ACTPB2-44 Brief_2_(V1.0) DRAFT

Brief 2: Web Catalogue Design

Faculty Name: Humanities

Module Code: ACTPB2-B44

Module Name: Typography 2B Block 4

Module Leader: TBC

Copy Editor: Mr Richard Dunningham

Total Marks: 100

Submission Date: Week 7: 30/11/2022 before 09:00

This module is presented on NQF level 6

No late submissions are permitted in any practical graphic design module. Any brief

submitted later than the deadline or not submitted will get 0%.1

This is an individual brief.

This brief contributes 25% towards the final mark for this module.

Instructions to Student

1. Please ensure that your brief submissions are clearly and correctly labelled. Your
submission folder must be named as follows: Module Code – Brief number –
Student Number.

2. Remember to keep backups of all submitted briefs and deliverables.
3. All brief portfolios must be submitted through Turnitin2 as well as a designated

SharePoint folder.
4. All brief requirements must be approved by your lecturer before designs are

developed.
5. All work must be seen and signed off by the lecturer before submission.

1 Under no circumstances will assignments be accepted for marking after the briefs of other students have been marked and returned to

the students.

2 Refer to the Eduvos Policy for Intellectual Property, Copyright and Plagiarism Infringement, which is available on myLMS.

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0 Page 1 of 11

Eduvos (Pty) Ltd (formerly Pearson Institute of Higher Education) is registered with the Department of Higher Education and Training as

a private higher education institution under the Higher Education Act, 101, of 1997. Registration Certificate number: 2001/HE07/008.

6. All critique sessions must be attended. Take note that attendance of the critique
sessions will not be recorded without a brief submission.

7. Negative marking will be applied if you are found guilty of plagiarism. Depending on
the severity of the infringement, you may receive a 0% mark for the brief and be
subject to disciplinary action.

8. You are not allowed to offer your work for sale, purchase the work of other students
or submit any work from previous attempts of the module. Should you be found guilty
of any of these, Eduvos reserves the right not to accept future submissions from you.

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0 Page 2 of 11

Section A

Learning Objective
• Develop and design web safe artwork.
• Demonstrate the ability to select and apply a range of typographic techniques to resolve

visual communication problems for graphic design.
• Develop an understanding of digital techniques, and their suitability to various contexts

and platforms.
• Show a clear understanding of industry standard web safe fonts.
• Demonstrate an understanding of key terminologies in typography and illustration,

principles and theories of visual literacy, communication design for graphic design.

Brief Topic
A digital catalogue is a computer file or website used to provide examples of a person’s
work or products offered by a business in a digital format. These are often provided
through a combination of graphical images, such as pictures of a product, along with text
that offers descriptions and additional information.

A digital product catalogue is online or offline marketing material for all the products an
enterprise has or wants to sell to customers designed to display relevant product details
that help buyers make informed purchase decisions. An online product catalogue contains
all the products, neatly organized with product details, in order to help potential customers,
make a purchase decision. An online product catalogue is usually published on the
organization’s website however, it can be shared and downloaded to use offline.

Scope
You are required to design an interactive product e-catalogue which will be published
online on InDesign. This e-catalogue must consist of all the products from the Camping
and Outdoor department. Your interactive catalogue should be no longer than 4 pages
including a cover page, presented in published online in InDesign Similarly to brief one,
you are required to conceptualise a theme with a typographic title to advertise the
department. The e-catalogue should be typographically well designed and careful
consideration is to be taken with regards to web safe font choice. In addition, make sure to

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0 Page 3 of 11

include at least one of these interactive elements (but not limited to) links, animated type
and videos to make your e-catalogue interactive. See Examples below.

