EQLuxe Media Kit 2023

EQluxeMedia/23
published equestrian fashion + lifestyle collective

FEATURE

Salut!

EQluxe is an equestrian aesthetic, quarterly print
publication and website curated by riders and style
casters who combined their love for horses with
their appreciation for high-fashion and a well-heeled
lifestyle. EQluxe offers a well designed platform for
luxury fashion and equestrian brands to showcase their
product directives to an active equestrian community
by providing our advertising partners the opportunity
to reach large audiences through dynamic print issues,
interactive social media channels and our online shop-
able market place. All of us at EQluxe strive to deliver
content which upholds the equine tradition while
supporting the new emerging rider’s community as well.
EQluxe is a niche publication which can be found in
affluent equestrian communities, luxury saddlerys, at
prominent multi-disciplined events and purchased on
several online marketplaces. EQluxe is the new gold
standard in equestrian marketing.

Join the ride!

Best.

THE EDITORIAL STAFF

barn envy

AUDIENCE
Our main markets currently trending are Los Angeles, Florida, New York, Argentina, Dubai, and Europe.
With statistics showing predominantly multi-lingual, expendable income subscribers between the ages of
18-55.

85% Female
66% college educated
Average household income of $195,000
Average net worth of $1,200,000
Own an average of 2-4 horses
Competively show
Average home value of $1.5 million - 25% with mulitple property ownership
3 vehicle households
55% own 10-acre estates or larger

AVERAGE ANNUAL SPENDING $22.6 BILLION

AVERAGE ANNUAL EXPENDITURES FOR COMPETITIVE HORSE ENTHUSIASTS

Horse Feed $371 million
Trailers $337 million
English Tack and Saddlery $145 million
Fencing $144 million
Stable Supplies $132 million
Equine Medicines and Drugs $115 million
Equestrian Apparel $73 million
Vitamin and Mineral Supplements $47 million
Blankets and Sheets $36 million
Horse Health Care Products $36 million
Grooming Products and Equipment $30 million
Hoof Treatment $26 million
Dewormers $20 million
Fly Control $15 million
Helmets $10 million
Leather Care Products $7 million

@EQluxe Social Circle

We take pride in growing our following organically without any apps or purchasing programs. Everyone on our Instagram was
curated or came and followed of their own volition. In a time when social media is paramount in a brand’s survival we have
found it is better to grow and interact with our audience as opposed to buying followers or likes strictly for appearances. As a
micro-influencer, EQluxe focuses our content to engage ‘horse and fashion enthusiasts’ in doing so we find we cross over many
disciplines that may be overlooked on other equestrian channels.

INSTAGRAM averages PUBLICATION launched Summer 2018
Daily Ads 50-80 Printed issues to date: 9
Age groups Online released issues:2
22-54 Print run average per issue 45k
Reach 54k weekly Impressions 150k weekly Spring/Covid online download 92k
Holiday Shopping online 126k
WEBSITE launched June 2018
Age Group 22-44 Popular Cities
Blog Subscribers 18,500 Los Angeles, New York, Sydney, Wellington,
Market Place Launch August 2020 Toronto, London, Dubai
Highest rate United States 62%

Event and Location Distribution

Sun Air Private Lounge and planes, Modern Horse Gift Box Holiday 22, Emirates Hospitality Lounge, Breeder’s Cup
2018,19,20,21, Preakness Stakes 2019.20, 22, Pegasus World cup 19/20/21, TAA gifting, Del Mar Horse Park, National Horse
Show Kentucky, Menlo Park Charity Horse Show, West Palm Events 2019, Land Rover 2019, Cavali Girt Box, Equestrian Hotel
Ocala, LA Saddlery Desert Circuit 20-22, Santa Anita Opening days 19-22, Santa Barbara Polo Club VIP 2021,22, Morgan Na-
tional Horse Show, Traverse City 2020, 21. EQluxe may also be found at prominent saddlery and luxury boutique marketplaces
and brand pop ups across Northern and Southern California, Wellington, Manhattan and in the UK.

