PF2015-Sponsor-RGB

McAllen, Texas

SPONSORSHIP OPPORTUNITIES

10th Anniversary
OCTOBER 3 & 4, 2015

Dear Community Partner,
The City of McAllen is inviting organizations to participate in the 10th Annual
Palmfest “International Folklife Celebration.”
Our goal is to work with organizations to develop business strategies that
drive revenue and deliver a positive impact on our community. We recognize
the difficulties in the current economy and are open to a variety of ways of
working together.
MARKETING BENEFITS
Your business goals and objectives are unique to your industry and company
so there are no “one size fits all” set of marketing benefits. We will work
with your company to create benefits that generate a return on investment
and return on objectives for your company while providing valuable services
and amenities that enhance the quality of life to the residents of the City of
McAllen and surrounding communities.
Some examples of benefits include:
• Increase Brand Loyalty
• Create Awareness and Visibility
• Drive retail traffic
• Showcase community responsibility
• Sample/Display brand attributes
• Availability to reach hundreds of thousands of residents of McAllen
and surrounding community
• Availability to impact consumer sales
These are just a few of the ways that the City of McAllen can work with your
company. We are interested in creating a program that will yield positive
results to your business and to the residents of McAllen.
KEYS TO SUCCESS
The City of McAllen will conduct evaluation reports, economic impact
studies and spectator surveys to determine media evaluation, brand tracking,
customer satisfaction and community impact. We will work with your
company to determine metrics for sponsorship evaluation to make sure we are
hitting the right benchmarks and improve your overall sponsorship portfolio
by evaluating all sponsorship assets and identifying individual performance.
The City of McAllen Corporate Partnership team will contact you next week
to schedule a meeting. In the meantime, please don’t hesitate to contact me
at 956-681-3800 if you have any questions.

Best regards,

Omar Rodriguez
Director | McAllen Convention Center
City of McAllen

2015 PALMFEST ADVISORY BOARD

ELVA CERDA NEDRA KINERK OLGA GABRIEL

MARTHA HINOJOSA ERIK I. GONZALEZ

PALMFEST INTERNATIONAL FOLKLIFE CELEBRATION DATE: October 3rd and 4th 2015
EVENT DESCRIPTION: Palmfest “International Folklife Celebration” is a two
10TH YEAR ANNIVERSARY day event receiving over 40,000 attendees. This family-friendly event features
major attractions, historical displays, shopping, art, family games, children’s
rides and activities, live entertainment, classic car show, and diverse food and
beverages. 2015 marks the 10 year anniversary of the event.

EVENT GOALS

1. To bring the community together and recognize local business
to partake in Palmfest and celebrate the past and future of the
Rio Grande Valley.
2. Promote South Texas lifestyle, enhance quality of life and
celebrate the mix of two cultures.
3. Create long lasting, unforgettable experience to current and
potential citizens of the Rio Grande Valley.

2015 EVENT ACTIVITIES

• Hecho en Mexico Artisan Market (Indoor market of all made in Mexico products.)
• El Mercado (Outdoor arts and crafts market.)
• Farmer’s Market (Outdoor market to celebrate our extensive agricultural heritage.)
• Food Vendors
• Heritage Village
• Six stages of live entertainment
• Kidsville Rides
• Car Festival
• Family friendly Activities
• Celebrity Appearances
And much more…

DEMOGRAPHICS

This demographic study was conducted by the University of Texas Pan American Data and Information
Services Center (DISC) to provide economic and demographic data about who attends Palmfest, why
they attend, how they live and what they like about our event.

61% 39%

WOMEN VS MEN

21 - 30 YRS 31 - 40 YRS 100% 88%
90%
30% 33% 9%
80% 2%
AGE 70% 1% ETHNICITY
60%
19% 3% 18 - 20 YRS 50% White
5% 61+ YRS 40% Hispanic
41 - 50 YRS 30% African-American
10% 20% Other
10%
51 - 60 YRS 0

73% VS 27% 7% $100,001 - $150,000 3% $150,000+
36% $35,001 - $75,000
9%
Under $15,000

OWN RENT

HOUSEHOLD

INCOME

26% $15,001 - $35,000

0 10 20 30 40 50 60 70 80 19% $75,001 - $100,000

DEMOGRAPHICS

Palmfest is a family a air: More than three-quarters of the people surveyed (78%) said they brought
children with them. The average number of adults per group was 2.5, while the average number of kids
per group for those bringing kids/children was 2.2.

78% 22%

BROUGHT DIDN’T BRING
CHILDREN CHILDREN

Why do they attend? 50%

60 52% of the attendees at Palmfest
50 said Facebook was the best
40 39% 41% type of advertising to reach
30 them.
39%
Traditional mediums are still good media to
22% 34% 25% advertise Palmfest
32%

20 HERITAGE
VILLAGE
10 SHOWS
FOOD
KIDSVILLE
MUSIC
ARTS & CRAFTS
CAR SHOW
COOK
OFFS

0 TV PRINT MEDIA RADIO
36% 16% 23%

4.1 HRS TIME 47% of attendees
responded that they would
Palmfest attendees stay several hours at the event to enjoy 47%
all the activities, food, music, shows, and entertainment. The be “more likely” to
average time spent per group at Palmfest was 4.1 hours purchase a sponsor’s
product or service because
of its participation in

Palmfest.



PALMFEST INTERNATIONAL FOLKLIFE CELEBRATION Sponsorship Partner - $50,000
Heritage Partner - $10,000
10 YEAR ANNIVERSARYTH Community Partner - $5,000
SPONSORSHIP LEVELS Official Sponsor - $2,500
Special Branding Opportunities

SPONSORSHIP ASSETS ENTITLEMENT •
Event Identity
Event Logo • • •Palmfest brought to you by Sponsor •
Use of Event Marks in Advertising •“Presented by” Tag •
Entrance •
Box Office • • • •In all sponsor’s advertising and promotions •
Directional Signage • •On all points of entrance •
Free Standing Signage
Street / Outdoor Banners •Logo in Box Office signage •
Meet & Greet Photo Backdrop • • •Logo on directional signage •
Demo Tent •
Public Address Announcement Approved banners 4 2 •
LED Screen Logo on all outdoor banners •
Brand presence on website • •
Event print advertising •
Event radio advertising 10 ft. x 10 ft. 1 •
Event TV advertising •
Event Social Media • • • •Tent for Sponsor Demo Purposes •
Event News Release •
Billing on Ticket Announcements 20 10 5 2 •
Program •
Event Tickets 30 sec. spots 30 10 •
Meet & Greet •
• • • •Brand presence on official event site
Title Sponsorship Opportunities • • •Brand recognition on all print
•Tag on all radio
• • •Logo and mention in all spots
• • •Mentioned in all posts

• • •Mentions as sponsor on all news releases
•Sponsor name on all tickets
• • •Logo on all programs

Tickets to attend the event 100 60 35 20

•Access to meet & greet with artist

Ballroom Stage, Exhibit Hall A/B, Clock Tower Stage,
Oval Park Stage, Kidsville, Heritage Village, Car Show

10th Anniversary

McAllen, Texas
For sponsorship information, contact:
McAllen Convention Center
700 Convention center Blvd. McAllen, TX 78501
Yajaira Flores | [email protected]
Laurie Pulido | [email protected]
956.681.3800 • www.mcallen.net