An interactive brochure courtesy Morisawa. Available online: https://indd.adobe.com/embed/d439d37c-a207-
43e4-abd5-318673a79874?startpage=1 [Accessed 28 September 2022]

Five days from nowhere. Available online: https://indd.adobe.com/embed/11958f5e-0b44-4073-a089-
7d28d6ae49e6?startpage=1 [Accessed 29 September 2022]

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0 Page 4 of 11

I am Chef Event. Available online: https://clients.foleon.com/nestle/im-chef-hunter/aftermovie-chef-event/ [Accessed 2
September 2022]

Delivery Requirements
• A digital brief portfolio PDF no larger than 100MB containing all module’s research,

resources (remember to correctly cite your references and resources), rough work and
finals
• Interactive e-catalogue link published online using InDesign. (you can use a similar
platform)
• Packaged InDesign working file.

Brief 2 Finals
• A digital brief portfolio PDF no larger than 100MB containing all module’s research,

resources (remember to correctly cite your references and resources), rough work and
finals
• Interactive e-catalogue link published online using InDesign. (you can use a similar
platform)
• Packaged InDesign working file.

Minimum Research and Resource Requirements Page 5 of 11

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0

• Proof of competitor online product catalogue solutions. This may take the form of a
mood board or presentation.

• Proof of research into online catalogue trends. Presentation with visual examples of
each trend.

• Research on web-safe fonts and online published catalogue layouts.

Minimum Roughwork Requirements
• Supply at least 5 different layout scamps, of which one will be selected for final
execution.
• Supply at least 3 different typographic title scamps, of which one will be selected for
final execution.
• Supply at least 5 font parings

Instructions
You are required to design an interactive product e-catalogue which will be published
online on InDesign. This e-catalogue must consist of all the products from the Camping
and Outdoor department. Your interactive catalogue should be no longer than 4 pages,
including a cover page presented in published online in InDesign Similarly to brief one, you
are required to conceptualise a theme with a typographic title to advertise the department.
The e-catalogue should be typographically well designed and careful consideration is to be
taken with regards to web safe font choice. In addition, make sure to include at least one
of these interactive elements (but not limited to) links, animated type and videos to make
your e-catalogue interactive.

Remember that this is a typography brief, so emphasis is placed on your ability to
demonstrate the your knowledge and application of typographical design elements such as
typeface, hierarchy, contrast, consistency, alignment, white space, and colour.

See examples below.

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0 Page 6 of 11

Artistry - Interactive Catalogue - SA. Available online: https://issuu.com/miglio-designer-
jewellery/docs/29_july_miglio_artistry_catalogue_-_f31180a78dbb35 [Accessed 10 September 2022]

The Big Design Market 2020 Christmas Catalogue. Available online: https://issuu.com/thebigdesignmarket/docs/2020-
christmas-catalogue [Accessed 10 September 2022]

Technical Aspects

Final Brief Deliverables

Requirement Description Format Check
PDF ☐
Portfolio A digital brief portfolio PDF no
larger than 100MB containing all Page 7 of 11

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0

InDesign working file module’s research, resources Working File ☐
E-catalogue rough work and finals.
Working file with all the Provide link in the
appropriate formatting and ☐
packaged
Link to the InDesign online portfolio document
published interactive pdf

Resources
Artistry - Interactive Catalogue - SA. Available online: https://issuu.com/miglio-designer-
jewellery/docs/29_july_miglio_artistry_catalogue_-_f31180a78dbb35 [Accessed 10
September 2022]

What Is a Digital Catalog? G. Wiesen. Available online:
https://www.smartcapitalmind.com/what-is-a-digital-catalog.htm [Accessed 28 September
2022]

Enhance Adobe InDesign Layouts With Digital Publishing. Available online:
https://www.youtube.com/watch?v=UVh_0-IRLAA [Accessed 29 September 2022]

Publish Online. Available online: https://helpx.adobe.com/africa/indesign/using/publish-
online.html [Accessed 29 September 2022]

How to make a catalog, The complete guide. 2022. Available online:
https://pagination.com/make-a-catalog/ [Accessed 10 September 2022]

IKEA Catalog: Ikea 2021. Available online: https://archive.org/details/catalog_Ikea-
2021/page/16/mode/2up [Accessed 10 September 2022]