Calendar EDITORIAL CALENDAR

feature EQluxe
Feeling Taking Rein
Elisabetta Franchi sweater, $767 Philanthropic?
Ariat Marquis Vent Show Shirt $110 OTTB aftercares WNiaclokleer
fashion
written by Stacy Adams of Ac- Photography by Shelli Wright Styling by Becky Thompson Heart of Goals SfaPsRhiIoNnG The Stronach Group VP
tive Riding Trips Makeup by Kendell Cotta Hair by Vanessa Price Artists epresented by The Rex Agency IETTkRicOkers Canadian Show Jumper
trrShaotaceubynAleSduIbLturuKopwmSnns NACHO BURBERRY TAA Board Member
Video by Chris Bredesen FIGUERAS Cherie DeVaux
Special thanks to Ariat Equestrian for providing the EQ clothing BEAUTY trainer boss ladyBOSSES
SGAirDlsDTrLipE! UP
So the name may sound familiar, and you may be right in connecting the relation. However, being real has never been hats OFF RDirbeabmonLwifoeod
a problem for Equestrian Teddi Mellencamp Arroyave. Her tenacity and spark has set her apart as not only a soaring entrepreneur and BARN life favs BEAUTY
an accountability coach but she has managed to win everyone over one episode at a time on Bravo’s hit television show, “The Real NASHVILLE Oh +August
Housewives of Beverly Hills”. We caught up with Teddi at one of the beautiful Balmoral Farm training facilities in Malibu at which she Skincare that cares
Barnenvy
rides at to ask her about her life as a mother, Bravo tv star, athletic guru and her equestrian life past and future. rDuAnnRinKghorse

| S19 5 GoingActiveRiding
globe trot the great Northwest
globetrot
EQbarnenvy
BEAUTY
luxe

When we pulled in to the circular drive at the entrance to Gleneagles, I really thought I'd Written by Raquel Lynn of Stable Style photography Tim Lentz Photo SUMMED UP

look down and find myself in a Downton Abbey type dress and stepping out of a Model T type car - entering When I first spotted DarkHorse, a private barn built by Sequoia Color was a prominent factor in this season’s line up.
the drive was like crossing an invisible line in time and stepping back into a the world of early 19th century Contracting Company, I knew I had to share it on Stable Style. Alan Expressing yourself has never been easier. We’ve also
luxury. I had come for the express purpose of immersing myself in the Mark Phillips designed equestrian centre Megerdichian is the owner of Sequoia Contracting Company, he managed to round up some key products to help keep
and all the varied options offered, my husband had come to tee off at the 3 onsite courses and try his luck at the gave me all the details on this beautiful facility. you and your horse screened from those nasty UV rays
lottery of garnering a tee time at nearby St. Andrews (for their Old Course). “I have ridden and been around horses for the majority of my that age us. Be good to yourself.
life. Sequoia has primarily been building custom homes for the
| F18 5 past 35 years, but in recent years, we have been in the business Photography Elina Zolotareva
of building high-end equine facilities – which has always
2022/2023 been a personal goal of mine. Because of my many years in
custom home building, I am able to apply my expertise and
attention to detail with a unique perspective, as opposed to
a traditional barn builder. As a result of previously building
a custom residence for the owners of Dark Horse, they were
highly confident in the quality of my work and extended free
rein to both my team and myself throughout the entire building
process of this barn.”

| F18 5

Holiday Online Shopping Issue Dec 10th
Deadline for Product/Brand Inclusions Nov 15th

SPRING March/April 2023
Spring Fling Issue (seasonal)

