SOCIAL MEDIA PORTFOLIO
BATTER BUDS SENSATION
PRINCIPLES OF ENTREPRENEURSHIP (ENT530): CASE STUDY
FACULTY & PROGRAMME: BACHELOR OF BUSINESS ADMINISTRATION (HONS.)
ISLAMIC BANKING (BA249)
NAME STUDENT ID
NUR DINA A’ISYAH BINTI JAFFAR HAZRI 2021829414
WAN HAMEEDA BINTI WAN MUHAMAD SARIDAN 2021474468
2021454678
NURIN NADIAH BINTI NGAIJAN
GROUP: JBA2493B
PROJECT TITLE: SOCIAL MEDIA PORTFOLIO OF BATTER BUDS SENSATION
LECTURER NAME: MADAM ROHA BINTI MOHAMED NOAH
ACKNOWLEDGMENT
Alhamdulillah, In the name of Allah, the most beneficent, the most merciful, we would
really like to give our utmost gratitude to Allah s.w.t as through His guidance and blessing to
complete this particular task. With all possibilities we managed to accomplish this assignment
effectively.
We have been deeply appreciated by our fellow lecturer, Madam Roha binti Mohamed
Noah who gave us the opportunity to carry out this task and has guided us a lot throughout
this project. This particular task would not have been completed without his acknowledgment
as our Principle of Entrepreneurship (ENT530) lecturer. Thank you for teaching us in
completing the assignment within the time frame.
And last but not least, we would like to express our sincere thanks to all people who
have been involved directly and indirectly in making the project successfully done.
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EXECUTIVE SUMMARY
The Batter Buds sensation is located in No. 9 Jalan Utama, 4/6 Bandar Utama, 85000,
Segamat, Johor. This business sells a variety of flavor cookies for RM4.00 a piece in a 6-inch
size at competitive pricing. Batter Buds Sensation's goals are to manufacture superior quality
cookies. It intends to attract a good relationship with customers with its wide range of flavorful
cookies.
We must create a social media portfolio to finish this project. We use well-known social
media, specifically the Facebook page, to grow our cookie enterprise. The Facebook account
was created in November 2022. It is beneficial to our company's external expansion. Batter
Buds Sensation is promoting the business to be more profitable and well-known by applying
the soft sell and hard sell posting strategy. by publishing product teasers and constantly
updating and advertising the business to encourage buyers to discover more regarding the
products.
We have also registered our company with MyENT and SSM in order to track our
revenues through the go-ecommerce platform and acquire the trust of our customers. We also
make the purchasing procedure easier by providing a Google form for individuals who want to
buy cookies with a single click and may also contact us via WhatsApp to discover more about
our cookies.
With the recent rapid growth of Malaysia's food-based business, Malaysians are
subconsciously called to venture forth, immersed in the new trend of trying every imaginable
dessert and snack on the market, the most popular of which is cookies. Batter Buds Sensation
seized the chance and now provides a wide variety of cookies, as well as an agent through
whom buyers can simply obtain their beloved cookies. Batter Buds Sensation also intends to
expand the business by opening more locations throughout Peninsular Malaysia, particularly
in important fast cities in the developing world, and we hope that our products will become
well-known to our fellow customers.
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TABLE CONTENT 4
1.0 GO-ECOMMERCE REGISTRATION 7
2.0 MYENT CERTIFICATE 10
3.0 SSM REGISTRATION 11
12
4.0 INTRODUCTION OF BUSINESS 13
4.1 NAME AND ADDRESS OF BUSINESS 14
4.2 ORGANIZATIONAL CHART 15
4.3 VISION AND MISSION 16
4.4 DESCRIPTION OF PRODUCT 16
4.4.1 DOUBLE CHOCOLATE CHIP 17
4.4.2 OATMEAL RAISIN 17
4.4.3 CHOCOLATE CHIP 18
4.4.4 WHITE MACADAMIA
4.5 PRICE LIST 20
20
5.0 FACEBOOK 20
5.1 CREATING FACEBOOK (FB) PAGE 21
5.2 CUSTOMIZING URL FACEBOOK (FB) PAGE 23
5.3 FACEBOOK (FB) POST - TEASER 31
5.4 FACEBOOK (FB) POST - COPYWRITING (HARD SELL)
5.5 FACEBOOK (FB) POST - COPYWRITING (SOFT SELL) 39
6.0 SALES REPORT 40
7.0 CONCLUSION 41
8.0 APPENDIX
3
1.0 GO-ECOMMERCE REGISTRATION
4
5
6
2.0 MYENT CERTIFICATE
7
8
9
3.0 SSM REGISTRATION
10
4.0 INTRODUCTION OF BUSINESS
In November 2022, Batter Buds Sensation Enterprise was founded. When launched to
the public, Batter Buds Sensation Enterprise was chosen as our business name because it is
one of the symbols that can be connected with sweet cuisine. This is a partnership business
with a total of three partners. This is a biscuit company that sells four different varieties of
biscuits. We make biscuits with high-quality ingredients to fulfill the needs of all ages of
customers. Our biscuits are handcrafted because one of our company's goals is to give
customers warm biscuits.
