Use of Omnichannel Marketing Automation in the EdTech sector
A significant rise in the popularity of EdTech services
has increased since the Covid-19 pandemic. While
the concerns related to the pandemic has certainly
gone down, EdTech companies must be proactive
about marketing to retain their existing clients and
attract new ones. Omnichannel Marketing
Automation can particularly be advantageous for
certain companies, and make communication highly
seamless between the brand and its clients. For
instance, if a prospect approaches the website of the
EdTech Company to subscribe to a newsletter or fill
out a form, they would instantly receive assistance
from an AI based chatbot.
https://www.aclmobile.com/
This would ignite their internet more in the company,
and push the prospect deeper into the marketing
funnel. This insight would also allow the Ed Tech
company to understand the prospect better, and
accordingly, send them offers and recommendations
on courses through SMS or WhatsApp messages.
Today there are many Omnichannel Marketing
Automation Tools available that make executing
such a strategy simple and friction-less.
Sell a course
If a visitor checks out your website, gets interested in
a course, and leaves their contacts for more
information, a marketing automation tool can be used
to send them the course description and first lesson
for free via email.
https://www.aclmobile.com/
This will allow the student to understand quickly whether
or not they want to be your client. A simple introductory
lecture will not bring losses, but can be a great tool to
attract interested people. Similarly, instead of offering
discounts in every SMS or email, you can provide
promotional codes through SMS or sell two webinars for
the price of one via email to the prospects. This can be
helpful in elevating their interest in your course.
Top Marketing Automation Platform in India would help
you to consolidate data on prospective and existing clients
from multiple communication channels, enabling you to
segment the client data base for targeting personalized
offerings.
https://www.aclmobile.com/
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