CPG Connect Newsletter 2017

NEWS ENGAGEMENT COMMUNITY LEADERSHIP INNOVATION

See what happened to Creative Map out your event’s attendee Discover the passion projects Lead others in the way they Bring these tech trends to your
Producers Group Pg.1 journey Pg.2 that give back Pg.4 want to be led Pg.6 next event Pg.15

M I LLE N N IAL
Pg.12 ALIGNMENT

SHAPING TODAY’S LEADERS INTO TOMORROW’S LEGACY

CONNECTIONCOMMUNICATION Pg.10

WHERE DIGITAL AND IN-PERSON COMMUNICATION MEET

HIHTIHTEHREREE! !

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ary Vaynerchuk, founder of Vayner Media and a prolific, if not abrasive, social media

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personality, recently shared this quote at a conference I attended:

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Throughout this edition of CONNECT, we share some powerful ways to harness
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Cheers, Cheers,

SFFRVREPE,DDSBAB@LECENSPCKKDGEEE&AOIIATTMÑHHG&[email protected]
314.367.2255

CPG NEWS
CPG NEWS

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CPG has a new name and face, and while we may
CONNECT YOUR PEOPLE havCePdGrohpapsead n“eCwreantaimveeParnoddufacceer,saGnrdouwph”ilefrowme omuary
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GROW YOUR BUSINESS in the corporate event and communications space.

Our new story represents that immersive communication status quo and build connections
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1CONNECT  I  CPGAGENCY.COM 1

CONNECT I CPGAGENCY.COM

EXPERIENTIAL ENGAGEMENT

MAPPING YOURTHEENGAGEMENTBLUEPRINT:
ATTENDEE JOURNEY
A n Attendee Journey Map (also known as an event roadmap or attendee
WHAT ENGAGEMENT JOURNEY HAVE YOU PLANNED experience) is a helpful tool to visualize and structure the strategy
FOR YOUR ATTENDEES? HOW WILL THEY CONNECT behind your event communication. As the name suggests, these maps
WITH YOUR MESSAGE? WHEN WILL YOU TURN A show a detailed timeline of the communication touchpoints and event specifics
MOMENT INTO A MOVEMENT? your attendee should be experiencing - before, during and after the event.

Pre-Planning the Attendee Experience

Before you can get started on an Attendee Journey Map, you need to have a clear
understanding of your goals. Start by asking yourself:

• W hat would you like to accomplish? (Example: Higher customer service ratings
or improved communication between associates and their managers)

• What is the key takeaway? (Your attendees should always learn something new)
• How long will the full cycle of communication last?
• What channels will you use to communicate?
• What changes in behavior should result from your event messaging?
• How do you plan to determine/measure if these changes are happening?

(Example: Use a survey and pivot content if you’re not seeing desired results)

Another helpful tip: Don’t try to answer all of these questions on your own, or even
with a core team. To know where you’re going, you need to know where you’re
currently at, and you find this out by surveying as many of your people as possible.
Ask their opinion, and let their feedback inform your goals and eventually your
content. What new skills would they like to learn? What kind of messages and/or
values do they believe are most important?

PRE-EVENT

2 CPG

KFereepshIt Attendee Journey Map Best Practices

EVENT Pre-event communication is all about making sure the theme and the objectives
you seek to accomplish are clear to attendees before they ever step foot in the
venue. And while you’ll provide the nitty-gritty details at the event, they shouldn’t
be confused when they hear the subject of your content upon arrival. The more
prepared an audience feels, the more receptive they’ll be to your message.

And how will you distribute this message? What internal channels do you have
at your disposal, and how often will you utilize them? Don’t let great content go
stagnant by constantly delivering it in the same manner. Rotate between
communication methods - email, video, social media, blogging, intranet and
physical mailers, to name a handful. Also, don’t annoy or overwhelm people by
sending out new information daily. Give them time to process what they’ve
learned or for some buzz to generate around your content.

Create Ongoing Impact with an Attendee Roadmap

If your onsite content is clear, timely and moving, your people will leave the
event feeling inspired and ready to hit the ground running with your new initiatives.
And that is great! But don’t let that motivation fade away.

