Finding BigCommerce Partners to Suit Your Needs

Finding BigCommerce Partners to
Suit Your Needs

Bigcommerce Partners are in plentiful supply,
and like all digital agencies, some are better
than others. However, rather than judging
them by perceived quality alone, it is best to
make your selection based on their unique
talents and qualities that make them right for
your business needs.

The first thing to take into account is what they do other
than acting as BigCommerce partners. With so many
eCommerce options, BigCommerce may not suit you the
best. If you are new to eCommerce as a storefront, it may
be best to listen to your selected agency’s
recommendations for your specific market. If you are
uncertain, trusting it to the professionals is always the best
option. Even if you go in anticipating BigCommerce, look
for agencies that are also familiar with platforms like
Volusion and Magento to make sure all your bases are
covered.

A more controversial suggestion is to give their SEO a kick
in the tires by trying to find them on your search engine of
choice by looking for the keywords relevant to your
business’ needs. This is especially true if you’ve found a
given agency based on word-of-mouth or advertisement, or
any other form of marketing that you do not anticipate
using yourself. An eCommerce agency that can’t market
itself may not be able to effectively market you. It’s worth
taking into account the quality of their stock photography,
copy, and other content as well, as this will indicate the
bare minimum of what you can expect to receive. It’s very
difficult for an agency to make you look better than they
make themselves look.

You should make a decision as to whether you are
looking for local partners or an online agency. This
depends heavily on your business presence. Merchants
that operate both a local physical location and an online
portal might do well to seek out a local agency, as they
will be more familiar with the ‘lay of the land’ in their
area, especially with respect to what sort of web design
will resonate with the community. Merchants that only
exist online would do well to look at partners that
operate with an exclusive web focus; it’s best to think
of the web as its own locality and seek out specialists.

While your eCommerce agency may know what you
need, it is important to pursue one with an idea of what
you want. Having clear goals an agency can help you
accomplish will take you much farther than simply
turning your eCommerce ambitions over to an agency
sight-unseen. As well, do your research beforehand and
go in with a budget. Don’t allow yourself to get
blindsided by a quote. While BigCommerce partners
ideally streamline the process of establishing an online
storefront, including cost reduction, it’s entirely
possible for costs to get out of hand if you aren’t
prepared.

Lastly, always look for an agency’s portfolio. If they
can’t refer to specific examples of past success,
proceed with caution. While there are legitimate
reasons to keep their client history private, particularly
with the proliferation of online NDAs, they should be
able to give you an idea of what they have
accomplished, backed up with evidence. In particular,
it is important to see that they have had success with
projects similar in subject and scope to yours. Hiring an
agency without some foreknowledge about what you’re
going to get leaves you no better off than doing it
yourself. Make sure lines of communication are open
from start to finish, and do your due diligence to
maximize your success.

Add: 7 N CHRISTOPHER COLUMBUS BLVD
SUITE 300 (PIER 5), PHILADELPHIA, PA,
19106

Phone: 888-982-8269

Email: [email protected]

Website: www.1digitalagency.com