Annual Report

2021 Annual Report Celcuis Holding Inc. Live Fit Live Fit

Mural by Geroge Dirr The man behind the paintings Gregory Dirr lives and works in Boca Raton, FL. All of his paitnings were painted in Boca Raton Flordia They are painting in the Spain River/Beach Tunnels in Florida. The artists submitted their final renderings for their assigned tunnels in March and were later approved by the AIPP Advisory Board. The project was split into three phases: Central Tunnels, North Tunnels and South Tunnels. All tunnels were painted by other painters too. The murals were unveiled while in progress by location from April 2019 – May 2019. The AIPP Advisory Board created a video showing the progression of the projects and featured each of the mural artists to give a better understanding of the stories behind their art. #PublicArtBoca 561.245.1266 [email protected]

01-02 Financial Information 03-04 Finanical Cont. 05-06 Letter from CEO 07-08 Who is Celcuis? 09-10 Celcuis Values Tabel of contents pages #CELSIUSLIVEFIT

1 2017 $75,000 $3,000 $1,000 Chart of Revnue, Cost, and Gross 2017 2018 $52,000 $31,000 $21,000 Chart of Revnue, Cost, and Gross 2018 2019 $24,000 $10,000 $34,000 Chart of Revnue, Cost, and Gross 2019 Celsius Holdings, Inc. Consolidated Statements of Operations Revenue $75,146,546 $52,603,986 24,3498 Cost of revenue 3,844,733 31,543,608 10,0479 Gross profit 1,301,813 21,060,378 34,900,987 Selling and marketing expenses 21,129,722 21,213,530 22,345,789 General and administrative expe 1,620,534 10,487,592 12,345,786 Total operating expense 32,750,256 31,701,122 34,456,123 Loss from operations (1,448,443) (10,640,744) (2,345,168) Other Income/(Expense): Interest income on note receivable 381,728 - - Interest expense (509,430) (174,409) (300,478) Interest on other obligations (57,579 - - Loss on debt extinguishment - (377,048) - discount on notes payable 707,286 (14,447) - discount on bonds payable 119,188 - - Other miscellaneous expense (29,579) - - Gain on investment repayment 12,461,037 - Total Other Income/(Expense) 11,419,703 (565,904) 24,5768 Net Income/(Loss) 9,971,260 (11,206,648) 4,239,002 Preferred stock dividend – other 213,133) 365,995) 400,234 Net Loss available (11,419,781) $(8,606,578) (7,980456) Weighted average shares outstanding 50,050,696 44,419,162 30,869,345 Loss per share, basic and diluted (0.23) (0.19) (0.20) Net Income/(Loss) available 9,971,260 $(11,419,781) 14,2378,947 Other comprehensive income/(loss): Unrealized foreign currency translation 60,580) 112,381 34,230,123 Comprehensive income/(loss) $9,910,680 $(11,407,400) 10,345,120 We are engaged in the development, marketing, sale and distribution of “functional” calorie-burning fitness beverages under the Celsius® brand name. According to multiple clinical studies we funded, a single serving of Celsius® burns 100 to 140 calories by increasing a consumer’s resting metabolism an average of 12% and providing sustained energy for up to a three-hour period. Our exercise focused studies show Celsius delivers additional benefits when consumed prior to exercise. The studies show benefits such as increase in fat burn, increase in lean muscle mass and increased endurance. We seek to combine nutritional science with mainstream beverages by using our proprietary thermogenic (calorie-burning) MetaPlus® formulation, while fostering the goal of healthier everyday refreshment by being as natural as possible without the artificial preservatives often found in many energy drinks and sodas. Celsius® has no artificial preservatives, aspartame or high fructose corn syrup and is very low in sodium. Celsius® uses good-for-you ingredients and supplements such as green tea (EGCG), ginger, calcium, chromium, B vitamins and vitamin C. The main Celsius® line of products is sweetened with sucralose, a sugar-derived sweetener that is found in Splenda®, which makes our beverages low-calorie and suitable for consumers whose sugar intake is restricted. Statement of Finanical Statement The terms “the Company,” “Celsius,” “we,” “us” and “our” refers to Celsius Holdings, Inc. and its subsidiaries. Financial Information 2017 2018 2019

