CAMERON HIGHLAND

SEMESTER 2 2019/2020 SESSION (DEGREE PROGRAMME)

MGM4831: TOURISM GEOGRAPHY

CAMERON HIGHLAND

PREPARED FOR :

DR. ALEFF OMAR SHAH BIN NORDIN

GROUP ASSIGNMENT

PREPARED BY :

NO. NAME MATRIC NO.
1. ALEXANDAR LUNGGANG ANAK LAJA S 52060
2. MUHAMMAD ARIFF BIN LOKMAN S 52746
3. LIA IMPIANA ANAK MIHON S 51149
4. NUR HANNANI BINTI SANUSI S 50412
5. AZHAR BIN HASSAN S 51917

TABLE OF CONTENT PAGE NO.
NO. CONTENT 1
1. Executive Summary 2
2. Destination Background
3. Destination Analysis of: 8
19
3.1 Tourism Motivation 23
3.2 SWOT Analysis
3.3 Tourism Trends 26
29
4. Suggestion and Recommendation
5. Conclusion
6. References

1.0 EXECUTIVE SUMMARY

In this report we includes the tourism industry trends according to region
and tourism motivation factors to tourism destination in Cameron Highlands. By
doing this report and study about the place, we get new information about this
place such as new trends, new activities and etc.The main attraction to
Cameron Highlands is the strawberry farm and tea farm. The travelers make on
choices for various reasons, some rational and others more emotional. The
social and enthusiastic drivers regularly crash into the more considered and
normal motivations; and that can make it difficult to understand traveler
motivations. In contrast to numerous different ventures, travel has the ability
to inspire people. In any case, to do that requires an advanced comprehension
of the travelers inspirations.

The challenges is to give the traveler inspiring and personalized offers, in a
way that can be effectively scaled. Based on the articles Ana Kofoed, 2018, the
industry needs to be able to bridge the gap between travelers’ motivations and
how it offers services, drawing inspiration from other industries. The
opportunity for the industry is huge. Now is the time to explore and experiment
with the new ideas, approaches and technology that can help realize this. In
this report also explain the tourism industry trends in Cameron Highlands.
Some trends are driven by customers and their desire for experiences different
from what we've previously seen as commonplace. Each industry has patterns
and advancements — the travel industry is no exemption. In a quickly
developing scene, new patterns are showing up and grabbing hold constantly.
Evolving socioeconomics, propels in innovation, moving social mores: these
impacts and others all assist give with ascending to significant new the travel
industry patterns.

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2.0 DESTINATION BACKGROUND

The Cameron Highlands is named after William Cameron, a British explorer
and geologist appointed by the then colonial government in 1885 to map out
the border region of Pahang-Perak. Cameron reported having seen a plateau of
4,400 to 4,500 ft. above sea level at an altitude approximately 6000 ft. (1,800
m), and the temperature fell between 8C and 25C. But Cameron has at that
time has not being labeled on his finding on the map. In the 1920’s, a synthesis
of studies from subsequent expeditions eventually established plateau position.
So Cameron Highlands has been found. It was not completely built until 1925
when it was then proposed as a hill resort by Sir George Maxwell.

Cameron Highland’s popularity then developed during the colonial period
when British planters realized the ability of their fertile mountain slopes to grow
tea, which would then be a coveted commodity. In 1929, a tea plantation that
is now the popular Boh Tea Plantation began by John Archibald Russell, who
was the son of a British administrative official. The Cameron Highlands is still
home to several tea plantations, which it is still being the largest tea-producing
area in Malaysia. The area is also popular with many farms as a major supplier
of legumes and vegetables to both Malaysia and Singapore, and it is one of the
top tourist destinations in Malaysia.

Cameron Highlands’ mountain resort was a paradise for the British who had
been stationed in Malaya during the colonial period. It offered relief from the
tropical climate which was hot and humid. A variety of them have chosen to
make it their retirement home, setting up bungalows and mansions with its
temperate climate.

The British Army’s presence in Tanah Rata was high. During the 1960s,
there was the emergency era when the rag tag communist army tried to
destabilize and take over the government. By 1971, the former military hospital
of the British Army was now turned into a Roman Catholic convent and it is still
stand on the main street overlooking the hill. The narrow road to the Highlands
was extended and improved from year of 1896 to 1902. In the meantime,
further surveys were performed to determine the area’s actual plateau. Sir

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George Maxwell visited the highlands in 1925, and planned to build the present
area of Tanah Rata and Brinchang into a Hill Station.

Around 1926 to 1931, some areas were designated accordingly for its
various functions such as Department of Agriculture, Township, and Residential
Sites, Service Areas, National Park, General Administration, and Recreational
Areas. There was more interest in improving Cameron Highlands after the
Japanese invasion, but development was slowed in the 1960s because of
communist rebellion which a time known as the “Malayan Emergency”. The Hill
Station was carefully built into a successful resort when the fierce fight was
declared to be over.

