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Published by , 2015-07-29 12:57:59

Wasteless_final_DRUCK lower

Wasteless_final_DRUCK lower

INFORMATION DESIGN
ALTE POSTRASSE 152, A-8020 GRAZ
AUSTRIA, EUROPE

IMPRINT

Responsible for the content and editorial:
Barbara Pieber, Diana Bobb, Eva Mathis, Polina Vinogradova
Print: ÖH-Servicecenter

June 2015

Barbara Pieber, Diana Bobb,
Eva Mathis, Polina Vinogradova

8ABOUT THE IDEA
10TARGET GROUP

13EXHIBITION TOUR
16EXHIBITIONS AND ARTISTS

MURINSEL
SCHLOSSBERGSTOLLEN
KARMELITERPLATZ
KÜNSTLERHAUS

50DESIGN
NAMING & LOGO
TYPOGRAPHY IN EXHIBITION

54ADVERTISING
BILLBOARDS
MERCHANDISING

64BUDGET & MATERIAL
66END CONCLUSION

70TEAM
73REFERENCES

8 IDEA

IDEA 9

IDEA

Unbelievable facts about plastic pollution in the oceans,
their toxic effects on the water environment, marine
animals and the human race itself, made us think
about the wrong handling of people with plastic prod-
ucts and waste. “That should be changed!”, we thought.
Therefore our team has the idea to dedicate the exhi-
bition to the theme of plastic waste in the oceans now-
adays.
The exhibition raises awareness about ocean plastic
pollutions as a result of people´s behaviour and atti-
tude towards the water environment. It is important
that the human race understands the consequences
of their actions, their position in the nature and their
dependency nature.
WASTELESS would like to spread the word among
people and give them sharp and clear examples of
ecological issues of water environment and their dan-
ger that is caused not only by large industrial process-
es but also by the simple daily use of plastics.
This wide content is united in a journey, a walk through
the inner city of Graz, where international artists like
Aurora Robson, Chris Jordan and Alejandro Durán
draw attention to this crucial theme by presenting ide-
as through their art in combination with the selected
places: Murinsel, Schloßbergstollen, Kameliterplatz
and the Künstlerhaus. We definitely have to change
our behaviour if we want to live longer on planet Earth.

10 TARGET GROUP

TARGET GROUP 11

WHO WE
AIM AT

AND WHY?

The WASTELESS Exhibition is aimed mostly at people
of two age groups: 16-23 years old and 23-30 years
old, as during these two periods, people, first of all, de-
stroy the old forms of relations with the world around
and create a new one, and then enter into an inten-
sive individual and professional life, in the period of
“growing up” and self-affirmation. Especially in these
periods, it is possible to “sow the grain of knowledge”,
to bring awareness and to change the attitude of a
person towards a certain topic or own actions. New
knowledge or at least consciousness can influence the
future of this person, the group of people or even the
whole nation.
Everyone who is interested in the topics of Ocean Pollu-
tions, Recyling and Consumption of Plastic is welcome
to visit the exhibition. The main objective of WASTE-
LESS is to spread the word among people of all ages.



EXHIBITION TOUR 13

EXHIBITION
TOUR

WASTELESS is not a common exhibition that is locat-
ed only in one building. It is a journey of discovery
through the hotspots of the inner city of Graz. The tour
aims to not only get the attention of tourists, but also
of locals. Therefore, the 3 teaser hotspots, the Murinsel,
Schlossbergstollen and Kameliterplatz, were selected
to guide the visitor to the main exhibition place. It starts
at the MURINSEL, which is one of the main attractions
of the city center.
Afterwards, the tour leads through the SCHLOSSBERG-
STOLEN, where the guest will feel the peerless atmos-
phere of the tunnel and see several exhibits. Then the
journey continues to KARMELITERPLATZ, a square
where people usually go for a drink, to have a good
time with friends and to relax after a working day. A
surprising showpiece will be presented there. And in
the end, the route leads through the archway (Torbo-
gen beim Burgring) to the Stadtpark, where the visi-
tor will get to the KÜNSTLERHAUS, the main exhibition
space.

14 EXHIBITION TOUR

EXHIBITION TOUR 15

MURINSEL

The river island, Murinsel, is shaped as a shell and de-
signed by the American architect Vito Acconci. It was
initially created for the Hudson River in New York but
was afterwards built up in Graz in 2003. It will be an
information center, where one can get WASTELESS
promotional material on plastic pollution. At the same
time, it will be an advertising and eye-catching point,
where the visitor can start or finish the tour. WASTLESS
will make a metaphorical connection to the theme of
“trash islands in the oceans” by the look of the Murin-
sel, which will be created by the artist Christo. He will
wrap the construction in his own style but with certain
“trash island” features.

