EQluxe
HOLIDAY ROUNDUP
OIldsGZohlduaRizmtuaal
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www.thoroughbredaftercare.org | (859) 224-2756 | Photo by Jen Halliwell
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On the cover A Roundup holiday shoot on the ranch EEQQlluuxxee
HOLIDAY ROUNDUP
with the popular fashion maven Zuza Isham from the
ranch life social media secret @OldGoldRitual. Zuza,
shot by her husband cowboy Chad Isham, shares her thoughts
on living in Texas and how she came to arrive there from
Europe. Here wearing Velvet Concho blouse from Double D Ranch
and her vintage mexican sombrero.
photography by Chad Isham.
EQluxe | Holiday OldGoldRitual
LZAuDzIaESThe formidable GEORGINA BLOOMBERG
Sarah Seigel Magness reaching goals
IshamHorsegirls of NYRA dominating the airways
girl-herd holiday and Pegasus bound
FIRSTWomen who started up
EQluxe | Holiday
sTYLE 11
13
EQUESTRIAN gifting
Repurposing your Vintage Favorites 20
42
bEAUTY
WINTER Bites how to sooth your skin
Makin your pony product list
jET SET
Fly to Pegasus and roll like a Diplomat 56
40
tRENDS
Sweater Weather
Editor’s note
H appy Holidays and welcome to our
Annual Online Roundup Issue. Doing this issue for the
holidays over the last two years (this makes three) has
been one of those “Love and Hate” relationships. It
comes on the heels of our Autumn print issue and it’s a
very quick turn around for brands and partners we love
to participate. This year was no different. However,
with the help from our usual supporters and people like
you who are devoted fans we’ve once again delivered!
Thank you.
We present our 3rd annual Holiday Online Roundup
Issue! Happy Holidays to you are yours and we look
forward to seeing you in 2023
A big thanks to everyone!
Shelli Wright & Christopher Bredesen
Editors | Co-founders
jacket by Double D
Ranch
SHELLI WRIGHT © 2022 EQluxe MAGAZINE
Editor-in-Chief
CHRISTOPHER BREDESEN
SHELLI WRIGHT Executive Editor
Creative Director JAIN WILSON SILVA
Head of Marketing
LILA JOY GINSBURG JOHN PIERCE
Art Department Art Department
SEBASTIANO MARINO
MADDY PASQUALINI Web Master
Senior Lifestyle Editor RENEE SPURGE
Contributing Editor
ZINTA BRAUKIS REWALD LOU ANDREA GOSS
Fashion Editor at Large Editorial Assistant
EMILY MATTISON BATES
Public Relations
CAPTAIN BUDDY LLC
Publisher
EQLUXE is a registered trademark and is the sister publication of BISOUS Magazine distributed by Captain Buddy LLC of Los Angeles. All Eqluxe
sponsorship or submission inquiries please contact [email protected]
www.eqluxe.com
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WinterEDITOR YourTACK fullguide
CWD Classic Close Contact Customize from $5700 North-america.cwdsellier.com EUPHORIC EQUESTRIAN Coul Competition Shirt $150 euphoricequestrian.com
LEVADE Vintage Varsity Rugby Shirt available in Hunter, Jumper, Dressage and Eventing $124 shoplevade.com AMERICAN EQUUS ReinDots™ $30 americanequus.com
LARA TWEEDIE AntiGravity Double Bridle $649 Laratweedie.com.au ARIAT Carden Waterproof Boot $290 ariat.com
DAPPLEBAY Constellation Jump Saddle Pad $98 and Brush Boots $48 LIMITED EDITION dapplebay.com BOOT JACKET by Equiparent $50 equiparent.com
THE INFUSED EQUESTRIAN A Fully Infused Bundle + Noggin. A Fresh Helmet Spray: $16.78 - $133.17 individually or bundled | theinfusedequestrian.com/eqluxe
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fashion
Naughty or Nice? Doesn’t matter. Luxury Santa doesn’t judge.
