TITLE: CRITICAL REFELCTIVE JOURNAL ON AEN3183 E-DA’WAH AND CAMPAIGN WITH SERVICE-LEARNING MALAYSIA-UNIVERSITY FOR SOCIETY (SULAM) AEN3183 E-DA’WAH AND CAMPAIGN NAME: NURADIBAH BINTI THMAON MATRIC NO: 1202411 PROGRAMME: NEW MEDIA COMMUNICATION (KAE) LECTURER’S NAME: DR. KARTINI BINTI KAMARUZZAMAN ACADEMIC SESSION 2022/2023
TABLE OF CONTENT INTRODUCTION..................................................................................................................................1 CRITICAL REFLECTION “BEFORE”..............................................................................................2 CRITICAL REFLECTION “DURING”...............................................................................................5 CRITICAL REFLECTION “AFTER”.................................................................................................8 CONCLUSION....................................................................................................................................10 ATTACHMENT LOG DIARY ............................................................................................................11 REFERENCES ...................................................................................................................................13
1 INTRODUCTION In the beginning, to run a program or a campaign, we must have acknowledged of what a campaign is? How to preach through campaigns even more so in era of rapidly evolving technological development. A campaign can be defined as an organized campaign and efforts aimed at creating change where it involves active and proactive action, and it should also guide by thoughtful planning to achieve the desired goals. In addition, with the increasing development of technology, electronic campaigns can be carried out by an organization in an organized effort and aimed at creating change, which involves active and proactive action, and it should be guided by thoughtful planning to achieve aspirations and goals while using the Internet, online communication technologies including digital media. The development of mass media and the use of the internet nowadays is experiencing rapid progress. This is because, mass media has become an industry that is spread in the world and can be accessed by all societies. Due to that, the media should be utilized by Muslims in conveying da’wah to all Muslims through campaigns using the electronic medium of da’wah. As we have known and learned, during the time of Rasulullah. Rasulullah SAW has gone through many trials and challenges in conveying his message to the people of Mecca. So, what about our dawah struggle? Although nowadays there are various that we can use to preach, and its at our fingertips only. AEN3183 e-Da’wah and Campaign with Service Learning Malaysia-University for Society SULAM had managed a programme at STAJA which is Sekolah Kebangsaan Taman Tasik Jaya,Jalan Bunga Raya 2 in Seremban. The purpose of this program to deliver a good message and da’wah. This subject is intended to provide exposure and knowledge to students in managing, implementing, solving and skilled in formulating strategies and learning ICT knowledge. In addition, it is also a platform to provide understanding in terms of theory and concepts as well as to hone students’ skills in applying new media technologies and campaign practices that can be applied in the real world. Based on the SULAM program that has been approved by the University, we are required to carry out an activity in the form of services in terms of electronic da’wah design and campaign program content in a place that is a school at STAJA, Seremban. We need in divided into 19 groups. My group which is Group 9 consisted of 9 members named Adibah, Ratu, Najihah, Arina, Aisyah, Ain, MAsyitah, Mumtaz, Balqis. This campaign held at STAJA with collaboration students of STAJA, SHAMS and SMAP LABU ON 14 June 2023 8 am until 3:30 pm. SULAM project initiative, students can develop knowledge by involving themselves with target institutions/communities in identifying and solving problems or issues related to electronic dakwah and the content that they want to campaign based on Naqli and Aqli knowledge.
2 CRITICAL REFLECTION “BEFORE” On 5 May 2023, we are formed a group of our members which is AEN3183 SULAM Kumpulan 9 on WhatsApp. We gathered our numbers by the list number was given and formed a group WhatsApp and Telegram as easy to discuss and deliver the information about SULAM. We were given the task to hold a campaign in collaboration with SHAMS Sekolah Menengah Kebangsaan Agama Sheikh Hj Mohd Said, SMAP LABU Sekolah Menengah Agama Persekutuan and STAJA Sekolah Kebangsaan Taman Tasik Jaya. Our Professor Dr Kartini gave an insight on what we need to do and what needs to be done for our project at STAJA. On 10 May 2023, we have made a group discussion online through Google Meet platform to discuss about scope job and appointment committee. In discussion, we emphasize and explain each scope job what needs to do and play the role respectively. We given a clear vision about the task and need to implement the job for the next step of project. We captured the picture as the proof for the project meeting. We also discuss to make the poster about the organizational structural. Besides that, Dr Kartini make a Project Mega Meeting Sulam with lecturers and students at Bilik Mesyuarat Utama for Dr Kartini give the briefing and hope the project SULAM AEN3183 Dakwah Elektronic and Campaign goes smoothly. Next, on 9 June 2023, we met virtually to give a clear vision about to make a content of the video and choose the issues that have been experienced by the students and how to overcome the
3 issues to give an awareness for the context. We decided to choose Bully for our topic of content as it gives a closure to students at school. I give out the task what should to be in the project and give the task prospectively where all the members get to participated in the video such as script writing, the tools of shoot video and venue. Next on 12 June 2023, Programme Coordination Meeting EksploreStream SULAM@STAJA where I am participated as representative in my group in explorace campaign .We need to conduct the games for the secondary students at STAJA and briefing what should to be done. The task are each school will get the module during the competition explorace, the students will be in groups to join the games that we provided there.We will be communicate and interact with them by the games and think how to engage with them.
