Marketing Plan 2019_withsound

Marketing
Plan

SUBDIT. TRAFFIC PRODUCT & SOLUTION

VP’s Statement

W

Marketing Plan

Strategic

Situation

Analysis



Driving Wholesaler to
Innovate and Growth
in the Future

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Speed of Disruption
Challenge Telco Companies

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Data is

The New King!

Year of Massive Consumer Data driven

While Security and Privacy also counts!

What is The Telco Industry

Game Changer in

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Telecom Sector New Horizon

Navigating The Road To

Global Data
Center

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Indonesia Data Center and
Cloud Market

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TERM INT’L**

ORIG VOIP INT’L

ORIG SLI INT’L TERM DOM

TR DOM***

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Top Big Player

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Telkom Walletshare

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Product

HIGH SELECTIVELY INVEST

3.0

MARKET ATTRACTIVENESS 2.0

LOW RETHINK

1.0 2.0

1.0 BUSINESS

LOW

Mapping

SCALE

MAINTAIN 4.0

3.0 HIGH

STRENGTH

TOWS Analysis

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“

If you run

But if you don’t run

Strategic

Formulation









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Global Digital Hub

Global Players Digital Players B2B, B2G

Use data centers as the center of To serve global MNC & digital players Platforms
the Global Digital Hub strategy and other customer segments needs…
to drive interconnections and Managed NW &
traffic to the network …by developing a sophisticated Security
Product & Service offering…
Invest in infrastructure that Data Centre
supports increasing traffic demands, …Through future proof infrastructure
higher service requirements as well network & capacity play… Internet Service
as the necessity for lower latency
for next generation applications …across a larger geographic footprint Connectivity
Wholesale
Lock-in clients by offering higher ‘’Go Deeper’’ ‘’Go Broader’’ ‘’Go Global’’
class managed services and traffic
solutions such as hybrid cloud or Infrastructure
security services

Wave 1 (2018) Wave 2 (2019 – 2020)

Platforms Content Trans- Data & AI IoT Hybrid Commu- Content Trans- Data & AI IoT Hy
actional cloud nication actional clo

Managed Managed networks Security Security operations Managed networks Security Consulting Sec
networks and Consulting
P&S security
focus

Data Center Colocation IaaS / PaaS Data Center connectivity Colocation IaaS / PaaS Data Cen

Connectivity Capacity & carrier Private network IP transit Capacity & carrier services Private network
services services services

Descripti • Extend footprint and capabilities of connectivity services • Develop hybrid cloud
on • Develop core Data Center infrastructure required to drive cloud • Develop Security services
• Extend connectivity managed network capabilities a
connectivity strategy & establish partnerships with cloud providers
• Develop DDoS

Roadmap Strategy

2 CONTENT 3

• PLATFORM & CONNECTIVITY
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global global
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• Others Others
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Group  Group 

domestic domestic

Internal ß  eksternal Internal ß  eksternal

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1

Others

Group

Internal ß  eksternal

CUSTOMER
(Channels & EyeBall)

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Wave 3 (2021 & Beyond)

ybrid Commu- Content Trans- Data & AI IoT Hybrid Commu-
oud nication actional cloud nication

curity operations Managed networks Security Consulting Security operations

nter connectivity Colocation IaaS / PaaS Data Center connectivity
IP transit
Capacity & carrier services Private network IP transit
at local level services

• Develop specialised platforms to serve the needs of connectivity
players and MNCs

• Expand the share of value captured by moving up the value chain
and drive higher traffic to core connectivity business

Strategy
Roadmap

LEGEND

“MAKE THE
TRAFFIC BIZ
GREAT AGAIN”

Functional
Strategy

LEGEND

“MAKE THE TRAFFIC
BIZ GREAT AGAIN”

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Operational
Strategy

“

Expect the unexpected.

Strategic

Implementation