If your people have just left feeling inspired and ready to hit the ground running
- what’s next? Keep distributing your message via post-event communication
that ensures key learnings continue to be applied. Your Attendee Journey Map
helps you plan the process for continued distribution. As your attendees settle
back into the grind, it’s time to survey again. And again. Conduct an immediate
check to reveal how well your content was absorbed, and check back in
periodically. This way, you’ll be prepared if there has been a shift from the new
initiatives, and you can quickly right the ship.

Enhance the POST-EVENT
Attendee Experience

Your attendee engagement needs this
blueprint for success so your communication
details can be laid out in a visually appealing, easy-to-
digest format. And when you plan this far in advance, it leaves
some flexibility for testing and improvement. More than anything,
an Attendee Journey Map allows you to put yourself in the shoes of
your attendee and assist in creating the best event experience possible!

CONNECT  I  CPGAGENCY.COM 3

TEDxStLouisWomen: October hosted the largest women’s Illumination: Dana Carvey headlined this premier gala at the

event in St. Louis at the Peabody Opera House, setting records in Ritz Carlton in June that raised over $3 million for cancer research.

attendance and featuring an impressive speaker lineup.

Pedal the Cause: In September, hundreds of riders gathered

at Chesterfield Amphitheater for the annual cycling challenge that raises

millions to fund cancer research.

SGCATIV.UILNSOEGU&BIESAFCFKECITN: We call them “passion projects.” Those special, local
causes that CPG dedicates time and resources to help
affect change in our community and the world at large.
In 2016, we battled cancer (twice) with Illumination and
Pedal the Cause, and we empowered women from the
TEDxStLouisWomen stage.

4 CPG

INTERNAL COMMUNICATION

HARNESSING THE Need to develop the skills of your staff, engage
POWER OF LIVE, employees or tackle strategic business issues? Accessing
expertise via two-way video is increasingly a strategy

TWO-WAY VIDEO of choice for enhancing performance. Two factors are
behind the trend: changing workforce demographics
and an increasing need for expertise to develop

COMMUNICATION workforces and address key business issues.

Ditching the Lecture Engaging your Teams LIVE Why This Is Important

“Digital technology is second nature to students born “Performance management is evolving from an isolated Sona Jepsen, a global sales consultant and writer,
between 1980 and 1994 who prefer video, audio, and HR-driven process to an intrinsic part of everyday once said, “A time will come in your business’s life
interactive media,” says Dr. Jacqueline McLaughlin, business,” according to a recent Training Journal report. when you must relinquish control [and rely] on the
founder of Penn State’s CHANCE program, which teams To achieve maximum productivity, companies must expertise of others to get your company on track.”
students with scientific researchers to create achieve maximum engagement.
interactive, online training modules. “Screencasting” Here’s when you need an outside perspective:
technology even lets students comment on a video One strategy for enhancing engagement is bringing in
lecture or share their own video on the lecture timeline. outside speakers for company meetings and events. • Your organization lacks expertise in a
Thought leaders on motivation, culture change or particular area
Effective training programs are adapting to better innovation, for example, can galvanize teams around
engage modern professionals and meet workforce an organization’s top priorities. • You’re having trouble implementing a
demands. Long-winded textbooks and mind-numbing strategic plan
lectures are being replaced or augmented by While large organizations have always been able to fly
interactive technologies and achieving greater learner in top experts and hundreds of employees for events, Two-way video delivers the right expert to the main
engagement, accelerated learning and higher levels smaller organizations can now access those same, stage, boardroom or corner office at any time.
of knowledge retention. in-demand speakers more efficiently and at a fraction
of the cost via two-way video.

geniecast.com Geniecast is an online marketplace of thought leaders that connects your team with experts via
two-way video to enhance your internal communications or professional development programs,
engage attendees at your live event and foster more productive strategic discussions with employees.

CONNECT  I  CPGAGENCY.COM 5

LEADERSHIP PROFILE

Lynn Loignon, VP of Internal Communication
at Kohl’s Department Stores, shares how
she’s spent the last 20 years leading others
in a way they want to be led.