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5 CRITICAL REFLECTION “DURING” On 11 June 2023, our group to make a video about “Bully” for one minute. We decided to record the video at Mesamall’s playground as it seems a common place to shot there. We take a good video which we have Ratu, Najihah, Masyitah and I. The big day, which is SULAM project on 14 June 2023, we went to Kompleks Sukan Tunku Najihah to move to STAJA at 6:30 morning. There are many buses and take que to go to the school and we arrived there on 8 am. For my task, I need to decorate our booth which is under Faculty Leadership & Management to make it attractive for the explorer games. For EksploreStream SULAM@STAJA, we need to many activities such as each booth will accept participants whether involved in exploration or not. We need to entertain all participants.Participants involved in exploration will wear a lanyard and participants who are not involved in exploration do not have a lanyard. For students who are not involved in exploration, all phases of the modul can sign the blue paper that they bring individually.For students involved in exploration,only the exploration booth needs to sign a green card as a group.The time limit for each booth is 10 minutes only.
6 During the games, the participants enjoy the games very well.The games prepared by us which are Knowing Al-Quran-Dam Ular and Arrange Ayat Quran Verse, Gayaku Jawapanmu and Search & Paste. We enjoy the games untill 10 am and take a break.Then start 11 am, we continued untill the noon.
7 Then, I am moved to Library STAJA to join my group collaboration with students of SHAMS and SMAP LABU to record video with them and convert the video. Our professor wants to finalize the video and submit the video before 2.40 pm. The winner will announce at Library. Plus, we need to answer the survey before and after module of Dakwah & Campaign at STAJA. On 3 pm, the winner announced and group 7 run for the first place. Our professor madam Kartini and madam Simaa. Everyone congratulated to them. Plus, ever group did a good job and it was mesmerizing memories to remmber and lovely experinence we had. We also take a picture with our members and the students from SHAMS and SMAP LABU.
8 CRITICAL REFLECTION “AFTER” After the programme, we need to make the campaign where we need to post the video on TikTok platform. We need invite many people to watch the video and make an awareness towards the content of the video. Our professor also uploads all the videos through E-Dakwah Campaign TikTok. We were given one week to share the link and engage many people to connect with our content and give a good input to them. Our professor will evaluate the video and give the marks. From this campaign, we get the attentions from the Dagang News for uploading the news about SULAM project and ExploreSTREAM. From the video, we can see the feedbacks, comments and audience’s thought to improve ourselves, videos and elements to make it more knowledgeable content and will open many peoples mind to beware and change. After this programme done, we tend to get a high level expertise that can’t be bought anyplace else. This is a big opportunity for us as we build an enormous program throughout society, several aspects of life as a students we are able to see in how they cope the problems they had.This experience gave us a true image on however we should to overcome the problem such as bully,manners,lifestyle and so forth and how to engage the with society with the videos we made to spread an awareness to them.We can also find the solution in this program as it teaches us on the way to handle that sort of scenario since people that be a part of our program perhaps had the same situation. Apart from that,Dr kartini gave us Certificates of Appreciation SULAM as the success of this SULAM program as a sign of appreciation and also to give us encouragement so that we can get involved in making a da;wah campaign which involves the organization and is able to invite the community to participate. We also held a photo session in the class after handing over Certificates of Appreciation to the students.
