E-Learning, Oct. 2016

E-Learning

OCTOBER 2016 VOLUME 3 ISSUE 10

Inside ………… MANAGEMENT:-

 Current Contents 1. Perception of Educators on Entrepreneurship Education: an empirical
study
 Management
 HRM/HRD Abstract: - The aim of the study is basically to analyze the perception of educators on
 Finance/Eco. relationship between encouraging entrepreneurs, development of incubation centres,
 Marke. ting subjects on entrepreneurship and entrepreneurship education in higher education
 Computer/IT institutions and also to find the association between perceptions of educators on
 Online Resources entrepreneurial attitude, funding agencies and entrepreneurship education in higher
education institutions. This study investigates the factors which affect the perception of
 Strategic Humor educators on entrepreneurship education and to suggest strategies/model to motivate
 HBR students to become entrepreneurs after completing their professional education from the
higher education institutions. The study is exploratory in nature. A systemized and
 Articles organized study was done to reach the desired objectives of the study.
 Synergy
JIMS 8M, By:- Manish Madan, Issue:- Jul-Sep, 2016, Vol No. 21, No. 3, p10-17. 8p.
 ITS in Print Media
2. Convergence of Knowledge Management and CRM: as a tool of competitive
 New Arrivals advantage.
 Faculty Contribution
 From Newspapers Abstract: - The purpose of this paper is to investigate the convergence of knowledge
 From Magazines management (KM) and customer relationship management(CRM). Nowadays
organizations have realized the importance of knowledge and knowledge management
implementation in CRM. Internet is helping us in terms of customer contact, service
and insight. The aim at meeting this expectation is adopting a strategy that is known as
CRM. Internet is used by various organizations for the marketing of their products and
services but in this paper the authors have tried to study that whether the web presence
is critical for the success of an organization in managing CRM and KM or not. Various
hypotheses have been formulated to know that whether internet technology and KM
together help the airlines in gaining competitive advantage by having effective CRM
strategies.

Journal of Management Research & Insight, By:- Karishma Gulati, Issue:- Jul-Dec,
2016, Vol. 1, No. 1, p34-48, 15p..

SEPTEMBER 2014 EE--LLeeaarrnniinngg VOLUME 1 ISSUE 04
OCTOBER 2016 VOLUME 3 ISSUE 10

HRM/HRD:-

1. The Impact of Job Satisfaction, Organization Commitment,
Organization Citizenship Behaviour on Employees‟ Performance.

Abstract:- Organization commonly believes that excellence should be
maintained in order to improve performance, since performance basically
affects teamwork or group work and in the end affects employees
performance overall. Therefore, to pursue and im-prove performance,
individual job satisfaction, commitment and fair behavior was needed. This
study investigated the impact of job satisfaction, organization commitment
and Organization Citizenship Behavior (OCB) on employees' performance.
This study aimed to understand and analyze The Impact of Job satisfaction,
Organization Commitment, Organization Citizenship Behavior toward
Employees' Per-formance. Sampling method used was purposive sampling,
using random sampling, by giving out questionaire to technical service
personnel PT. PLN East Java Distribution Network Service Area in
Mojokerto.

International Journal of Organizational Innovation, By:- Dyah Sawitri,
Issue:- Oct2016, Vol. 9 Issue 2, p24-45. 22p. 2 Diagrams, 9 Charts.

2. Organizational Civility: Assessing IR Competencies of HR
Professionals.

Abstract:- This article adopts an assessment center (AC) methodology to
understand how the industrial relations (IR) competencies of HR
professionals in their early career are evolving. We find that IR
competencies are correlated with several other competencies which are
essential for professional success. However, IR competencies lag behind the
others. It is argued that the erosion of IR competencies embodies a loss of
civility in organizations. This loss of civility is closely associated with the
proliferation of functionalist and instrumental discourses which severely
corrode dialogical possibilities in organizations.

Indian Journal of Industrial Relations, By:- P. Premalatha, Issue:- Jul2016, Vol. 52 Issue 1, p101-116. 16p.

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OCTOBER 2016 VOLUME 3 ISSUE 10

FINANCE: Online Resources

1. Bitcoin as a Complement to Emerging Market Currencies. 1. Ebsco Business Source
Elite:
Abstract:-Bitcoin is a digital currency that has gained significant traction as
an economic instrument. Despite its rise, it has received little attention from http://web.a.ebscohost.com/
the scholarly community. This study is one of the first studies to examine ehost/search/selectdb?sid=b
Bitcoin‟s use as a complement to emerging markets currencies; more 85750b9-b9d6-4af4-a3bc-
specifically, I analyze the value and volatility of Bitcoin relative to 2489bf7e520d%40sessionm
emerging market currencies and explore ways in which Bitcoin can gr4004&vid=0&hid=4212
complement emerging market currencies. The results suggest that Bitcoin
has characteristics that make it well-suited to work as a complement to 2. Capitaline Plus:
emerging market currencies and that there are ways to minimize Bitcoin‟s https://www.capitaline.com/Sit
risks. eFrame.aspx?id=1

Emerging Markets Finance & Trade, By:- Jon Carrick, Issue:- 2016, Vol.
52 Issue 10, p2321-2334. 14p. 9 Charts.