$75,000 $3,000 $1,000 2017 2018 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 Cash Flow 2017-2018 Years Money 2017 2018 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 Net Flow(loss) 2017-2018 Years Money Current assets: 2018 2017 Cash $7,743,181 14,186,624 Accounts receivable, net 12,980,396 6,375,658 Inventories, net 11,482,701 5,305,505 Prepaid expenses 2,299,375 1,180,444 Total current assets 34,505,653 27,048,231 Property and equipment, net 121,854 62,642 Total Assets $34,627,507 27,110,873 Current liabilities: Accounts payable and accrued expenses $14,845,211 $6,311,824 Accrued preferred dividend — 133,883 Other current liabilities 19,933 17,921 Total current liabilities 14,865,144 6,463,628 Long-term liabilities Redit-note payable-related party 500,000 3,500,000 Note payables-related party-net 4,459,381 — Total Liabilities 22,824,525 9,963,628 Commitments and contingences Stockholders’ Equity: 68,942 57,003 Additional paid-in capital 127,552,998 85,153,667 Accumulated other comprehensive loss (753,520) 26,997) Accumulated deficit 63,409,431) (73,380,691) Total Stockholders’ Equity 63,458,989 11,802,982 Total Liabilities and Stockholders’ Equity $90,382,236 $34,627,507 Cash flows from operating activities: Net income/(loss) $9,971,260 (11,206,648) Adjustments to reconcile net loss Depreciation 66,939 72,162 Amortization 826,474 - Loss on Debt Extinguishment - 377,048 Stock-based compensation expense for services - 279,600 Stock-based compensation expense 4,831,750 293,797 Bad debt allowance 109,393 - Inventory excess and obsolescence allowance 331,985 - Gain on China transaction (12,461,037) - Changes in operating assets and liabilities: Accounts receivable-net (1,432,980) (6,604,738) Inventory (2,239,254) (6,177,196) In the year 2018 the cash flow has increase compared to 2017. The cash flow wasn’t doing so well in that year, but had a 10% increase in jusst a year. The net flow and or loss has increased in both years which is a 20% increase from 2017 to 2018.

3 Net income Depreciation $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 Purchase of property and equipment 2018 2019 KEY MONEY Principal PaymentsFinance Leases $1,500,000 2019 $5,000,000 2018 Proceeds from exercise of stock options $224,083 2019 2018 $301,013 The net income in 2018 is the hightest it has ever been but decreased alittle bit in 2019. Same with the decprecation in 2019 and puchase of property was very high in 2019. $70,000 Depreciation was higher in 2019 than 2018 $80,000 Purchase of property was higher in 2018 than 201 $95,000 Net Income was higher in 2019 than 2018 Cash flows from operating activities: 2019 2018 Net income/(loss) 9,971,260 (11,206,648) Adjustments to reconcile net income/(loss) to net cash provided/used in operating activities: Depreciation 66,939 72,162 Amortization 826,474 - Loss on Debt Extinguishment - 377,048 Stock-based compensation expense for services - 279,600 Stock-based compensation expense 4,831,750 4,293,797 Bad debt allowance 109,393 - Inventory excess and obsolescence allowance 331,985 - Gain on China transaction (12,461,037) - Changes in operating assets and liabilities: Accounts receivable-net (1,432,980) (6,604,738) Inventory (2,239,254) (6,177,196) Prepaid expenses and other current assets (805,571 ) (1,118,930) Accounts payable and accrued expenses 2,624,892 8,533,388) Accrued preferred dividends - (96,916 ) Change in Right to Use and Lease Obligation-net 105,943 - Deposits/deferred revenue and other current liabilities (895,806 ) 2,013 Net cash used in operating activities 1,033,988 (11,646,420) Cash flows from investing activities: Purchase of property and equipment (77,974 ) (110,417 ) Cash consideration for acquisition-net of cash from acquisition (14,188,056) - Net cash used in investing activities (14,266,030) (110,417 ) Cash flows from financing activities: Principal Payments-Finance Leases (26,486 ) - Proceeds from notes payable-related-party, net 1,500,000 5,000,000 Net proceeds from sale of common stock 26,955,437 - Proceeds from exercise of stock options 224,083 301,013 Net cash provided by financing activities 28,653,034 5,301,015 Net increase/(decrease) in cash and cash equivalents 15,347,501 (6,443,443) Cash and cash equivalents at beginning of the year 7,743,181 14,186,624 Cash and cash equivalents at end of the year 23,090,682 7,743,181 Supplemental disclosures: Cash paid during period for: Interest 131,528 $174,409 Preferred Dividends - 40,000 Non-cash investing and financing activities: Accrued preferred dividends - $-