TAKING THE HOW LONG HAVE YOU BEEN WITH KOHL’S?

6 CPG I’ve been with Kohl’s for 20 years this December. Starting
as an Assistant Store Manager, I’ve held around 7 or 8 roles
in that time with 5 at the corporate level.

WHAT WERE SOME OF YOUR EARLIEST
LEADERSHIP ROLES?

My first leadership role involved helping my Girl Scout troop
leader plan our activities. In high school, college and part-time
jobs, I kept taking on leadership responsibilities. One summer,
I worked at a distribution center as a picker. My accuracy
landed me a job training new employees on how to pull
products from the line. I loved being able to help people and
train them, and then see them be successful in their role.

FAMILY TENDS TO INFLUENCE HOW WE LEAD. SO WHAT HAVE YOU HEARD OVER TIME AS A VP OF A TOP GLOBAL BRAND, HOW WOULD A
HAS YOUR FAMILY INFLUENCED YOUR ABOUT THE GOOD FEEDBACK? STORE LEVEL ASSOCIATE GET TO WHERE YOU ARE?
LEADERSHIP STYLE?
When people reach out to you to be a mentor, it’s a My path was very unique, but it won’t work for

I come from a large family of 3 sisters and a brother reminder that other people see you as a leader. everyone. Work closely with your leaders to discover

who is actually 13 years younger than me, so I was Recently, a peer told me, “I love the way that you can your path and how to get there. Your leaders can be

kind of a mother and a leader. I learned a sense of lead a team without them feeling like they’re being a support system when they include you. Also, be

responsibility early which helped shape the way I led. You navigate conversations so well that even open to doing things that you aren’t sure will get you

think about helping others and bringing them along when someone doesn’t agree with you, you create where you need to go; you learn and grow from these

by understanding obstacles between us and how we additional dialogue around whatever that is, and get experiences. It may not lead you where you think

can best work together. Somebody has to take the everyone else on board.” That’s my leadership style. you want to go, but often to the place where you

lead, and I just felt comfortable being that person. I’m not a dictator, and I don’t like to be led that way, should be.

DID YOU KNOW WHAT YOU WANTED TO DO so I try to lead by example. It was nice to get that CAN YOU SHARE AN EXAMPLE OF A DIFFICULT
RIGHT OUT OF COLLEGE? affirmation! TIME A PEER OR LEADER HELPED YOU THROUGH?

I did, and it had nothing to do with what I’m doing IN THE HIRING PROCESS, WHAT QUALITIES DO During that 360 Feedback I mentioned earlier, I really
YOU LOOK FOR WHEN ADDING TO YOUR TEAM?
today! I wanted to be a Marine Biologist. Vacations struggled on what feedback to focus on. Genny Shields

at Sea World and Miami Aquarium left me in love with I really want a team of people who are different than told me to “think through those things, and ask

animals. Once I started taking biology and chemistry me, with their own strengths that balance out my yourself if you believe them to be true.” She explained

courses, I realized I wasn’t getting to interact with team rather than just adding more of the same. I perception becomes reality so first understand the

people much. As a full-time retail assistant manager, once worked at a sporting goods store where I didn’t feedback, and then figure out how you can change

I got a lot of energy from interacting that perception. I didn’t take feedback

with my team and customers. It wasn’t “ YOU DON’T HAVE TO KNOW EVERYTHING - as personally after that. I learned to
until later I realized I had followed my focus on the things I can make a differ-
gut and my passion. ence on, to have difficult, open conver-

WHEN DID YOU FIRST START YOU JUST HAVE TO SURROUND YOURSELF sations with people around their
MANAGING PEOPLE? WITH PEOPLE WHO DO.” feedback and to be more thoughtful
with my own feedback toward others.
I was a junior in college when I was I make sure my feedback is actionable,

hired as an Assistant Store Manager. not personal.

