SHAW INCENTIVE SURVEY GIVEAWAY RULES Rules Monthly ...

SHAW INCENTIVE SURVEY GIVEAWAY RULES

The following are the rules (“Rules”) for the Shaw Incentive Survey giveaways (the “Monthly Giveaways”),
including the recruitment Giveaway (the “Recruitment Giveaway” and together with the Monthly Giveaways,
the “Giveaways”), being administered by Shaw Television Limited Partnership (“Shaw”) and by Vision Critical
Communications Inc. (“Vision Critical”).

1. ELIGIBILITY

To be eligible for a Giveaway, entrants must be registered with The Viewers Lounge, the Food Network Canada
Viewers Lounge and/or the HGTV Viewers Lounge, and must be panelists who have been invited to participate
in an online survey (each a “Survey”) (“Entrants”). Entrants must be legal residents of Canada, excluding the
province of Quebec, and be the age of majority or older in their province or territory of residence. Employees of
Shaw, Vision Critical and each of their affiliates, subsidiaries, related companies, advertising and promotional
agencies and the household members of any of the above, are not eligible to participate in the Giveaways.

2. HOW TO ENTER

A. Recruitment Giveaway. NO PURCHASE NECESSARY. To enter, Entrants must complete the Shaw
Incentive Survey registration process at: https://www.theviewerslounge.com,
https://www.hgtvviewerslounge.com and/or https://www.foodnetworkviewerslounge.com (collectively,
the “Websites”). Entrants will receive one (1) entry for registering.

B. Monthly Giveaway. NO PURCHASE NECESSARY. To enter, Entrants must login and complete the
Survey on the Websites. Entrants will receive one (1) entry per completed Survey during a Giveaway
Period (as defined below). Alternative means of Giveaway entry is available by an Entrant receiving one
(1) mail-in entry by legibly printing the Entrant’s name, street address, city, state, postal code, telephone
number, year of birth and complete email address on a 3 x 5 inch (or 7.5 x 12.5 cm) piece of paper and
mailing it to Vision Critical Communications Inc. “Shaw Survey Giveaway”, c/o 200 Granville Street,
Mezzanine, Vancouver, BC V6C 1S4. Please also include one of the Websites to indicate which Survey
is being entered. Mail-in entries that do not include a Website will not be valid. All such entries become
the exclusive property of Shaw and Vision Critical and will not be acknowledged or returned for any
reason.

3. GIVEAWAY PERIOD

Each Giveaway shall start and end as indicated on the Websites (each a “Giveaway Period”) after which time
no further entries will be accepted. There are approximately twelve (12) Giveaway Periods commencing on or
around January 27, 2014 at 9:01 a.m. Eastern Time (“ET”) and ending on or around February 1, 2015 at 11:59
p.m. ET.

4. SELECTION OF WINNERS

A. Recruitment Giveaway: Upon the completion of the Recruitment Giveaway in Vancouver, British
Columbia, a Vision Critical representative shall randomly draw three (3) entries from all eligible
Recruitment Giveaway Entrants that registered for the Shaw Incentive Survey panel.

B. Monthly Giveaway: Upon the completion of subsequent Giveaway Periods, in Vancouver, British
Columbia, a Vision Critical representative shall randomly draw one (1) entry from all eligible Entrants
that participated in the Survey during the applicable Giveaway Period.

C. General: Selected Entrants will be notified by e-mail no later than one month after the Giveaway Period.
Each selected Entrant must respond to the notification within three (3) business days. If a selected
Entrant does not respond within three (3) business days of being notified, he/she will be disqualified and
another entry will be randomly selected from the pool of eligible entries, with a maximum of two (2)
additional draws. Before being declared a winner, selected Entrants must correctly answer, without
assistance of any kind, a mathematical skill-testing question to be administered by Shaw during a pre-
arranged telephone call or by email and must complete, sign and return the Release form prior to

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receiving his/her prize. The odds of being selected as a winner are dependent upon the number of
eligible entries received during the applicable Giveaway Period. Prizes will be distributed by Shaw within
six (6) to eight (8) weeks after each winner has been successfully contacted and fulfilled the
requirements set out herein.