Our primary target buyers are Segamat locals from all throughout the city. This is since,
despite having a reasonably dense population, few bakery-based enterprises have begun to
operate in Segamat. As a result, this is one of the opportunities we have to develop our biscuit
business to the entire Segamat population, particularly among students, as there are multiple
institutes of higher learning in Segamat.
As a newly established small business Batter Buds Sensation promotes our business
through social media platforms such as Facebook. We can post all details about our business
and cookies to our official Facebook account. We also track the number of orders placed by
clients through the WhatsApp platform and a Google Form. This is because buyers can obtain
our products without having to visit our business location. This strategy is also one way to
avoid communication problems. As customer details have been stored online, it is easier to
preserve and protect.
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4.1 NAME AND ADDRESS OF BUSINESS
We chose the name Batter Buds Sensation Enterprise for our company. This is
because when this name is presented to the public, it is synonymous with sweet snacks. We
chose the word batter for our shop's name because it is the major ingredient in our biscuits,
which is butter. While the term buds refer to flowers, with the expectation that our company
will keep growing in the long term. Our main goal is to give customers high-quality biscuits at
a reasonable price.
No. 9 Jalan Utama 4/6 Taman Utama is the location for Batter Buds Sensation
Enterprise. We chose this location because it is centrally placed. Due to our location close to
the store, it may be easier for us to obtain raw materials when we run out, especially during
emergencies. Aside from that, it is a key location because customers may use Waze to find
us.
Customers can also discover about our rates and flavors by visiting our business
Facebook page, Batter Buds Sensation. We also post information about current promotions
on a regular basis.
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4.2 ORGANIZATIONAL CHART
Our organization is formed by three partners. Wan Hameeda is the founder of Batter
Buds Sensation Enterprise, as well as a marketer. Her primary responsibility is to ensure that
the public is aware of the company. To market his product, she has created a Facebook page
called Batter Buds Sensation Enterprise. Furthermore, this Facebook account is used to
submit all information about our business, such as the number of biscuits sold, the price of
biscuits, promotional activities, and so on.
Nur Dina A'isyah, the vice-founder of Batter Buds Sensation Enterprise and also active
in design, is our second partner. Her primary responsibility is to assist the founder in assuring
the smooth operation of the business. Aside from that, she is a designer who creates all films
and posters for the Batter Buds Sensation Enterprise Facebook page.
Nurin Nadiah, our third partner, is a biscuit baker who is also active in biscuit packaging
activities. Every day, her main job is to make biscuits in response to consumer orders. She is
also in charge of the operation of packing biscuits to keep them from getting damaged before
they reach the customers.
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4.3 VISION AND MISSION
The vision and mission of Batter Buds Sensation can help this business grow and
achieve its goals. It also serves as a reference for establishing future operational objectives
and plans. These are our summaries. The vision and mission of Batter Buds Sensation:
Vision:
- We hope to have several small businesses across the country in five years.
- Our primary goal is to ensure the satisfaction of our customers.
- When you taste our cookies, you will leave a lasting impression on others.
Mission:
- To bring joy to individuals by connecting the sweetness of cookies
- Offering the food sector with the highest quality cookies and the best services possible
- Encourage innovation all parts of their business in order to gain customers’ loyalty and
long-term success in cookies
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4.4 DESCRIPTION OF PRODUCT
Batter Buds Sensation Enterprise sells four types of biscuits which are double
chocolate chip, oatmeal raisin, chocolate chip, and white macadamia. Our biscuits come in
only one size and weigh around 100 grams. Our biscuits will be sold in pieces and packaged
in plastic. To avoid the taste and texture from changing, keep these biscuits in a dry location.
Because our biscuits do not contain preservatives, they can be stored for two days. To
guarantee the quality of our biscuits, we only use carefully selected ingredients.