86% 88.4% 90.2% Balance at December 31, 2017 6,760 $7 45,701,593 $45,702 79,101,824 Preferred stock C - conversion to common stock (3,016) (3) 5,806,022 5,806 Issuance of preferred stock for conversion of accrued dividends 256 255,903 Preferred stock D- conversion to common stock (4,000) (4) 4,651,163 4,651 (10,450) Stock option expense 4,293,797 4,293,797 Issuance of common stock in exchange of service 60,000 60 Issuance of common stock pursuant to exercise of stock options - Cashless 313 Issuance of common stock pursuant to exercise of stock options - Cash 470,722 471 301,252 301,723 Loss on debt extinguishment 377,048 377,048 Beneficial Conversion Feature on Convertible Instruments 555,066 555,066 Preferred stock dividend (213,133 ) (213,133 Foreign currency translation 12,381 12,381 Net loss (11,206,648) (11,206,648) Balance at December 31, 2018 (26,997) (3,380,691) $11,802,982 $57,003 $85,153,667 Issuance of common stock from public offering 26,955,437 7,986,110 7,986 26,947,451 Issuance of common stock on conversion of note payable 10,230,136 0,233,332 Stock option expense 4,831,750 4,831,750 Issuance of common stock pursuant to exercise of stock options - Cashless 510,649 511 - Issuance of common stock pursuant to exercise of stock options - Cash 245,584 246 Beneficial Conversion Feature on Convertible Instruments 166,668 Foreign currency translation 89000 726,523 Net income 9,971,260 9,971,260 Balance at December 31, 2019 (753,520 63,409,431) 63,458,989 the Second Quarter 2020, up Boca Raton, FL (August 6, 2020) increased from $30.6 million in the period increased of how much gross profit increased $30.0 Million Clecuis holdings delivers the quarterly revenue for the second quarter 2020 $13.0 Million Gross profit increase from $6.9 million in a year ago quarter 2020 Second Quarter Financial Highlights: 2020 Second Quarter Financial Highlights: 2020 Year-to-Date Financial Highlights: $58.2 Million Clecuis holdings delivers the quarterly revenue for the second quarter 2020

5 A message from the CEO To the Board of Directors and Stockholders of Celsius Holdings, Inc. We have audited the accompanying consolidated balance sheets of Celsius Holdings, Inc. (the Company) as of December 31, 2019 and 2018, and the related consolidated statements of operations, comprehensive income, stockholders’ equity, and cash flows for each of the years in the two-year period ended December 31, 2019, and the related notes (collectively referred to as the consolidated financial statements). We also have audited the Company’s internal control over financial reporting as of December 31, 2019, based on criteria established in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2019 and 2018 and the results of its operations and its cash flows for each of the years in the two-year period ended December 31, 2019, in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2019, based on criteria established in Internal Control—Integrated Framework (2013) issued by COSO The Company’s management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s consolidated financial statements and an opinion on the Company’s internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects. We have served as the Company’s auditor since 2017. Coconut Creek, Florida March 12, 2020 JohnFedily John Fedily CEO of Celcuis Holding Inc.