GUCCI Enamel Horse Head Chain Necklace $3500 gucci.com
VINCENT PEACH.Midnight Horse Brooch $4999 vincentpeach.com
DONNA B ARTIST Sun Stallion Pendant with Diamonds $2,695 donnabernstein.com
HERMES Gambade Ring $1050 hermes.com
DAVID YURMAN Belmont Curb Link ID Bracelet Silver $745 davidyurman.com
KARINA BREZ Pave Diamond Huggable Hooves Bracelet Rose Gold $6800 karinabrez.com
ALEX JONA Equestrian Horse Nail Diamond Gold Ring $2957 alex-jona.com
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Gifts
Holidagiyfts
GARCIA COUTURE Fedora Authentic Vintage LV playing card $400 DONNA B Equestrian Silk Scarf Checkmake Black $145 donnabernstein.com
MILTON MENASCO x DREAMERS N SCHEMERS Slippers $50 dreamersnschemers.com TUCKER TWEED Cor De Star Clutch $189 tuckertweed.com
URBAN EQUESTRIAN Good Luck Threader Earrings $49 urban-equestrian.com DRESSAGE QUEEN DREAM Contessa Duck Down Riding Coat $329 dressagequeendream.com
VINTAGE LUXE UP Ralph Lauren Equestrian / Louis Vuitton pillow Covers $398-498 vintageluxeup.com
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Two stacked Huggable Hooves
rings 18 karat white gold,
Bit of LUV 19 necklace 18 karat
white gold, Bit of LUV bracelet
18 karat white gold.
@KarinaBrezJewelry
KarinaBrez.com
561.400.4085
showcase
VLUinXtEaugpe
Reimagining one-of-a-kind gifts and home decor
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showcase Q+A
| W22 14 David Altman
| S20 14
Introduce yourself...
David Altman, Founder and Chief Creative Officer
of Vintage Luxe Up, the world’s finest collection of
luxury vintage scarves reimagined into one-of-a-
kind gifts & home decor. In just over 2 years we
have built a sustainable luxury brand with a strong
equestrian appeal from coast to coast.
How did you get started down this path…
At the beginning of the pandemic, I was gifted
a pillow made from 2 vintage Hermès scarves.
My chocolate Labrador, Annabelle liked the
pillow a little more than I did and chewed the
edges off. Instead of throwing the pillow away,
I reimagined the silk into something that was
quickly becoming a necessity – face masks. With
a long history of working with luxury brands and
retailers, I know a trend when I see one.
We hit a chord with the consumer – and I started
scouring the global market for these wonderful
works of art. I launched Vintage Luxe Up in the
Spring of 2020 with masks, then expanded into
home décor and gifts.
Initially, making the masks was a way to bring a
little joy to an otherwise terrible time. If you had
to wear a mask it might as well be a one-of-a-kind
item. I also think that people liked them because
they were wildly impractical. Our upcycled luxury
masks were a huge hit. Word spread quickly and
the first collection sold out with the proceeds
benefitting Covid-19 Relief Funds.
Our collection now includes decorative pillows,
framed scarves and gift accessories, wristlet bags
and home fragrance items. Bestsellers are silk
pillows finished with beautiful details including
fringe and leather. Prices range from $200 to
$2,400 depending upon the rarity and value of the
silk. Some scarves have been made into framed
works of art, silk wristlet bags $228), Coffee Run©
key chain pouches ($98) and lavender clothing
sachets ($88).
You’ve mentioned that Vintage Luxe Up is
sustainably sourced, with a history and story
to be told, what exactly does that mean to
customers?
Leveraging my deep expertise in luxury goods
coming off a decades-long
career at Neiman Marcus, and
Bloomingdale’s, this has become a
passion project for me. I personally
scout the global market looking
for unique, rare, and meaningful
examples of the art of scarf-making.
A global-citizen, I’ve spent my
life traveling the near and far,
discovering the world’s most unique
treasures for the luxury client.
By using vintage scarves, we give
these works of art a new life –
conserving earth’s scarce resources,
reducing photo Mackenzie Clark
waste and
impact on the | W| W22211515
planet.
Hermès has been making
scarves since 1937 – recognized
worldwide as both coveted and
collectible. Unique in that each scarf has an
individual designer behind it. We can trace the design
back to a particular year and a designer. They can take up
to 18 months to develop the scarf from start to finish and
can include more than 27 distinct colors. The artistry and
craftsmanship are unmatched.