I had a lot to learn about dealing with know much about the products besides apparel. My WHAT ADVICE WOULD YOU GIVE TO YOUR
different people, and I definitely had some ups and District Manager told me, “You don’t have to know 20-YEAR-OLD SELF, THE FIRST TIME
downs discovering how employees think and feel. I everything - you just have to surround yourself with ASSISTANT MANAGER?
learned a lot from my first experience firing someone.

When our paths crossed years later, she actually people who do and figure out how to lead them in Trust your gut and find those people you can trust for

thanked me and said, “You forced me to reflect and a way they want to be led.” That really stuck with guidance to lead you where you want to go. As I look

look at my performance, and it changed how I me, and now I’m comfortable not knowing everything back, I think I did that, but it was really hard and scary.

thought about what I wanted to do and how I work.” because I surround myself with experts. I wondered along the way if I was truly able to trust

I still think about that when dealing with similar WHO IS A LEADER YOU ADMIRE? people, and I think I could have made it a lot easier
situations today. on myself if I had trusted people more easily.

WHAT FEEDBACK HAVE YOU RECEIVED ABOUT Genny Shields was an SVP of HR for Kohl’s until she
YOUR PARTICULAR LEADERSHIP STYLE? retired a year and a half ago. I’ve known her since
starting out at the store level in Minnesota. I respected

The “not-so-good feedback” is easiest to remember. the way she led her team and others, and I valued her

A few years ago, we started doing 360 Feedback at opinion and feedback. If you confided in her, she

Kohl’s where your peers, team and business partners wouldn’t share your thoughts. A lot of people tell you

give feedback so you have a wide assessment. I had that, but they do, and you always figure it out. I still

good feedback from my team and my peers, but from have lunch with her and use her as a sounding board

the business partners - not so much. It was really when things are good, bad or ugly.

hard to hear they thought I wasn’t close enough to From top left to right: Sam Paasch, CPG Engage-
what was important to them to guarantee I could be ment Project Manager; Lynn Loignon, Kohl’s VP
an advocate for them. Those reviews ultimately Internal Communication; Fred Bendaña, CPG SVP
helped me bring something else to my relationships Sales & Marketing; Erin Kelbe, Kohl’s Internal
with people outside my team.
Communications Coordinator. From bottom left to
right: Sylvan Schultz, CPG Engagement Strategist;
Jamye Mann, CPG Senior Account Director.

CONNECT  I  CPGAGENCY.COM 7

EXPERIENTIAL MEETINGS & EVENTS

BRINGING
BRANDS TO LIFE

Here’s a glimpse at some of the
live experiences in 2016 that
CPG designed to connect people
and grow business for your
favorite brands.

“CPG has been a valued partner of Sam’s Club for many years now, and we
have a tremendous amount of trust in their team. They’re so aligned with us,
it’s hard to tell if they’re a vendor partner or just another member of our team!”

“CPG’s methods to promote cultural change are rooted in best practice and research.
They bring easy-to-implement engagement ideas for behavior and cultural change.”

8 CPG

“I want to thank you all for a great job in putting together all the components of our
program, resulting in another successful event for our Distributors. It’s always a pleasure
to work with your team in planning and improving our program.”

“With more than 6,000 attendees, CPG
delivered on every promise! We’ve
been impressed with how they suggest
new ways of doing things, while being
respectful of our traditional structure. We
look forward to a very long partnership
with CPG!”

CONNECT  I  CPGAGENCY.COM 9

INTERNAL ENGAGEMENT STRATEGIES

CTHOE MMUNICATION
CONNECTION E  mployee productivity improves by 20-25% when organizations
connect their employees.1 So, how do you create the perfect internal
communication plan and start cultivating this shift? Well, you start
by understanding your audience. Surveying your people will identify what’s

important to them. We borrowed from a few surveys to show the role Digital

and In-Person Communication play in your employee engagement strategy:

DIGITAL It’s time to digitize your internal comms strategy. Social media,
COMMUNICATION
a private intranet, videos, email campaigns, online surveys, blogs,
80%
etc. are just a handful of ways to achieve this. Use whatever
feel it provided
a social way of 59% is available in your toolkit to reach 67%
communicating out to your people and drive
about their work agree it helped key initiatives. feel better
them feel more connected to
10 CPG connected to 48% the business
their wider team

feel better informed
about what the
business is doing

33%

feel they can
work more
effectively
thanks to
information
and sharing

A Computer Weekly Survey:2
What do employees think of
their company’s social network?