It’s InDesign Publish Online Week. Available online: https://creativepro.com/indesign-
publish-online-week/ [Accessed 29 September 2022]

Learn how to add YouTube videos to Adobe InDesign interactive layout. Available online:
https://www.youtube.com/watch?v=gSgvrOVxqWg [Accessed 21 September 2022]

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0 Page 8 of 11

20 Stunning Examples of Typography in E-commerce. Available online:
https://creativemarket.com/blog/typography-ecommerce-examples [Accessed 21
September 2022]

Issuu Interactive Catalogue. Available online:
https://issuu.com/search?q=interactive%20catalogue [Accessed 10 September 2022]

Learn Adobe InDesign | Formatting, Tools, Layout, Text Etc. | 2020 Beginner Basics.
Available online: https://www.youtube.com/watch?v=0eqhUFRlvgI [Accessed 10
September 2022]

Learn how to convert Adobe InDesign interactive magazine layout into HTML5 Digital
Flipbook. Available online: https://www.youtube.com/watch?v=WzpnHqedMmg [Accessed
10 September 2022]

Learn how to create an interactive e-Catalogue in Adobe InDesign. Available online
https://www.youtube.com/watch?v=xVGnGsdqztY [Accessed 10 September 2022]

My Volvo Magazine 2017/18. Available online: https://clients.foleon.com/volvo-en/vinter-
2017-18-en/cover/ [Accessed 10 September 2022]

Nediger, M. 2021. Marketing Brochure Design: The Definitive Guide. Available [O]
https://venngage.com/blog/brochure-design/ [Accessed 26 August 2022]

Online Catalogs: The Missing Piece to Your E-commerce Store. Available online:
https://www.publitas.com/blog/online-catalogs-the-missing-piece-to-your-e-commerce-
store/ [Accessed 10 September 2022]

Secrets to Designing a Great Printed Catalog. 2022. Available online:
https://www.psprint.com/resources/printed-catalog-design-secrets/ [Accessed 2
September 2022]

The Big Design Market 2020 Christmas Catalogue. Available online:

https://issuu.com/thebigdesignmarket/docs/2020-christmas-catalogue [Accessed 10

September 2022] Page 9 of 11

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0

The IKEA Catalogue: Design Fiction in Academic and Industrial Collaborations. Available
online:
https://www.researchgate.net/publication/314620415_The_IKEA_Catalogue_Design_Fictio
n_in_Academic_and_Industrial_Collaborations [Accessed 10 September 2022]

Using Text to Increase Conversions. Available online: https://blog.2checkout.com/how-
typography-in-web-design-can-boost-sales/ [Accessed 21 September 2022]

Wei, Yaxing & Di, Liping & Zhao, Baohua & Liao, Guangxuan & Chen, A. & Bai, Yuqi &
Liu, Yang. 2005. The design and implementation of a Grid-enabled catalogue service.
4224- 4227. Available online:
https://www.researchgate.net/publication/4183434_The_design_and_implementation_of_a
_Grid-enabled_catalogue_service [Accessed 10 September 2022]

What is Online Product Catalog. Available online: https://questudio.com/blog/what-is-
online-product-catalog/ [Accessed 10 September 2022]

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0 Page 10 of 11

Section B

Marking Rubric: Brief 1

Weighting 1 23 31

Criteria Roughwork Design Technical Professional/ Total Points
Points and Thinking Solutions Range
Resources Personal Points

Final Mark

Points 0 1 2 34
Awarded Not achieved Just achieved Well achieved
Non- Not quite
submission achieved

Point 0–9 10 – 19 20 – 24 25 – 29 30 – 34 35 – 40
Range

Percentage 40 – 49 % 50 – 55 % 56 – 64 % 65 – 74 % 75 – 100%
0 – 39 %

Range

ACTPB2-44 – Brief 2– Block 4 2022 | V1.0 Page 11 of 11