
paid and it’s held in the listing brokers
• Earnest money to Title company • Complete disclosures(7
• Mortgage loan processing account until closing. days)

begins WEEK 1 • Make sure carbon
• Documentation to lender (if monoxide/ smoke detector
Inspections is installed and functioning
needed) ordered, Appraisal
• Review and sign seller • Sign additional paperwork
ordered, Escrow • Review inspection reports
disclosures title search. • Negotiate repair request
• Repair agreement reached
• Sign additional paperwork WEEKS • Make any repairs
• Get homeowners insurance 2-3 • Save receipts/invoices of

quote Appraisal received repairs
• Complete and pay for
• Make arrangements for
inspections transfer of utilities
• Review Inspection reports
• Make repair request, if needed • Sign at Title company
• Repair agreement reached
• Release contingencies • Buyer walks thru home
again
• Meet any lender loan CLOSING
conditions • Home is vacant and
Loan documents issued, Buyer cleaned
• Final loan approval wires funds, Lender Funds
Loan, Deed records at • Leave keys, garage door
• Loan closing disclosure issued County. openers and manuals with
& signed house

• 3 day wait period begins

• Make arrangements for
transfer of utilities

• Sign at title company and
wire downpayment

• Final walk thru
• Receive keys

612-242-2188 | [email protected] | karinriceduncanson.com

What Is A Home Warranty?

The standard home warranty is a one-year service contract that protects a resale home buyer
or current homeowner against the cost of unexpected repairs or replacement of major systems
and appliances that break down due to normal usage. Coverage is also available to home sellers
during the listing and escrow period to help them keep unforeseen breakdowns from potentially
delaying the close of sale.

A home warranty provides coverage for your Plumbing, Electrical and Heating and Air Conditioning
systems and most appliances. In addition, optional coverage choices can be purchased to ‘custom
fit’ the Plan to the unique needs of your home. Such as garage door opener, septic system, septic
line coverage and more.

A home warranty covers you while your house is listed and gives the buyer
peace of mind after the sale.

612-242-2188 | [email protected] | karinriceduncanson.com

Who Pays For What

Although the question of who pays for various closing costs is negotiable between the buyer and
seller, the following is a standard breakdown of how responsibility for costs is typically divided.
Closing costs are the various charges made by the lender, the title company, real estate agents, and
other service providers necessary to complete a transaction.

The seller customarily pays for: • Unpaid homeowners dues
• Bonds or assessments
• Real estate commission • Delinquent taxes
• County & City transfer tax • Closing agent & recording fees
• Document preparation for deed • Third party Natural Hazard Disclosure
• Documentary transfer tax (amount
Statement
dependant upon sales price) • Pre-sale inspection fees
• Pay off of all loans against the property • HOA document fee’s
• Interest accrued on loans being paid • HOA transfer fee’s
• Transaction coordinatiing fee’s (Seller side)
off, reconveyance fees and prepayment • Seller escrow fee’s
penalties • Title insurance
• Home warranty (if specified in the contract)
• Any judgement or tax liens against the
seller
• Property tax prorations

Buyer customarily pays for:

• Closing agent fee’s • Home owners insurance
• Brokers admin fee • Private mortgage insurance if required by
• Buyer lending title fee’s
• Contractors and buyers inspection fee’s the lender
• All loan charges (points, appraisal, • Transaction coordinating fee (Buyers side)
• Miscellaneous charges
document processing fee’s, etc)
• Home warranty (if specified) This is a general guideline of charges and may not be
wholly inclusive or exclusive to your transaction.

612-242-2188 | karin.dun6c12a-n2s4o2n-2@18re8su| ltksa.nrient.d|[email protected]|mkarinriceduncanson.com

My Commitment to You

Our job is to get your home SOLD while taking the Communication
stress off your shoulders and walking you through the • Provide feedback f rom showings
complicated selling process. It takes years of experience • Continuous monitoring of marketing results
to navigate the twists and turns of the real estate • Communicate and consult with seller on a regular
process. Karin Rice Duncanson REALTOR® brokered
with RE/MAX Results specializes in selling homes and basis
getting these tough deals to the closing table. Let us • Respond quickly to all buyer inquiries
put our years of experience to work for you. • Facilitate the flow of information between buyers