IN-PERSON 63%Myisoaurkerelcesovunartneetnt Aprfetesernatation... 84%
COMMUNICATION
5aenndtertaining. remem%obnreseltrymastteiosmtriicbeses.r4 say that they build stronger, more
While digital communication handles the quick meaningful business relationships
and effective connection to your people, it’s just during in-person business
as important to get them all in the same room to meetings and conferences.3
reinforce your message. Conferences are a great
form of in-person communication; your people
learn the same initiatives at once and receive
valuable face time to discuss it with their peers
and leaders.

84%HubSpot reports,
of people say they
prefer in-person
meetings.3

What happens when we combine in-person and digital communication?
Connect the onsite experience to apps and social media.

USING DIGITAL/SOCIAL COMMS AT YOUR EVENT

Facebook is the most Twitter is the most 236 Click-through rate increase
effective social channel effective platform across social media platforms
pre- and post-event.5 after year-round efforts of
during events.5 combining social media and
0 event marketing.6

Think they would be more productive and motivated if their learning environment was more like a game.7 79% 100

Say biggest social media challenge is how to use it effectively.8 51%

SOURCES 2 C omputer Weekly 3 H ubSpot 4 M anner of Speaking. 5 F reeman XP 6 M arketingsherpa. 7 C ommlab India 8 E vent Farm
Social media for 7 Stats That Explain Making it Stick: The Viral Impact Case Study: Top 4 Benefits of 35 Statistics that
1 E nplug Inc. communication Why We Need Face- Tell stories of Events: Best Combining Social Gamification in Every Event Marketer
7 Surprising Stats inside the enterprise to-Face Networking Practices to Amplify Media and Event E-learning Should Know
That Show the Event Content Marketing
Importance of Internal CONNECT  I  CPGAGENCY.COM 11
Communications

MILLENNIAL ENGAGEMENT FORGET “MILLENNIAL FATIGUE”
– IT’S TIME TO GRAB
MILLENNIAL ALIGNMENT GENERATION Y BY THE SKINNY
SHAPING TODAY’S LEADERS TIE AND CONNECT THEM TO THE
INTO TOMORROW’S LEGACY CORPORATE AGENDA.

C urrently, Millennials make up 1/3 of the workforce and by 2030, that will reach
75% according to the U.S. Bureau of Labor Statistics. As Baby Boomers
begin to retire, who will succeed them?

No longer the “new kids on the block,” Millennials have moved into management
and are forcing businesses to rethink what it means to “climb the corporate
ladder.” They represent the most educated generation in American history,
and they’ve been raised to challenge the status quo and pursue what’s
meaningful to them. Organizations must embrace, engage and
retain their Millennial workforce and navigate the generational
gaps that can affect company culture or risk putting the future
of their company in jeopardy.