Neither Shaw nor Vision Critical shall be responsible in any way for the failure, for any reason whatsoever, of a
selected Entrant to receive notification or for Shaw or Vision Critical’s failure to receive a selected Entrant’s
response. Neither Shaw nor Vision Critical, their affiliates or representatives are responsible for lost, late,
misdirected, incomplete, or non-delivered submissions; or for interrupted or unavailable satellite, network,
server, Internet Service Provider (ISP), website, telephone or other connections, availability or accessibility, or
miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure
or jumbled, corrupted, scrambled, delayed, or misdirected transmissions or computer hardware or software
malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical,
electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture,
or loss of, any such information.

5. PRIZES

There are three (3) prizes available to be won for the Recruitment Giveaway and there is one (1) prize available
to be won per Monthly Giveaway (each a “Prize”). Each Prize shall have an approximate retail value ranging
from twenty-five Canadian dollars (CDN $25.00) to one hundred fifty Canadian dollars (CDN $150.00) and shall
be indicated on the Website at the beginning of each month of the Giveaway Period. Winners shall not be
entitled to receive the difference between the actual Prize value and the approximate Prize value.

Shaw reserves the right, in its sole discretion, to substitute a prize of equal or greater value if a Prize, or any part
thereof, cannot be awarded for any reason. The Prizes are not transferable, not redeemable for cash, will not be
extended under any circumstances and must be accepted as offered without substitution. Neither Shaw nor
Vision Critical shall assume any liability for lost, damaged or misdirected Prizes.

6. GENERAL

By participating in a Giveaway, you agree to abide by these Rules and the decisions of Shaw in awarding the
Prize, which decisions shall be final and binding upon all Entrants. Entrants who have not complied with these
Rules are subject to disqualification. Shaw reserves the right, in its sole discretion, to terminate a Giveaway, in
whole or part, and/or modify, amend or suspend the Giveaway, and/or these Rules in any way, at any time, for
any reason without prior notice. Interpretation of these Rules by Shaw shall be final.

By participating in the Giveaway, each Entrant releases and holds harmless Shaw, Vision Critical, and each of
their affiliates, representatives, and their respective officers, directors, employees, representatives, and agents,
(the “Releasees”) from any and all liability for any injuries, loss or damage of any kind to the entrant or any other
person, including personal injury, death, or property damage, resulting in whole or in part, directly or indirectly,
from acceptance, possession, use or misuse of any Prize, participation in the Giveaway, any breach of the
Rules, or in any Prize-related activity. Each Entrant agrees to fully indemnify Releasees from any and all claims
by third parties relating to the Giveaway, without limitation.

Shaw and Vision Critical will use the Entrant’s Personal Information supplied in connection with the Giveaway
only for identified purposes, and protect the Entrant’s Personal Information in a manner that is consistent with
Shaw’s Privacy Policy at: www.shawmedia.ca/privacy.asp. Notwithstanding the foregoing, Entrants
acknowledge that Prizes may be fulfilled by third parties and consent to the disclosure of personal information to
such third parties for the limited purpose of fulfilling Prizes. By participating in this Giveaway, Winners agree that
his/her name may be used in any and all forms of media, without any further compensation by Shaw or Vision
Critical and waives all rights (including moral rights) with respect to printed, broadcast and other forms of
publicity.

In the event of a dispute as to who submitted an electronic entry, the entry will be deemed to have been
submitted by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized
account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access
provider, on-line service provider or other organization (e.g., business, educational institution, etc.) that is

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responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.
Liability for any applicable taxes imposed by any federal, provincial and/or local government, on any Prize won,
is the sole responsibility of the winner of such Prize.
The Giveaway is subject to all applicable laws of the province of Ontario and the laws of Canada applicable
therein.

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