SCHLOSSBERGSTOLLEN

The tunnel system Schlossbergstollen was built in the
2nd World War to provide a space for about 50.000
people to hide from aerial bombing. Nowadays, it is
used as a pedestrian area.

KARMELITERPLAZ

After the tunnel visitors will reach the Karmeliterplatz,
one of the hotspots of the city center, where a show-
piece with an infographic discription on the topic of
daily consumption of plastic in Graz will be presented.

KÜNSTLERHAUS

The Künstlerhaus is a “white cube“, which is almost ris-
en out of the debris of the war as one of Austria’s first
cultural buildings - created by Leo Scheu. It is the cen-
tral point of the exhibition, where the whole idea will be
depicted by means of main exhibits. Also, it will be an
info center, where the visitor, as well as in the Murinsel,
can start or finish the exhibition.

16 EXHIBITION TOUR

L O C AT I O N :

MURINSEL

EXHIBITION TOUR 17

18 EXHIBITIONS AND ARTISTS

EXHIBITIONS AND ARTISTS 19

EXHIBIT:

WRAPPED MURINSEL

The wrapping is connected to our world of consump-
tion, where everything is wrapped in (plastic) packag-
ing. It definitely catches the eyes of people walking by.
It encourages people to think about their daily use of
plastic and the cohesive relationship to the nature.

ABOUT THE ARTIST

CHRISTO AND JEANNE-CLAUDE

Christo is an American, Bulgarien-born Artist and to-
gether with his wife a French-born, American Artist
they realized some famous projects, like the wrapped
Reichstag in Berlin, the wrapped Pont Neuf in Paris
or the wrapped Kunsthalle in Bern. The main focus
of their work is wrapping, the kind of packaging we
thought would suit perfectly to WASTELESS. We decid-
ed to let Christo and Jeanne-Claude wrap the Murinsel
by Christo and Jeanne-Claude to catch the attention
of people walking by. Also the wrapping is connect-
ed to our world of consumption, where everything is
wrapped in (plastic) packaging.

20 EXHIBITIONS AND ARTISTS

L O C AT I O N :

SCHLOSS
BERG

STOLLEN

EXHIBITIONS AND ARTISTS 21

22 EXHIBITIONS AND ARTISTS

EXHIBITIONS AND ARTISTS 23

EXHIBIT:

WALK OF SHAME

A particular atmosphere in the tunnel emphasises the
savagery of pollutions that people cause these days.
Moreover, the space is highlighted by a “red carpet”
made out of plastic trash. The trash lies under the walk-
ing grid. The darkness and the smack of the stony tun-
nel provide an incomparable experience. The works of
Mandy Barker, which represent “the big plastic bang“,
and sound installations will transfer the visitor to the
underwater plastic world.

1 3
4
2 5

Artist: Mandy Barker
Title: Soup (Series, 5 Photoprints)
1 Turtle, 2 Refused,
3 Alphabet, 4 Translucent,
5 Fragmented Cups
Year: 2011
Medium: Print on textile
Size: 42cm x 59,4 cm
Origin: UK, London

EXHIBITIONS AND ARTISTS 25

EXHIBIT:

SOUP

Soup is a description given to plastic debris suspended
in the sea, and with particular reference to the mass
accumulation that exists in an area of The North Pacif-
ic Ocean known as the Garbage Patch. The series of
images aims to engage with, and stimulate an emo-
tional response in the viewer by stowing a contra-
diction between initial aesthetic attraction and social
awareness. All the plastics photographed have been
salvaged from beaches around the world and repre-
sent a global collection of debris that has existed for
varying amounts of time in the world’s oceans.

THE ARTIST

MANDY BARKER

Mandy’s artistic direction has evolved from graph-
ic design to contemporary photography. Her work
SOUP (a description given to plastic debris suspend-
ed in the sea) has achieved international recognition
and has been exhibited worldwide, including The Pho-
tographer’s Gallery, Deimar Noble, The Mall and Cork
Street Galleries in London, and the Science & Tech-
nology Park, Hong Kong. Her work also appeared on
TIME magazines’ photography blog, Lightbox and has
been shown in The Explorers Journal after her voyage
across the North Pacific Ocean in July 2012. Mandy’s
current photographic projects have been focused on
the representation of material debris in the sea and
more recently on the mass accumulation of plastic in
the world’s oceans.

26 DESIGN

L O C AT I O N :

KARMELITER
P L AT Z

DESIGN 27

28 EXHIBITIONS AND ARTISTS

EXHIBITIONS AND ARTISTS 29

HOW MUCH
DO WE WASTE?

