BB Media Marketing - SOCIAL MEDIA OPTIMIZATION

BB Media Marketing - SOCIAL
MEDIA OPTIMIZATION

SMO is the use of number of outlets and communities to increase the awareness
of a product service brand or event and to increase the publicity. The types of
social media involved in SMO includes social news, RSS feeds, bookmarking sites
as well as social networking sites such as Facebook, twitter, video sharing
websites and blogging sites.
Social media optimization refers to optimizing a website and its content to
encourage more users to use and share links across social media and networking
sites. It also includes the website experts who undertake this process for clients.

The goal of SMO is to create online content, digital photos and video clips that
encourage people to engage with the website and then share the content with
the help of weblink. Examples of social media engagement are commenting on
posts, retweeting, sharing and promoting content. It also helps in online
reputation management which means that if someone posts bad reviews of a
business, smo strategy ensures that the negative feedback doesn’t come in the
first link of search engine results. Marketing for small business

RULES OF SMO

Help your content to travel via sharing

Know how to target your audience

Develop a SMO strategy

Make SMO a key part of your marketing process

Increase your linkability

Reward inbound links

Don’t be afraid to experiment, innovate and try new things

Make tagging and bookmarking easy

Choose your SMO tactics wisely

USES OF SOCIAL MEDIA STRATEGY

It helps in creating brand awareness and external communications.

It helps in monitoring conversations related to customers and business objectives

It helps in finding out who the customers are, what are their needs, what they
frequently talk about, who they are influenced by in order to know what
customer wants in exchange for their online attention

It helps in engaging with users online by sharing useful and interesting
information.

It helps in maintaining a record of likes and comments on posts, to monitor
growth and determine which tactics are more useful in optimizing social media.

BENEFITS OF SEARCH MEDIA OPTIMISATION

 TRAFFIC: Apart from search engine and email marketing, the top source

of traffic is SMO. It can help you to get huge traffic on your websites if done
in an effective way.

 VISIBILITY OF WEBSITES: As more number of people uses social

networking websites, forums and online communities, SMO helps you to
increase website visibility.

 COMUNICATION CHANNEL: Now a day’s companies provide their

customers a business channel such as facebook page so that the
communication can be more effective.
 FREE ADVERTISEMENT: Social media helps as a great source of
advertisement.

 EASE OF TARGET: With the help of SMO you can limit your target

audience. You can advertise it to a limited audience or if you want to
communicate worldwide, it becomes much easier with SMO

 CUSTOMER SATISFACTION: SMO helps in customer satisfaction as the

customers get a quick response on social media and it helps in increasing
the credibility.

 SHARING QUICK UPDATES: SMO provides you a good platform to share

quick information like launch of a new product, press release or any other
important information with the help of facebook page, twitter etc.

 CLOSE RELATIONSHIP WITH CUSTOMERS: When you update

something on facebook, twitter or any other social media platform, then
the customers shares their views, which helps in understanding what your
customer need. So it helps in building trust and strong relationship while
giving you a chance of betterment.

 QUICK POPULARITY: If you need quick popularity, then SMO is the best

option to gain quick popularity.

DISADVANTAGES OF SOCIAL MEDIA OPTIMIZATION

 HACKER’S THREAT: Now a day’s hacking became so common. If

you don’t mark your tweets your updates you will be barred.

 TIME CONSUMING: It is time consuming as you have to be

constantly online on social media platform to give quick response to
the customers.

 RISK: Social media marketing carries several risks, unless you have

someone check your social media accounts several times a day. Some
customers or employees can publish negative comments which are
not always removable. For example every post on twitter is public
and you have no control over what people say.

 PAID MEDIA: Although SMO provides its services for free such as

blogging, forum posting etc but there are there are several options to
reach the target audience in which the company needs to pay for the
services such as facebook Ads, Twitter Ads, Stumbleupon Ads etc

CONCLUSION

With social media optimization, comes a good benefit, it helps you develop a
good link profile so that your website gets quality traffic from search engines as
well but it takes time to happen. It is of extreme importance that your website
becomes part of the online community in order for your social media optimization
to be successful and to get more links. Social media marketing companies

During this time when internet is a worldwide marketplace, where countless
websites debut on a regular basis, it is very difficult to build your unique identity.
But SMO gives you a ray of hope that you can find strong footing among
competitors. Therefore it is highly effective marketing technique that is worth the
investment.