Picture 1 : Cameron Highlands in 1960

2.1 Cameron Highlands Geography

Cameron Highlands is among Pahang’s 11 constituencies. The district
covers an area of 712 square kilometers (275 sq. mi), and consists of three
townships and five settlements. They are all nestled at elevations ranging from
800 meters (2600 ft.) above sea level to 1,603 meters (5,259 ft.). Over 1,000
meters (3,300 ft.) above sea level, about 75 percent of the division is situated
on the Main Range (Banjaran Titiwangsa). The high humidity makes it no dry
seasons at all. The wettest months in Cameron Highlands are in October
through November and “driest” period is January through February.
Geographically the resort is situated on Peninsular Malaysia's highland “spine”.

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It owes its present standing to its high altitude position (generally between 800
meters (2,600 ft.) and 1,603 meters (5,259 ft.) above sea level). The retreat
contains eight mountains. They are Gunung Batu Brinchang (2,031metres
(6,663 ft.), Gunung Berembun (1,840 meters (6,040 ft.), Gunung Irau
(2,091meters (6,860 ft.), Gunung Jasar (1,696 meters (5,564 ft.), Gunung
Mentigi (1,563meters (5,128 ft.), Gunung Perdah (1,576 meters (5,171 ft.) and
Gunung Siku (1,916 meters (6,286 ft.). Mount Swettenham (1,961 meters
(6,434 ft.) stands on its border with Kelantan. There is a radio and television
station at the top of Gunung Batu Brinchang. It was designed in the early
1950’s by British and there is the mossy forest close to the radio and television
station. The trail to the forest starts from the Tea Plantation in Sungei Palas
Boh. Getting to the cloud forest by road takes around 15 minutes.

Picture 2 : Cameron Highland District

Compared to the other Malaysian hill stations, the Cameron Highlands is
unique in that it is drained by three river systems with several tributaries (in
total of 123). Their peaks serve as the Sungai Pahang and Sungai Perak water
catchment. Overall, much of the retreat remains forest was estimated to be 71
percent. Jungle trails take visitors to quiet spots, waterfalls and indigenous
villages. Most tracks start in Tanah Rata and there are more than ten paths to
choose from. Some routes can take as long as five hours to cover depending on
its distance.

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Picture 3 : Cameron Highlands Mossy Forest
Picture 4 : Cameron Highlands Jungle Trail No. 2

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2.2 Cameron Highlands Climate

Cameron Highlands’ climate is at the frontier between a tropical rainforest
climate and a subtropical highland climate. The average mean temperature is
64 ° F (18 ° C). The temperature rises rarely above 25 ° C ( 77 ° F) throughout
the day meanwhile at night, it may drop to as low as 9 ° C (48 ° F) at the higher
reaches. Its precipitation reaches 2,700 mm (110 in.) per year. The lowest
recorded temperature was on Wednesday, 1 February 1978 which is the
temperature fell to 7.8 ° C (46.0 ° F) at 1,471.6 meters above sea level.

Graph 1: Average Temperature of Cameron Highlands, Malaysia
April (23.3 ° C), is the warmest month (with the maximum average
temperature). December is the month with the lowest mean high temperature
(21.1 ° C). May is the month with maximum average low temperature (16.1 °
C). The coldest months are January and February (14.6 ° C), with the lowest
daily minimum temperature.

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Graph 2: Average Rainfall in Cameron Highlands, Malaysia
October (373 mm) is the wettest month which is the most rainfall by the
year. January is the driest month which is the lowest rainfall with (95.3 mm).

Graph 3: Average Rainfall Days in Cameron Highlands Malaysia

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3.0 DESTINATION ANALYSIS OF
3.1 TOURISM MOTIVATION

Motivation is the desire to take actions or circumstances leading to a
holiday which helps visitors to fulfill their motivation for tourism. As well,
tourism motivation is a widely utilized definition of push and pull variables.
External tourism motivations can influence visitors and inspire them to choose
them. Travel destinations tend to attract potential visitors and this place can
inspire tourists to develop and visit motivation. The quest for the motivations of
tourists is also related to the item of interest that they have selected. Early
attraction factors generate a desire that can lead to personal frustration when
the desire is not satisfied.