Mural by Geroge Dirr

7 Total Revenue 43% North American Revenue 53% 56% European Revenue Over View of the Buisness We are engaged in the development, marketing, sale and distribution of “functional” calorie-burning fitness beverages under the Celsius® brand name. According to multiple clinical studies we funded, a single serving of Celsius® burns 100 to 140 calories by increasing a consumer’s resting metabolism an average of 12% and providing sustained energy for up to a three-hour period. Our exercise focused studies show Celsius delivers additional benefits when consumed prior to exercise. The studies show benefits such as increase in fat burn, increase in lean muscle mass and increased endurance. We seek to combine nutritional science with mainstream beverages by using our proprietary thermogenic (calorie-burning) MetaPlus® formulation, while fostering the goal of healthier everyday refreshment by being as natural as possible without the artificial preservatives often found in many energy drinks and sodas. Celsius® has no artificial preservatives, aspartame or high fructose corn syrup and is very low in sodium. Celsius® uses good-for-you ingredients and supplements such as green tea (EGCG), ginger, calcium, chromium, B vitamins and vitamin C. The main Celsius® line of products is sweetened with sucralose, a sugar-derived sweetener that is found in Splenda®, which makes our beverages low-calorie and suitable for consumers whose sugar intake is restricted. No sugar equals happy people, We have undertaken significant marketing efforts aimed at building brand awareness, including a wide variety of marketing vehicles such as television, radio, digital, social media, sponsorships, and magazine advertising. We also undertake various promotions at the retail level such as coupons and other discounts in addition to in-store sampling. We have entered into agreements with various distributors to sell our products domestically and abroad, particularly in Sweden and the Far East. Our Products We seek to combine nutritional science with mainstream beverages by using our proprietary thermogenic (calorie-burning) MetaPlus® formulation, while fostering the goal of healthier everyday refreshment by being as natural as possible without the artificial preservatives often found in many energy drinks or sodas. Celsius® has no chemical preservatives, aspartame or high fructose corn syrup and is very low in sodium. Celsius® uses good-for-you ingredients and supplements such as green tea (EGCG), ginger, calcium, chromium, B vitamins and vitamin C. Celsius is sweetened with sucralose, a sugar-derived sweetener that is found in Splenda®, which makes our beverages low-calorie and suitable for consumers whose sugar intake is restricted. Each 12 ounce can of Celsius® contains 200 milligrams of caffeine which is comparable to one 12-ounce cup of coffee from the leading coffeehouse. As a result of completion of the acquisition of Func Food in October 2019, we acquired the beverages, protein bars, supplements and superfoods marketed and distributed in Finland, Sweden, and Norway. These products are distributed under the FAST, FitFarm and CocoVi brands and which are owned by Func Food. FAST products is a market leader in Finland and has begun distribution into the Swedish market. FitFarm and CocoVi are well-established brands of superfoods and other supplements in the Nordic countries. Celcuis is in 5 top countries. During 2018, we also introduced the second line in our product portfolio, trainer’s grade Celsius Heat™. Celsius Heat™ is also a dietary supplement, that uses the same proprietary thermogenic MetaPlus® formula as Celsius®, which is proven to accelerate metabolism, boost energy and accelerate calorie and fat burn when combined with exercise. Celsius Heat™, which is packed with 2,000mg of L-citrulline and 300mg of caffeine, comes in eight carbonated flavors: Apple Jack’d, Orangesicle, Inferno Punch, Cherry Lime, Blueberry Pomegranate, Strawberry Dragonfruit, Tangerine Grapefruit and Jackfruit. Who is Celcuis Holding Inc The first drink Our original Celsius® product line is currently offered in nine flavors: orange, wild berry, cola, grape, kiwi-guava and watermelon (which are carbonated), and non-carbonated green tea raspberry/acai, green tea/peach mango green tea/grapefruit melon (introduced during 2019). Celsius® is packaged in a distinctive 12 ounce sleek can that uses vivid colors in abstract patterns to create a strong on-shelf impact. The cans are sold as singles or in four-packs. We have recently redesigned our packaging to provide a cleaner, crisper and more modern look. We also sell a powdered form of the active ingredients in our beverages in individual On-The-Go packets as well as multiple serving canisters. In addition to being sugar free, our original ready-to -drink product line is non-GMO, kosher and vegan certified and soy and gluten free. In 2018, Celsius introduced its first product line extension focused on broadening the reach of Celsius® into the natural channel. The natural line extension is available in refreshing flavors: three sparkling - grapefruit, cucumber lime, orange pomegranate and three non-carbonated - pineapple coconut, watermelon berry and strawberries & cream. The natural line extension boasts a clean ingredient panel featuring 100% natural caffeine-from-green-coffee bean extract, and an all-natural sweetener. Like the original Celsius® products, our new natural ready-to -drink beverages are non-GMO, kosher and vegan certified and soy and gluten free. In August 2019, we announced a further expansion to our product line in an innovative branched-chain amino acids (BCAA) functional beverage that fuels muscle recovery. The BCAA product line was initially launched in the fitness channel.We target a niche in the functional beverage segment to help athertics and anyone else feel great. The history of Celsius Celsius was developed and launched its first drinks in 2005. By 2011, Celsius had burned through $19 million in investments and lost its contract with Costco, a move that cut revenues in half.DeSantis bought out founder and then-CEO Steven Haley and hired David. In turn, David recruited Fieldly, who had worked with him at Tampa-based biotech company Oragenics. The new management team led two private placements totaling $31.5 million with investors including Chinese billionaire Li Ka-Shing, hip-hop mogul Russell Simmons and Carl DeSantis. Celsius established a subsidiary in Hong Kong and plans to launch this year in Hong Kong, Macau. The products are manufactured in North Carolina as well as Dusseldorf, Germany.Celsius is sold at retailers including Publix Supermarkets, 7-Eleven, Winn-Dixie, The Fresh Market, GNC, Gold’s Gym, and online at Amazon.Celsius’ product has been touted in ads including billboards as “fat-burning” and “calorie-reducing.” The drinks, in seven flavors, contain caffeine, a green tea chemical, ginger, calcium, chromium, and vitamins. While Fieldly said the formula hasn’t changed for the drink, Celsius is now focused on the health and fitness markets, marketing the drink as a “fitness drink that accelerates metabolism, burns body fat and provides ‘health’ energy.”But Celsius notes on its website that “Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise.”Consumer Health Digest, an online site that reviews consumer health products, calls Celsius more of an “energy” drink than a diet supplement and warns the drink can result in “jitteriness, anxiety, insomnia, heart palpitations and slight dizziness.” No weight loss is in this drink. 3 Types of Revenue for Celcuis