Pre-Sale Activities and sellers
• Research and determine the market value • Arrange showings when necessary
• Prepare for signature all documentation and home
Negotiate Offers / Acceptance
warranty • Schedule offer presentation with seller
• Home preparation consultation including list of • Present offer(s)
• Explain ramifications relating to terms
trade professionals who can help prepare your • Negotiate terms on behalf of seller
home for sale • Complete necessary paperwork
• Arrange and attend inspections (representing • Organize and tender copies of offer to appropriate
seller’s interests)
• Develop disclosure packages parties for ratification

Maximum Exposure Marketing Negotiate Escrow
• Order yard sign • Deliver completed contract to both parties involved
• Take professional photos
• Create a virtual tour and post online in the contract
• Putlock box on your home • Deliver completed contract to lender
• Enter property listing on Multiple Listing Service • Deliver contracts to title company
• Resolve problems and challenges relating to
(MLS)
• Enter property listing on the country’s top real property condition
• Coordinate appraisal appointment
estate websites • Arrange home warranty
• Create a compelling brochure highlighting the • Complete necessary paperwork
• Negotiate actual occupancy
features of the home • Coordinate actual close date
• Create and distribute a Just Listed postcard • Coordinate and attend the closing
• Create and distribute an open house invitation to • Work with seller on organizing utility shut-off
• Work with several organizing moving and storage
neighbors • Attend buyer’s final walkthrough
• Promote to Agent network, announce at office • Resolve any problems or challenges
• Utilize Relocation Referral Network to promote your • Deliver leys to new owners

home to relocating buyers from around the country After Escrow Follow Up
• Call past client referrals • Provide dose of escrow package with all supporting
• Canvass the neighborhood to invite people to the
home sale documents
open house and alert buyers • Work with seller to ensure the transition to new
• Submit ads to appropriate publications
• Host Broker’s open house residence is smooth
• Host public open house • Provide a list of trade professionals who can help
• Schedule showings and show property to potential
with repairs or upgrades to your new home
buyers • Serve as a resource to your friends and family

Redefining Full Service

612-242-2188 | [email protected] | karinriceduncanson.com

We have a showing, now what?

First impressions are lasting - The front door greets to inspect your home - not pay a social call. Best to
the prospect. Make sure it is freah, clean and scrubbed leave and have the buyer be able to comfortably see
looking. Keep lawn trimmed and leaves blown. themselves in your home.

Let the sun shine in - Open draperies and curtains and Music is mellow - But not when showing a house. Turn
let the buyers see how cheerful your home can be. off the blaring tv or radio. Let the agent and buyer talk,
free of disturbances. Soft relaxing music is inviting and
Can you see the light? - Illumination is like a welcome ok, just be sure to check the volume.
sign. The potential buyer will feel a glowing warmth
when you turn on all your lights especially for an evening Pets underfoot? - Keep them out of the way - preferably
showing. out of the house. Maybe take them for a walk.

Tighten things up - Loose knobs, sticking doors and Be it ever so humble - If needed, never apologize for the
windows, warped cabinet drawers and other minor flaws appearance of your home, After all, it has been lived in.
detract from buyers idea of home value. Have them Let the trained salesperson answer any objections. That
fixed. is his/her job.

From top to bottom - Display the full value of your attic In the background - The salesperson knows the buyers
and other utility space by removing all unnecessary requirements and can better emphasize the features of
articles. your home when you dont take along. You will be called
if needed.
Check decor and Staging - Quickly make sure that all
decor and staging items are strategically placed and not Thats smells good - Feel free to light candles,
messy. All other unneccessary items to be removed from microwave vanilla or bake cookies for that homey scent.
surfaces, walls and the floors. Just make sure to remember to put out any candles
after showing.
Make closets look bigger - Neat, well-ordered closets
show space is ample. Take the trash out - Make sure there are no random
trash can around and the main kitchen trash has no
Arrange bedrooms neatly - Remove excess items and odors and preferable not in a visible location.
furniture. Use attractive and clean bedspreads and
freshly laundered curtains. Highlight that feature - Make sure those upgraded
floors are shiny and attractive, windows with views are
Bathrooms help sell homes - Check and repair caulking crystal clear and stainless steel appliances shine!
in bathtubs and showers. Remove lime stains and check
for water on the floor. All toilet seats put down. Make this A word to the wise - Let your us discuss price, terms,
room sparkle! possession and other factors with the buyer. We are
eliminently qualified to bring negotiations to a favorable
Fix that faucet! - Dripping water discolors sinks and conclusion.
suggests faulty plumbing.
Use your agent - Show your home to prospective
Three’s a crowd - Avoid having too many people over buyers ONLY by appointment through your agent. Your
during a showing. The potential buyer will feel like an cooperation will be appreciated and will help close the
intruder and will hurry through the house. sale more quickly.