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10 CONCLUSION In conclusion, the “SULAM PROJECT”, program gave me a lot of experience and knowledge in getting involved in an organization to run a campaign that involves the community. This SULAM program also taught me a lot about the spirit of helping each other between group members and the community, including helping the students in making this program a success. Moreover, it gave me an awareness that our involvement is only to get assignments alone, but it can bring us closer to God because when we invite people towards goodness, then God will double the reward for us. In fact, Rasulullah SAW himself also invited people to do good. The prophet (peace and blessings of Allah be upon him) said: “Whoever invites to good, he obtains a reward as the rewards of those who follow him without reducing the reward of those emulate him in the least. Whoever invites to evil, then he obtains sin as the sins of those who follow him without diminishing the sins of those who emulate him in the least.” (Riawayat Muslim). On this occasion as well, I would like to thank our very kind lecturers, Dr Kartini and Dr Norsimaa helped us a lot in moving the group work, and always reminded us of what we needed to do. Dr kartini is always willing to give a hand and give us many ideas in making this SULAM program a success. May God reward all the good deeds to Dr Kartini. Amin.
11 ATTACHMENT LOG DIARY WEEK 1 DESCRIPTIONS OF LOG DIARY (INDIVIDUAL ASSIGNMENT) AEN3183 E-DA’WAH AND CAMPAIGN SERVICE-LEARNING MALAYSIA-UNIVERSITY FOR SOCIETY (SULAM) SEMESTER II, ACADEMIC SESSION 2022/2023 1 ▪ I learnt about the introduction of e-da’wah and campaign. Among the content I learnt about general meaning of campaign as the definition, history of campaign, theory, strategies in social marketing campaign, types of campaign, and so on. ▪ The course coordinator also informed us about teaching plan outline of the subject where we have midterm test, SULAM Project, make the videos on SULAM and final examination. Lecturer also briefly slightly about SULAM and it consist of many marks on this subject. ▪ I feel that the theory relates to campaign as we can identify what kind of theory we used and implemented on the campaign. They need are theoretical perspectives, psychological approach and campaign model which are paramount in the life of campaign. 2 • This week, I learnt about e-da’wah and e-campaign where it defines about the meaning, importance, and foundation of da’wah. • After the class session ended, I discuss with the group members to contact with each other about SULAM project and how to engage with different classmates. • Our Course coordinator briefing about SULAM Project • Our group leader informed that the meeting by the leaders will hold on 12 April as representative for KAE. Dr Kartini also share the link video of campaign and behind the scenes as it can give some idea and preparation for the project. 3 • We need to make a discussion about the strategy of online and digital campaign and need to present in front of the class. We need to find any campaign that exist in internet and explain the strategy campaign can make well on the internet. We choose Cancer Serviks for our presentation. • On 19 April 2023, we need to make a video with 30 seconds duration for any topic about da’wah and upload on the padlet. 4 • This week, we learn cognitive dissonance theory where we learn about history, fundamental assumptions of CDT, campaign that relates to cognitive dissonance. 5 • The class in asynchronous due to celebration Eid Mubarak and we were given forum to do which is SULAM Project on How to Boost Your Campaign using TikTok and indicate the ideas how to boost da’wah and campaign video that will be published on TikTok platforms. 6 • I learnt about the theoretical approach to e-Dakwah and campaign: Persuasion and Technology.I learnt the factors contribute to the success of da’wah and campaign. • I also attempt the Mid-Term test after lessons for MCQ question for 20 questions. 7 • I learnt about persuasion and attitude change in e-da’wah and campaign where attitudes can influence the values and beliefs in ourselves. The concepts of attitude, values and beliefs play important roles in persuasion. 8 • The class held by online where it’s about Effective Model of E-Campaign and Da’wah and Dr Kartini had attached a video to watch and forum. The forum is about what type of message content that we want to develop and why .
12 9 • The class held by online where its about Networked Theology and how technology shape religion or does religion shape technology. And we were given the forum. 10 • The class held by online where it’s about rethinking Da’wah and Campaign and how the importance of new media skills and strategies that will influence the campaign. • The forum its about Felix Siauw explains how the strategies that he mentioned can be implemented in your task. 11 • The class held by online where its about Technology Dakwah in the 21st century as it tells about strengthening dakwah with technology to encourage people do good deed and spread awareness about a particular issue. • The SULAM Project begins, and everything went smoothly at STAJA 12 • The class with Worldwide Islamic campaign and Da’wah and how to adopt by Muslims to improve the scalability of their da’wah towards societies. 13 • The class WITH Campaign Evaluation topic as from viral campaign as before the video become success, we must create content that people are eager to share and watch. 14 • Our last class ended with Campaign Evaluation where it have tips and tricks for viral campaign as the audience have a long-term relationship with the organization, campaigners who spread the message. • The day we were given out the certificate of SULAM Project.
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