Wasteless_final_DRUCK lower

DESIGN 51

LOGODESIGN

The WASTELESS Logo is the core element in the exhi-
bition´s visual identity. It consists of the wordmark and
symbol. The main purpose of the exhibition is to raise
awareness of and give a clear overview of ecological
issues of the water environment in the oceans of our
planet. Moreover, WASTELESS shows the causes of this
situation and how to handle it nowadays. Therefore,
the wordmark’s typeface of the exhibition had to help
to deliver the message to the audience. The geomet-
ric and modern sans-serif typeface Acrom was cho-
sen for this purpose. The humanist aspects of this font
assist legibility across printed text and display usage
which gives an advantage to spread the correct idea
throughout all media.
The symbol of WASTELESS is a simplified representa-
tion of decomposed to microparticles plastic bottle. It
was particularly chosen as microplastics are the main
harmful for the nature and humans component in the
marine debris, which is caused not only by industrial
pollutants but also by simple daily use of plastic pack-
ages among all people.
The signature of the exhibition consists of the word-
mark, symbol and tagline. The WASTELESS Signature
reflects a unique perspective of the exhibition identity
and its difference among other ones.
The signature differs from the logo by an additional el-
ement - the tagline, which simply refers to the subject
of exhibition and not a product or company. In addi-
tion, it tells that the exhibition is going to happend in the
city of Graz in 2015.

52 DESIGN

TYPOGRAPHY
FOR THE EXHIBITION

Acrom Family is the font of WASTELESS Exhibition.
There are certain rules that are applied for typography
in the Künstlerhaus and have to be followed without
breaking:
• The text on the walls is attached with adhesive film
• The centre of the textbox is in the height of 160cm
• All headlines are in capital letters
• The text for exponates is printed on a shield (sign),

and this is attached next to them on the distance
of 30cm
• The rest of the rules are explained by means of
visualisationon the next page

DESIGN 53

Description for Exponate
(Left justification)

Artist
Title and year

Materials
Additional information

Headline: Extra bold 28pt ALEJANDRO DURAN
Body copy: Regular 20pt
WASHED UP / MAR (SEA)
Line spacing: 28pt 2013
Headline and Body Print on textile
copy spacing: 40pt

Paragraph spacing: 36pt MEXICO, Sian Ka´an

PHYLOSOPHY

Text for main topics Unbelievable facts about plastic pol-
(Left justification)
lution in the oceans, their toxic effects

Headline: Extra Bold 210pt on the water environment, marine

Body copy: Medium 115pt animals and the human race itself,
Line Spacing: 132pt made us think about the wrong han-
Headling and body dling of people with plastic products

copy spacing: 200pt

Paragraph spacing: 150pt and waste.

...

ADVERTISING

BILLBOARDS

By putting Puns like - “Plastiktsunami” and “Plastlanik”
- to the banners, we would like to catch the attention
of passing pedastrians and spread the word in a prov-
ocational way.

BUDGET AND MATERIALS 55

56 ADVERTISING

FREECARDS & STICKERS

Freecards will be placed two weeks before the exhibi-
tions starts: to make a small promotion.

ADVERTISING 57

58 ADVERTISING

ADVERTISING 59

FABRICS

PRICE: 20€

Chic grey melange jumper made out of bio cotton is a cozy
hip autumn/spring piece of clothing that spreads the word of
WASTELESS!

60 ADVERTISING

ADVERTISING 61

62 BUDGET AND MATERIALS

BOTTLE

PRICE: 8€

A fancy alternative for the plastic bottles that you don‘t
have to throw away after using.

BUDGET AND MATERIALS 63

BUDGET &
M AT E R I A L S

BUDGET AND MATERIALS 65

END

END CONCLUSION 67

There is hope that we have set a sign with WASTELESS.
We want people to remember the wrapped Murinsel
and the enormous bottle representing the plastic con-
sumtion in Graz on Kameliterplatz for a long time. But
the main goal of course is to share the idea behind it.
Inspired by the artists, exponates and infographics,
hopefully, people will think about their contribution to
the environment, its pollution, and therefore, its effects
especially on the oceans. Maybe some people will
change their behaviour concerning plastic usage and
even if a small number of them does so, then we have
reached our goal.
It was a pleasure for us to work on this important and
current topic. We have read and learned so much about
plastic, its effects and our own behaviour towards na-
ture as well. The usage of plastic is so wide-spread
and normal and people can hardly avoid it. Even the
simple daily shopping in a supermarket includes using
plastic.
Hence, it is definitely a challenge to live a life with less
or without plastic and we hope that this exhibition will
guide people to do so.
All in all, we just have to say: WASTE LESS.





70 TEAM

BARBARA PIEBER
DIANA BOBB
EVA MATHIS

POLINA VINOGRADOVA





73

REFERENCES

page 8: http://stohl.de/wordpress/wp-content/2014/04/meer_dreck-1024x478.jpg
page 10: https://mexicoinstitute.files.wordpress.com/2013/06/people-waiting-out-
of-focus.jpg
page 16-18, 20-22, 26-28, 30-32: Diana Bobb
page 24: mandy-barker.com
page 34: aurorarobson.com
page 36/38: http://www.alejandroduran.com/
page 40: chrisjordan.com
page 79: Francisco Santos