Silence is golden - Be courteous but dont force
conversation with the potential buyers. They want

612-242-2188 | [email protected] | karinriceduncanson.com

The Next 5 Steps

1. Sign Listing Agreement - Time to sign the listing paperwork
and put us to work for you. If you are not ready to list right away,
the date on the listing agreement will be specified to the date
your home will be ready for the market. This date can always be
changed to before or after.

2. Install Lockbox - A Supra (digital) Lockbox and combo lockbox will
be installed on your property. You will need to provide 2 key’s to be
placed in the lockbox to allow agents to access your home to show
prospective buyers.

3. Start Prepping Home - Begin with decluttering and a deep clean.
A professional pre-list clean is always recommended. This does
not mean your home is dirty, regardless a pre-list clean makes it
sparkle! Decor and staging come after!

4. Professional photography - Our professional photographer will be
scheduled to come over to your home, after your home has been
prepped, cleaned and staged.

5. Give Home Information - All information regarding your home
will be required such as HOA details, gate codes, utility and solar
information and Preferred showing schedule.

612-242-2188 | [email protected] | karinriceduncanson.com

Client Testimonials &

Our Clients Say It Best!

Check out our google and
zillow reviews

Karin was great to work with. She was available and patient with us when we
wanted to view a property more than once to decide what we wanted. Willing
to find answers to our questions and did a great job negotiating the price.
Always pleasant, positive and helpful. It was a great experience.

12/11/2020 - ue4edh6zeu

We loved working with Karin! It was obviously a challenging time to be looking
for a home but we felt like we were in good hands. Karin was always easy to
reach and very prompt with replies and willing to find out any information we
were seeking. We absolutely love the home that she helped us find!

07/07/2020 - mreenibeen

612-242-2188 | [email protected] | karinriceduncanson.com

As a professional REALTOR®, Karin
Rice-Duncanson believe in creating
value and providing high levels of
service for her clients.

Karin is awesome! She has handled multiple deals for me, including purchasing
two homes and selling one. Quick to respond, a great negotiator, and a kind
person. Highly recommend!

06/18/2020 - Hannah Palmquist

Karin was recommended to us by a friend who bought a home with her as
their agent, and we could not have been happier. With COVID changing home
buying, Karin went to every home for us to FaceTime as we lived 1600 miles
away. She responded quickly to any question we had, and even post sale made
sure we were happy. I’d never go with anyone else.

05/12/2020 - James Rhoads

My husband and I connected with Karin through Zillow and we truly lucked out
by having her on our side while shopping for a home in Minneapolis.
She quickly understood what we were looking for in a home and catered
viewings to match our likes and lifestyle within our price range. She was quick
to respond and arrange viewings for us many of which were within very short
notice. She happily and patiently coached us through all of the emotions
home hunting can bring. Karin is incredibly knowledgeable when it comes to
knowing the area, Above all, Karin is honest and works hard to help you find the
home that is right for you. We’re grateful to have worked with her. We highly
recommend Karin for any of your REALTOR® needs. She’s fantastic!

03/04/2020 - lizzydmiller
612-242-2188 | [email protected] | karinriceduncanson.com

Thank you for taking the time to review my Listing and Marketing
Presentation. I appreciate your time and effort. At the end of the day, good

advice doesn’t cost you, it pays you!

I look forward to being your trusted advisor.

REALTOR® | RE/MAX Results 612-242-2188
[email protected]
karinriceduncanson.com

Let’s Co6n1n2-e2c4t2o-2n18S8oc|[email protected]| klyanrninrirciceeduncanson.com