Based on the 2018 LIEW EE PENG report, found that Cameron Highland's
tourist motivation is leisure. This means most of the tourist that travel there
was because they want to have leisure time for relaxation. This is also
demonstrated by tourist arrivals at Cameron Highland. It shows high tourism
arrivals between Friday and Sunday, and even during school holidays all
through March, May, and December. This proves the pleasure of travelers to
Cameron Highland. The report also mentions the best time to visit Cameron
Highlands during the off-peak season. During school, weekends, and public
holidays the Cameron Highlands are usually crowded. We suggest you also visit
Cameron Highlands on weekends to visit the famous Brinchang Night
Market.Malaysia has Malaysia's "highlands," where cooler temperatures never
exceed 25 degrees Celsius can be enjoyed. The 2018 LIEW EE PENG report also
mentions that Cameron Highlands is well-known with agro-tourism and cool
destinations in Malaysia.

The climate in Malaysia is seen as equatorial. Thus the weather is usually
very hot and damp during the whole year, especially in major cities. Cameron
Highlands offers tourists a pleasant escape from the folly of town and tropical
sun. This motivates visitors to visit Cameron Highland, who enjoys nature and
the cool environment. According to the Cameron Highland Travel Page,
attractions are of the form of heritage and climate and serenity and relaxation

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at the Cameron Highland. In addition to the combination of the natural and
cultural resources of Cameron Highlands, this special location provides an
unforgettable experience for all those who are willing to visit Malaysia.
Besides, the tourism they choose is also because they wanted to escape from
city life. They wanted to spend a few days free of noise and air pollution,
relaxing and refreshing themselves. One of the key factors in the tourism
industry's success today was the satisfaction of tourists. Their high level of
satisfaction plays a crucial role in determining the possibility of future visits.
This also strengthens tourists' tendency to recommend that others visit the
tourist destination.

Agro-tourism is a type of tourism that is based on nature that has recently
become popular. Based on the report, numerous factors encouraged tourists to
make a holiday destination of agro-tourism. The highest motivating factor for
tourists to make their choice was their biggest similarity and interest in
nature.The tea plantations are the main attractions of Cameron Highlands. Tea
plantations carpet the valleys in a thin layer of tea leaf green-yellow, and most
of them are open to tourists and visitors to buy tea bags and watch the workers
picking tea, and enjoy a cup of tea with scones simmering.

The four most popular are the Boh Tea Plantations Tea Plantation in Habu,
Boh Tea Plantation in Sungai Palas tea, Cameron Valley Tea Plantation in
Ringlet to Tanah Rata road, and Cameron Valley Tea Plantation in Kuala Terla.
In addition, in Malaysia, the Cameron Highlands is the only destination for
commercial production and harvesting of strawberries. Strawberry farms in
Cameron Highlands are nearly everywhere and are open to tourists, making
them a major tourist attraction. Local supply farms and jam and tarts at an
affordable price. In strawberry fields, Tourist has the possibility to select their
strawberries. Table 1 has show attraction make tourists motivate to visit.

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No. Figure Name Place Description Place

of

Attraction

The mossy forest is a natural

environment that grows only at the

highest elevations of Cameron

Highlands and other mountain

ranges across Malaysia. At such

1. Mossy Forest heights, low-level clouds in the sky

driven by winds, blanket the forests

with constant mist and moisture

creating an ideal biotope for moss,

ferns, lichen and orchids.

This moist tropical evergreen forest

is also a rich repository for a varied

set of montane creatures,

encompassing insects, snakes, frogs,

birds and mammals unique to this

chilly atmosphere. Visitors may

explore the mossy forest through a

boardwalk 2km before the peak of

Gunung Brinchang, accessible by

road from the Boh Tea Sungai Palas

intersection.

One of Cameron's favourite tourist

attractions, the plantation features a

colonial-era processing factory open

to public, heritage tea center with

2. Boh Tea shopping gallery and a delightful

Centre cafe that serves refreshments. A

small hill next door provides a

panoramic view point of the valley

draped by lush tea fields, if you're

willing to brave a steep climb. Boh

Tea at Habu opens daily from 9am to

4.30pm except Mondays.

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Bharat is the second largest tea

producer in Cameron Highlands, with

plantations in Tanah Rata and

Tringkap that grow their signature

3. Cameron brand 'Cameron Valley'. The first tea

Valley or house offers a walk down the valley

Bharat Tea to a small park and waterfall, while

Estate the second tea house is housed in a

larger complex with bigger parking

space. Both centers feature a

product shop and cafe with decks

that overlook impressive views of the

valley. The cafes offers some special

tea blends inspired by Sri Lankan

and South Indian flavours, such as

Masala Chai and Cardamom Tea.

Rafflesia Tour has a fee for the visit.

A half an hour walk through Bamboo

Forest and Hill Dipterocarp Forest

4. Rafflesia will take you to the Rafflesia flower.

Tour Several tour shops bring you to see

the Rafflesia Flower but make sure it

comes with a 4WD taking you into

the forest and saving you an hour's

mud trek.