We reimagine vintage scarves from Hermès, Gucci, Louis
Vuitton, Cartier, Chanel, and Ralph Lauren.
We also give back to charity – 10% of all online sales are
donated to charities including COVID19 Relief, Children’s,
and Breast Cancer foundations. As a local Lexington brand,
we also partner with the University of Kentucky on an
internship program.
You talk a lot about storytelling – what does that mean?
As human’s we’re less motivated by facts and figures than
we are about real stories about real people. There’s a deep
emotional attachment to these scarves – both on the creative
side – with how and why they’re made, but also around how
a customer came to acquire it – bought it on my 1st trip to
Paris – bought it with my 1st big paycheck – gift on the birth
of a child – there’s always a story.
Where are you located?
We’re based in Lexington, Kentucky. Hermès is an
equestrian brand, founded in 1837 as a harness and bridle
workshop. As our products have an equestrian vibe, I thought
it would be fantastic and relevant to have our products
handmade in Lexingto|n,St2he0eq1u5estrian capital of the world.
showcase
What do you mean by at Vintage Luxe Up the answer
is always yes?
In addition to our collection, we have the unique
capability to work hand-in-hand with clients and
their interior designers to create bespoke pieces that
complement one’s lifestyle and home decor, many with
an equestrian flavor. From start to finish, we deliver in
just a matter of weeks.
Can a customer send you their own scarves?
Through our Private Reserve Collection program
customers can give new life to a cherished heirloom
while supporting their favorite charity. The client
receives a free item made from their donated scarf and
10% of the proceeds from the rest of the items benefit
the charity of their choice.
This project for me is really a labor of love. We acquire
a great deal of silks from customers who say, “I love it
but I’m not using it.” We will make something out of it,
and you get to choose which charity you donate to while
keeping a memento that has been upcycled into a usable
item.
What makes your products
unique?
Each piece is unique and one-of-
a-kind, handmade in our family-
owned ateliers. As Chief Creative
Officer, I personally select each
scarf – it’s a treasure hunt. Never
know what I’ll find, can search for
a design for months or may never
find it – which is part of the fun of
it. I work side-by-side with our
ateliers to select the coordinating
fabric or frame molding that brings
out the design. Once created, the
design will never be duplicated so
the client is getting a true unique
piece.
Where can I find the collection?
Available online at
VintageLuxeUp.com and select
specialty home décor shops
nationwide.
Non-Affiliation Trademark Disclaimer
Exclusively ours, all items are sourced and altered from independently authenticated secondary market sources to preserve their beauty while reducing waste and its impact on the planet. All product and company names are trademarks ™ or registered® trademarks of their
respective owners. Their use does not imply affiliation or endorsement by these companies. All product names, logos, brands and other trademarks or images shown or mentioned are the property of the respective brand owners. These brand owners are not affiliated with
Vintage Luxe Up, our products, or our websites. The names of the companies mentioned are registered trademarks of their respective owners.
showcase
Shop Follow
vintageluxeup.com @vintageluxeup
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FINE EQUESTRIAN JEWELRY
nashville, tn
www.vincentpeach.com
beauty
Winter bitesThe harshness of Winter is here.. Nightimet hours at the barn,
outdoor arenas and weather can affect your skin and leave you feeling
dehydrated and irritated. Nourish your skin.and combat the darkness
and cold of the season.
.
photography Yvegen Tychko
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beauty
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beauty
get it
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beauty
KERASTASE Paris Fresh Affair Dry Shampoo $36 kerastase-usa.com
ORIBE Shampoo for brilliance and shine. $49 oribe.com
KERASTASE Paris Genesis Hair Care Collection $42 kerastase-usa.com
SKINCEUTICALS Hydrating B5 Gel $83 skinceuticals.com
COLLOSOL Eau De Lait $38 www.lovelyskin.com
BABOR Hydra Plus Hydration Ampoule $21 babor.com
ERNO LASZLO Phormula 309 Eye repair $198 ernolaszlo.com
PETER THOMAS ROTH 24K Gold Mask Pur Luxury Lift and Firm $80.00 www.peterthomasroth.com
KATE SOMERVILLE Deep Tissue Repair Cream with Peptide K8 $150 www.katesomerville.com
CHANEL Hydra Beauty Micro Liquid Essence Refining Energizing Hydration $100 Chanel.com
LA PRAIRIE White Cavier Creme Extraordinaire $800 laprairie
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showcase
HLOE OSSELIN
| W22 24 photos courtesy Chloe Gosselin
showcase
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showcase
Q&A With designer Chloe Gosselin
Tell us a little bit about how you embarked on this design career? Why shoes?