Sylvan Schulz, Certified Leadership Coach WHERE DOES THE IDEA OF understand root cause and develop a correction
and Engagement Lead on CPG’s Millennial MILLENNIAL ALIGNMENT strategy to encourage more open dialogue and
Alignment Program (MAP). Schulz shares COME FROM? therefore engage more of your Millennials.
how MAP sets a foundation for success
at your business. Alignment (following a course of action) WHY SHOULD CORPORATIONS CONSIDER MAP?
is different than agreement (believing the
WHAT GENERATIONAL GAPS EXIST IN THE MAP gives your organization a window into how
MODERN WORKPLACE? course of action is your best idea). Wrestling with well you provide an optimal work environment for
ideas and aligning on the best one—as a collec- the next generation of leaders. It’s a tool to gain
I see a lack of curiosity, or maybe the stifling of it. tive—increases the chances of success. Millennials insight into the alignment between preferred
People tend to think if they entertain other per- are expert collaborators that consider many possi- working styles and organizational practices. With
spectives, they’re somehow losing. The fact is bilities before choosing the best course of action. this understanding, a team of experts develops
that people who choke off those who are curious Engaging these Millennials helps align your orga- programs to improve your environment and
limit their view and thereby limit their choice. nization with a curious, collaborative workforce Millennial contribution.
Therefore, brilliant ideas lay dormant deep inside where innovation and creativity can flourish.
the organizational mind because people don’t HOW IS IT DIFFERENT THAN OTHER
think anyone cares about their ideas. HOW DOES THE MILLENNIAL IQ AFFECT LEADERSHIP PROGRAMS?
YOUR CURRICULUM?
12 CPG By increasing an organization’s Millennial IQ and
The Millennial IQ, determined through an assessment using data to form leadership awareness and action
called the Millennial Meter, helps determine your plans, MAP helps you embrace your Millennial
organization’s Millennial friendliness as well as how workforce and shift your perspective from entitle-
your workforce operates in such an environment. ment to engagement and curiosity. MAP develops
This informs MAP customized offerings to address leaders through increased awareness and under-
your specific challenges. For example, let’s say your standing of generational differences and preferences
MIQ reveals that your people thrive when anyone at that shift long-held belief systems and spur action.
any time can discuss organization rules openly (a The result is an improved work environment that
typical Millennial preference). Your scores may also brings out the best in each generation.
indicate that your environment doesn’t encourage
these discussions. Your focus might be tailored to

The Nitrous Effect™ is a unique collective of specialty agencies that solve complex brand
challenges better and faster than traditional holding company and multi-agency models.

CPG UPBRAND EVNTIV VIDZU REVUNIT REDPEG GENIECAST

Live Experiences, Brand Strategy, Special Events, Video, Software/App Experiential Activation, Interactive Expertise

Internal Engagement Advertising Grand Openings & Motion & Development & Mobile Tours via Live, 2-Way

& Immersive Digital & Digital Celebrity Entertainment Storytelling Digital Marketing & Stunts Video

ST. LOUIS BENTONVILLE NitrousEffect.com NEW YORK WASHINGTON D.C.

DALLAS LAS VEGAS LOS ANGELES

IMMERSIVE DIGITAL SOLUTIONS 1

POP-UPS: Adding a New
Location Element to Your Event

Start thinking outside the box, or in this case, the 2
ballroom. Keep attendees guessing by providing
interactive pop-up experiences that deviate from the usual VIRTUAL &
AUGMENTED REALITY:
spots you’d expect to find them on location. Change How Attendees

Offer a full sensory experience by blending See Your Event
technology with physical elements. As always, tie
The future is here, and it’s really fun. Just ask any one of
your pop-up experience into the critical brand messaging to the millions of addicts blending virtual and physical fun
keep everything seamlessly connected. Is your main while attempting to “catch ʼem all” with Pokémon Go this

initiative to improve customer service? Then set up a live summer. Through virtual reality you can take
Customer Service Simulation pop-up - even throw in a your attendees to amazing places or provide a
local improv troupe to play the customers and add fully hands-on training experience without ever
a bit of humor and unpredictability. Now your leaving the show floor. And by harnessing augmented
attendees can apply their newfound
knowledge in realtime. reality technology, you can map out your entire event space
to come alive before your attendees’ eyes! Imagine they

point their screen at a plain 2D image on their
conference program and suddenly it becomes a

video of leadership thanking them for
attending. This technology will only

become more accessible and affordable
as big names and deep pockets like
Facebook, Sony and Google
continue to invest.

5TECHTNEICCALLHY SPTEARKIENGN: DS
FOR YOUR NEXT EVENT

W e see trends come and go; and while some may just be the hero of the day, others find their way into
the fabric of the event industry. PowerPoint presentations were once fresh and exciting, now they elicit
more eye rolls than engagement. TED-style presentations that last no longer than 18 minutes quickly
stepped in and catered to our modern attention spans. Recently, technology has offered some exciting
avenues to engage attendees on a new level and we’re sharing our favorites for your next event.