Luxury + Horses + Travel
Featuring Luxury travel, VIP events, Equestrian Lifestyle, Triple
Crown, Exploring Disciplines, Celebrity Cover, Spring Fashion Col-
lections, Trends, Beauty, Barn Envy, Equestrian Goods, Sip Away wine

feature, Vitamin Sea resort, Horse Tours
Deadline January 20

SUMMER June 2023
Show Off Issue

FEI, Polo, Fashion Show Stoppers, Celebrity Equestrian Cover Seasonal
Tips, Beauty, Travel, Barn Envy, Vitamin Sea, Equestrian Goods, Sum-

mer Show Circuit, Reining
Deadline May 1

AUTUMN October 2023
Fall Fashion Issue (seasonal)
Celebrity Cover, Fall Fashion Collections, Equestrian Style Travel,
Equestrian goods, Brand Showcases, Barn Envy, Sip Away destinations,

Breeders Cup, NRF
Deadline August 15th

Yearly Spring to Spring Activation Deadline for 2022/23 Jan 20th 2023

Issue Customizations i.e. branding an issue specifically for your show, racing event, vip celebration, property or equestrian brand
please contact [email protected]

EQluxe Straight Up Ads Ads
PREMIUM PLACEMENT
1 Issue / 2 Issues
Full Page Inside $1500 / $1250
Inside Front Cover $3000 / $2500
Inside Back Cover $3000 / $2500
Double Inside $3000 / $2500
Double Inside Front $5000 / $4500
Double Inside Back $4500 / $4000
Back Cover $8000 / $8000

P14R4EAKNESS

TSOECOND
NONE

SAT MAY 18
BUY TICKETS
PREAKNESS.COM

EQluxeActivation Opportunities
TITLE SPONSOR $8,500
Brand or Personality will be featured………….showcase you or the brand organically
Brand supplies assets or Eqluxe can produce your shoot for an additional fee (Cost TBD)
Full Page Ad (adverts need approval by our art department, can be built out)
Instagram tag on all BTS and any images from shoot that are posted
Activation inclusion for all events for current issue
Free issues based on activation + PDF for ‘as seen in’ reposting for your press kits

SHOOT SPONSOR $3,500

Sponsor credit on cover or fashion shoot title page.
Product used on cover if applicable i.e. (cover personality) or in our luxury fashion editorial
Two page dedicated brand showcase (brand Q&A or description + full page advert)
Inclusion of product within the online Shop the Shoot vertical post
Instagram tag on all BTS and any images from shoot that are posted
50% reduced activation fee for any event we host
Free issues based on activation + PDF for ‘as seen in’ reposting for your press kits

BRAND SPONSOR Q&A $1,800 (Can be location or brand)

1 page editorial Showcase layout providing an organic way to highlight your equestrian brand
Online product (if applicable) inclusion in Shop the Issue vertical post
Instagram tag on all BTS and any images from shoot that are posted
30% reduced activation fee for any event we host
Free issues based on activation + PDF for ‘as seen in’ reposting for your press kits

PRODUCTS SPONSOR $275

Product inclusion on a popular Editor Picks page includes your website
Instagram tags during issue duration for brand alignment
Inclusion in the online ‘shop the issue’ vertical post with direct link to website
PDF for ‘as seen in’ reposting for your press kits

ONLINE BRAND SHOWCASE $500

Brand featured in a online blog/story on EQluxe.com - Includes direct link promotion on IG story and tags
Perfect for Real Estate, Destination holidays, Brand Showcasing or Personality figure.

Affiliate marketing Affiliate

What is Affiliate Marketing? 
Well, simply said, it’s a marketing arrangement by which an online retailer pays commission to a partner for
performance-driven action from its referrals.

EQluxe can help your product go beyond the print issue by placing your product into our marketplace. By
incorporating affiliate marketing to your strategy, your brand may extend beyond your current marketing
structure by reaching our audience thus improving your sales.
Online marketplaces allow publishers and vendor partners to connect, engage and manage everything from
tracking to payments.

Affiliate marketing in the digital age is one of the strongest forms of word of mouth advertising. And truth
be told, as an affiliate, despite whether a sale is made or not—being listed still serves as additional branding
that your brand would not have had otherwise.

Reach out to [email protected]

For all inquires regarding Sponsorship/Partnership/Affiliate listings

CONTACT: [email protected]