Principles of Design 2.pptx

Principles of
Design

Trinity Ukenedo, 3rd period

Balance

A distribution of equal and visual
weight of objects, colors, texture and

space. IF the design was in a scale,
both sides should be stable.

Movement

Movement can be defined in two different
ways. How an artist depicts movements using
the principles and how the visual flow of an
artwork, indicated by the path the viewers eye
take as they look at the artwork. The picture to

the left shows both of those different
definitions.

Rhythm

Suggests movement or action. Its usually
achieved through repetition of lines, shapes,

colors and more

Contrast

A juxtaposition that accentuates difference.
Contrast refers to the opposite element
and effects. Examples would be light and
dark.

Emphasis

An accentuation of Importance.
Emphasis refers to the area of
an artwork that dominates
attention or draws interest.

Unity

The feeling that things just work well together
and are in harmony with one another.

Its more visible towards the end of design. It
states that the design elements should be both
visually and conceptually harmonious.