Mural by Geroge Dirr “Colorful” Orignal Flavors 9 Orange, Melon, Wildberry, Grape, kiwi, watermeon, green tea, rasberry, peach mango Product Lines 5 Heat, Sparkinling, BBCA, Orignal, On-the-Go Year Ending December 31, Revenue Source 2019 2018 Change (%) Total Revenue $75,146,546 $52,603,986 43% North American Revenue $59,659,320 $38,905,235 53% European Revenue $14,455,634 $9,239,312 56% Asian Revenue $840,648 $4,276,155 -80% Other Revenue $190,944 $183,284 4%

The Artsit; George Dirr Geroge is a painter in Bocan Ranton Florida, he has lived their all is life and had a very talent to paint. He has painted all over the city even the murals being seen right now. He is an interdisciplinary visual artist, compulsively creating work as a cathartic response to his surroundings with a focus of environmental conservation. Since graduating Ringling College of Art and Design with a B.F.A., Dirr has exhibited internationally, and curated a number of group and solo exhibitions. He is currently focusing on individual bodies of work and taking on large-scale commissions from cities and private organizations. The Ceo Between 2004 and 2012 – and prior to joining Celsius Holdings Inc. – Fieldly held a leadership role at Lebhar-Friedman, where he was responsible for business planning, financial reporting, and overseeing financial operations. He also worked for Oragenics, Inc. (OGEN), where he was responsible for all their finance functions, including financial planning, public reporting requirements and optimizing operational efficiencies and implementing procurement strategies to maximize operations. Fieldly began his career in retail within the food/drug/mass (FDM) channel through various leadership roles with the Eckerd Corporation. His work included sales training, merchandising, impulse sales strategy and quality control. Fieldly supported the acquisition to CVS in 2004. At the time, Eckerd had more than 2,800 stores nationwide. Mural by Geroge Dirr “Living Life”

