Dipit Study

DIPITT TRIAL

1

CONSUMER INSIGHTS

2

SAMPLE SPLIT

City Sample Total
150
Chicken is the most

popular form of meat in

Pakistan followed by

various red meat options.

The trenKdaorfaecahtini g out has 18-25 26-34 35-40

increased hence

consumers are more opeMn ale Female Male Female Male Female
26 22 15 14
to eating new types of 35 38
cuisines. The younger lot

is experimental however

the taste buds are strongly

influenced by traditional

taste they have grown up

on.

OVER LIKEABILITY

Ketchup Like Extremely 2% 6% 3% Chilly Garlic Sauce
Like Somewhat
2% Neither Like Nor Dislike 38% Like Extremely
3% Dislike Somewhat Like Somewhat
Dislike Extreamly Like Extremely Neither Like Nor Dislike
4% Like Somewhat Dislike Somewhat
Neither Like Nor Dislike Dislike Extreamly
37% 54% Dislike Somewhat
Dislike Extreamly 51%
3% 2%
5% 1% 2%
3%
50%
40% Like Extremely

48% Like Somewhat

Neither Like Nor Dislike
Dislike Somewhat

46% Dislike Extreamly

OVER LIKEABILITY TASTE Chilly Garlic Sauce

Ketchup Like Extremely
Like Somewhat
8% Like Extremely 8% Neither Like Nor Dislike
9% Like Somewhat 7%
Neither Like Nor Dislike 42% Dislike Somewhat
6% 9%
44% Dislike Somewhat Dislike Extreamly

Dislike Extreamly

33% 9% 34% 5% 4%
7%
8%
38%
Like Extremely Like Extremely

7% 42% Like Somewhat 46% Like Somewhat

Neither Like Nor Dislike Neither Like Nor Dislike
Dislike Somewhat Dislike Somewhat
Dislike Extreamly Dislike Extreamly

34%

STRENGTH OF FLAVOR

Ketchup Chilly Garlic Sauce

3% 5% 6% Like Extremely
8% 5% Like Somewhat
Like Extremely 7% Neither Like Nor Dislike
Like Somewhat
Neither Like Nor Dislike 43% Dislike Somewhat
Dislike Somewhat
Dislike Extreamly
48%

Dislike Extreamly

36% 2% 39% 5%
5% 3%
4%
9% 41%

Like Extremely Like Extremely

46% Like Somewhat 47% Like Somewhat

Neither Like Nor Dislike Neither Like Nor Dislike
Dislike Somewhat Dislike Somewhat
Dislike Extreamly Dislike Extreamly

38%

BALANCE OF SPICINESS/SWEETNESS

Ketchup Chilly Garlic Sauce

3% 5% 3% Like Extremely 7% Like Extremely
38% Like Somewhat 8% Like Somewhat
Neither Like Nor Dislike 9%
Dislike Somewhat 37% Neither Like Nor Dislike
Dislike Extreamly 39%
Dislike Somewhat
51% Like Extremely Dislike Extreamly
Like Somewhat
2% Neither Like Nor Dislike 5% Like Extremely
6% Dislike Somewhat 4%
5% Dislike Extreamly 7% 46% Like Somewhat

48% 38% Neither Like Nor Dislike
Dislike Somewhat
39% Dislike Extreamly

LIKEABILITY OF TEXTURE/CONSISTENCY

Ketchup Chilly Garlic Sauce

2% 1% 5% Like Extremely
3% Like Somewhat
Like Extremely 7% Neither Like Nor Dislike
38% Like Somewhat 4%
Neither Like Nor Dislike 44% Dislike Somewhat
Dislike Somewhat
Dislike Extreamly Dislike Extreamly

56% 40% 7%
2%

3% 2%

6%
5%

Like Extremely Like Extremely
Like Somewhat
Neither Like Nor Dislike 42%

42% 51% Dislike Somewhat Like Somewhat
Neither Like Nor Dislike
Dislike Extreamly Dislike Somewhat
Dislike Extreamly

40%

LIKEABILITY- COLOR

Ketchup 2% Chilly Garlic Sauce
3% 1%
1% 1% Like Extremely
41% Like Somewhat
5% Like Extremely Neither Like Nor Dislike
42% Like Somewhat Dislike Somewhat
Neither Like Nor Dislike Dislike Extreamly
Dislike Somewhat
Dislike Extreamly 53%

51% 2% 2%
3%
1% 2%
Like Extremely
4% Like Somewhat
Neither Like Nor Dislike
Like Extremely
Like Somewhat 42% 51% Dislike Somewhat

50% Neither Like Nor Dislike Dislike Extreamly
43% Dislike Somewhat

Dislike Extreamly

LIKEABILITY- AFTERTASTE

Ketchup Chilly Garlic Sauce

2% 3% 2% Like Extremely
3% 5% Like Somewhat
Neither Like Nor Dislike
5% Like Extremely Dislike Somewhat
Like Somewhat
34% Neither Like Nor Dislike 49% Dislike Extreamly
56% Dislike Somewhat
Dislike Extreamly 1%
5%
41% 4%

6% 3% Like Extremely 47% Like Extremely
4% Like Somewhat
48% Like Somewhat 43% Neither Like Nor Dislike
39% Dislike Somewhat
Neither Like Nor Dislike Dislike Extreamly
Dislike Somewhat
Dislike Extreamly

THANKS

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