One inhabitant of Graz produces 20 kg of light-
weight-packaging, all together 533 tons in one year.
(The global average is 17 kg per person). This amount
is hardly imaginable, so the goal of the statue on the
KAMELITERPLATZ is to give visitors a feeling for their
amount of lightweight-packaging they produce in one
year. Graz is actually a good example for well working
waste separation. Inhabitants easily have the possibili-
ty to use the provided collecting container. Many coun-
tries, especially developing countries do not have the
possibility to do so and often the waste goes straight
in the ocean.

PLASTIK CONSUMPTION

in graz 2014 (lightweight packaging)

53pe3r aTllN

≈20KG

per person

2m

30 ADVERTISING

L O C AT I O N :

KÜNSTLER
HAUS

ADVERTISING 31

32 EXHIBITIONS AND ARTISTS

EXHIBITIONS AND ARTISTS 33

PLASTIC ISLANDS

Trash islands are a collection of marine debris. They
exist everywhere and the most known are in the North
Pacific Ocean that is called the Great Pacific Garbage
Patch, and in the Atlantic Ocean, Sargasso Sea. In ad-
dition to it, there are five other major tropical oceanic
gyres in the world - all with similar conditions.
The “Garbage Patches” are not islands of trash floating
in the ocean. In reality, they are almost entirely made
up of microplastics, which make the water look like “a
cloudy soup” that intermixes with larger items. About
80% of the debris comes from land-based activities
and the rest - from boaters, offshore oil rigs, and large
cargo ships that dump or dispose it directly into the
water.
Marine debris is very harmful to the sea life, as aquatic
animals often mistake plastic pollution for food. They
eat and feed the garbage to the younger ones. Both
of them subsequently die of starvation or ruptured or-
gans. Moreover, animals get entangled in abandoned
plastic fishing nets and drown.

34 EXHIBITIONS AND ARTISTS
Artist: Aurora Robson
Title: Accumulus
Year: 2010
Size: about 130cm x 630 cm
Medium: 5000 trash can liners
Origin: USA, New York

EXHIBITIONS AND ARTISTS 35

THE EXHIBIT:

ACCUMULUS

Accumulus represents the millions of micro plastic
particals in the ocean, which are the main compenent
of trash islands and are getting more and more each
single day. Accumulus is made out of 5000 plastic
can inlines, which are used and get thrown away at
Bloomberg HQ in NY on one day. Accumulus should
illustrate how much of a plastic footprint would be re-
duced by eliminating individual trash cans in buildings.
It was originally installed at Bloomberg HQ, in NY in
2010 for the Earth Day.

THE ARTIST:

AURORA ROBSON

Aurora Robson was born in Toronto (1972). She is a
multi-media artist known predominantly for her trans-
formative work intercepting the waste stream. Robson
has internationally exhibited in museums, galleries
and public spaces. Her work has been featured in Art
in America, Art & Antiques, the cover of Green Building
+ Design and many other publications. She is a recip-
ient of the Pollock Krasner Grant, a New York Founda-
tion for the Arts Fellowship in sculpture, a TED/Lincoln
Re-Imagine Prize and numerous other grants and
awards. Robson is also the founding artist of Project
Vortex, an international collective of artists, designers
and architects who also work with plastic debris.

36 EXHIBITIONS AND ARTISTS
Artist: Alejandro Duran
Title: Washed up / Mar (Sea)
Year: 2013
Medium: Print on textile
Size: 616 cm x 492 cm
Origin: Mexico, Sian Ka´an

EXHIBITIONS AND ARTISTS 37

WASHED UP

ALEJANDRO DURÁN

Washed up mirrors the reality of plastic pollution mak-
ing its way across the ocean and onto the shores of
Sian Ka’an, Mexico’s largest federally-protected re-
serve. With more than twenty pre-Columbian archae-
ological sites, this UNESCO World Heritage site is also
home to a vast array of flora and fauna and the world’s
second largest coastal barrier reef. Unfortunately, Sian
Ka’an is also a repository for the world’s trash, which
is carried there by ocean currents from many parts of
the globe.

38 EXHIBITIONS AND ARTISTS
Artist: Alejandro Duran
Title: Sources / International Products
Year: 2010 - 2013
Size: 21 cm x 29,7 cm each (50 pictures)
Medium: Print on textile
Origin: Mexico, Sian Ka´an

EXHIBITIONS AND ARTISTS 39

EXHIBIT:

INTERNATIONAL PRODUCTS

During the course of this project Duran has document-
ed products that were made in fifty different countries
and territories, all washed up onto Sian Ka’an’s shores.
Although nobody can be sure where a product was
dropped, the labels indicate where they were pro-
duced.