2. Geographic Diversification in Indian Banking: Assessing the Impact
on Risk and Returns.

Abstract:-Indian banking sector has undergone sea changes over the years.
Much of these changes are the consequences of irreversible process of
liberalization, globalization and privatization. Banks in India, to a large
extent, have become functionally dynamic and operationally efficient. One
of the important developments one can witness in the sector is the growing
scale of geographical and revenue diversification over the years.
Geographical diversification is expected to bring positive results by way of
reduced risks and increased returns for the Indian banks. Against the
backdrop of existing literature which renders diverse views about the
diversification benefits, the present study examines the manner and the
extent to which banks are geographically diversified in the case of both
public and private sector banks and analyzes its impact on the performance
measured in terms of returns. The study uses a panel dataset of 40
observations for the period 1994-2014.

IUP Journal of Bank Management, By:- Aug2016, Vol. 15 Issue 3, p22-
35. 14p. 6 Charts, 1 Graph.

E-Learning VOLUME 3 ISSUE 10

OCTOBER 2016

Strategic Humor: Cartoons from the HBR, November 2016 Issue
“I Just want to see how you look in a cubicle.”

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E-Learning

OCTOBER 2016 VOLUME 3 ISSUE 10

MARKETING:-

1. Dynamic Relationship Marketing.

Abstract:- Firms routinely engage in relationship marketing (RM) efforts to
improve their relationships with business partners, and extant research has
documented the effectiveness of variousRM strategies. According to the
perspective proposed in this article, as customers migrate through different
relationship states over time, not all RM strategies are equally effective, so it
is possible to identify the most effective RM strategies given customers'
states. The authors apply a multivariate hidden Markov model to a six-year
longitudinal data set of 552 business-to-business relationships maintained by a
Fortune 500 firm. The analysis identifies four latent buyer-seller relationship
states, according to each customer's level of commitment, trust, dependence,
and relational norms, and it parsimoniously captures customers' migration
across relationship states through three positive (exploration, endowment,
recovery) and two negative (neglect, betrayal) migration mechanisms. The
most effective RM strategies across migration paths can help firms promote
customer migration to higher performance states and prevent deterioration to
poorer ones.

Journal of Marketing, By:- Jonathan Z. Zhang, Issue:- Sep2016, Vol. 80
Issue 5, p53-90. 28p. 1 Diagram, 9 Charts.

2. The Impact of Peer Mentoring on Marketing Content Mastery.

Abstract:- This article describes and assesses a course design that uses peer
mentors to facilitate a collaborative, hands-on learning experience in an
introductory marketing course. Results demonstrate that peer mentoring
increased content mastery and had a positive effect on students‟ perceptions of
the learning experience. Peer marketing mentors, along with the faculty team,
achieved success in providing a demanding and engaging learning environment
that meets the needs of learners and equips them with content knowledge
required of career-ready professionals. A step-by-step guide is provided to
enable others to develop a similar experience for students in their institutions.

Marketing Education Review, By:- Lynn E. Metcalf, Issue:- Fall 2016, Vol.
26 Issue 3, p126-142. 17p. 4 Charts, 4 Graphs.

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OCTOBER 2016 E-Learning VOLUME 3 ISSUE 10

COMPUTER / IT:-

1. Adapting to Fast-Changing Markets and Technologies.

Abstract:- The dynamic capabilities framework identifies
three components as critical for successful organizational
adaptation: sensing, seizing and transforming. By
contrasting two distinct business cases, a long-term biofuel
investment by DuPont and Novartis's rapid deployment of
digital technologies in marketing, this article assesses the
managerial implications of each of these components. It
develops an embryonic contingency model that illustrates
why the relative importance of dynamic capabilities varies
across firms.

California Management Review, By:- George S. Day,
Issue:- Summer2016, Vol. 58 Issue 4, p59-77. 19p. 2
Diagrams.

1.Examining Hacker Participation Length in
Cybercriminal Internet-Relay-Chat Communities.

