PROPOSAL GDS EDLEE

EDCLHEIECKFREINEDGRAPHIC DESIGN STUDIES

PRESENTED BY NUR NAZIRAH BINTI MOHAMAD NAZI
19DRG19F1019

TABLE OF
CONTENTS

1.BACKGROUND 3.SWOT ANALYSIS
COMPANY 4.MOODBOARD

2.THE MENU

BACKGROUND

COMPANY

Edlee Fried Chicken was founded by Mr. Mohd Edlee bin Ismail. The
Edlee Fried Chicken business was established in 2003 and has been
registered as Edlee Food Services. Now Edlee Fried Chicken has 6
branches throughout Kelantan (in Jalan Pekeliling, Taman Indra Petra,
Tanjong Chat, Wakaf Che Yeh, Bilal supermarket and close to Perodua
Tunjong).The business will also be expanded to the rest of the state in the
near future.

This business journey started from a small stall in the night market to a
large restaurant that was established in 2003 until now. EFC has also
served complete meals for friends and family with affordable prices. EFC
also provides online ordering and will be delivered to your home or
workplace to make it easier for customers to buy and attract more buyers.

THE MENU

There are many menu available at EFC
besides fried chicken, one of which is
french fries, nugget,chicken chop,chicken
roll,soup, mashed potatoes, burgers,
coleslow, porridge,korean fried chicken
and so on. In addition, There are many
drinks available such as mango, orange,
iced lemon tea, black current, milo,
nescafe and soft drinks.

FRIED
CHICKEN

CHICKEN
CHOP

BURGERS

KOREAN FRIED
CHICKEN

CHICKEN
PORRIDGE

CHICKEN
ROLL

MUSHROOM
SOUP

FRENCH
FRIES

TARGET USP
AUDIENCE
- Edlee fried chicken delivered to
- For those who want to spend quality time your door.
together as a family.
- For kids who love to eat fried chicken. ESP
- Fast food is very much a teenage eating
style. - Purchase a large bucket set and
- For workers who chase mealtimes. receive free merchandise.

SWOT
ANALYSIS

STRENGTHS OPPORTUNITIES

- Have a different taste and quality of food than others. - They can include new product in their menu.
- They are successful in maintaining their loyal customers. - Increased and efficient services specially home delivery
- Interactive relationship market. and office orders.
- Able to provide a variety of interesting menus at - They can advertise their product in media.
reasonable prices.
THREATS
WEAKNESSES
- Diseases like bird flu are the big threat for Edlee Fried Chiken .
- Lack of promotional advertising and marketing. - Changing customer demand.
- Lack of relationship building among employees,customer - Entering of many new competitors into the market from local
and suppliers. or international brand.
- Lack knowledge about their customers.

MOODBOARD

THANKS