I've always had a passion for shoes for as long as I can remember. My mother would buy me these
patent ballerinas as a kid and they were my obsession. I also sketched shoes at a very young age as I
always expressed myself through drawing and painting. I ended up going to Art School for fine Arts in
Belgium and simultaneously embarked on a modelling career which took me around the World. Shoes
always felt like the perfect bridge between Art and Fashion to me, like wearable
Sculptures that change the way you walk, stand and carry yourself. After 10 years
in the modeling industry and the birth of my daughter Sky I went back to
school in New York to learn about shoemaking and production. Soon after I
designed my first collection, I packed my bags and went to Italy and
knocked on all the doors from factories to suppliers. I launched the
Chloe Gosselin brand during New York fashion week in February 2014.
As a fashion designer we were surprised to find out you
lived in Las Vegas, would you like to expand on that?
Nowadays you don't have to live in New York, Milan or Paris
to be a designer. There is so much beauty in that idea, Fashion
is infused with culture and expanded horizons.. As a french
girl, Las Vegas was culturally brutal at first but when I looked
outside the City towards the beauty of the mountains and
landscapes I started to love it. I moved there from
New York because of my partner's work. As much as I miss
the creativity of the city,I am content while I ride my horse
or hike Red Rock with my 2 dogs Orson and Rosie. It
would be difficult to have this proximity to nature in
New York.
Now for the good stuff, tell us a little bit about your
equestrian endeavors. We were thrilled to find out you are
an avid rider and have a horse of your own.
I started to ride when I was 6 years old in France. I never had
the money to own my own horse so I would be in pony clubs
and would clean stables for free lessons. In France you learn
about every discipline but we are big on jumping so of course
that is what I did. But I always had a passion for Dressage. I
would go watch the Royal Andalusian and Vienna schools or
the Cadre Noir perform, I was mesmerized by the dancing
horses. I stopped riding in my teens and rode sporadically in
my twenties. When my friend Shania Twain brought her show
to Las Vegas with horses in 2012, she had this incredible
understudy Andalusian that I renamed Milo. I would go ride
him daily before the show and when her residency ended and
for my 30th birthday my partner surprised me with Milo. I
decided then that I will always have horses in my life and live
this childhood dream fully. I now have an incredible KWPN
Grand Prix school master named Arie that has been teaching
me so much.
You are a celebrity ambassador for the American Wild
Horse Campaign. We too are advocates and supporters.
Tell everyone how you became involved and how they can
become involved as well. We’d love to get the word out.
As a french girl I had this dreamy image of wild horses in the
West. When I moved to Las Vegas, I researched how to
witness their beauty in their natural habitat and came across
the American Wild Horse Campaign and their message. I was
sad to learn that these symbols of American wilderness are
treated as disposables by a government institution and at
taxpayer expense. I really invite you to check their website
and get involved, there are so many ways you can help. The
most important one is to get educated on the issue and share it
with people, most have no idea that this is even happening, e
ntire herds are rounded up by helicopters, separated from their
family often ending up in adoption programs that often lead to
slaughter. It is heartbreaking.
Riding boots. The question everyone wants us to ask. Which boot or boots do you prefer to ride in? @freewildhorses
More importantly, can we expect a super fashionable riding boot from you in the future?
I am definitely a Deniro girl. Loyal to the italian craftsmanship their boots are incredibly well made and
comfortable. My favorite style is the Raffaelo. I don't have a riding boot coming up yet but if Deniro wants
to do a collab I would love love to do it. Just throwing this out there... ;)
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--
showcase
“My shoes are investment
pieces, perfectly crafted by
our artisans by hand, that
my customers can keep for a
lifetime not just because of the
quality but also the design...
