DIPITT TRIAL
1
CONSUMER INSIGHTS
2
SAMPLE SPLIT
City Sample Total
150
Chicken is the most
popular form of meat in
Pakistan followed by
various red meat options.
The trenKdaorfaecahtini g out has 18-25 26-34 35-40
increased hence
consumers are more opeMn ale Female Male Female Male Female
26 22 15 14
to eating new types of 35 38
cuisines. The younger lot
is experimental however
the taste buds are strongly
influenced by traditional
taste they have grown up
on.
OVER LIKEABILITY
Ketchup Like Extremely 2% 6% 3% Chilly Garlic Sauce
Like Somewhat
2% Neither Like Nor Dislike 38% Like Extremely
3% Dislike Somewhat Like Somewhat
Dislike Extreamly Like Extremely Neither Like Nor Dislike
4% Like Somewhat Dislike Somewhat
Neither Like Nor Dislike Dislike Extreamly
37% 54% Dislike Somewhat
Dislike Extreamly 51%
3% 2%
5% 1% 2%
3%
50%
40% Like Extremely
48% Like Somewhat
Neither Like Nor Dislike
Dislike Somewhat
46% Dislike Extreamly
OVER LIKEABILITY TASTE Chilly Garlic Sauce
Ketchup Like Extremely
Like Somewhat
8% Like Extremely 8% Neither Like Nor Dislike
9% Like Somewhat 7%
Neither Like Nor Dislike 42% Dislike Somewhat
6% 9%
44% Dislike Somewhat Dislike Extreamly
Dislike Extreamly
33% 9% 34% 5% 4%
7%
8%
38%
Like Extremely Like Extremely
7% 42% Like Somewhat 46% Like Somewhat
Neither Like Nor Dislike Neither Like Nor Dislike
Dislike Somewhat Dislike Somewhat
Dislike Extreamly Dislike Extreamly
34%
STRENGTH OF FLAVOR
Ketchup Chilly Garlic Sauce
3% 5% 6% Like Extremely
8% 5% Like Somewhat
Like Extremely 7% Neither Like Nor Dislike
Like Somewhat
Neither Like Nor Dislike 43% Dislike Somewhat
Dislike Somewhat
Dislike Extreamly
48%
Dislike Extreamly
36% 2% 39% 5%
5% 3%
4%
9% 41%
Like Extremely Like Extremely
46% Like Somewhat 47% Like Somewhat
Neither Like Nor Dislike Neither Like Nor Dislike
Dislike Somewhat Dislike Somewhat
Dislike Extreamly Dislike Extreamly
38%
BALANCE OF SPICINESS/SWEETNESS
Ketchup Chilly Garlic Sauce
3% 5% 3% Like Extremely 7% Like Extremely
38% Like Somewhat 8% Like Somewhat
Neither Like Nor Dislike 9%
Dislike Somewhat 37% Neither Like Nor Dislike
Dislike Extreamly 39%
Dislike Somewhat
51% Like Extremely Dislike Extreamly
Like Somewhat
2% Neither Like Nor Dislike 5% Like Extremely
6% Dislike Somewhat 4%
5% Dislike Extreamly 7% 46% Like Somewhat
48% 38% Neither Like Nor Dislike
Dislike Somewhat
39% Dislike Extreamly
LIKEABILITY OF TEXTURE/CONSISTENCY
Ketchup Chilly Garlic Sauce
2% 1% 5% Like Extremely
3% Like Somewhat
Like Extremely 7% Neither Like Nor Dislike
38% Like Somewhat 4%
Neither Like Nor Dislike 44% Dislike Somewhat
Dislike Somewhat
Dislike Extreamly Dislike Extreamly
56% 40% 7%
2%
3% 2%
6%
5%
Like Extremely Like Extremely
Like Somewhat
Neither Like Nor Dislike 42%
42% 51% Dislike Somewhat Like Somewhat
Neither Like Nor Dislike
Dislike Extreamly Dislike Somewhat
Dislike Extreamly
40%
LIKEABILITY- COLOR
Ketchup 2% Chilly Garlic Sauce
3% 1%
1% 1% Like Extremely
41% Like Somewhat
5% Like Extremely Neither Like Nor Dislike
42% Like Somewhat Dislike Somewhat
Neither Like Nor Dislike Dislike Extreamly
Dislike Somewhat
Dislike Extreamly 53%
51% 2% 2%
3%
1% 2%
Like Extremely
4% Like Somewhat
Neither Like Nor Dislike
Like Extremely
Like Somewhat 42% 51% Dislike Somewhat
50% Neither Like Nor Dislike Dislike Extreamly
43% Dislike Somewhat
Dislike Extreamly
LIKEABILITY- AFTERTASTE
Ketchup Chilly Garlic Sauce
2% 3% 2% Like Extremely
3% 5% Like Somewhat
Neither Like Nor Dislike
5% Like Extremely Dislike Somewhat
Like Somewhat
34% Neither Like Nor Dislike 49% Dislike Extreamly
56% Dislike Somewhat
Dislike Extreamly 1%
5%
41% 4%
6% 3% Like Extremely 47% Like Extremely
4% Like Somewhat
48% Like Somewhat 43% Neither Like Nor Dislike
39% Dislike Somewhat
Neither Like Nor Dislike Dislike Extreamly
Dislike Somewhat
Dislike Extreamly
THANKS
11