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Cameron Highlands is a leading

Flower producer of flowers in Malaysia; For

5. Nurseries lovely sight of extraordinary flowers
tourist would not see flourishing

elsewhere in the country. Flowers

grown here include roses,

carnations, chrysanthemum, dahlia,

geranium, fushi and gladioli. Tourist

can buy cheap flowers at flower

nurseries or the market.

Gunung Brinchang is the second

Gunung highest mountain in Cameron

6. Brinchang Highlands (after Gunung Irau) at
2,000 meters above sea level. The

highest tarmac road in Malaysia

leads up to the top, but its condition

may be haphazard due to elements.

Visitors can also hike up Gunung

Brinchang through a jungle trail that

starts near Brinchang town

Draped along a hill slope, there are
steps leading up to different levels of
mini garden walks lined with
7. Rose Garden colourful monuments, ocassionally
with murals splashed along the
walls. After a giant shoe home at the
top, visitors may scramble up more
steps to reach a majestic viewpoint
area that overlooks the valley. Open
daily from 8am to 6pm, an admission
fee is charged per adult/child.

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An insight to the Orange Asli's

lifestyle and culture! For those who

are interested to know more about

8. ORANG ASLI the 'Semai' tribe, who practices

VILLAGE 'shifting cultivation'. Visits to Orang

(Aborigine's Asli villages deep in the forest of

Village) Cameron Highlands is now available.

These are arranged with the

ecological guides, who will provide

the necessary information on these

people, and at the same time,

educate visitors on the forest planst

and herbs.

Strawberry farm has 10 farms. There

9. Strawberry are some strawberry farms in
Cameron Highlands. Always worth a
Farm
visit for their novelty value and the

chance to taste strawberries and ice

cream! Some strawberry farms will

let you pluck your strawberries and

charge you according to the weight.

Cactus Valley is a botanical show
garden nestled on a hill slope
10. overlooking Brinchang town center,
Cactus Valley featuring a large collection of cacti,
flowers and ornamental plants of
various shapes, colours and sizes.

13

Purple haze lavender farm is not very
large but beautiful landscaped lavender
garden is enough for visitor to take a
11. Lavender photo. This garden also have facilities
Garden like cafe, souvenir shop, games centre &
mini bee history section.

Time Tunnel is a local museum
dedicated to preserving the historical
memory and cultural heritage of
12. Time tunnel Cameron Highlands. The 1,000 odd
museum exhibits are the private collection of See
Kok Shan, a Cameron local with a
penchant for vintange items and
memorabilia. Having acummulated
much junk over years of domestic travel.

MARDI Agrotechnology Park is an

agricultural research station at Tanah

Rata, managed by Malaysia Agriculture

Agro Research and Development Institute

13. Technology (MARDI) and open to public. Within the

Park in 42-hectare expanse of the park, visitors

MARDI may explore various flower gardens,

crop houses, plant nurseries, farmlands

and even a small tea plantation.

Flowers, fruits and vegetables of

temperate origin are mostly cultivated

here.

The lake house was located in Ringlet.
This place is a romantic British styled
14. location. A very quiet place for enjoyable
The Lake evenings at the fireplace. A
House comprehensive selection of important
cultural, historic, and tourist attractions.
Storied past, having been constructed
by a retired British Army Officer in 1966.

14

Ye Olde Smokehouse was lo Newly
built tourist attraction with
15. numerous types of cactus on show.
Ye Olde Its hillside location makes for
Smokehouse interesting viewing of the cactus and
other plants which include
Strawberries, Roses, Apple & Peach
trees, Orchids, Cherry Tomatoes,
etc. located in Tanah Rata. This
place

Vegetable Farm was located in

Ringlet to Kampung Raja. Cameron

Highlands of Malaysia offers an

16. Vegetable excellent opportunity for studying

Farm how farmers interact with the

environment, changing markets, and

infrastructure development. All over

the Cameron Highlands small sheds

or greenhouses by the roadside,

selling cabbages, leeks, cauliflower,

mushrooms, and strawberries.

Hydroponic Vegetable Farm

Hydroponic (Greenhouses) was located in
17. Vegetable Ringlet to Kampung Raja.
Hydroponics is a method of growing
Farm
(Greenhouse plants using mineral nutrient
s) solutions, in water, without soil.
Terrestrial plants may be grown with

their roots in the mineral nutrient

solution only or an inert medium,

such as perlite, gravel, mineral wool,

or coconut husk.

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Lata Iskandar Waterfall was located
in Brinchang. The area around the
waterfall is scenic as the beautiful
18. Lata Iskandar walkways hugging the slope of the
Waterfall ravine. Dramatic with the roar of the
waterfall. Besides seeing its
presence, there was no suitable spot
for picnic or provision for trekking
beside the waterways.

