v8 13th Oct with toc

New Idea / Topic / Issue

Chapter – 25
New Idea / Topic / Issue!

No. Topic Action Point

1 How to position your store in the 1.
jewellery market 2..

2 The new 4 C’s of Jewellery Retailing 1.
2..

3 Ways to have an eye-catching 1.
jewellery store signage 2..

4 How to design your jewellery outlet 1.

with inviting interiors 2..

5 Points to improve parking in your 1.
jewellery showroom 2..

6 Ways to improve foot traffic in your 1.

jewellery showroom 2..

7 Ways to improve your jewellery 1.
window display 2..

8 Window shopping to worthwhile 1.
shopping 2..

9 Ways to optimise jewellery pricing 1.
2..

10 How seasonal discounts decisive 1.

factors in increasing Jewellery sale? 2..

11 How Saving Schemes really work for 1.

Jewellery Retail? 2..

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A Guide to Jewellery Retailing

No. Topic Action Point

12 How to get repeat sales for your 1.
best-selling jewellery? 2..

13 Need for Inventory Management for 1.

Jewellery Retailers 2..

14 Inventory Management Tips for 1.
Retailers 2..

15 Keeping operational costs in check in 1.

a jewellery showroom- some tips. 2..

16 How to attract customers to your 1.
jewellery showroom? 2..

17 How to retain customers at a 1.
jewellery showroom? 2.

18 Ways to welcome customers to the 1.

Jewellery Showroom 2.

19 Tips for training sales staff for 1.
jewellery retail 2..

20 Why is OOH advertising an absolute 1.

must for Jewellery Retail? 2.

21 Making the most of Festivals for 1.
Jewellery Retailing 2.

22 How to promote jewellery gifting to 1.
get better returns? 2..

23 How to ensure that the customer 1.
visits your jewellery showroom 2.

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New Idea / Topic / Issue

No. Topic Action Point

again?

24 Inventory Management tips for 1.
Jewellery Retailers 2.

25 Best Inventory practices for Jewellers 1.
2.

26 The dos and don'ts of customer 1.
Service for Jewellery Retailing 2..

27 It’s all about execution 1.
2.

28 New Idea/ Topic/ Issue 1.
2.

If you find that you need some ideas or facing some
challenges, post your problem on the Facebook Retail
Gurukul Mastermind

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Back Cover

What’s inside

Is this book for you?
Small and Medium Retailers are facing multiple challenges
and opportunities. Some are succeeding, many more are
struggling. Which one are you?
One thing is common to everyone; the need to change and
improve is a common thread all across.
Are you ready to change?
YES - This book is for you.
NO - Then …

Background:
The book came out of Shivaram’s experience of firaat
working with Tanishq Jewellery, and recently since 2012
consulting and training more than 250 businesses in ‘one on
one’ consulting assignments, 1000’s of retailers in seminars
– online and offline , besides training 1000’s of retail store
staff all over India and abroad.

A self help guide:
A practical guide to retailing, this book covers the entire
customer journey cycle from marketing your brand to a
potential customer, her entry into the store, the shopping
experience and towards a life time relationship.

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This guide is aimed at the small and medium size retailers,
who are facing the challenges of a “changing market, a
more aware customer, increasing competition and the
multiple challenges of running a traditional business.

Written in simple English, so that every retailer, even with
limited knowledge of the language can follow, this book is
aimed at low cost improvements, but continuous
improvements at a pace that the retailer can manage.

Action plan:
Pick any chapter, identify what you want to do next, write it
down in the action plan page and go ahead and implement.
It is that simple

Further help:
Please visit our website www.retailgurukul.com to further
improve the business through our free and paid workshops,
courses, blogs and other useful information.

Please also join our Facebook Group Retail Gurukul Master
Mind to further improve the business through our free and
paid, workshops, courses, blogs and other useful
information.

145

About the author

Shivaram, Director, Retail Gurukul is now a much
sought after Consultant and Trainer for leading
businesses. Since 2012, he and his all India team
have Mentored, Coached, Consulted, Trained,
Cajoled and even humouredly “threatened” his
clients to improve their own business. Shivaram has worked
with 250 + Small, Medium, Large, Chain Stores,
Government Councils, International Organisations like PGI,
Rio Tinto etc. across India, Dubai and Vietnam. He has
been a regular columnist for an industry magazine, a
speaker at industry seminars @ IIJS, UBM, IJW and a judge
for an All India Store Awards Program as well.

He continues to work with select organisations looking for
transformation of their business, conduct workshops both
online and off line and now offers a “Full Paisa Vasool
Inventory Management Software”.

Reach him on 9036036524 or email him at
[email protected] or www.retailgurukul.com

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