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Aguideforlogousebestpractices


FINALFOURCOLORLOGO
VERTICALLOGO
Thelogoisthekeybuildingblockofyour identity,asymbolofthecompanythathasa fixedrelationshipamongtheelementsthat shouldneverbechanged.
MINIMIZEDLOGO
HORIZONTALLOGO


MINIMUM SIZEVERTICALLOGO
THEABSOLUTEMINIMUM FORVERTICALLOGOSHOULDBENOLESSTHAN1”INCH
MINIMUM SIZEHORIZONTALLOGO
5”
6”


MINIMUM SIZEMINIMIZEDLOGOLOGO
CLEARSPACE
Wheneveryouuseyourlogo, itshouldbesuroundedwith clearspacetoensureits visibilityandimpact.
Nographicelementsofany kindshouldinvadethiszone.
CLEARSPACEAROUND LOGO =
HEIGHTOFTHELOGO =X
THEABSOLUTEMINIMUM FORVERTICALLOGOSHOULDBENOLESSTHAN1”INCH


B L A C K , W H IT E A N D G R A Y S C A L E
ASECONDARYFAMILYOFLOGOSTOBEUSEDWHENCOLORISNOTANOPTIONANDORTHEREARESIZEISSUES.


TYPOGRAPHY
Typographyplaysanimportantroleincommunicatinganoveraltoneandquality.Carefuluseoftypographyreinforcesyour personalityandensuresclarityandharmonyinaldesignelements.Typographichierarchyisanotherform ofvisualhierarchy inanoveraldesignproject.PleaseuseMyriadProRegularorMyriadProBoldforanytextthatisusedinyourdocuments, marketingmaterialsorwebsite.Herearetherecommendedfontsizesforuseofthehierarchy.
TYPEFACE
HelveticaRegular
FONTSIZE 32PT
Title ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789£$?!<>{}[]#¢TM®
FONTSIZE 24PT
Headline
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 @ # $ % & $ ? !0 0 ¢ TM ®
FONTSIZE 18PT
Subtitle
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789@#$%&$?!00¢TM®
TYPEFACE
OakLumber
FONTSIZE 32PT
Title ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
FONTSIZE 14PT
Subtitle
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 @ # $ % & $ ? !0 0 ¢ TM ®
FONTSIZE 10PT
Content
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789@#$%&$?!00¢TM®
FONTSIZE 24PT
Headline
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
FONTSIZE 18PT
Subtitle
ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
HelveticaBold


COLORSCHEME COLORPALETTE
SkyBlue
PasionPink
Sunflower
Emerald
_
_
_
_
Pantone|2985C _
HEX|#51bfe4 _
Pantone|225C _
HEX|#e41e93 _
Pantone|115C _
HEX|#ffda27 _
Pantone|225C _
HEX|#349041 _
GB|81,191,228 _
CMYK|64,7,7,0
R
R
GB|255,218,39 _
CMYK|4,13,100,0
TINTSANDSHADING
GB|228,34,147 _
CMYK|7,99,0,0
R
GB|52,144,65 _
CMYK|82,21,10,7
R
R
R
R
R


STATIONERYMOCKUPS


B U S IN E S S C A R D M O C K -U P S


MERCHANDISEMOCK-UPS


MERCHANDISEMOCK-UPS


MERCHANDISEMOCK-UPS


P H O N E H O M E S C R E E N M O C K -U P
STICKERS


VAN WRAP
BUILDING SIGNAGE




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