”
@chloegosselin chloegosselin.com
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Holiday
That’s ORANGE in my stocking not
The perfect stocking stuffer
HERMES bangle $315 hermes.com COMMISSION NYC Fall/Winter 2022 RTW commisisionnyc.com
GREY HORSE Candle Co. Hilltoppers & Hounds greyhorsecandles.com LOEWE 57mm Round Sunglasses $380 loewe.com
MOTHER Belted Alpaca Blend Cardigan $395 nordstrom.com ARIAT Marlow pant in chestnut $144 ariat.com COACH Leather Suede Sholuder Canyon $450 coach.com
ROMITELLI Custom Paddock Boot with 1/2 chaps $566 romitelliboots.com TRAVIS BRAZILE Relentless Strikeforce Bell Boot $44 nrsworld.com
| W22 28 FINISH LINE Orange-A-Day Electrolyte 30lb $81.00 finishlinehorse.com
Zfeature
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Born and raised in Europe ZUZA ISHAM’S adventurous and curious nature
took her far from home where she now lives a peaceful life on a little
historic cattle ranch in Texas with her cowboy husband Chad.
Blue skies and never-ending prairies became her source for inspiration.
There in her hideout, she wears many hats
and lets her heart hold the reins.
ZuIza shamPhotographybyChadIsham
@chadisham
Styling by Zuza Isham
@oldgoldritual
Vintage clothing chadisham.com
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feature Q+A
Sweater VINTAGE Bolivian Alpaca Zuza Isham
Trousers PEART HORSEBOX Gaucho style
Tall Riding Boots PENELOPE CHILVERS Born and raised in Europe Zuza Isham’s
Felt Hat 1960s CHIEFFALO AMERICANA adventurous and curious nature took her far
Turquoise Ring BROKEN ARROW JEWELRY from home where she now lives a peaceful life
on a little historic cattle ranch in Texas with her
| W22 32 cowboy husband Chad. Blue skies and never-
ending pairies became her source for inspiration.
There in her hideout, she wears many hats and
let’s her heart hold the reins.
Tell us about you and your husband and how
you ended up in Texas?
I wanted to discover a land that doesn’t feel
like Europe. It was spontaneous. I applied for
a temporary job in the U.S. and accepted the
first offer from Texas. The ‘cowboy country’
is definitely a fascinating choice for someone
who only knows it from the movies. During my
journey through the Wild West I met Chad (on
Instagram!) and once we started corresponding
with each other, we quickly discovered we have
a lot in common. I decided to date him every
weekend, by literally jumping on the train to
Fort Worth. Chad waited at the station in his
tall cowboy hat and it was love at first sight. He
drove me out to the middle of nowhere and that’s
where I knew I belonged. I found my home in
another person and naturally soon after Texas
became my slice of heaven.
Anyone who follows @oldgoldritual on
instagram recognizes the work that goes into
your content. What inspired you to start the
platform? What is the origin of the name?
I love my life and to make it more magical I
decided to transform every chore into pleasure.
For me ‘a ritual’ is an activity to which I devote
my attention and time daily. I believe that the
moment we begin our rituals, we tune the body
to our soul. We start appreciating the presence.
We calm down. We feel well taken care of.
Connection with self created by rituals allows us
to accept who we really are. The ‘old gold ritual’
for me personally means living at a slower pace
and finding treasure in the little things.
Where do you find such amazing leather
pieces?
Talking about gold, me and my husband created
some golden rules for our lifestyle and business.
We only sell vintage and handmade leather
goods that are timeless and made to last, as an
alternative to the ‘throw away’ mass fashion
industry. We like to work with natural materials
and a color palette inspired by the beauty of a
Western landscape. Most of our finds are picked
up during our road trips or come from the mass
collection that Chad has acquired over the
past 30 years. We have a personal connection
with everything we sell. These are special
things that you will love, need and probably pass
down for generations to come.
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Fringe Jacket VINTAGE Cowhide
Jeans 1960s WRANGLER
Hat AMERICAN HAT CO
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Sheepskin Highland Coat VINTAGE
Cowboy hat VINTAGE
Leather hat band CHAD ISHAM
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“I love my life and to
make it more magical I
decided to transform every
chore into pleasure...