THE ARTIST:

ALEJANDRO DURÁN

is a Mexican-born Artist (1974) who lives and works in
Brooklyn, NY. He is a multimedia artist working in pho-
tography, installation, and video. His work examines
the fraught intersections of man and nature, particu-
larly the tension between the natural world and an in-
creasingly overdeveloped one. Duran´s current project
‚Washed Up‘ approaches the issue of plastic pollution
making its way across the ocean and onto the shores
of Sian Ka’an, Mexico’s largest reverse (UNESCO World
Heritage). Duran received En Foco´s New Works Award
and his images from his work Washed Up are pub-
lished in notable press like Die Zeit and the New York
Times. Duran is also a professor of photography and
video, has worked as museum educator at The Mu-
seum of Modern Art and is a video producer whose
clients include MoMA and Columbia University.

40 EXHIBITIONS AND ARTISTS

Artist: Chris Jordan
Title: Midway Journey
Year: 2012
Medium: Video 03:53 min
Origin: USA, Hawaii, Midway Island,
North Pacific Ocean

EXHIBITIONS AND ARTISTS 41

EXHIBIT:

MIDWAY JOURNEY

Midway Atoll, one of the most remote islands on earth,
is a kaleidoscope of geography, culture, human his-
tory, and natural wonder. It also serves as a lens into
one of the most profound and symbolic environmen-
tal tragedies of our time: the deaths by starvation of
thousands of albatrosses who mistake floating plastic
trash for food. The images are iconic. The horror ab-
solute. The goal, however, is to look beyond the grief
and the tragedy. It is here, in the middle of the Pacific
Ocean, that we have the opportunity to see our world
in context. On Midway, we can not deny the impact we
have on the planet. Yet at the same time, we are struck
by the beauty of the land and the soundscape of wild-
life around us, and it is here that we can see the mira-
cle that is life on this earth. So it is with the knowledge
of our impact here that we must find a way forward.

THE ARTIST

CHRIS JORDAN

Is an American Artist, born in San Francisco (1963).
Many of Jordan‘s works are photographs of garbage
and mass consumption. His work „Midway: Message
from the Gyre“ (2009–2013) is a series of photographs
and movies depicting rotting carcasses of baby Lay-
san albatrosses filled with plastic. These birds nest on
Midway Atoll and are being fed plastic by their parents,
who find floating plastic in the middle of the ocean and
mistake it for food. This is part of an ongoing arts and
media project called Midway Journey.

42 EXHIBITIONS AND ARTISTS

EXHIBITIONS AND ARTISTS 43

FOOD CHAIN JOURNEY

Much of the ocean pollution is actually in the form of
small particles. These small pollution particles are the
size of commercial fish food that is being consumed by
them and eventually travels up the food chain – caus-
ing potentially serious consequences for the health of
wildlife and humans alike.
When these small plastic particles float in the ocean,
they attract and even absorb heavy metal contamina-
tion and other pollutants. Fish that eats plastics has an
increase in glycogen depletion, can cause inflamma-
tions, it has effects to the endocrine system and might
get tumor development. Other marine animals, birds,
and mammals eat fish.
As a dirct consequence, humans do so as well. If these
changes occur at the ground level, we will have to
wonder if the damage is being passed on as it moves
up through the food chain.“The ocean is basically a toi-
let bowl for all of our chemical pollutants and waste
in general,” says Chelsea Roch-man, a postdoctoral
researcher at the University of California, Davis, who
authored the study. “Eventually, we start to see those
contaminants high up in the food chain, in seafood
and wildlife.”

44 EXHIBITIONS AND ARTISTS

100cm

160cm

10cm

EXHIBITIONS AND ARTISTS 45

46 EXHIBITION TOUR

EXHIBITION TOUR 47

“PLASTIC” MONEY AND
ALTERNATIVES

A life without plastic is barely imaginable. Plastic be-
comes more and more important from day to day as
it has a lot of advantages: different degrees of harden-
ing, break and temperature resistance, elasticity, and
chemical constitution.
However, people have to start recycling properly to
reduce the amount of trash that ends up in the land-
fills and oceans, as plastic garbage produces millions
of tons of carbon dioxide and methane (the two dan-
gerous green house gases some scientists attribute to
global warming,).
People should start thinking in advance about the plas-
tic waste as a source that can bring money by means
of recycling and reusing it and not as just something
to throw away. Moreover, WASTELESS Exhibition intro-
duces alternative materials for usage in everyday life:
wood, carton, glass, bioplastic, porcelain, laquer ware,
stainless steel, paper and textile.

48 EXHIBITIONS AND ARTISTS

145cm

WOOD CARTON30cmGLASS
160cm

40cm

EXHIBITIONS AND ARTISTS 49

100cm

STAINELSS PAPER TEXTILE
STEEL

50 DESIGN

DESIGN

NAMING

The word „WASTELESS“ can either be read as one or
as two words. WASTELESS speaks for itself - to waste
less trash. WASTELESS is a statement that means pro-
tecting nature, and consequently ourselves. We have
to save the environment through our own actions by
taking care of what and how much we produce, utilize
and waste.


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