14 CPG

3

APPS: The Official Event Matchmaker

CPG often uses meeting apps to create an ideal networking opportunity for
attendees. Technology can help cut down on awkward, random networking and
connect you with relevant colleagues. You can also have people connect according to
their strengths and weaknesses, pairing them together to complement and learn from

one another in group activities. The best part? ROI can be achieved easily
when integrating this feature into your existing meeting app and

leveraging your sponsors to mitigate cost. Plus, higher levels of satisfaction and
engagement will undoubtedly mean increased attendance for next year.

4

GRATIS:
Introducing the Digital Swag Bag

5 Digital swag bags are one of the latest and

INTERACTIVE: greatest ways to delight your audience and
The Key to Attendee go green all at the same time. Ditch the
Engagement at Events
clunky bags full of flyers and keychains (who is still
sifting through them, anyway?) and distribute either a
branded flash drive (because who doesn’t need a spare
flash drive) or provide attendees with access to a gated
web page full of exclusive, sponsored offers and gifts. By
going the digital route, you also save yourself precious

time and effort in gift bag assembly, handling
registration handouts and making changes to any
content after the event. Now you can use the time

saved to expand on your communication strategy.

If you would like to enter the Secret Society of

Engaging Events, please repeat the following phrase after

us, “I will not allow speakers to drone on next
to a PowerPoint presentation full of graphs for
an hour.” If this is happening, attendees have most likely

been on their phones for the last 45 minutes. Instead,

embrace this truth and bring the presentation to them.

Engagement is achieved through
interactivity, so allow the audience to participate

in real time by giving them the option to view the

media from their device, share thoughts and

questions through polling and take

virtual notes, all via mobile. Discover the Best Ways
to Engage Your Attendees

Every event is different. And after 30 years, we’ve learned the

staples of a great event, but also know to let the individuality of

corporate culture shine through everything. All of these pieces of

event technology can connect your people in a unique, customizable

way. CPG helps identify the game-changing trends that deliver your

brand message to your attendees and keep them engaged long after

the event concludes.

CONNECT  I  CPGAGENCY.COM 15

ST. LOUIS SPORTS COMMISSION BIZ DASH 5K HORSE HOOKY AT FAIRMOUNT PARK RACETRACK
FRIENDSGIVING

PACK SHACK COMMUNITY SERVICE DAY

HOW WE CONNECTED
OUR PEOPLE IN 2016

When we weren’t finding ways to engage our clients’ internal stakeholders,
we were setting our sights on our own agency. 2016 was a flurry of
activities that got us out of our seats, out of the office and off to the races.

PIE IN THE FACE CHARITY FUNDRAISER HALLOWEEN

16 CPG

THIS GIRL 5

12 THINGS YOU DIDN’T 9
KNOW ABOUT ME 8
3
She’s the “Mann” when it comes to
customer care and smelling an internal
engagement strategy from a mile away

1   There are few dive bars in South St. Louis that I haven’t visited

2   My dogs’ names are Charlie and Fenway 1
3   I average 20 concerts a year

4   I will try just about any food at least once

5   My mom promises she didn’t misspell my name

6   I know all the lyrics to Snoop Dogg’s “Gin & Juice”

7   I’ve moved 6 times all within a 5-block radius

8   I became a “Mann,” when I got married in June

9   I’ve been to 12 National Parks in the last 5 years

10   I once ran a half-marathon—the key word is once

11   I have an extremely keen sense of smell

12   I attend an average of 20 meetings a week JAMYE MANN
DIRECTOR OF
7
ACCOUNT
SERVICES

2
64

11

10
12

CONNECT  I  CPGAGENCY.COM 17

LIVE EXPERIENCES
INTERNAL ENGAGEMENT

IMMERSIVE DIGITAL

WE CREATE BELIEF THROUGH EXPERIENCE

CONNECT YOUR PEOPLE CPG designs disruptive, impactful experiences that connect top brands
GROW YOUR BUSINESS to the ideas that drive critical initiatives and grow business. More than
just lights and sound, our experiential solutions inspire action and create
brand advocates out of your people.

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