AccessBank Brand Guidelines Brand Identity Manual
ACCESS BANK BRAND GUIDELINES Copyright 2023 @ Access Bank
01 Introduction Access Bank 03
03 Introduction About Access Bank is one of the leading commercial banks in Nigeria, with a significant presence in West Africa. Established in 1989, the bank has grown over the years to become a dominant player in the Nigerian banking industry, offering a wide range of financial services and products to meet the diverse needs of its customers. With over 300 branches across Nigeria and a growing presence in other African countries, Access Bank has established itself as a trusted financial institution for individuals, small businesses, and corporate clients. The bank is committed to providing innovative banking solutions and exceptional customer service, making it a preferred choice for many Nigerians and other African citizens. Brand Guidelines AccessBank 04
02 Logo Access Bank 05
05 w Logo Concept Brand Guidelines 06 + + = i The diamond is considered a symbol of luxury, prestige, and wealth, and is often used in jewelry, as well as in branding and marketing efforts. Overall, the diamond symbol has a multifaceted meaning in the business world and can represent both strategic analysis and luxury goods. The circular shape of a circle can also represent continuity and growth, as it has no beginning or end, suggesting that a business is always in motion and that growth is an ongoing process. The circular shape of a circle can also represent collaboration and teamwork The letter “i” can also symbolize innovation, as it is often used as the first letter in words such as “innovative” or “improvement”. In business, innovation is seen as an important driver of growth and competitiveness, and the letter “i” can represent this idea. Diamond Circle Letter “i” Access Bank
w Logo Icon Structure 07 The icon is developed using two (2) basic shapes that is Circle and Diamond 4.5x 4.5x
w Logo Logotype Structure Brand Guidelines 08 The logo is well structured precisely measured and well crafted. Using mandatory grid system, we were able to achieve this look for our logo. The icon along with the logotype gives our logo completion. AccessBank 4mm 4mm 4mm 4mm