LIU LIU IMC Plan_PDF

□ Tutor children in English learning
□ Examination
□ Traveling abroad / living abroad
□ Work needs / improve competitiveness
□ Study abroad / Immigration
□ Other _________________ *

16. Which of the following conditions affect your participation in an adult English
training institution? [Multiple choice]

□ Difficulties of getting jobs
□ Working pressure
□ Exam stress
□ Improve self
□ Self-study difficulties want to rapidly improve
□ Institutional activities
□ Other _________________ *

17. How did you learn about the current organization[Multiple choice]
□ Introduces from relatives, friends and colleagues
□ Search Engines
□ WeChat Official Account, Moments
□ Video sites (Tik Tok, Kuaishou, Bilibili, etc.)
□ Weibo
□ Offline promotion, outdoor advertising, leaflet
□ Other _________________ *

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18. The main teaching mode you prefer is: [Single choice]
○ one-on-one
○ Small classes (2-6 people)
○ Large classes (more than 6 people)
○ Recording course

19. Teacher you prefer: [Single choice]
○ Chinese teacher
○ Foreign teacher
○ Combination of Chinese and foreign teachers

20. What is your preferred teaching method： [Single choice]
○ Online only
○ Offline only
○ Online and offline at the same time

21. Which of the following conditions affects your choice of the current online adult
English training institution: [Multiple choice]

□ Brand awareness
□ There are no offline institutions nearby
□ The epidemic has made offline institutions unable to open or worried about the
risk of gathering
□ Online classes are more convenient and flexible
□ Online teachers are strengthened
□ Prefer online course content / methods
□ Online education is cheaper and more preferential

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□ Social phobia
□ Other _________________ *

* This question is only displayed when one of the options of [Online only], [Online and offline at the
same time] is selected in question 20

22. Which of the following conditions affects your choice of the current offline adult
English training institution: [Multiple choice]

□ Brand awareness
□ More efficient offline learning
□ Location / convenient transportation
□ Price suitable / institutional preferential strength
□ Cheaper than other institutions
□ Strong teachers/favorite teachers
□ Good teaching environment, comfortable
□ Course content, time schedule reasonable
□ Rich atmosphere, activities, can quickly integrate into（Oral corner and other
learning interaction）
□ Supporting service (teaching assistance, homework, Q & A, etc.)
□ Recommended by relatives, friends and colleagues
□ This is the only one nearby
□ Other _________________ *

* This question is only displayed when one of the options of [Offline only], [Online and offline at the
same time] is selected in question 20

Part III: Expectations

23. What do you think is the frequency of English training? [Single choice]

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○ Less than once a week
○ Once or twice a week
○ 3-5 times a week
○ More than 5 times a week
○ At least once a day

24. What do you think the length of a single lesson should be? [Single choice]
○ Within 1h
○ 1h
○ 2h
○ More than 2h

25. What would you like the unit price of the course to be? [Single choice]
○ Within RM 65
○ RM 65-150
○ RM 150-350
○ More than RM 350

26. What is the overall arrangement of the progress of the course? [Single choice]
○ Short-term sprint
○ Long-term accumulation
○ Indifferent/kill time

27. Do you think English training is of great help to you? [Single choice]
○ Very useless ○ Not very ○ Ordinary ○ Helpful ○ Very Helpful

28. How would you rate your current institution: [Score]

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Overall evaluation ○ ○ ○ ○ ○

Brand image /
○○○○○

Reputation

Environment ○ ○ ○ ○ ○

Atmosphere ○ ○ ○ ○ ○

Teachers ○ ○ ○ ○ ○

Teaching model ○ ○ ○ ○ ○

Curriculum ○ ○ ○ ○ ○

Activities ○ ○ ○ ○ ○

Price ○○○○○

Harvest ○ ○ ○ ○ ○

29. Thank you for your answer, I hope you can fill in your other comments or suggestions for adult

English training institutions [Multiple choice]

□ Lower prices and increase promotional activitie

□ Improve teaching environment

□ Add more learning and interactive activities such as English corners

□ Enhance teachers' professional level

□ Enrich the interest of the course and stimulate learning interest

□ Increase course arrangement or class hours

□ Develop more peripheral businesses (such as translation, exam study abroad tutoring)

□ Other _________________ *

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