Globally reconized We aim to inspire those who want to live fit by giving them a sustained energy source that’s specially formulated to work with your body to help you reach your goals. We support those who work overtime at everything they do and never take shortcuts. We power through the extra set, we push through the last sprint, and we hustle through the workday. CELSIUS stands out against other brands because it’s made with healthier ingredients such as ginger, guarana, green tea and 7 essential vitamins. Our drinks contain no sugar, no aspartame, no high fructose corn syrup, and no artificial preservatives, colors, or flavors. CELSIUS is certified gluten free, kosher, and non-GMO. We’re made with nothing but the best, so you can do your best and take on any challenge that comes your way! Our Values Metaplus Blend How does it work? Our MetaPlus® blend is specially formulated to turn on thermogenesis, a process that boosts your body's metabolic rate. It's compiled of ginger root, guarana seed extract, chromium, vitamins, and green tea extract with a specific ratio of EGCG (epigallocatechin gallate) –the compound that scientists have found boosts your metabolism. When combined with exercise, CELSIUS helps your body burn more calories and body fat. It's delicious that delivers, and it's even been clinically proven to do so in 6 published university studies. The stocks The Company’s valuation allowance increased by $1,184,000 and $2,012,000 during 2019 and 2018 respectively. Total net operating loss carry forwards at December 31, 2019 were approximately $33.1 million, of which approximately $31.9 million, will expire between 2029 and 2037 and $1.2 million may be carried forward indefinitely. China has corporate tax rate of 25% with net operating loss carry forwards expiring after 5 years. It has slowly been increaseing over the years and it finally were it should be for now. The Company had $14.7 million of net operating loss carry forwards in China as of December 31, 2019. Hong Kong has a corporate tax rate of 17% with net operating loss carry forwards that don’t expire. The Company had $2.8million of net operating loss carry forwards in Hong Kong as of December 31, 2019. On October 25, 2019, the Company acquired wholly-owned foreign subsidiaries in Finland, Sweden and Norway. These companies had net operating loss carryforwards of $11.2 million in Finland and $12.9 million in Sweden. There were no net operating loss carryforwards in Norway. The Finland tax rate is 33.6% and the Sweden tax rate is 21.4% and it is always increasing everyday. 11 13 years in business 5 products in diff. countires 4 product categories Green Tea Leaf Ginger Root Guarana Seed The Values Celcuis has 3 values that they live up to within their company. The first one is the live fit lifestyle, CELSIUS fitness enthusiasts are fearless, and each one is dedicated to living an active lifestyle that pushes the limits of their individual capability. They always work hard and strive for more. The second one is the healthy lifestyle value, this value is about CELSIUS embodies a healthy lifestyle and inspires you to live a fit and active life. We help fuel your body so you can stay motivated and push past your goals. The last one is about how celcuis is a community lifestyle within the company. CELSIUS headquarters are located in Florida, but our community is global. Our growing community of like-minded individuals empower each other to keep moving and push through new fitness challenges together. Be a part of our community by applying for our Brand Ambassador Program! Celsius Holdings, Inc. (NASDAQ: CELH), founded in April, 2004, is a global company with a proprietary, clinically-proven formula for flagship brand CELSIUS®. Celsius Holdings, Inc., has a corporate mission to become the global leader of a branded portfolio which is proprietary, clinically-proven or patented in its category, and offers significant health benefits. CELSIUS® comes in several delicious sparkling and non-carbonated flavors, and in powder stick packets which can be mixed with water. CELSIUS® has no preservatives, no aspartame, no high fructose corn syrup, is non-gmo, with no artificial flavors or colors, and has no added sodium. The CELSIUS® line of products is kosher and vegan certified, soy, gluten, and sugar free. 6 Universty Studies That title was earned through research and clinical studies, not just because it sounded good and we felt like saying it. CELSIUS works by combining its clinically proven formula of healthier, energy-boosting ingredients with your own body’s physical activity. It’s a team effort that benefits you in more ways that we can explain (but we’ll do our best). Six published universty studies done.

