Let's Talk

1825days
Innovation for us is a problem solving
approach best addressed through rapid
prototyping and a robust feedback loop to
address for scale and agile deployment.

BREEZE GARDEN

Illustrated product stories

With their Pujo programme fast approaching
Shiuli & her friends practise their dance
routines at the amphitheatre. Their red
costumes contrast beautifully with the
white kaash flowers lining the area.

The cabinet of amenities 'Your home' typology
model kit
Let's Talk - Anniversary issue
91

International
Sales kit

This was our response to address an urgent
requirement by our international sales team
for an intuitive, portable, light weight product
representation kit that would allow the team
to walk prospective customers through
the unique features of our developments.
Starting from a prototype, this kit has already
been scaled and delivered for several
projects across regions.

92 GPL Design Studio

Let's Talk - Anniversary issue 93

Flexibility
Model

Developed to represent the evolving
life cycle needs of a family, the model
has different sets of spaces that can
be plugged into the base model.
This allows for the inherent flexibility
of spaces to be demonstrated while
narrating the relatable story of ‘Ravi’
and ‘Priya’, our protagonists.

94 GPL Design Studio

Let's Talk - Anniversary issue 95

AaCcCcOorR dD gGrReEeEnNs S CELEBRATION COURT

ming home from school all Deya celebration court
s about is rushing down to try her
rayon set. At the other end of the A mild winter morning is best enjoyed
walking around this dew kissed lawn lined
her brother sits deeply engrossed with freshly bloomed flowers. Here is where
in a detective story. Tukai walks his very first steps helped by his
proud parents. The new family is nourished
VINE COURT
96 by the gentle rays of the sun.

vine court
The lazy afternoon reveals unlimited
possibilities for Tia as she rides her
bicycle all around the garden. A yellow
butterfly catches her fancy and she tries
to chase it as Dadu watches on.

GPL Design Studio

picnic garden

On weekends, Neel and his father are
typically absorbed in their Maradona

vs Messi debate as they dribble the
ball around. Once exhausted, the

pair sprawl across the grass in the
golden glow of the evening sun.

adventure garden PICNIC GARDEN

On weekends Neel & his fath
absorbed in their Maradona vs

as they dribble the ball aro
exhausted, the pair sprawl ac

in the golden glow of the e

Product - 97
Illustrated StoriesA D V E N T U R E G A R D E N

Distinct landscaped courts brought to life
through the eyes and evocative narratives
of children from toddlers to teenagers - for a

Baboi wakes up cthhildrilcleendtrictoderveelmopmementb. er that
vacations are on. He scampers down & calls
out to his best friend to join him. The entire
play zone imaginatively transforms to fit the

adventures of the dynamic duo.
Let's Talk - Anniversary issue

98 GPL Design Studio

The focus on natural daylight
and indoor air quality

Illustrated
Installations

The comprehensive sustainability
focus that underscored one of our
recent developments in Bangalore
was represented through a series of
art installations that demonstrated
our efforts to enhance the wellbeing
and health of the community that

would reside there.

Let's Talk - Anniversary issue 99

Putting the
pieces together

'Know your neighbourhood', the first of
our many prototype models for young
children, helps them understand and
discover the idea of neighbourhoods,
buildings and the spaces between them.

100 GPL Design Studio

Different pieces of landscape
plates and block buildings can
be put together to make the
complete master plan

Let's Talk - Anniversary issue 101

‘Design in India’ “Just so….
before ‘Make in India’ the Studio for us”
- The emergence of ‘design-led’ - The five Ws and the one
real estate development and the H of our Innovation engine.
birth of the GPL Design Studio.

If on a winter’s Wake up and
night a storyteller smell the coffee!
- Design thinking and - Business model
the art of storytelling. innovation by design.

Sustainability
by Design
- Creating 'win-win'
propositions.

102 GPL Design Studio

let's talk
editorial series

Hacked Cultivating CULTURE
by Design in your corporation
- Transforming corporations - "Innovation belongs to culture
by making design the new by design, much like evolution
business horizontal. belongs to nature by nurture."

Innovation and “It’s subjective objectivity,
Growth by Design Jim but not as we know it”
- Firing up the engines - The essential integration
for your flight. of Subject Matter Experts
(SMEs) in the Design
Let's Talk - Anniversary issue Thinking process.

Foresight 20:20
-Building jet engines to
power your corporation.

www.linkedin.com/in/anubhavgupta3/
detail/recent-activity/posts/

/in/anubhavgupta3/
@DesignPolyglot

103

Thomas Watson Jr. at a lecture at the GOOD
University of Pennsylvania responsible
design
www.mckinsey.com/business-
functions/organization/our-insights/ is

good-design-is-good-business responsible
good
business

AIA California Council GOOD
www.aiacc.org/design-is-good-business/ responsible
design

is

responsible
good
business

www.theguardian.com/sustainable-business/ GOOD
sustainable-design-sustainability responsible
design

is

responsible
good
business

104 GPL Design Studio

GOOD Responsible Design Is Good Business
responsible Thomas Walton PhD
design First published: 10 June 2010 https://doi.
org/10.1111/j.1948-7169.2005.tb00196.x
is

responsible
good
business

GOOD www.metropolismag.com/ideas/design-education/
responsible design-and-corporate-social-responsibility/
design
www.tandfonline.com/doi/
is abs/10.1080/14606925.2016.1216211?%20
src=recsys&journalCode=rfdj20
responsible
good
business

GOOD www.theguardian.com/sustainable-
responsible business/design-sustainability-green-
design behaviour

is www.sciencedirect.com/science/article/
pii/S2212827114005174
responsible
good 105
business

Let's Talk - Anniversary issue

Studio GPL Design Studio
Polaroids

The annual Design Conclave is one of the
most exciting times of the year, we all eagerly
look forward to. 50+ designers from diverse
backgrounds with tremendous expertise from
across the country come together to share
stories of success and solve for common
challenges on an open platform.

106

Let's Talk - Anniversary issue 107



Profits from design seem to only be recognized after
the fact of producing the tangible artefact, its tested
user experience and subsequent business success
made from the venture. However, whilst this success
acknowledges design as a powerful contributor,
its real value is never quantified, rendering it a
speculative case-by-case investment to those
who deem its importance necessary in today’s
day. This varies from industry to industry. Clearly,
those that have embraced design as a thinking
methodology have benefited significantly. In the age
of unimaginable change and disruptive innovation
where our foresight and collective resolve for
equitable sustenance will be tested, the future would
have to be by design and not by default.

Our Fifth anniversary marks our recognition of
Design as the Fifth Estate, which will help chart the
path towards a brighter and more sustainable future.

@gpldesignstudio

/gpl-design-studio/

GPL Design Studio

/GPLDesignStudio

www.gpldesignstudio.com