Tupperware

c o n f i d e n c e b e c o m e s y o u
































































THE SECRET
A MUST BUY TUPPERWARE
BEHIND THE
TUPPERWARE TIPS & ADVICES
TUPPERWARE

All the little things you The tupperware you won't Make tupperware much
should know about take your eyes off easier for you
tupperware



S Y A F I Q A H A Q I L A H B I N T I S H A Z M Y
A 1 9 B S 0 2 1 1
P R I C I N G D E S I C I O N
S B S F 2 1 3 3 ( 2 )

T A B L E O F C O N T E N T S
T U P P E R W A R E B R A N D S




01 02










t h e c r e a t o r o f t h e s t o r y b e h i n d
t u p p e r w a r e t h e t u p p e r w a r e
03 04











t h e r e s t o f o t h e r t h a n
t h e t u p p e r w a r e t u p p e r w a r e ?
05 06










t u p p e r w a r e t i p s & t r i c k s
l o v e r
07 08











w i s h l i s t o f c o n t a c t u s f o r
t u p p e r w a r e i n f o r m a t i o n
T U P P E R W A R E B R A N D S

Earl Tupper





Tupper loved to fantasize and upgrade
T H E F O U N D E R O F
every single thing he saw. His ambition is
T U P P E R W A R E
to be a millionaire and well-known
Earl Silas Tupper, a man who invented
inventor, and he succeeds both of his
containers to store food and keep it goals.
airtight in 1938 called Tupperware. He
started his business using black, This incredible man was born in 1907. He
inflexible pieces of polyethylene slag, liked doing business. He started selling
and a waste product is given by his his family's produce since he was 10 years
supervisor at his previous company, old. The same goes for his teenage life.
DuPont. He then molded it into a
lightweight and durable type of Tupper had gone through the roller-
container. Paint can lid was his coaster ride of his life, especially during
inspiration. He created airtight lids as the the Tupperware phase. Died in 1983 yet
paint can lids. the brand is still top-notch.

“The fruits of life fall into the

hands of those who climb the
tree and pick them.”

- Earl Tupper











































T U P P E R W A R E B R A N D S

T H E S T O R Y O F T U P P E R W A R E

When it comes to choosing a good Tupperware comes in a variety of

container to store food, everyone will colors and shapes too. Other than
choose Tupperware. Tupperware has store food, Tupperware also has

always been in someone's heart, other product lines which are a
especially your mom. Every household bottle. You can store your drink in

must at least own one Tupperware. the Tupperware bottle.



Tupperware is not like a typical Tupperware has expanded to

plastic container. It is made from almost 100 countries all over the
polycarbonate which creates the world. It started with the intention

highest quality and most durable for to help women during the Second
users. The interesting part is World War.

Tupperware microwave friendly,
unlike the other containers.



T U P P E R W A R E B R A N D S

For Home.

For Health.

For Us.


TUPPERWARE












marketing How Tupperware survive for 70
Initially, Tupperware used a direct
strategy to sell products at the Tupperware party years?

where women of the 1950s. The main focus of
Tupperware is a pioneer and the
the party is to created choices for women who
leading market of food containers in
wanted to work.
Southeast Asia. Almost 50% of the
market share in Southeast Asia reach by
In the early 1950s, Wise, a vice president of
Tupperware. 
marketing created Tupperware Parties. Sales
and popularity of Tupperware blow up after the
Tupperware used a skimming strategy
development of the strategy, thanks to Wise.
because it offers a high price with the
quality of the product. Customers
willing to pay for Tupperware, as the
Wire was fired in 1958 due to differences of
quality of Tupperware meet customers'
opinion in the firm operation. Rexall takes over
expectations. 
Tupperware in 1958. Mila Pond then hosted the
Tupperware party spread to Europe and all
Currently, Tupperware using a
around the world in 1960. They used a method
competitive based pricing strategy as
named "carrot calling".
there are a large number of competitors
that exist in this type of product line.
In 2013, Indonesia was the top marketplace of
Tupperware which received over $200 million
sales with only 250, 000 salespersons.


China and India beat Indonesia with 85% of the
world population and 70% of 2018 sales in 2018.

T U P P E R W A R E B R A N D S

C o m p e t i t o r s


Lock n Lock





LocknLock is Tupperware's first competitor. It was
founded in Seoul in 1978. Also ranked top 10 brand
product of trust and use the award in Vietnam of
three years in a row since 2016.


The functions and features are quite similar to
Tupperware. Small household appliances with high
convenience and advanced technology. Airtight
and watertight, same as Tupperware.

Comes in various shapes and sizes including round,
square, rectangular. LocknLock claims their product
can be used in daily life not only for food storage
but for item organizer, medicine box, or camera Competition is a good
lens bag which quite interesting and different from
thing; it forces us to do
Tupperware.
our best.
Save your Food, Space and Money is LocknLock
slogan. In terms of pricing, LocknLock offers a lower
- Nancy Pearcey
price rather than Tupperware. The catchy brand
LocknLock also could attract customers.

C o m p e t i t o r s
H o w e v e r , b a s e d o n O w l e r ( 2 0 1 8 ) L o c k n L o c k
e a r n e d $ 3 8 8 . 8 m i l l i o n r e v e n u e w i t h 5 , 0 6 6
Cambro
e m p l o y e e s w h i c h o b v i o u s l y c a n n o t b e a t
T u p p e r w a r e , t h e w e l l - k n o w n b r a n d $ 1 . 7 b i l l i o n
w i t h 1 2 , 0 0 0 e m p l o y e e s .
Cambro has claimed that it is the most durable,
high-quality containers since 1951. Cambro has
grown into one industry's largest plastic
manufacturer.