state income tax ‘18 and ’19 50% 9.25% 2019 2018 Statutory federal rate 21.0 % (21.0)% State income tax rate, net of federal benefit 4.35 % (4.35)% Permanent differences, including stock-based compensation 9.25 % 5.6% Change in valuation allowance, including effect of change in tax rates (34.60)% 19.75% Difference in foreign tax rates — —% Effective tax rate 0.0 % 0.0% The hype Most pre-workout or energy drinks are filled with a TON of harmful ingredients. Celsius takes a “more natural” approach. It’s filled with: Green Tea, Ginger Root, Chromiu, and Taurine to name a few. Celsius does include Guarana, which is known to increase energy however a large amount isn’t advisable as it does have some health effects. Of course, as with anything you should consult your health care provider prior to trying a new product. If weight loss is your goal, this drink alone won’t do the trick. However, paired with diet and exercise it will help you get to your goal. Personally, I am HOOKED. Drinking Celsius while working out on my Peloton has helped me achieve my “pre-quarantine” weight. The celeb-crazed drink takes a healthier approach to a pre-workout and energy drink. I won’t ever look at another pre-workout or energy drink the same again. Celsius is the way to go! Celsius energy drink has been in the market for years. It started in 2004 and has come out with their energy drinks the next year. The company has won many international awards when it comes to health, innovation, and branding. Celsius is THE ONLY pre-workout and energy drink that I’ll put my hands on! It takes a more natural approach and acts as a dietary supplement that helps to boost metabolism and help elevate your energy levels.aut que est et fuga. Nam cone voluptae venimus reri doluptatiata sam, sitamendic te poreris quam comnihi llitiis doluptur audae pernate parum inte odi rem que verum excestrum, solore ommosandant elestiis dem quaepel. CELSIUS is the ideal drink for anyone who wants to get the most out of their day and live fit. Backed by several clinical trials, drinking CELSIUS prior to fitness activities is proven to accelerate metabolism, burn body fat and provide essential energy. Live Fit Celsius is launching its first national guerilla marketing tour, which will make its way across the U.S. The Live Fit Tour will officially kick off in NYC on September 7th with a CELSIUS® branded pop up fitness event in Union Square. The brand owned event will feature various interactive fitness activities including outdoor classes hosted by popular local instructors from several nationwide fitness chains, as well as competitive activities to inspire attendees and influencers to find what motivates them to live an active lifestyle. The CELSIUS® Live Fit Tour will be bringing its proprietary and clinically proven functional energy drink to 12 cities (New York City, Boston, Seattle, Portland, San Francisco, Los Angeles, San Diego, Phoenix, Dallas, Miami, Orlando, and Tampa) with a goal of inspiring and creating a movement which energizes each city with approximately 300,000 samples to be distributed along the way. In addition, the Live Fit Tour will also be stopping at various retailers, distributors, local events, and fitness partners like Planet Fitness, Gold’s Gym and 24 Hour Fitness. CELSIUS BRAND RANKED TOP 200+ BRANDS GROWING 4.0% BRAND WITH ONLY 15% ACV 11th It was its highest in 2019, in 2018 in increased about 4 % higher within a year. It was its highest in 2019, in 2018 in increased about 17% higher within a year. Permanent Differences Valuation Allowance 34.60% Korger Launch The first placements began in the second quarter of 2019, with current availability across all 1,100 stores. Product placement includes both the beverage aisle and large end-cap displays to highlight continued expansion throughout the chain.“Celsius continues to rapidly expand across all channels of trade and with this new marquee customer, we are now in approximately 7,000 grocery stores nationwide,” commented John Fieldly, President and Chief Executive Officer of Celsius Holdings, Inc. “In addition to our outpaced growth in this channel, product placement has also expanded from the traditional diet and nutrition aisle to higher volume locations in the energy set, cold cooler front checkout and end-cap displays with additional flavors.” Fieldly continued, “Spins based brand performance in the Grocery (MULU) channel for Celsius over the past 52 weeks through 09/08/19, demonstrates tremendous momentum in this channel with over 110% growth in the past year.In addition, we have increased our total ACV from 15% to 24% over the past 52 weeks in the grocery channel with a 32% growth rate in same store sales.”

Celcuis Holding Inc. Annual Report Book 2021 CELSIUS IS A MOVEMENT. A MOVEMENT THAT’S ALL ABOUT MOVEMENT. Headquaters in Boca Raton Flordia