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4.4.1 DOUBLE CHOCOLATE CHIP
Double chocolate biscuits Batter Buds Sensation Enterprise is a popular biscuit. This
biscuit has ingredients such as wheat, butter, chocolate chips, and others. We use a lot of
chocolate chips in this flavor. Customers who like chocolate can try this flavor because the
chocolate used is premium chocolate.
4.4.2 OATMEAL RAISIN
Oatmeal raisin cookies are the second type of cookie available at Batter Buds
Sensation Enterprise. This type of biscuit is excellent for persons on a diet because it
comprises oats as the major ingredient and is less sugary than others. We also used raisins
in place of chocolate chips to minimize the sweetness of this biscuit.
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4.4.3 CHOCOLATE CHIP
Customers frequently request chocolate chip cookies as a second option. This cookie
differs somewhat from double chocolate chip cookies in that it has less chocolate chips. This
cookie pairs well with milk because it has a better tasting and sweeter flavor.
4.4.4 WHITE MACADAMIA
One of the most popular items is white macadamia biscuits. The major ingredients in
this biscuit are macadamia nuts and white chocolate. Customers can feel the crunchiness of
the macadamia nut bits, which adds to the uniqueness of this biscuit. Customers who are
allergic to nuts should avoid this biscuit.
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4.5 PRICE LIST
Each biscuit is the same price: RM4.00 for chocolate chip, white macadamia, oatmeal
& raisin, and double chocolate chip. These biscuits are 6 inches in size and well worth the
price for customers to buy in order to get their attention. To attract more customers, we employ
marketing in which they buy three biscuits for RM10.00. These cookies will have a competitive
advantage in the future by pushing out competitors in the same market. The following is a
price list for each cookie:
RM 4.00
RM4.00
RM4.00
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RM4.00
3 FOR RM10.00
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5.0 FACEBOOK
5.1 CREATING FACEBOOK (FB) PAGE
5.2 CUSTOMIZING URL FACEBOOK (FB) PAGE
https://www.facebook.com/profile.php?id=100087999481000&sk=about
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5.3 FACEBOOK (FB) POST - TEASER
TEASER 1
TEASER 2
21
TEASER 3
22
5.4 FACEBOOK (FB) POST - COPYWRITING (HARD SELL)
HARD SELL 1
HARD SELL 2
23
HARD SELL 3
HARD SELL 4
24
HARD SELL 5
HARD SELL 6
25
HARD SELL 7
HARD SELL 8
26
HARD SELL 9
HARD SELL 10
27
HARD SELL 11
HARD SELL 12
28
HARD SELL 13
HARD SELL 14
29
HARD SELL 15
HARD SELL 16
30
5.5 FACEBOOK (FB) POST - COPYWRITING (SOFT SELL)
SOFT SELL 1
SOFT SELL 2
31
SOFT SELL 3
SOFT SELL 4
32
SOFT SELL 5
SOFT SELL 6
SOFT SELL 7
33
SOFT SELL 8
34
SOFT SELL 9
SOFT SELL 10
SOFT SELL 11
35
SOFT SELL 12
SOFT SELL 13
36
SOFT SELL 14
37
SOFT SELL 15
SOFT SELL 16
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6.0 SALES REPORT
39
7.0 CONCLUSION
To conclude, we are very grateful for the establishment of our business, Batter Buds
Sensation. With all the hardships and joys together as well as the new experience, knowledge
that have been created, we managed to give people a combination of excellent and appealing
food in an environment that appeals to be wide. With a simple strategy, we are very committed
to becoming successful in this industry and hope that it will become a well-known business to
compete in the market successfully.
Batter Buds Sensation believes that when making frequent postings at Facebook
pages can increase the brand awareness and visibility plus can build the brand royalty. Other
than that, giving Facebook teaser will keep our customers engaged and excited in the brand
of the product, before, during and after the product is revealed. Apart from that, Batter Buds
Sensation also uses hard sell posting where it is direct and blatant in nature when promoting
the products and soft sell posting which is indirectness and subtlety or giving information and
benefits regarding the product sold.
In future time, Batter Buds Sensation wishes to expand its accumulative sales and gain
an even bigger following while also maintaining the quality of the product. Through
perseverance and hard work, we will drive more, looking forward to continuing our business
venture, Insha’Allah.
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8.0 APPENDIX
CASH ON DELIVERY FOR CUSTOMER
41
CUSTOMER FEEDBACK
42