LELA_ListingPresentation2017

Pric

cing

Price Right: Attract Buyers

Pricing your property competitively will gen
buyers. Pricing your property too high may m
market value to compete with new, well-pric

Asking Price

15% Above

15% Above

Market Value

10% Below

15% Below

nerate the most activity from agents and
make it necessary to drop the price below
ced listings.

% of Potential Buyers
Who Will Look at
Property

e 10%

30%

60%

75%

90%

Intelligent Pricing Th
•
Activity •
Level •

•

When Most
Offers Are

Received

he Right Pricing is Key

Sellers Market

In a market with rising home values, if a
seller wants a price that's ahead of the
marketing, the market may go up enough to
make that price attractive for buyers. Time
can cure some mistakes and make people
look smart.
Average Home Price
Average Home PricePrice Seller
Wants

Price
Correction

Home Price
Values Correction
Are Falling
They Never Get

Time on Market

Price Seller
Wants

When they get it

Time on Market

Buyers Market

If sellers fall behind a market with
falling home values, they can end up
chasing the market down, because home
values are always falling faster than
their price reductions.

It

Testimo

onials

Testimonials



Testimonials