What is the difference between Cambro and
Tupperware? Cambro is an insulated container for
keeping food or hot drink. Other than that, Cambro
is the preferred brand name to the startup caterer
who had finally saved enough money.

Provide service-oriented products to restaurants,
hotels, caterers, and more. It has a different target
market than Tupperware. Cambro focuses on the
large industry,


H o w e v e r , C a m b r o f a c e d t h e s a m e t h i n g a s
L o c k n L o c k , s t i l l c a n n o t b e a t t h e p i o n e e r b r a n d
T u p p e r w a r e . T h e y r e c e i v e d o n l y $ 3 5 0 m i l l i o n
w i t h 1 , 0 0 0 e m p l o y e e s a c c o r d i n g t o O w l e r
( 2 0 1 8 ) .



T U P P E R W A R E B R A N D S

Tupperware lover









T H E S O C A L L E D T E E N A G E G I R L F R O M A M P A N G














Falizah




T h e s o - c a l l e d - t e e n a g e g i r l w h o
w o u l d p r e f e r n o t t o t e l l h e r a g e
a n d s h o w h e r w o n d e r f u l f a c e

b e c a u s e s h e ' s s h y . C o l l e c t i n g
T u p p e r w a r e i s o n e o f h e r
h o b b i e s t h a t s h e w o n ' t a d m i t .













Tupperware is my life



B y F a l i z a h
What do you mean by "Tupperware is my life"? Do you think the price of Tupperware is
reasonable?
I d o n o t k n o w h o w t o d e s c r i b e h o w m u c h I l o v e
T u p p e r w a r e . I h a v e t h r e e r u b b i s h b a g s ( y e s , t h e Y e s , o b v i o u s l y i t i s . T h e p r i c e o f T u p p e r w a r e i s
b l a c k r u b b i s h b a g ) f u l l o f T u p p e r w a r e . A l l o f t h o s e q u i t e e x p e n s i v e b u t w o r t h e v e r y p e n n y .
t h r e e b a g s o f T u p p e r w a r e a r e a l l n e w T u p p e r w a r e T u p p e r w a r e h a s t h e h i g h e s t q u a l i t y , l a s t - l o n g ,
t h a t h a v e n o t u s e d . T h a t d e s c r i b e s h o w m u c h I l o v e m i c r o w a v e f r i e n d l y . W h a t e l s e ? Y o u n a m e i t .
T u p p e r w a r e , I g u e s s ? N o , d o n o t a s k m e w h y T u p p e r w a r e h a s i t a l l . N o , I ' m n o t o n e o f t h e
T u p p e r w a r e a g e n t s , n o w o r r i e s .
b e c a u s e I , m y s e l f d o n o t k n o w w h y I d o n o t u s e
t h o s e . I b o u g h t T u p p e r w a r e w h e n t h e r e ' s a
Would you still repurchase Tupperware?
d i s c o u n t , a n d t h r e e ? I t h o u g h t I h a v e m o r e . . h e h e .  
D e f i n i t e l y ! I w a n t e d t o b u y t h i s o n e c o l l e c t i o n
Why do you choose the Tupperware? o f T u p p e r w a r e , b u t I g o t n e i t h e r m y d a u g h t e r ' s

I c h o s e T u p p e r w a r e r a t h e r t h a n o t h e r b r a n d s n o r h u s b a n d ' s p e r m i s s i o n . W e l l , m o m b e i n g a
b e c a u s e i t h a s a h i g h q u a l i t y . I t l a s t s l o n g t o o . I h a v e m o m . W i t h o u t t h e i r k n o w i n g , I a l r e a d y
a r i c e c o o k e r c o n t a i n e r s i n c e 2 0 1 5 i f I ' m n o t p u r c h a s e d i t h a h a .
m i s t a k e n . A n d i t s t i l l s l o o k s b r a n d - n e w . M y h u s b a n d
w a n t e d t o t h r o w i t w h e n w e ' r e r e l o c a t i n g , I ' m g l a d I
f o u n d i t i n t h e r u b b i s h a n d h i d e i t f r o m h i m . P h e w . T U P P E R W A R E B R A N D S

Tips &






Tricks











1






Stain free





Made a paste from baking soda and
water and you are good to go!
2







Remove odors





Crumple up newspaper and seal in the
Tupperware. Leave it for a couple of
days and wash. It smells like brand-new
Tupperware.


3







Stickiness





Diluted bleach, baking soda mix with
water paste will remove the stickiness
from your favourite Tupperware
products.







T U P P E R W A R E B R A N D S

A Must
1
2



Buy












1
Tupperware Staples


Do not know where to store your
leftovers? Worry not, this Tupperware
can help organize your pantry well!

2

Bell Tumblers

Durable cups were part of the original
Tupperware back in 1948. The real og!


3

Classic Sheer Pitcher

A Tupperware classic! This pitcher
holds a gallon and perfect for stirring
up your favourite beverages.


5 4

Potato Smart Container
3 4 Who doesn't love potatoes? It must-

have ingredients in the kitchen.
Prevent your potatoes from getting
dark and bad by storing them into the
container.

5

Service Center

A great-to-go container for nasi lemak,
laksa any of the Malaysian dishes.











T U P P E R W A R E B R A N D S

team









chief executive officer
dr. mazilah

creative director
syafiqah aqilah














































ask us








@dr.mazilah
@syafiqahaqilah


Azman Hashim International Business

School, Block T08, Jalan Bertingkat,
Skudai, 81310, Skudai, Johor.



+017 320 3942

[email protected]