Robinson Waterfall was located in
Walk Path 9/9A Tanah Rata. This is
an amazingly scenic tea estate open
19. Robinson for visitors to view the tea
Waterfall processing factory, tea and souvenir
shop, and audiovisual center. Tourist
can enjoy a cup of tea while
overlooking beautiful views of the
tea plantation on an elevated
platform. Located along the Gunung
Brinchang road.

Butterfly Garden features a large

enclosure erected along a hill slope

that contains butterflies and live

20. insects displayed in

Butterfly aquariums.Visitors may view beetles,
Garden mantids and phasmids of different
shapes and sizes along with other

native and exotic creatures. The

park also has a tortoise pen,

scorpion pond, reptile exhibit

(mostly snakes and lizards), aviary,

petting zoo and flower garden.

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Water-Cress Farm was located in

Ringlet. This place a romantic British

styled location. A very quiet place for

21. Water-Cress enjoyable evenings at the fireplace.

Farm A comprehensive selection of

important cultural, historic, and

tourist attractions. Storied past,

having been constructed by a retired

British Army Officer in 1966.

Its primary attraction is a mini

museum dedicated to mostly to the

ecology of bees and their natural

22. Honey Bee production in the wilds of Malaysia.

Farm There's also a small bee farming

area at the back that displays some

hives in boxes. Visitors may also

purchase honey products for

including raw combs, royal jelly,

pollen and honey of different grades.

Grapes Farm was located in a blue
Grapes Farm valley. They are all big, round, and
23. dark purple. Grapes farm areas that

are situated near to the Blue Valley
Farm. This grapes plant farm is
owned by the KC Kwang & Son Sdn
Bhd. The grapes were so big, there
were so many grapes that are
waiting to be harvested.

Table 1: Attraction In Cameron Highland.

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Tourist select to visit Cameron Highland is because of the cost-effective and
affordable for most people to buy and travel around Cameron Highland itself. A
lot of cheap promotion packages for Cameron hot spot to travel. The promotion
will attract tourists and will encourage tourists to travel there.

Another motivation factor for tourists to visit Cameron Highland is easy to
access transportation, accommodation, and food. This is crucial to visitors as it
is easy for them to reach and can be satisfied with the facilities. Tourists can
travel to Cameron Highland by many transport forms such as buses, taxis, and
shuttles. Busses are from Puduraya bus terminal Kuala Lumpur and Brinchang.
There is an excellent bus service between Tanah Rata and Brinchang, with
departures every hour on the half-hour. For taxis visitor just ask the hotel to get
taxis or carry the number of the taxi service. For great Cameron Highlands
transportation, the visitor is advised to hiring a 10 seat minivan tour with Joel
Travels company. They provide three stops at great places such as a tea
plantation, the Lata Iskander waterfall, and a nice rest stop with plenty of
restaurants. There are other shuttle services that offer tours to various places
visitors could check.

At Cameron Highland, it is simple for lodging and food drinks. Four kinds of
hotels, condos, chalets, and tourist bungalows are available in Cameron
Highland. There are many kinds of food in Cameron highland It includes locals,
westerners, southern Indians, and Chinese, and many others. In Tanah Rata
and Brinchang for Chinese food, most restaurants prefer local steamboats, a
"do-it-yourself" cuisine in the hot steamer. Given the huge Indian population,
Indian restaurants are available there. They serve rice and curries on a sweet,
hearty taste. A variety of Malay food, Moghul, and some vegetarian restaurants
are also available. The Lakehouse and Ye Old Smokehouse serve good English
food but at affordable prices, many of the nearby restore houses provide fine
English meals, breakfasts, or afternoon tea.

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3.2 SWOT ANALYSIS

Strength Weakness

1. Climate 1. Participation level must be coercing
2. Agrotourism 2. Lack communicative skills
3. Beautiful landscape 3. Environmental issues
4. Provide 3 and 4 stars hotel 4. Poor transportation system
5. Salubrious and cool mountain-top location 5. Less variety of food

Opportunity Thread

1. Provide a comprehensive tourism package. 1. Market globalization.
2. Development of Reserved Forest for flora 2. Settlements lost beauty of its flora

and fauna attractions and cultural huts. and fauna
3. Partnership to restore history or museums. 3. Landslide especially in rainy season
4. High demand towards all product 4. Better foreign tourist destination
5. Increased foreign and local 5. Pollution

investment/Growth government income
annually

Table 2 : SWOT analysis

3.2.1 STRENGTH

1. Climate

Cameron Highlands is very famous because of its calm, cold weather.
Throughout the year Cameron Highlands is experiencing one of the most
perfect conditions for a holiday that draws tourists from other states' towns and
cities. Throughout the year Cameron Highlands experiences moderate
afternoon temperatures. This can be cooler during the Cameroon vacation
seasons that happen on school holidays. That's because there are a lot of cars
and people during those hours that directly contribute to the local city's air
temperature.