Abstract:- To further cybersecurity, there is interest in
studying online cybercriminal communities to learn more
about emerging cyber threats. Literature documents the
existence of many online Internet Relay Chat (IRC)
cybercriminal communities where cybercriminals
congregate and share hacking tools, malware, and more.
However, many cybercriminal community participants
appear unskilled and have fleeting interests, making it
difficult to detect potential long-term or key participants.
This is a challenge for researchers and practitioners to
quickly identify cybercriminals that may provide credible
threat intelligence.

Journal of Management Information Systems, By:-
Victor Benjamin, Issue:- 2016, Vol. 33 Issue 2, p482-510.
29p. 2 Color Photographs, 6 Diagrams, 6 Charts, 1 Graph.

E-Learning

OCTOBER 2016 VOLUME 3 ISSUE 10

Library Club Activity

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E-Learning VOLUME 3 ISSUE 10

OCTOBER 2016

NEWSPAPER ARTICLES:- Inside…………..

1. Mobile banking: How to safeguard against data theft; 4  Current Contents
noteworthy points:
 Management
Banks have been quick to adopt technology to make banking hassle-free and  H RM /HRD
convenient, but security has remained a concern for customers. Though the  F in an ce /Eco.
industry has come a long way in terms of security, using features like two-  Marketing
factor authentication and one-time passwords for transactions, hackers have  Co mp u ter /IT
found new ways to extract confidential information. The recent data breach,
which led to over 32 lakh debit cards being compromised due to a malware,  Online Resources
shows that banks need to constantly upgrade their technology to safeguard
against data breaches.  Strategic Humor
Source: 25 Oct, 2016 The Financial Express  HBR

http://www.financialexpress.com/personal-finance/mobile-banking-how-to-  Articles
safeguard-against-data-theft-4-noteworthy-points/428798/
 Synergy
2. Apple scales back automotive ambitions:
 ITS in Print Media
Apple Inc. has drastically scaled back its automotive ambitions, leading to  New Arrivals
hundreds of job cuts and a new direction that, for now, no longer includes  Faculty contribution
building its own car, according to people familiar with the project.  From Newspapers
 From Magazines
Hundreds of members of the car team, which comprises about 1,000 people,
have been reassigned, let go, or have left of their own volition in recent
months, the people said, asking not to be identified because the moves aren‟t
public.

Source: 18 Oct, 2016 Mint

http://www.livemint.com/Companies/4ofPGnKbWpUFGW3A5M04QP/Appl
e-scales-back-selfdriving-cars-project.html

OCTOBER 2016 E-Learning VOLUME 3 ISSUE 10

3. The verdict on Lenskart’s vision: the eyes have it:

2. The strikes & the echo:
Reading the newspaper one day in late 2010, Peyush Bansal was

struck by an intriguing bit of news. A report said that three out Tensions between the two nuclear-armed neighbours in the
of four Indians who needed spectacles for corrective vision did subcontinent are escalating following India’s “surgical

not, in fact, go in for them. strikes” across the LoC in late September.

On reading this, Bansal‟s business instincts went into overdrive. THERE is cause for some optimism as the war clouds have
Why, he wondered, did even those who needed them not wear seemingly dissipated following the “surgical strikes” by the

spectacles? Indian Army across the Line of Control (LoC) on the night of

September 28-29. The Indian government has indicated that

Source: 21 Oct, 2016 Business Line the military strike inside Pakistan-occupied Kashmir has
achieved its stated purpose of neutralising “terrorist launch

http://www.thehindubusinessline.com/info-tech/the-verdict-on- pads” and that it has no immediate plans for further military
lenskarts-vision-the-eyes-have-it/article9252285.ece
action. A statement by the Indian government said that the
military action had caused “significant casualties on militants

preparing to infiltrate from Pakistan.

MAGAZINES ARTICLES:- Source: Frontline, Oct 16, 2016

3. The Coming Caste Wars:

1. India Needs Skill Development on A Big Scale Mandal could have helped transcend caste. But we are moving

in quite the opposite direction: a narrowing down of

For the first time in the history of India, the 11th five year plan democracy to group claims. Here‟s why.

(2007-2012) dedicated an entire chapter to skill development in

India. Since then we are in no position to claim ourselves to be From violence to silent marches, the unlikely warriors—the

even remotely equipped to handle the challenges arising due to a intermediate castes of north and west India, in particular, Jats,

large population base. More than 60 per cent of population is in Patels and Marathas—are on the war path over reservations.
the age group of 15 to 59 years, which makes India home to the So, the nagging questions emerge: why does everyone want

largest employable manpower base. There arises an „reservations‟? Why have certain communities become restless

overpowering need for skilled workers in India. at the present juncture? Where do we go from here?

Source: Business Today, Oct 17, 2016, Vol.36, Issue 04 Source: Outlook, Oct 31, 2016 Vol. LVI, Issue 43

E-Learning

OCTOBER 2016 VOLUME 3 ISSUE 10

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