Principles-of-Design

FABRIKAM RESIDENCES Principles of Design

By K.J. Smith

Period 3rd

Balance

A distribution of equal visual
weight.
EX. See-SAW
Symmetry
Asymmetrically

https://www.sitepoint.com/principles-
of-good-design-balance/

Emphasis 3

• An accentuation of importance.
• Example-
• Bolded image
• Brightened color
• Using value

https://roanokeph.ss7.sharpschool.com/UserFiles/Servers/S
erver_470351/File/Morland/Photo%201/Ways%20to%20Sho
w%20Emphasis%20in%20Photography.pdf

Contrast https://www.trent FR
sizemore.com/20
• A juxtaposition that accentuates 12/08/16/principl 4
difference. es/

• Example-
• Clear skies on one side and rainy

skies.
• Twins but different shirt
• One half of a dress is white the

other is black

Proportion FR

• A scaling of objects relation to each 5
other.

• Examples-
• Size
• Relationship to an object
• Used in the same context

http://char.txa.cornell.edu/language/pri
ncipl/principl.htm

Movement FR

A directed path of optical motion. 6
Examples-
Diagonal lines
Extend beyond the image
Invokes a sense of movement

http://learn.leighcotnoir.com/artspeak/princip
les/