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2. Agrotourism

Agro-tourism is a new tourism product based on the agricultural attraction
introduced in Malaysia. Cameron Highlands is Malaysia's largest agricultural
upland resort area. The cool climate, farms and nature make Cameron
Highlands a popular tourist destination. Agri-tourism has been one of Cameron
Highlands' main economic sectors.

3. Beautiful landscape

Cameron Highlands is well known for its significant natural scenery, which
can draw more visitors every year to come there. Mossy Forest and BOH
plantation farm are among the places of choice for visitors to enjoy the natural
scenery.

4. Provide 3 and 4 stars hotel

In Cameron Highlands there are many accommodation centers which have
placed high quality hotel units in the area. This makes it easier for travelers to
find the accommodation or hotel in which they are most interested. Hotel
classes are also among three to four star hotel classes located in Cameron
Highlands. It will therefore surely provide sufficient satisfaction and enjoyable
experience for tourists arriving there, especially travel to Cameron Highlands.

5. Salubrious and cool mountain-top location

Cameron Highlands is one of Malaysia's areas with highland tropical
climates. The annual average temperature is about 18 degrees centigrade.
Cameron Highlands set a low to date record in February 1978 with a
temperature of 7.8 degrees centigrade. The humidity in Cameron Highlands is
very high, since Cameron Highlands is situated in the highlands. The Cameron
Highlands dry season usually starts in October and November, while the
slowest moisture is recorded in February.

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3.2.2 WEAKNESS

Key problems include a demand ready for goods and a shortage of the right
resources and manpower to execute a effective marketing campaign. The
profitability of sharing is minimal for each person, since the project involves the
entire society. This acts as a disincentive since other sources of income are
necessary to satisfy the family's needs. Their nomadic way of life remains in
charge of the corporate routine of 9-5. Though most respondents were able to
speak the national language, most respondents were not able to speak English.

The environmental concern that needs to be tackled is the systemic waste
scarcity in which most households conduct open burning to dispose of their
waste. Recycling is still in the introductory phase, where small traders come to
the village to purchase used paper, glass bottles, and tin cans. In some remote
residential areas public facilities , particularly public transport, are scarce.
Because the region is mountainous, some areas have no access to
telecommunications signals which make it difficult in emergency times.
Therefore the distribution of knowledge between JHEOA and the public causes
a lot of harm. As to the limited food possibilities available in this region. This is
because there is only food available which is that to the residents of this town.

3.2.3 OPPORTUNITY

Focusing solely on the tourism sector of indigenous peoples would provide
opportunities for domestic and foreign recognition of this product. As in
Australia and New Zealand, where this type of tourism has gained worldwide
popularity, Malaysian tourism products can also be used to give this culture an
economic advantage, with its distinctive signature. Product development would
bring stronger links between the community and other organizations in terms
of new demand for related tourism activities. Entrepreneurship will also
encourage the growth of the small cottage industry to meet new demands for
individuals within the community. The rise in foreign investors has contributed
to the economic growth of the country, especially in the Cameron Highlands .

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Their presence has led to new areas being expanded to act as tourist centers
and other economic centre. Employment opportunities will therefore be
provided for the locals, thereby reducing the problem of community
unemployment.

3.2.4 THREAT

Such challenges may include globalization and commercialisation of the
economy. In order to meet new demands and ensure sustainable output this
will affect the reality and essence of the community. Deforestation has the
potential to rid the city of its rich fauna and flora ecosystems, as it needs more
land growth and agricultural housing. Worker harassment is another issue
which needs to be addressed seriously. Some of the respondents said they
didn't get paid, paid low and had to work long hours. Natural disasters such as
landslides can easily occur, as some of the wooded areas have weakened the
area's soil structure. Competition with other areas of beauty spots is also a
constraint This is because there are many areas and environments close to
Highlands like Sabah for example, so tourists are encouraged to select a better
tourist location.

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3.3 TOURISM TRENDS

Through the development of tourist attractions and infrastructure,
alongside promoting and marking efforts, communities are positioning their
exceptional resources so as to engage guests and prod economic growth. While
the travel industry spending is positively on the ascent, vacationer goals despite
everything need to seek a limited measure of guest dollars. While the
consumers are seeking new experiences, the technology is changing how
advertisers work, and global trends like environmental change are inciting
numerous brands to reconsider how they oversee and showcase their goals.

3.3.1 Solo Travel Trends

While solo travel has consistently been well known, it's getting more
available and while that’s still the case for many, more and more people are
choosing to strike out on their own. With the assistance of applications
permitting solo traveller to meet new individuals in urban areas around the
globe. In Cameron Highland it tends to be a solo travel and these days the
visitor love come to Cameron Highland as a solo travel. Some simply want to
travel without the distraction of a companion and some are travel to relax,
make another experience, find new friends and do a research.