”
Sheepskin Aviator Jacket VINTAGE
Jeans VINTAGE LEVIS worn to perfection
Shirt LEVIS
Snow Boots PENELOPE CHILVERS
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What is your fashion background?
I have worked in the fashion industry since I turned 18. My first job was dressing models for the runway
during fashion shows. Meanwhile I was studying costume design and cultural anthropology. Both of these
fields expanded my imagination and led me to become an editor for ELLE Poland. Today I merge my passions
together and express myself through writing, styling and photography. I escaped from the city splendor and
found a luxury in the rawness of an everyday ranch life. I spent half of my childhood in the Polish countryside,
so having a barn in my backyard and being outside from dusk till dawn brings me the greatest fulfillment.
Would you consider yourself a horse girl?
Yes, that crazy one that scares men away. Luckily I married a cowboy and he fully understands what I am about.
TREGOS WESTWEAR VINTAGE jackets
70s Chaps
Velvet Coral Concho Blouse DOUBLE D RANCH
Hat AMERICAN HAT CO
Bracelet BROKEN ARROW JEWELRY
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Follow Follow the brands
@penelopechilvers
@oldgoldritual @chadisham
@pert_horsebox
@chieffaloamericanastore
@brokenarrowjewerly
@doubledranch
@americanhatco
fashion
Whether to wear...
SSWwEeAatTeEr wRetaotEhSeQtra.lbuWlxeee/aFSraWosnhEeioA.nETnEoRugtoh Ssatride.et
ARIAT Winter Quarter Sweater with bit $139.95 ariat.com
VESTRUM Demonte Sweater $279.00 lasaddlery.com
GONE WITH THE WEST Aztec Arrow Cardigan $248 gonewiththewest.com
EQUILINE Rudolph Women’s Knit Turtleneck Sweater $245 Equilineamerica.com
POTTERY BARN Cozy Sweater Knit Blanket with Pillow $199 potterybarn.com
BURBERRY Crystal Embellished Wool Blend Cardigan $3550 burberry.com
PENDLETON Westerly Dog Sweater $50 pendleton.com
POLO RALPH LAUREN Wool & Cashmere Sweater Dress $598 nordstrom.com
EQUESTRIAN LIVING IN THE SANTA YNEZ VALLEY
3125 Bowl Place in Solvang CA is Offered At $2,375,000 listing Agent Carisa Brambles
with Village Properties Invites you to view this Classic California Ranch Style Home located in the
gated community of Rancho Alisal. 3 Beds | 2.5 Baths | 3,813 Sq Ft
REAL NCHESTATES.COM Real Estate Agent Carisa Brambles, also a well
known fashion designer, focuses on Luxury
Ranch Real Estate in the Santa Ynez Valley.
Next to designing Luxury Apparal for her brands
Nightcap Clothing and Gone With The West;
horses have always been a passion and brought
the family to Santa Ynez from Los Angeles. Carisa
and her husband Chris Blasman opened a town favorite
wine tasting venue called Four Brothers located in
Los Olivos. The couple hosts a select amount of
weddings (winetrailweddings.com) on their private
equestrian estate in Los Olivos, CA. Carisa is
embedded in the equestrian world and the local
community. The charming valley of Santa Ynez
is home to the well known equine medical
center Alamo Pintado. Just an hour north of the valley
is Paso Robles Horse Park, a world class venue
for horse shows. From the saddle to sipping fine wines
the coveted Santa Ynez Valley is a Luxury lifestyle for
both horses and their riders.
Photo By Kimerleecuryl.com 3615 Sagunto Street | Santa Ynez, CA 93460
All information provided is deemed reliable, but has not been verified and we do not guarantee it. We recommend that buyers make their own inquiries
stable
| W22 42
Whether naughty or nice keep ’em healthy stable
Makin’a list...