3.3.2 Leisure Travel Trends

Leisure travel out used to be a family undertaking or something that
couples attempted together. As we can see, Cameron Highland is famous with
leisure tourism trends. Because Cameron Highland are also suitable for group
of tourist. Other than that, Cameron Highland also can be attract for newlyweds
couple. At Cameron Highlands, there have some activity that can do by family
such as hiking at tea farm, picking the strawberries and shopping.

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3.3.3 Local Experience Trends

Cameron Highland are the best place for local experience. Today tourist are
need to engage with and take an interest in the local culture. From enjoying
local cuisine to celebrating local celebrations and festival, local experience are
set to turn out to be a top tourist trends to watch. Mostly tourist visit Cameron
Highland to see honey bee and tea plant by their own self. Other than that, the
main attraction there is the strawberry farm and people can get experience to
pick the strawberry at the farm by their own self.

3.3.4 Social Media and Mobile Trends

There is the top trends in the tourism technology. By using the social media
and mobile, the place gonna be viral and people will know about the place.
Another tech-based travel trend is the social media and applications to plan and
share trips. The travelers are progressively utilizing these devices to trade
information, resources, and recommendations. The business is excited about
this trends, leveraging the Facebook, Twitter, and Instagram, as well as niche
travel platforms like TripAdvisor, to provide exposure to destinations and
brands and maintain their relevance.

3.3.5 Bleisure Travel Trends

Bleisure trend are for business people. Example they came to Cameron
Highland and buy a dozen of tea and honey then they bring it back to their
cities and sell it. However, the concept of bleisure travel has become
increasingly relevant among the tourism trends. Sometimes, people are from
the outside are travelling for a work decides to engage in tourism on their
downtime; in other cases, a company may arrange for tourist activities on work
trips as a perk. Many of people are visit the Cameron Highlands buy a lot of tea,
honey, cactus plant, cloth and etc for their friends and relatives.

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3.3.6 Healthy and Organic Food Trends

Healthy food and the kind of fare consumed by tourists used to be
antonyms in the minds of many travelers, with holidays traditionally
representing a chance to break one’s diet and indulge in forbidden treats. In
Cameron Highland people can get the organic tea and CH also has the organic
farm which is Terra Organic Farm and Red Earth Living. Mostly elderly people
or Chinese people love to visit this farm and must buy the healthy and organic
food. The present explorers realize that heavenly and nutritious are not select
ideas. Demand for excellent cuisine with a view to better nutrition is driving
new tourism trends. The cutting edge traveler needs to realize that the food
they're eating is as solid as it is heavenly. The natural food development is
likewise influencing the travel industry trends, with more diners and inns
offering natural choices. Other extraordinary weight control plans are
additionally spoken to.

3.3.7 Experiential Food Trends

Some portion of this involves food tourism, where travelers look for one of
a kind eating and drinking activities. In Malaysia, experiential food is the
famous trends because we love to taste the unique food. Example, last year we
our countries are famous with “Boba Tea” and a lot of restaurant are open to
sell that drinks water. Once considered to be of interest to only a few, or
possibly even elitist by some, today the appreciation and search for good food
and drink is fully mainstream. In Cameron Highlands, people or tourist may
drink the tea and eat the fresh strawberry and honey directly at their farm. In
tourism, food are being one of the reason people to travel and spend their
money only for food. By seeing only in SocMed about the best food also can
make people are excited to go and willing to travel for taste the food. Such as,
chocolate strawberry, eat cake and tea at the tea farm and etc can make
people interest to visit that place.

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4.0 SUGGESTION AND RECOMMENDATION
4.1 BUILD MORE PARKING SPACE

There is terrible traffic congestion here during weekends and public
holidays and although we have many hotels, there is lack of car parks. There is
lack of parking lot provided by the area of Cameron Highland itself. The
community also former tourist had complaint about having difficulties to find
parking every time they went to Cameron Highland especially on weekend and
holiday. They would rather to stay at home than have to face the traffic
congestion during weekend. It is very recommended that government or the
manager of the place provide more parking lot in order to make it easier for
tourist to park their vehicles safely. This is important because most people will
consider going to one place if they know that the place would have a traffic jam
problem and lack of parking lot. Issues such as these could cause people to shy
away from Cameron Highlands and to stop coming here for vacations. By
overcome this problem, it is not only gives advantage to the tourist but it also
give good impression about the place.

4.2 PROVIDE FREE PARKING

Traders and visitors here expect that the government will be willing to
study about the parking charges on weekends. The Cameron Highlands District
Council (MDCH) decided to enforce daily parking charges seven days a week
last October. According to those surveyed, this has had an effect on the
economic profit of sellers and businesses here. In addition, there is fear that
the number of foreign tourists visiting Cameron Highlands will increase. The
government should have free parking on weekends or reduce the cost of fee for
parking. That is because most of the tourists arriving here are over the
weekend. Through having free parking or a small charge, it is also a way to
provide visitors who come to visit a nice experience. This will help to gain good
reviews from tourists and will encourage many travelers to visit Cameron
Highland. In comparison, the percentage for these visitors to come back is
strong.

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4.3 IMPROVE ROAD QUALITY

In order to attract more tourist to comes by the Cameron Highland, firstly,
the management need to improve the road at Cameron Highland area such as
at Tanah Rata. The regular ten-minute trip from Tringkap to Brinchang here
can usually take up to two hours on weekends and public holidays due to
constant hold-up. Tourists usually travel to celebrated tourists' destinations,
and even bazaars and retailers at Capitol Hill Station that lead to motorists got
stuck in significant ties with a median of 10,000 vehicles reported returning to
Cameron Highlands every day during long holidays. The government will
therefore take an effort to fix the issue of traffic jams in the region such as the
amplification of the breadth of the road. This is because this problem can be
the cause of the Cameron highlands is less visited by tourists within the country
or outside the country.

4.4 HIRE FOREIGN WORKERS

Tourists like to come here to pick their own fruits and vegetables. Farmers
operators need more hands to collect and pack fruits and vegetables for sale as
souvenirs for tourists coming to Cameron Highland. An amnesty programme for
foreign workers conducted in 2011, had led to many of them running away,
leading to a shortage of labour at vegetable farms and causing the livelihoods
of farmers to be affected. Shortage of labour at vegetable farm & cause
livelihoods of farmers affected. Many farmers on the highlands faces a shortage
in farm help. Operators facing labour shortages have proposed to the
government to increase the number of foreign workers in order to helps in the
process of picking and packing the vegetables and fruits there. They also could
help in handling the farms to reduced the burden of local farmers and operators.
The increase in the number of labour would ensure the operations at the place
runs smoothly.

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4.5 ADVENTURE ACTIVITY

The development of flying fox is also suggested. This is because flying fox
is the most exciting sport for fun and enjoyment at every age of people. It's
really famous among the Malaysians. Besides enjoying the beauty of nature
with fruits and vegetables, tourists also have the opportunity to experience the
flying fox. This adventurous activity is not only fun but may make Cameron
Highland one of the most prestigious places in the future. The hill at Cameron
Highland is really high and well placed for adventure. It should have more
effect as they have a stunning view from the peak of the hill. This activity could
be added in the adventure activity package. This package could be a booster or
motivation for tourist to visit Cameron Highlands. So, it is very recommended
and suggested if Cameron Highland willing to build flying fox there.

4.6 PROPER PLANNING FOR DEVELOPMENT OF CAMERON
HIGHLANDS.

While the local community do not oppose development, they hope that the
authorities exercise proper planning and not allow projects to be developed
indiscriminately and to their whims and fancies. New farms are sprouting up
everywhere, which is a good thing but the locals ask that the businesses do not
overdo it to avoid further landslides from occurring. Many villagers were still
haunted by the August 2011 landslide at the village that caused seven villagers
to be buried underneath earth, rocks and mud washed down from a nearby cliff.
The environment should be preserved at all costs and must not cause further
damage to the ecosystem as this can lead to various disasters. There should be
proper planning in everything as not to further affect the environment. So, for
the sake of safety especially for the local community that lives in the area of
Cameron Highland, development must be done properly and under control.
Other than that, it is advised that all of projects to be monitored and already
been studied on the positive and negative effects of each project.

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5.0 CONCLUSION

The Cameron Highlands can regain its popularity as one of the most
popular tourism sites that promote activities at higher altitudes and cooler
temperatures in Malaysia. The tourism activities that should be promoted in the
Cameron Highlands are along the lines of cultural heritage and natural
environment themes. The expansion of mass tourism should be curbed.
Therefore, an approach is needed to continuously reduce negative impacts.
Local communities and Non-Government Organization (NGOs) support the idea
that agro-ecotourism can boost the economic value of Cameron Highlands and
the country.

However, this is a huge challenge with illegal and uncontrolled land clearing
which has resulted in various environmental problems and issues such as soil
erosion and floods, and most importantly a change in the micro-climate. This
will lead to a negative impact on the entire ecosystem and ecotourism
businesses in Cameron Highlands, which are highly dependent on nature and
cool climates. There are a lot of tourism motivation factors in Cameron
Highland that attract tourists to come and have a vacation there.

There are also tourism trends that give opportunities to Cameron Highland
to get involved in those trends which make tourist indirectly go there. In order
to feel the great experience that has been spread worldwide, most of the
tourists did not want to be left behind. These factors have been the reason for
Cameron Highland to be well known until now.

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