MAJYKE EQUIPE Cool Compression Gel Boots $199 majykequipe.com
EQUSANI X-FIT Bio-available Free Fatty Acid Feed Concentrate $165 equsani.com
PURINA Outlast Treats Gastric Support $11 narystack.com
EAGLE Equine MAGNAGARD Gastric Support For Equine Ulcers $25 eagleequineproducts.com
MAGNAGARD Pre-Performance Calming Paste $13 eagleequineproducts.com
TWENTY FOUR CARROTS Inner Glow Booster $50 twentyfourc.com
MARY’S BOTANICALS Hoof and Fungus Spray 16 0z $20 marysbotanicals.com
100XEQUINE Osteo Max Bone And soft Tissue Repair 1gal $195 100xequine.com
EQUIDERMA Skin Lotion For Horses $23 equiderma.com
feature A Modern
Q&Awith LARA LARAEquestrian Brand
TWEEDIE
Lara Tweedie, started her brand out of necessity
and the desire for a RTW bridle that not only
encompassed the entricate and beautiful dressage
aesthetic but proved to be comfortable as well.
It was out of this passion for a better product that
this growing female led Australian company
was born.
What inspired you to launch Laratweedie.com.au?
We are based on the Mornington Peninsula in Melbourne, Australia and I was
acutely aware of the lack of choice riders had when shopping for quality tack in our local
area. My vision was to design and produce beautiful and functional bridles that riders
could purchase off the rack so to speak. I’ve always wanted to sell a bridle that was sold
complete with a gorgeous brow band, a bridle bag and reins a dressage rider actually
wanted to use. It has been incredibly rewarding to develop and grow the range and I
know the best is yet to come.
Tell us about the brand
I’m really proud that we are a female led, Australian based business. My great passion is working with top
dressage riders and I always tell the riders, “You can’t offend me when it comes to product feedback”.
I began my career as an equine veterinarian and it was during these early working years that I honed my
capacity for self-assessment. There is never a day that I don’t want to make the product better and the
working relationships I have built over the last 3 years have been one of the joys of my working life.
Catherine Haddad-Staller has been a constant source of inspiration and an incredible sounding board. I will
always credit Catherine coming into my life as a turning point for the business. I now also have the pleasure
of working with Kathleen Raine, David Wightman and Alyssa Doverspike of Adventure Farms in Southern
California. Outside of the USA the brand works with Abi Lyle in the UK, Bennett Conn in Germany as well
as Holly Cutler and Lizzie Wilson Fellows here in Australia.
What separates Lara Tweedie from other equestrian brands?
I would say the biggest difference is that we are a direct to consumer brand and this means any production
we do is very carefully considered. Our bridles are manufactured in smaller quantities and this allows us to
maintain the quality of the product and provide incredible after sales service to our customers. From time
to time we do produce textiles collections but the idea of producing collection after collection just to push
into stores doesn’t sit that well with me. Instead my brand produces a range of high quality, core competition
products and from time to time we drop a unique collection. Our latest collection is the gingham collection
and next time we will do something completely different. That’s the challenge I’m setting for myself as an
equestrian designer. Keep evolving, don’t repeat and don’t over produce. Keep it fresh and continue to show
riders reimagined products that are worth being excited about.
Where can we find the brand here in the US?
Right now US based riders can shop with us direct on our laratweedie.com website. We ship to the US on a
daily basis and it has been a lot of fun developing this market. Our US customers are great! Broader distribution
in the US is part of our strategic plan so keep an eye out for the brand in US stores really soon. After building
our business in Australia and New Zealand on a direct to consumer model, partnering with the best retailers is
highly important to us. We want to ensure our customers in the US have the same experience shopping with our
retail partners as they would if they shopped with us direct. Stay tuned! SHOP LARA TWEEDIE laratweedie.com
Follow Lara@lara_tweedie
feature
barn envy
BarnENVY
Wellington
WELCOME TO SHUTTERFLY WAY . Ideally located in Grand Prix Village South, ''Wellington's Oceanfront''.
This 8.4-acre property features a Loddon Equestrian, Ltd. 20-stall Grand Prix Stable, designed in the UK and
constructed on-site. Only a Short hack to WEF show grounds, this property stands alone at the end of a nicely
appointed private circular brick paver cul-de-sac with a secure gated entry and no traffic. And yes, that
massive grass derby field is yours too!
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barn envy
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barn envy
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